Bryan, Texas Short-Term Rental Market
Bryan-College Station STRs averaged $241/night at 46.6% occupancy in April 2026, with 4.9 million annual visitors.
Quick Answer: Bryan, Texas is an active short-term rental market. average occupancy is 45%. average monthly revenue is $2,445. average daily rate is $191. the top operator is Randy & Kelly with 72 listings. market score is 57/100 (grade C).
Market data reflects the College Station regional market, which includes Bryan. Regulations, taxes, and permit details below are specific to Bryan.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Bryan-College Station market is anchored by Texas A&M University and operates as one of the more events-driven STR markets in Texas. The market includes 1,872 active listings, with entire-place units at 1,721 (92.0% of supply), private rooms at 150, and one shared room. In April 2026, the market-wide average daily rate was $240.93 and occupancy reached 46.6%, producing a RevPAR of $112.35 and average monthly revenue of $2,912 per listing.
Year-over-year through April 2026, occupancy improved 4.1 percentage points while ADR fell 8.7%, with overall revenue still gaining 3.8% year-over-year. The combination of rising occupancy and falling rates suggests the market is competing on price to fill supply rather than commanding rate premiums. The channel mix shows Airbnb’s dominance: 940 listings are Airbnb-only, 802 appear on both platforms, and 130 are VRBO-only. Bedroom distribution skews toward 3-bedroom units (573 listings), followed by 2-bedrooms (447), 4-bedrooms (363), 1-bedrooms (372), and 5-bedrooms (115). The Bryan-College Station metro attracted an estimated 4.9 million visitors in 2025 who generated $190.1 million in local spending, driven by football weekends at Kyle Field, Santa’s Wonderland, and the George H.W. Bush Presidential Library.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 36% | $156 | $1,871 |
| Feb | 49% | $158 | $1,873 |
| Mar | 49% | $163 | $2,213 |
| Apr | 46% | $199 | $2,304 |
| May | 42% | $216 | $2,445 |
| Jun | 50% | $180 | $2,498 |
| Jul | 55% | $169 | $2,465 |
| Aug | 56% | $174 | $2,441 |
| Sep | 42% | $223 | $2,284 |
| Oct | 41% | $258 | $2,857 |
| Nov | 43% | $275 | $3,133 |
| Dec | 40% | $230 | $2,770 |
Top Short-Term Rental Operators in Bryan
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Randy & Kelly | 72 | 8,720 | ★ 4.94 |
| 2 | Aggieland Vacation Rentals | 56 | 2,202 | ★ 4.93 |
| 3 | Evolve | 50 | 1,481 | ★ 4.70 |
| 4 | EV Assets | 34 | 1,997 | ★ 4.95 |
| 5 | Brazos Valley Realty | 19 | 1,436 | ★ 4.78 |
What Kind of STR Should I Buy in Bryan?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 372 |
| 2 bed | 447 |
| 3 bed | 573 |
| 4 bed | 363 |
| 5 bed | 115 |
ADR by Property Tier
| Entire Home | $203 |
| Luxury | $442 |
| Professionally Managed | $175 |
Revenue by Dwelling Type
| Apartment | $1,753 |
| Entire Place | $2,568 |
| House | $2,727 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 50.2% |
| vrbo | 6.9% |
| both | 42.8% |
Investment Analysis
Bryan-College Station’s investability score of 79.6 out of 100 reflects a market with solid fundamentals supported by a large, recurring university event calendar. The seasonality score of 83.7 is the standout metric, indicating highly predictable demand patterns tied to the A&M football season, spring events, and the holiday attraction calendar. Revenue growth scores 42.8, the lowest among the five metrics, consistent with recent ADR softness.
The ADR tier structure is noteworthy: the all-listings average was $240.93 in April 2026, entire-home listings averaged $258.58 (a 7.3% premium), and luxury-tier listings averaged $480.45. Professionally managed listings averaged $243.38, only $2.45 above the market average, suggesting the professionally managed tier in this market is not systematically commanding the rate premiums seen in other Texas markets. Monthly revenue by property type: houses averaged $3,190, entire-place listings averaged $3,068, and apartments averaged $2,242. At a typical home value of $275,442, a listing generating the market-average $2,912 per month ($34,944 annualized) implies a gross annualized yield of approximately 12.7% before expenses, which is a strong top-line figure by Texas STR standards.
The occupancy tax burden in College Station is among the higher ones in Texas at 15.75% combined (6% state, 7% city, 2.75% county). Investors should factor this into net return projections.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Bryan-College Station has the longest average booking lead time of any market in this batch at 57.5 days, roughly two months in advance. This is consistent with an event-driven market where football weekends sell out well before game day, and travelers for Santa’s Wonderland or the Bush Library plan trip timing around ticket availability. For operators, this long lead time creates opportunities for yield management: prices can be set at a premium for known high-demand weekends up to eight weeks out without waiting for last-minute demand to materialize.
The average length of stay is 3.0 nights, the shortest in this batch. A three-night average is typical of an events market: guests arrive for a game or holiday attraction and depart promptly. This implies roughly 10 distinct guest groups per month at the market average, requiring consistent cleaning operations. Minimum stay settings of two or three nights are worth testing to reduce single-night churn, particularly around football weekends when demand far exceeds supply.
Short-Term Rental Regulations
College Station requires an annual Short-Term Rental Permit for any residential unit rented fewer than 30 consecutive days. The initial application costs $100 plus a $100 inspection fee ($124 for a failed inspection). Annual renewal costs $75. Permits are issued through the city’s online portal at cstx.gov/STR and must be renewed annually.
The STR ordinance took effect October 1, 2020 and was significantly revised in January 2023 after the 5th Circuit Court of Appeals ruled that owner-occupancy and location-based restrictions violated interstate commerce. As a result, College Station no longer requires owner-occupancy, and investor-owned properties may operate citywide with a valid permit. Eligible property types include single-family homes, duplexes, triplexes, fourplexes, multi-family units, and manufactured homes.
The combined hotel occupancy tax burden is 15.75%: 6% Texas state HOT, 7% City of College Station local HOT, and 2.75% Brazos County HOT. Taxes are due by the 20th of the following month; late remittance incurs a 15% penalty per 30-day period. Properties must have working smoke detectors, carbon monoxide detectors (where gas or propane is used), and one fire extinguisher per floor. Operators must provide guests with a brochure containing neighborhood details, operator contact information, and emergency numbers. No annual maximum nights limit is stated. Violations are misdemeanors. Enforcement is rated moderate.
Market Comparison
Against national benchmarks, Bryan-College Station’s April 2026 occupancy of 46.6% sits below the national median of approximately 55%, while its ADR of $240.93 is modestly above the national median of $220. This below-median occupancy despite strong event traffic reflects the highly peaked nature of university-town demand: a handful of football weekends can fully saturize supply while the off-season substantially drags annual average occupancy.
The operator landscape is fragmented, with no single dominant platform manager. Randy and Kelly leads with 72 listings and the highest review count (8,720) and a 4.94 rating. Aggieland Vacation Rentals holds 56 listings with a 4.93 rating. EV Assets manages 34 listings with the second-highest rating at 4.95. The top five operators together hold 231 listings, roughly 12.3% of total supply. This low concentration indicates a market where independent hosts dominate, and local operators with market knowledge and football-weekend pricing strategies hold a meaningful competitive advantage.
Frequently Asked Questions About Bryan, Texas
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