Williams Bay, Wisconsin Short-Term Rental Market Overview
Visitor Profile
Williams Bay and the Geneva Lake area attract an estimated 100,000 or more visitors annually, with the market driven predominantly by Illinois residents, particularly from the Chicago metropolitan area, who account for over 70 percent of total visitation. The typical visitor profile includes families, couples, and multi-generational groups seeking a classic lake resort experience, with activities centered on boating, swimming, fishing, waterfront dining, and relaxed summer leisure. The average length of stay is two to three nights, with peak occupancy concentrated in July and August. Seasonal events including the Williams Bay Arts and Crafts Fair and Yerkes Observatory’s public programming draw additional visitors throughout the year.
The Geneva Lake STR market is well-established and competitive, with strong demand for lakefront and near-lake properties that offer private dock access or easy walking distance to the shorepath and village amenities. Williams Bay’s active permit enforcement through Granicus Host Compliance means that compliant operators benefit from a more level playing field than in markets with minimal enforcement. The village’s structured ordinance framework, including the annual renewal requirement and 24/7 operator availability rule, raises the operational bar but also signals to guests a higher standard of accountability. Minnesota visitors represent a secondary but meaningful origin market. For operators seeking to understand local demand patterns and events calendar, the Visit Lake Geneva tourism site and Travel Wisconsin are the primary visitor-facing resources for this market.
Williams Bay and the Geneva Lake area attract an estimated 100,000 or more visitors annually, with the market driven predominantly by Illinois residents, particularly from the Chicago metropolitan area, who account for over 70 percent of total visitation. The typical visitor profile includes families, couples, and multi-generational groups seeking a classic lake resort experience, with activities centered on boating, swimming, fishing, waterfront dining, and relaxed summer leisure. The average length of stay is two to three nights, with peak occupancy concentrated in July and August. Seasonal events including the Williams Bay Arts and Crafts Fair and Yerkes Observatory’s public programming draw additional visitors throughout the year.
The Geneva Lake STR market is well-established and competitive, with strong demand for lakefront and near-lake properties that offer private dock access or easy walking distance to the shorepath and village amenities. Williams Bay’s active permit enforcement through Granicus Host Compliance means that compliant operators benefit from a more level playing field than in markets with minimal enforcement. The village’s structured ordinance framework, including the annual renewal requirement and 24/7 operator availability rule, raises the operational bar but also signals to guests a higher standard of accountability. Minnesota visitors represent a secondary but meaningful origin market. For operators seeking to understand local demand patterns and events calendar, the Visit Lake Geneva tourism site and Travel Wisconsin are the primary visitor-facing resources for this market.
Top Attractions
Williams Bay, Wisconsin, sits on the north shore of Geneva Lake, one of southern Wisconsin’s premier resort destinations, and offers visitors a combination of natural beauty, outdoor recreation, and genuine scientific heritage. Yerkes Observatory, a National Historic Landmark at 373 West Geneva Street, is the village’s signature attraction and houses the world’s largest refracting telescope with a 40-inch aperture. The facility was transferred from the University of Chicago to the nonprofit Yerkes Future Foundation in 2020 and fully reopened in May 2022. In 2025 it hosted a series of small-group Evening Sky Tours with the Great Refractor, a popular World’s Tallest Glass Tree holiday installation that returned in December 2025, and has 2026 programming already posted including a Messier Marathon Open House in March. Tickets and tour schedules are available at yerkesobservatory.org.
The Geneva Lake Shorepath, a 21-mile walking trail circling the entire lake, passes historic estates built by families including the Wrigleys, Maytags, and Schwinns, offering a uniquely accessible window into Gilded Age leisure culture. The Lake Geneva Cruise Line operates narrated boat tours, including the beloved U.S. Mailboat Tour where mail is delivered to lakeside estates without the boat stopping. Big Foot Beach State Park provides 900 feet of public swimming beach, hiking trails, and year-round access. Lake Geneva Ziplines and Adventures offers a nine-line zipline course and high ropes elements for more active visitors. Grand Geneva Resort, a short drive away, adds 21 downhill ski runs at Mountain Top and an indoor waterpark for year-round appeal. For a comprehensive guide to activities on and around Geneva Lake, visit visitlakegeneva.com.
Williams Bay, Wisconsin, sits on the north shore of Geneva Lake, one of southern Wisconsin’s premier resort destinations, and offers visitors a combination of natural beauty, outdoor recreation, and genuine scientific heritage. Yerkes Observatory, a National Historic Landmark at 373 West Geneva Street, is the village’s signature attraction and houses the world’s largest refracting telescope with a 40-inch aperture. The facility was transferred from the University of Chicago to the nonprofit Yerkes Future Foundation in 2020 and fully reopened in May 2022. In 2025 it hosted a series of small-group Evening Sky Tours with the Great Refractor, a popular World’s Tallest Glass Tree holiday installation that returned in December 2025, and has 2026 programming already posted including a Messier Marathon Open House in March. Tickets and tour schedules are available at yerkesobservatory.org.
