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Bryan, Texas

Short-Term Rental Market Data & Investment Analysis

Data updated February 2026

Bryan, Texas Short-Term Rental Market Overview

Population: 91,541
Annual Visitors: 250,000
Total STRs: 754
ADR: $179.06

Visitor Profile

Bryan, Texas, attracts approximately 1.5 million visitors annually, showcasing a vibrant tourism market that significantly contributes to the local economy. The primary demographic of these visitors includes families, college students, and business travelers, with a notable percentage being aged 25-44. Many visitors come to Bryan for events related to Texas A&M University, cultural festivals, and outdoor activities. The economic impact of tourism in Bryan is substantial, generating millions in revenue and supporting local businesses. As tourism continues to grow, the city is poised for further development in its hospitality sector.

In terms of visitor statistics, Bryan sees a diverse range of tourists throughout the year. The average length of stay is around two to three nights, with peak seasons occurring during the fall and spring, coinciding with university events and local festivals. According to the tourism bureau, the city has experienced a 20% increase in visitors over the past five years, reflecting a growing interest in the area as a travel destination (https://www.bryantx.gov/news/posts/destination-bryan-marks-five-years-of-tourism-growth-and-community-impact/). The main reasons for visiting include attending sporting events, exploring local attractions, and enjoying the culinary scene. Additionally, the economic impact of tourism is evident, as it supports over 3,000 jobs in the region (https://www.destinationbryan.com/about/impacts-of-tourism/). Understanding these visitor demographics and travel patterns is crucial for STR operators looking to optimize their offerings and cater to the needs of this expanding market. For those planning a weekend getaway, Bryan offers a variety of attractions that appeal to both leisure and business travelers (https://www.traveltexas.com/articles/post/a-weekend-in-bryan-college-station/).

Bryan, Texas, attracts approximately 1.5 million visitors annually, showcasing a vibrant tourism market that significantly contributes to the local economy. The primary demographic of these visitors includes families, college students, and business travelers, with a notable percentage being aged 25-44. Many visitors come to Bryan for events related to Texas A&M University, cultural festivals, and outdoor activities. The economic impact of tourism in Bryan is substantial, generating millions in revenue and supporting local businesses. As tourism continues to grow, the city is poised for further development in its hospitality sector.

In terms of visitor statistics, Bryan sees a diverse range of tourists throughout the year. The average length of stay is around two to three nights, with peak seasons occurring during the fall and spring, coinciding with university events and local festivals. According to the tourism bureau, the city has experienced a 20% increase in visitors over the past five years, reflecting a growing interest in the area as a travel destination (https://www.bryantx.gov/news/posts/destination-bryan-marks-five-years-of-tourism-growth-and-community-impact/). The main reasons for visiting include attending sporting events, exploring local attractions, and enjoying the culinary scene. Additionally, the economic impact of tourism is evident, as it supports over 3,000 jobs in the region (https://www.destinationbryan.com/about/impacts-of-tourism/). Understanding these visitor demographics and travel patterns is crucial for STR operators looking to optimize their offerings and cater to the needs of this expanding market. For those planning a weekend getaway, Bryan offers a variety of attractions that appeal to both leisure and business travelers (https://www.traveltexas.com/articles/post/a-weekend-in-bryan-college-station/).

Top Attractions

Bryan, Texas, is a vibrant city that offers a delightful mix of history, culture, and outdoor activities, making it an ideal destination for visitors seeking diverse experiences. Known for its charming downtown area and rich heritage, Bryan boasts several signature attractions that cater to all interests. Explore the fascinating exhibits at the Brazos Valley Museum of Natural History, where you can learn about the region’s past and its natural environment. For those who appreciate the arts, the historic Palace Theatre provides a glimpse into the city’s cultural scene. With a variety of attractions, Bryan promises an enriching experience for everyone, whether you’re traveling solo, with family, or on a romantic getaway.

