Wimberley, Texas Short-Term Rental Market
Wimberley requires a Conditional Use Permit for every STR; Austin-area August ADR $199, occupancy 58.9%, revenue $3,353.
Quick Answer: Wimberley, Texas is an active short-term rental market. average occupancy in the Austin market area is 59%. average monthly revenue in the Austin market area is $3,522. average daily rate in the Austin market area is $220. the top operator in the Austin market area is AvantStay with 358 listings. market score is 57/100 (grade C).
Market data reflects the Austin regional market, which includes Wimberley. Regulations, taxes, and permit details below are specific to Wimberley.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Apivex reports Wimberley performance data as part of a shared Austin-area series. The same figures also appear for 14 other Central Texas towns, including Round Rock, Georgetown, Cedar Park, Buda, Bastrop, and Lockhart, and one small member, Kingsbury, sits just outside the Austin metro. All performance numbers on this page therefore describe the Austin-area STR market, not Wimberley alone. In August 2026, the newest month in the data, the Austin-area STR market posted an average daily rate (ADR) of $199, occupancy of 58.9%, and average revenue of $3,353 per listing for the month.
Year over year, occupancy rose 6.4%, ADR fell 2.3%, and revenue rose 2.8%. Across 2025, the annual averages were an ADR of $216, occupancy of 56.3%, and monthly revenue of $3,408. January through August 2026 averages an ADR of $213, occupancy of 59.7%, and monthly revenue of $3,531, compared with $217, 57.1%, and $3,461 for the same months of 2025. Occupancy and revenue are ahead of last year, and ADR is slightly lower.
Wimberley itself is a small Hill Country city of 2,891 residents. The area profile says visitors come mainly from Austin, about 40 miles northeast, and San Antonio, about 80 miles southeast, as day-trippers and weekend guests. They are drawn by swimming holes such as Blue Hole Regional Park and Jacob’s Well Natural Area. The profile reports about 1.3 million day-trip and overnight visitor days in 2025, up 28 percent from the year before, and about 125 lodging establishments in the city. Listing counts, listing-type mix, and bedroom mix are tracked at a shared regional level rather than uniquely for Wimberley, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 50% |
| Feb | 59% |
| Mar | 63% |
| Apr | 57% |
| May | 58% |
| Jun | 60% |
| Jul | 60% |
| Aug | 57% |
| Sep | 56% |
| Oct | 59% |
| Nov | 53% |
| Dec | 51% |
Month-by-month nightly rates and revenue figures for Wimberley are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Austin market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Austin market as a whole, which includes Wimberley, so these counts are not Wimberley-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | AvantStay | 358 | 1,955 | ★ 4.79 |
| 2 | Landing, Inc. | 311 | 528 | ★ 4.29 |
| 3 | Hill Country Premier Lodging | 287 | 23,955 | ★ 4.62 |
| 4 | Landing | 272 | 53 | ★ 3.67 |
| 5 | Vacasa | 250 | 17,032 | ★ 4.70 |
What Kind of STR Should I Buy in Wimberley?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Wimberley are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 52.5% |
| vrbo | 6.6% |
| both | 40.9% |
Home Value Trends (Wimberley)
Typical home values, median sale prices, and the 10-year price trend for Wimberley are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Wimberley — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Wimberley requires a Conditional Use Permit (CUP) for all short-term rentals, with no blanket exemption for any zoning district. About 85 percent of the nine-square-mile city is zoned for single-dwelling residential use. The city separates STR 1 (owner-occupied) from STR 2 (absentee owner) and allows both with council approval. Applications go to the Planning and Zoning Commission and then to City Council, with a typical processing time of 45 to 60 days.
Neighbors within 200 feet receive notice. If owners representing 20 percent or more of contiguous land area oppose an application, approval needs a four-of-five council supermajority. Council can attach conditions such as occupancy caps to each CUP. Since 2024, permits must be renewed every two years instead of staying in force indefinitely. Permitted STRs must meet septic, parking, noise, and dark-sky lighting rules.
Operators collect the Texas 6 percent Hotel Occupancy Tax and the city 7 percent tax, for a combined 13 percent on room rate, cleaning fees, and related charges. The city tax took effect April 1, 2022, and guests staying 31 or more consecutive days are exempt. No citywide cap on nights applies, but a CUP may set one. Enforcement is rated moderate and is mostly complaint-driven, and CUP revocation is the main penalty.
Market Comparison
The Austin-area STR market posted 58.9% occupancy in August 2026, above the rough US STR median of about 55%. Its ADR of $199 is about 10% below the US median of roughly $220. The 2025 annual averages, 56.3% occupancy and a $216 ADR, sit closer to the national figures, so 2026 shows a demand lift rather than a rate lift.
The August year over year move shows the same split. Occupancy rose 6.4% while ADR fell 2.3%, which suggests hosts are filling more nights by holding or trimming rates. Wimberley-specific results can differ from the regional average because the city is small and requires a permit for every STR.
Top-operator rankings are tracked at a shared regional level rather than uniquely for Wimberley, so this profile omits them. For Wimberley buyers, the more useful comparison is local: a typical home value of $607,573 and a 13 percent combined lodging tax, set against the regional revenue and the permit risk described above.
Frequently Asked Questions About Wimberley, Texas
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How much do STRs earn in the Austin area that includes Wimberley?
What is the best month for STRs in this market?
How long does a Wimberley STR permit take?
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