The Geneva Lake Shorepath, a 21-mile walking trail circling the entire lake, passes historic estates built by families including the Wrigleys, Maytags, and Schwinns, offering a uniquely accessible window into Gilded Age leisure culture. The Lake Geneva Cruise Line operates narrated boat tours, including the beloved U.S. Mailboat Tour where mail is delivered to lakeside estates without the boat stopping. Big Foot Beach State Park provides 900 feet of public swimming beach, hiking trails, and year-round access. Lake Geneva Ziplines and Adventures offers a nine-line zipline course and high ropes elements for more active visitors. Grand Geneva Resort, a short drive away, adds 21 downhill ski runs at Mountain Top and an indoor waterpark for year-round appeal. For a comprehensive guide to activities on and around Geneva Lake, visit visitlakegeneva.com.
Regulations
Williams Bay, Wisconsin has one of the more structured short-term rental ordinance frameworks among small Wisconsin villages, and compliance is actively monitored. A permit from the Village of Williams Bay is required before listing any STR on Airbnb, Vrbo, or any other platform, and applications must be filed with the Village Clerk at least 30 days before the first rental. Permits are renewed annually by June 30 each year. Short-term rentals are defined under the ordinance as rentals of 6 to 29 consecutive days. A designated operator must be available 24 hours a day, 7 days a week to respond to emergencies. The Village contracts with Granicus Host Compliance to monitor listing platforms and identify unregistered properties, meaning unlicensed listings face a meaningful probability of detection. Full permit requirements and the municipal code are available at the Village of Williams Bay STR page.
In addition to the village permit, Wisconsin state law requires a Tourist Rooming House License from the Wisconsin DATCP under Chapter ATCP 72 for any STR, administered at the state level. On the tax side, Williams Bay imposes a 5 percent room tax on all overnight room revenue, with 70 percent allocated to tourism promotion and 30 percent to the village general fund. Room tax receipts must be filed monthly with the Village Treasurer even in months with no rental activity, and forms are available at williamsbay.org. Wisconsin state sales tax of 5 percent applies separately. Safety requirements include operational smoke detectors and fire extinguishers, and property rules must be posted on-site for guests. Minimum off-street parking of two spaces per STR is required, and on-street parking for renters is not permitted. Violations can result in fines or permit revocation.
Williams Bay, Wisconsin has one of the more structured short-term rental ordinance frameworks among small Wisconsin villages, and compliance is actively monitored. A permit from the Village of Williams Bay is required before listing any STR on Airbnb, Vrbo, or any other platform, and applications must be filed with the Village Clerk at least 30 days before the first rental. Permits are renewed annually by June 30 each year. Short-term rentals are defined under the ordinance as rentals of 6 to 29 consecutive days. A designated operator must be available 24 hours a day, 7 days a week to respond to emergencies. The Village contracts with Granicus Host Compliance to monitor listing platforms and identify unregistered properties, meaning unlicensed listings face a meaningful probability of detection. Full permit requirements and the municipal code are available at the Village of Williams Bay STR page.
In addition to the village permit, Wisconsin state law requires a Tourist Rooming House License from the Wisconsin DATCP under Chapter ATCP 72 for any STR, administered at the state level. On the tax side, Williams Bay imposes a 5 percent room tax on all overnight room revenue, with 70 percent allocated to tourism promotion and 30 percent to the village general fund. Room tax receipts must be filed monthly with the Village Treasurer even in months with no rental activity, and forms are available at williamsbay.org. Wisconsin state sales tax of 5 percent applies separately. Safety requirements include operational smoke detectors and fire extinguishers, and property rules must be posted on-site for guests. Minimum off-street parking of two spaces per STR is required, and on-street parking for renters is not permitted. Violations can result in fines or permit revocation.
Vacation Rental Market Overview for Williams Bay
Williams Bay attracts visitors with its outdoor recreation and natural beauty and family-friendly attractions. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.
This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.
Williams Bay, Wisconsin Market Performance Trends
| Month | Average Daily Rate (USD) | Occupancy Rate (%) | Average Monthly Revenue (USD) |
|---|---|---|---|
| Jul 24 | $365.82 | 80.3% | $6,584 |
| Aug 24 | $364.08 | 67.9% | $6,300 |
| Sep 24 | $376.60 | 46.6% | $4,055 |
| Oct 24 | $325.66 | 33.9% | $3,013 |
| Nov 24 | $326.65 | 33.3% | $2,980 |
| Dec 24 | $337.50 | 33.3% | $3,201 |
| Jan 25 | $313.88 | 24.6% | $1,690 |
| Feb 25 | $344.00 | 17.9% | $1,899 |
| Mar 25 | $330.00 | 29% | $2,384 |
| Apr 25 | $326.01 | 23.3% | $2,462 |
| May 25 | $364.34 | 38.7% | $3,899 |
| Jun 25 | $404.53 | 60% | $6,441 |
Short-Term Rental Market Performance Analysis for Williams Bay
The short-term rental market in Williams Bay demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.
