Martinsburg, Pennsylvania Short-Term Rental Market
Martinsburg, PA STRs averaged $165/night at 47.9% occupancy in April 2026, top-ranked for investability at 93.9 out of 100.
Quick Answer: Martinsburg, Pennsylvania is an active short-term rental market. average occupancy is 57%. average monthly revenue is $3,184. average daily rate is $207. the top operator is Evolve with 371 listings. market score is 92/100 (grade A).
Market data reflects the Pennsylvania Area regional market, which includes Martinsburg. Regulations, taxes, and permit details below are specific to Martinsburg.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Martinsburg, Pennsylvania and Blair County short-term rental market tracked 13,110 active listings in its latest snapshot. The listing count substantially exceeds the borough’s population of 1,741, indicating the market data covers the broader Blair County and central Pennsylvania region rather than the small borough alone. Entire-place rentals account for 11,453 units (87.4% of supply), private rooms for 1,645 (12.5%), and shared rooms for 12. Bedroom distribution is broad: 1-bedroom listings lead at 4,493 (34.3%), followed by 2-bedroom (3,304 or 25.2%), 3-bedroom (3,013), 4-bedroom (1,344), and 5-or-more-bedroom (943).
In April 2026, the all-listing average daily rate was $165, up 1.9% from April 2025. Occupancy reached 47.9%, down 1.0% year over year. Average monthly revenue was $2,063, up 1.9% year over year. RevPAR was $78.85. April is a spring shoulder month between the winter lodging season and the summer outdoor-recreation peak.
Airbnb dominates channel distribution: 7,359 listings (56.1%) are Airbnb-exclusive, 4,763 (36.3%) appear on both Airbnb and VRBO, and 988 (7.5%) are VRBO-exclusive. The market composite score is 92.1 out of 100, the highest in this area’s data, with investability at 93.9, seasonality 84.4, rental demand 73.8, revenue growth 69.4, and regulation 68.8.
Annually, 2025 average monthly revenue was $2,521, up 2.6% from $2,456 in 2024. The 2025 annual ADR averaged $182, up from $180 in 2024.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 40% | $168 | $1,995 |
| Feb | 46% | $172 | $2,008 |
| Mar | 42% | $139 | $1,692 |
| Apr | 48% | $142 | $1,800 |
| May | 51% | $159 | $2,038 |
| Jun | 57% | $178 | $2,670 |
| Jul | 62% | $179 | $3,029 |
| Aug | 59% | $178 | $2,925 |
| Sep | 48% | $161 | $2,162 |
| Oct | 50% | $160 | $2,281 |
| Nov | 45% | $153 | $1,916 |
| Dec | 46% | $162 | $2,045 |
Top Short-Term Rental Operators in Martinsburg
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 371 | 15,164 | ★ 4.67 |
| 2 | RedAwning | 64 | 211 | ★ 4.42 |
| 3 | MVR Vacation Rentals | 45 | 1,633 | ★ 4.85 |
| 4 | BNB Breeze | 43 | 3,637 | ★ 4.82 |
| 5 | Equestrian House PA | 42 | 78 | ★ 4.30 |
What Kind of STR Should I Buy in Martinsburg?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 4,493 |
| 2 bed | 3,304 |
| 3 bed | 3,013 |
| 4 bed | 1,344 |
| 5 bed | 943 |
ADR by Property Tier
| Entire Home | $221 |
| Luxury | $398 |
| Professionally Managed | $301 |
Revenue by Dwelling Type
| Apartment | $2,103 |
| Entire Place | $3,425 |
| House | $3,637 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 56.1% |
| vrbo | 7.5% |
| both | 36.3% |
Investment Analysis
Martinsburg and Blair County present a compelling low-entry-cost investment profile. The Zillow typical home value for the area is $248,461, substantially below national averages. Based on the 2025 annual average revenue of $2,521/month, gross annual revenue per listing approximates $30,252, a gross yield of approximately 12.2% on the typical home value, using the 2025 full-year average as the basis. Using the April 2026 monthly revenue of $2,063 on an annualized basis, gross revenue approximates $24,756, a gross yield of approximately 10.0% on typical home value. Both figures are gross and do not account for platform fees, tax remittances, or operating costs.
The investability score of 93.9 out of 100 is the highest in this data set, driven by the favorable ratio of STR revenue to home entry cost, light regulatory environment, and no identified owner-occupancy or primary-residence requirements. Only 10 homes were listed for sale at the April 2026 snapshot, indicating thin resale inventory in this rural market.