One of the top attractions in Bryan is the Brazos Valley Museum of Natural History, which showcases the area’s natural and cultural history through engaging exhibits. Visitors can explore everything from prehistoric fossils to local artifacts, making it a perfect stop for families and history buffs alike. For more information, visit the museum’s official website. Another must-see is the historic Palace Theatre, a beautifully restored venue that hosts a variety of performances and events throughout the year, offering a taste of local culture and entertainment. The official visitor guide provides insights into the theatre’s schedule and history. Outdoor enthusiasts will enjoy the scenic beauty of Lake Bryan, which offers opportunities for fishing, hiking, and picnicking. This picturesque lake is a great spot to unwind and connect with nature. For more attractions and activities in the area, check out the Weekend in Bryan-College Station guide. Whether you’re interested in history, culture, or outdoor fun, Bryan attractions have something for everyone to enjoy.

Bryan, Texas, is a vibrant city that offers a delightful mix of history, culture, and outdoor activities, making it an ideal destination for visitors seeking diverse experiences. Known for its charming downtown area and rich heritage, Bryan boasts several signature attractions that cater to all interests. Explore the fascinating exhibits at the Brazos Valley Museum of Natural History, where you can learn about the region’s past and its natural environment. For those who appreciate the arts, the historic Palace Theatre provides a glimpse into the city’s cultural scene. With a variety of attractions, Bryan promises an enriching experience for everyone, whether you’re traveling solo, with family, or on a romantic getaway.

One of the top attractions in Bryan is the Brazos Valley Museum of Natural History, which showcases the area’s natural and cultural history through engaging exhibits. Visitors can explore everything from prehistoric fossils to local artifacts, making it a perfect stop for families and history buffs alike. For more information, visit the museum’s official website. Another must-see is the historic Palace Theatre, a beautifully restored venue that hosts a variety of performances and events throughout the year, offering a taste of local culture and entertainment. The official visitor guide provides insights into the theatre’s schedule and history. Outdoor enthusiasts will enjoy the scenic beauty of Lake Bryan, which offers opportunities for fishing, hiking, and picnicking. This picturesque lake is a great spot to unwind and connect with nature. For more attractions and activities in the area, check out the Weekend in Bryan-College Station guide. Whether you’re interested in history, culture, or outdoor fun, Bryan attractions have something for everyone to enjoy.

Regulations

In Bryan, Texas, short-term rental regulations are designed to ensure the safety and well-being of both guests and residents. Property owners looking to operate short-term rentals must first obtain a permit from the city. This process includes compliance with local zoning laws, which dictate where short-term rentals can be located. Additionally, owners are required to collect hotel occupancy taxes, which currently stand at 7% for the city and 6% for the state. Understanding these regulations is crucial for anyone considering entering the short-term rental market in Bryan, as violations can lead to significant penalties. For a comprehensive overview of the requirements, including safety measures and zoning restrictions, read on.

To operate a short-term rental in Bryan, property owners must secure a permit through the city’s planning department. This includes submitting an application and paying any associated fees. The city enforces zoning restrictions that limit short-term rentals to certain areas, ensuring that residential neighborhoods are not adversely affected. Owners are also responsible for collecting hotel occupancy taxes, which are due monthly. Safety requirements include having smoke detectors, carbon monoxide detectors, and fire extinguishers in place. Failure to comply with these regulations can result in fines and potential revocation of the rental permit. For more detailed information on hotel occupancy taxes, visit the City of Bryan’s official page at https://www.bryantx.gov/fiscal-services/occupancytax/. Additionally, the municipal code provides further insights into the specific regulations governing short-term rentals in Bryan, available at https://library.municode.com/tx/bryan/codes/code_of_ordinances?nodeId=COORBRTE. Understanding these regulations is essential for successful and compliant short-term rental operations in Bryan.

In Bryan, Texas, short-term rental regulations are designed to ensure the safety and well-being of both guests and residents. Property owners looking to operate short-term rentals must first obtain a permit from the city. This process includes compliance with local zoning laws, which dictate where short-term rentals can be located. Additionally, owners are required to collect hotel occupancy taxes, which currently stand at 7% for the city and 6% for the state. Understanding these regulations is crucial for anyone considering entering the short-term rental market in Bryan, as violations can lead to significant penalties. For a comprehensive overview of the requirements, including safety measures and zoning restrictions, read on.