Market Trend Summary
Current market indicators show: year-round stability with consistent occupancy
Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.
Williams Bay, Wisconsin Housing Market Data
Home Value Trends
| Quarter | Typical Home Value (USD) |
|---|---|
| Q2 17 | $285,637 |
| Q3 17 | $281,347 |
| Q4 17 | $282,561 |
| Q1 18 | $281,688 |
| Q2 18 | $284,671 |
| Q3 18 | $292,890 |
| Q4 18 | $296,633 |
| Q1 19 | $301,422 |
| Q2 19 | $306,822 |
| Q3 19 | $309,323 |
| Q4 19 | $313,591 |
| Q1 20 | $320,211 |
| Q2 20 | $325,275 |
| Q3 20 | $331,984 |
| Q4 20 | $349,815 |
| Q1 21 | $367,280 |
| Q2 21 | $390,887 |
| Q3 21 | $406,186 |
| Q4 21 | $416,422 |
| Q1 22 | $427,971 |
| Q2 22 | $455,523 |
| Q3 22 | $462,456 |
| Q4 22 | $467,093 |
| Q1 23 | $480,200 |
| Q2 23 | $497,834 |
| Q3 23 | $507,613 |
| Q4 23 | $514,424 |
| Q1 24 | $522,501 |
| Q2 24 | $534,452 |
| Q3 24 | $536,361 |
| Q4 24 | $541,021 |
| Q1 25 | $546,594 |
| Q2 25 | $548,958 |
| Q3 25 | $550,530 |
| Q4 25 | $557,048 |
Market Overview
- Typical Home Value:$518,377
Current Inventory
- Homes For Sale:19
Detailed Market Analysis
Real Estate Market Analysis for Williams Bay, Wisconsin
The residential real estate market in Williams Bay, Wisconsin presents unique opportunities for investors and homebuyers alike. Current market dynamics show steady growth patterns in an established market with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.
Key Market Factors
Important considerations for this market include: growing population trends, economic development, and lifestyle amenities These factors contribute to the overall market performance and future growth potential.
Real estate investments in Williams Bay, Wisconsin benefit from balanced supply-demand dynamics and reasonable price points. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.
Williams Bay, Wisconsin Rental Market Insights
10-Year Market Growth
| Quarter | Number of Listings |
|---|---|
| Q2 16 | 12 |
| Q3 16 | 15 |
| Q4 16 | 15 |
| Q1 17 | 17 |
| Q2 17 | 39 |
| Q3 17 | 38 |
| Q4 17 | 36 |
| Q1 18 | 32 |
| Q2 18 | 42 |
| Q3 18 | 46 |
| Q4 18 | 49 |
| Q1 19 | 45 |
| Q2 19 | 49 |
| Q3 19 | 53 |
| Q4 19 | 41 |
| Q1 20 | 36 |
| Q2 20 | 40 |
| Q3 20 | 42 |
| Q4 20 | 41 |
| Q1 21 | 43 |
| Q2 21 | 50 |
| Q3 21 | 52 |
| Q4 21 | 50 |
| Q1 22 | 43 |
| Q2 22 | 57 |
| Q3 22 | 63 |
| Q4 22 | 62 |
| Q1 23 | 56 |
| Q2 23 | 67 |
| Q3 23 | 73 |
| Q4 23 | 78 |
| Q1 24 | 76 |
| Q2 24 | 86 |
| Q3 24 | 90 |
| Q4 24 | 88 |
| Q1 25 | 85 |
| Q2 25 | 82 |
Booking Activity
- 1-3 Months:69.2% Booked
- 4-6 Months:46% Booked
- 7-9 Months:37.5% Booked
- 10-12 Months:0% Booked
Cancellation Policies
- Flexible:0%
- Moderate:0%
- Strict:0%
- Super Strict:0%
Minimum Stay
- 1 Day:0
- 2 Days:0
- 3 Days:0
- 4-6 Days:0
- 7-29 Days:0
- 30+ Days:0
Short-Term Rental Regulations and Booking Patterns in Williams Bay
Williams Bay vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.
Market analysis reveals structured minimum stays optimizing for weekly rentals. These insights help property managers optimize their listing strategies and maximize occupancy.
Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.
Williams Bay, Wisconsin Rental Market Composition
Entire Place by Beds
| Bedroom Configuration | Number of Properties |
|---|---|
| Studio | 1 |
| 1 Bed | 7 |
| 2 Beds | 15 |
| 3 Beds | 28 |
| 4 Beds | 13 |
| 5+ Beds | 2 |
Common Rental Amenities
Amenity data is not available for this location.
Vacation Rental Property Types in Williams Bay
The vacation rental market in Williams Bay features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.
Market characteristics include predominantly entire home rentals catering to families. This distribution reflects local demand patterns and traveler preferences.
Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.
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