Wimberley, Texas Short-Term Rental Market
Wimberley STRs averaged $231/night at 58.2% occupancy in April 2026, with $3,832 average monthly revenue.
Quick Answer: Wimberley, Texas is an active short-term rental market. average occupancy in the Austin market area is 62%. average monthly revenue in the Austin market area is $3,874. average daily rate in the Austin market area is $229. the top operator in the Austin market area is AvantStay with 358 listings. market score is 57/100 (grade C).
Market data reflects the Austin regional market, which includes Wimberley. Regulations, taxes, and permit details below are specific to Wimberley.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Wimberley, TX is a Hill Country short-term rental market operating primarily on entire-place listings, with approximately 24,662 active listings tracked across platforms as of the latest snapshot. The market posted a $231 average daily rate and 58.2% occupancy in April 2026, producing a RevPAR of $134. Year-over-year, occupancy rose 4.0% while ADR softened 5.7%, reflecting competitive pricing pressure even as demand held steady. Revenue per listing was up 3.4% year-over-year.
Entire-place listings dominate the supply mix, representing approximately 21,276 of 24,662 tracked listings (86%). Private rooms account for 3,296 (13%), and shared rooms make up a small remainder of 90. On the bedroom side, one-bedroom properties are the most common at 10,663 listings, followed by two-bedroom (5,182), three-bedroom (4,406), four-bedroom (2,665), and five-bedroom (1,687). Channel distribution leans heavily toward Airbnb, with 12,942 Airbnb-only listings, 1,626 VRBO-only, and 10,094 listed on both platforms.
The market’s overall investability score is 56.7 out of 100. Rental demand scores 65.7, regulation scores 64.4, and seasonality scores 89.7, indicating a highly seasonal market with relatively moderate regulatory exposure by Texas Hill Country standards. Revenue growth scores 57.4.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 50% |
| Feb | 59% |
| Mar | 63% |
| Apr | 57% |
| May | 58% |
| Jun | 60% |
| Jul | 60% |
| Aug | 57% |
| Sep | 56% |
| Oct | 59% |
| Nov | 53% |
| Dec | 51% |
Month-by-month nightly rates and revenue figures for Wimberley are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Austin market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Austin market as a whole, which includes Wimberley, so these counts are not Wimberley-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | AvantStay | 358 | 1,955 | ★ 4.79 |
| 2 | Landing, Inc. | 311 | 528 | ★ 4.29 |
| 3 | Hill Country Premier Lodging | 287 | 23,955 | ★ 4.62 |
| 4 | Landing | 272 | 53 | ★ 3.67 |
| 5 | Vacasa | 250 | 17,032 | ★ 4.70 |
What Kind of STR Should I Buy in Wimberley?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Wimberley are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 52.5% |
| vrbo | 6.6% |
| both | 40.9% |
Home Value Trends (Wimberley)
Typical home values, median sale prices, and the 10-year price trend for Wimberley are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Wimberley — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Wimberley requires a Conditional Use Permit (CUP) for all short-term rentals, with no blanket exemption for any zoning district. The city issues two permit categories: STR 1 for owner-occupied properties and STR 2 for absentee-owner properties. Both require City Council approval after Planning and Zoning Commission review, with a typical processing timeline of 45 to 60 days. Owner-occupancy and primary-residence restrictions do not apply citywide, though individual CUPs may include conditions set by council on a property-by-property basis.
Applications trigger public notice to property owners within 200 feet of the subject property. If owners representing 20% or more of contiguous land area file opposition, a four-of-five council supermajority is required for approval, creating real approval risk in densely opposed neighborhoods.
Permits must be renewed every two years (biennial), following a 2024 ordinance amendment that replaced the prior indefinite CUP system. No citywide cap on annual rental nights is published, though individual CUPs may impose one.
On the tax side, operators collect and remit a combined 13% Hotel Occupancy Tax: 6% Texas state HOT plus the city’s 7% HOT (effective April 1, 2022, administered by HdL Lodging Tax). Guests staying 31 or more consecutive nights are exempt. Permitted properties must also comply with septic, parking, noise, and dark-sky lighting ordinances. Enforcement is complaint-driven, with CUP revocation as the ultimate penalty. Permit application cost is not published in available data.
Market Comparison
Wimberley’s April 2026 occupancy of 58.2% is slightly above the approximate US STR market median of around 55%. Its ADR of $231/night sits above the approximate US median of $220, reflecting the Hill Country premium for outdoor recreation destinations. RevPAR of $134 is in line with mid-tier leisure markets nationally.
Within the Hill Country region, Wimberley’s entire-home ADR of $253 and luxury ADR of $540 are consistent with a market that has both volume supply and premium inventory, though not at the scale of Fredericksburg or the Smoky Mountains.
Professional property managers are a significant presence in Wimberley. AvantStay leads with 358 listings and 1,955 reviews (4.8 average rating). Hill Country Premier Lodging ranks third with 287 listings and the highest review volume among the top 5 at 23,955 reviews, reflecting deep local tenure. Vacasa holds 250 listings and 17,032 reviews at a 4.7 average rating. Landing, Inc. and Landing (listed separately in platform data) account for 311 and 272 listings respectively. The top 5 operators together represent approximately 1,478 listings, or roughly 6% of the 24,662 total tracked listings, suggesting a fragmented market where individual owners remain the dominant operator type.
Frequently Asked Questions About Wimberley, Texas
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