To operate a short-term rental in Bryan, property owners must secure a permit through the city’s planning department. This includes submitting an application and paying any associated fees. The city enforces zoning restrictions that limit short-term rentals to certain areas, ensuring that residential neighborhoods are not adversely affected. Owners are also responsible for collecting hotel occupancy taxes, which are due monthly. Safety requirements include having smoke detectors, carbon monoxide detectors, and fire extinguishers in place. Failure to comply with these regulations can result in fines and potential revocation of the rental permit. For more detailed information on hotel occupancy taxes, visit the City of Bryan’s official page at https://www.bryantx.gov/fiscal-services/occupancytax/. Additionally, the municipal code provides further insights into the specific regulations governing short-term rentals in Bryan, available at https://library.municode.com/tx/bryan/codes/code_of_ordinances?nodeId=COORBRTE. Understanding these regulations is essential for successful and compliant short-term rental operations in Bryan.

Frequently Asked Questions

What are the short-term rental regulations in Bryan, Texas?
In Bryan, Texas, short-term rental regulations are designed to ensure the safety and well-being of both guests and residents. Property owners looking to operate short-term rentals must first obtain a permit from the city. This process includes compliance with local zoning laws, which dictate where short-term rentals can be located. Additionally, owners are required to collect hotel occupancy taxes, which currently stand at 7% for the city and 6% for the state. Understanding these regulations is crucial for anyone considering entering the short-term rental market in Bryan, as violations can lead to significant penalties. For a comprehensive overview of the requirements, including safety measures and zoning restrictions, read on.To operate a short-term rental in Bryan, property owners must secure a permit through the city’s planning department. This includes submitting an application and paying any associated fees. The city enforces zoning restrictions that limit short-term rentals to certain areas, ensuring that residential neighborhoods are not adversely affected. Owners are also responsible for collecting hotel occupancy taxes, which are due monthly. Safety requirements include having smoke detectors, carbon monoxide detectors, and fire extinguishers in place. Failure to comply with these regulations can result in fines and potential revocation of the rental permit. For more detailed information on hotel occupancy taxes, visit the City of Bryan's official page at https://www.bryantx.gov/fiscal-services/occupancytax/. Additionally, the municipal code provides further insights into the specific regulations governing short-term rentals in Bryan, available at https://library.municode.com/tx/bryan/codes/code_of_ordinances?nodeId=COORBRTE. Understanding these regulations is essential for successful and compliant short-term rental operations in Bryan.
Do I need a permit to operate a short-term rental in Bryan, Texas?
Short-term rental regulations vary by location. In Bryan, Texas, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Bryan, Texas?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Bryan, Texas, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Bryan

Bryan attracts visitors with its beaches and waterfront activities and adventure sports and activities. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Bryan, Texas Market Performance Trends

LTM Avg. Daily Rate$245.00
LTM Occupancy Rate39.3%
LTM Avg. Revenue$2,206
Monthly Short-Term Rental Market Performance Data for Bryan
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$198.0050%$2,299
Aug 24$262.8538.7%$2,101
Sep 24$256.7125%$1,572
Oct 24$319.4734.5%$2,975
Nov 24$319.3336.7%$2,778
Dec 24$258.7535.5%$1,942
Jan 25$211.8929%$1,411
Feb 25$212.0035.7%$1,541
Mar 25$203.0044.8%$2,092
Apr 25$253.5041.4%$2,391
May 25$269.5248.1%$2,690
Jun 25$179.0647.4%$1,953

Short-Term Rental Market Performance Analysis for Bryan

The short-term rental market in Bryan demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: strong seasonal variation with peak summer demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Bryan, Texas Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Bryan
QuarterTypical Home Value (USD)
Q1 17$188,848
Q2 17$189,315
Q3 17$188,179
Q3 17$190,288
Q4 17$190,150
Q4 17$190,454
Q1 18$193,123
Q1 18$193,431
Q2 18$195,352
Q2 18$195,664
Q3 18$197,558
Q3 18$197,874
Q4 18$198,554
Q4 18$198,871
Q1 19$199,250
Q1 19$199,569
Q2 19$199,430
Q2 19$199,749
Q3 19$199,589
Q3 19$199,908
Q4 19$201,430
Q4 19$201,752
Q1 20$203,498
Q1 20$203,823
Q2 20$204,189
Q2 20$204,516
Q3 20$207,560
Q3 20$207,892
Q4 20$213,847
Q4 20$214,189
Q1 21$217,498
Q1 21$217,846
Q2 21$221,172
Q2 21$221,525
Q3 21$226,553
Q3 21$226,915
Q4 21$232,786
Q4 21$233,158
Q1 22$242,699
Q1 22$243,087
Q2 22$251,435
Q2 22$251,837
Q3 22$253,375
Q3 22$253,780
Q4 22$254,127
Q4 22$254,533
Q1 23$256,409
Q1 23$256,819
Q2 23$261,974
Q2 23$262,393
Q3 23$264,814
Q3 23$265,238
Q4 23$263,971
Q4 23$264,393
Q1 24$267,921
Q1 24$268,350
Q2 24$269,530
Q2 24$269,960
Q3 24$268,533
Q3 24$268,963
Q4 24$268,423
Q4 24$268,852
Q1 25$269,761
Q1 25$270,192
Q2 25$269,691
Q2 25$270,123
Q3 25$269,834
Q3 25$270,265
Q4 25$271,192