Rate tier data shows meaningful premiums at the professionally managed and luxury levels. The all-listing April 2026 ADR was $165. Entire-home listings averaged $178, an 8% premium over market. Professionally managed listings averaged $249, a 51% premium over the all-listing average, the second-largest professional management lift in this wave. Luxury-tier properties averaged $332/night, approximately double the market average.
At the listing-type revenue level, houses averaged $2,269/month, approximately 10% above the all-listing average of $2,063. Entire-place listings averaged $2,201/month. Apartments averaged $1,561/month, approximately 24% below the market average.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests book Martinsburg-area rentals an average of 43 days in advance, approximately 6 weeks ahead of their stay. This moderate lead window reflects the drive-market nature of the Blair County and central Pennsylvania visitor base, drawing primarily from Pittsburgh, Philadelphia, and mid-Atlantic regional travelers.
Average length of stay is approximately 3.9 nights, consistent with long-weekend or mid-week rural getaway trips from regional markets. The short stay length means more frequent turnover relative to week-stay or extended-stay markets, raising cleaning and coordination cost per booking but allowing multiple different guests per summer peak month.
For operators, the 43-day advance window means summer peak dates (July and August) fill primarily during mid-May through June. Operators who set competitive pricing for July Fourth and peak summer weekends before Memorial Day capture the bulk of advance-booking demand. Fall months (October) also show moderate advance planning behavior as regional visitors plan autumn drives through the Blair County and Morrisons Cove area.
Short-Term Rental Regulations
Short-term rentals in Martinsburg Borough, Blair County, Pennsylvania operate in a largely unregulated environment at the municipal level. No Martinsburg Borough short-term-rental ordinance, registration permit, or STR-specific licensing requirement has been identified in available primary sources. The borough’s published ordinances address nuisance, parking, animals, and similar matters without reference to Airbnb or VRBO-type rentals. STRs appear to operate under general residential zoning rules. Before listing, confirm permitted-use status with the Martinsburg Borough zoning officer at (814) 793-3213, as small municipalities can adopt new ordinances without advance notice and the borough’s online code publication is noted as incomplete.
Pennsylvania has no statewide short-term-rental licensing law, so municipal rules govern. For Martinsburg, the practical tax obligations are: a 6% Pennsylvania state hotel occupancy tax administered through the Pennsylvania Department of Revenue, plus a 5% Blair County hotel bed tax collected by the county and remitted to support local tourism. Total effective lodging tax rate is approximately 11%. Booking platforms may collect and remit some portions of the state tax on behalf of hosts; operators should verify platform tax collection scope and ensure county bed tax compliance through the Blair County Treasurer’s Office.
No owner-occupancy requirement, primary-residence requirement, or annual night cap has been identified. Standard life-safety obligations (working smoke detectors, carbon monoxide detectors) apply under Pennsylvania law. Enforcement at the borough level is classified as minimal. Investors should confirm current zoning status directly before operating.
A recent administrative change: Blair County replaced Explore Altoona with Discover Blair County as its certified tourism promotion agency on May 1, 2025, redirecting bed-tax revenue. This is an administrative change only and does not affect STR tax obligations.
Market Comparison
The national STR occupancy median is approximately 55% and the median ADR approximately $220. Martinsburg-area April 2026 occupancy of 47.9% is below the national median in a shoulder month; peak July occupancy of 61.5% approaches but falls short of the national median, suggesting mid-tier summer demand rather than a high-intensity resort market. The all-listing ADR of $165 is below the national median.
The total composite score of 92.1 is among the highest in this wave and in the broader data set, driven almost entirely by the investability score of 93.9. The key driver is the entry-cost-to-revenue ratio: the Zillow typical home value of $248,461 supports an estimated 12.2% gross yield on the 2025 annual average, well above the performance typical for higher-cost coastal markets.
Property managers serving this regional market are fragmented. The top five operators account for 565 listings combined, approximately 4.3% of the 13,110-listing market. Evolve leads with 371 listings (2.8% market share) and a 4.67 average guest rating across 15,164 reviews. RedAwning manages 64 listings (4.42 rating). MVR Vacation Rentals manages 45 listings with the highest rating in the top 5 at 4.85 (1,633 reviews). BNB Breeze manages 43 listings (4.82 rating, 3,637 reviews) and Equestrian House PA manages 42 listings (4.30 rating). The 4.3% PM concentration rate is the lowest in this wave, indicating an owner-operated market with minimal professional management penetration.
Frequently Asked Questions About Martinsburg, Pennsylvania
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What taxes apply to Blair County (Martinsburg) short-term rentals?
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