Market Overview

  • Typical Home Value:$270,010
  • Median Sale Price:$310,950
  • Median List Price:$322,100

Current Inventory

  • Homes For Sale:459
  • New Listings:100

Detailed Market Analysis

The average home value in Bryan, TX is $270,011, up 0.9% over the past year. Learn more about the Bryan housing market and real estate trends.

Real Estate Market Analysis for Bryan, Texas

The residential real estate market in Bryan, Texas presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: growing population trends, economic development, and lifestyle amenities These factors contribute to the overall market performance and future growth potential.

Real estate investments in Bryan, Texas benefit from consistent market appreciation and strong resale values. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Bryan, Texas Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Bryan
QuarterNumber of Listings
Q3 16121
Q4 16151
Q1 17129
Q2 17217
Q3 17273
Q4 17303
Q1 18257
Q2 18300
Q3 18378
Q4 18358
Q1 19323
Q2 19337
Q3 19394
Q4 19400
Q1 20364
Q2 20332
Q3 20274
Q4 20264
Q1 21248
Q2 21250
Q3 21294
Q4 21329
Q1 22324
Q2 22379
Q3 22453
Q4 22514
Q1 23485
Q2 23554
Q3 23591
Q4 23648
Q1 24565
Q2 24638
Q3 24713
Q4 24767
Q1 25711
Q2 25754

Booking Activity

  • 1-3 Months:71.5% Booked
  • 4-6 Months:52.6% Booked
  • 7-9 Months:27.3% Booked
  • 10-12 Months:6.9% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Bryan

Bryan vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals flexible booking policies attracting last-minute travelers. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Bryan, Texas Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Bryan
Bedroom ConfigurationNumber of Properties
Studio5
1 Bed88
2 Beds131
3 Beds179
4 Beds114
5+ Beds41

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Bryan

    The vacation rental market in Bryan features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include a balanced mix of entire homes and private rooms. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Texas

    • Abilene
    • Alamo
    • Alba
    • Aledo
    • Alice
    • Allen
    • Alpine
    • Alvin
    • Amarillo
    • Anderson
    • Aransas Pass
    • Argyle
    • Arlington
    • Athens
    • Aubrey
    • Austin
    • Avinger
    • Azle

    Related Short-Term Rental Markets

    Explore 405 vacation rental markets within Texas. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Bryan

    Active STRs
    754
    Avg Daily Rate
    $179
    Occupancy Rate
    47%
    Population
    91,541
    Annual Visitors
    250,000

    Markets in Texas (50)

    • Abilene
    • Alamo
    • Alba
    • Aledo
    • Alice
    • Allen
    • Alpine
    • Alvin
    • Amarillo
    • Anderson
    • Aransas Pass
    • Argyle
    • Arlington
    • Athens
    • Aubrey
    • Austin
    • Avinger
    • Azle
    • Bacliff
    • Bandera
    • Bartlett
    • Bastrop
    • Bay City
    • Bayside
    • Baytown
    • Beaumont
    • Bedford
    • Bellville
    • Belton
    • Bergheim
    • Bertram
    • Big Sandy
    • Blanco
    • Blossom
    • Blue Ridge
    • Bluff Dale
    • Bluffton
    • Boerne
    • Bonham
    • Boyd
    • Brady
    • Brazoria
    • Breckenridge
    • Brenham
    • Bridgeport
    • Broaddus
    • Bronson
    • Brookeland
    • Brookshire
    • Brownfield

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