Round Rock, Texas Short-Term Rental Market
Central Texas STR market averaged $220 ADR, 59.3% occupancy and $3,522 monthly revenue in September 2026.
Quick Answer: Round Rock, Texas is an active short-term rental market. average occupancy in the Austin market area is 59%. average monthly revenue in the Austin market area is $3,522. average daily rate in the Austin market area is $220. the top operator in the Austin market area is AvantStay with 358 listings. market score is 57/100 (grade C).
Market data reflects the Austin regional market, which includes Round Rock. Regulations, taxes, and permit details below are specific to Round Rock.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers the Central Texas STR market around Austin, which includes Round Rock and nearby towns such as Pflugerville, Georgetown, Cedar Park and Bastrop. Performance figures below describe that shared regional market rather than Round Rock alone. In September 2026, the average daily rate (ADR) was $220, occupancy was 59.3%, and the average listing earned $3,522 for the month. Compared with September 2025, occupancy rose 11.0%, ADR fell 4.3%, and revenue per listing rose 15.2%, so the gain came from more booked nights rather than higher rates. Entire place listings averaged $242 per night and earned $3,809 per month, while the all-listings average is pulled lower by private rooms. Houses earned $4,033 per month on average and apartments earned $2,592. Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Round Rock, so this profile omits them. Round Rock itself has about 142,053 residents and draws roughly 1,000,000 visitors a year. Demand is anchored by Dell Diamond, home of the Triple-A Round Rock Express, Old Settlers Park with its youth and amateur sports tournaments, and Kalahari Resorts & Conventions with its indoor waterpark and convention center. Retail trips to Round Rock Premium Outlets, IKEA and Bass Pro Shops add day-trip traffic. The city reports about 30 hotels with roughly 3,000 rooms running near 77% occupancy, which points to steady sports, convention and leisure demand. For the year to date, 2026 averages 59.7% occupancy, a $214 ADR and $3,533 in monthly revenue, ahead of 2025 at 56.3%, $216 and $3,409. Summed across the seasonal pattern, the average listing in this market earns about $38,144 per year.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 50% |
| Feb | 59% |
| Mar | 63% |
| Apr | 57% |
| May | 58% |
| Jun | 60% |
| Jul | 60% |
| Aug | 57% |
| Sep | 56% |
| Oct | 59% |
| Nov | 53% |
| Dec | 51% |
Month-by-month nightly rates and revenue figures for Round Rock are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Austin market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Austin market as a whole, which includes Round Rock, so these counts are not Round Rock-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | AvantStay | 358 | 1,955 | ★ 4.79 |
| 2 | Landing, Inc. | 311 | 528 | ★ 4.29 |
| 3 | Hill Country Premier Lodging | 287 | 23,955 | ★ 4.62 |
| 4 | Landing | 272 | 53 | ★ 3.67 |
| 5 | Vacasa | 250 | 17,032 | ★ 4.70 |
What Kind of STR Should I Buy in Round Rock?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Round Rock are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 52.5% |
| vrbo | 6.6% |
| both | 40.9% |
Home Value Trends (Round Rock)
Typical home values, median sale prices, and the 10-year price trend for Round Rock are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Round Rock — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Round Rock permits short-term rentals, but they are regulated and a permit is required. Operators renting to guests for fewer than 30 consecutive days need an annual operating license, issued through Planning & Development Services, and in many cases a Temporary Use Permit (TUP) to operate in zoning districts where STR use is not otherwise allowed. The TUP application fee is $50 and renews annually. It requires a site plan, floor plan and proof of liability insurance, takes at least two weeks to process, and is approved at the Zoning Administrator’s discretion. Applications are reviewed case by case for compatibility with surrounding land uses, parking, traffic and neighborhood impact. City staff recommendations from 2016 favored allowing STRs in owner-occupied homes, two-unit buildings and townhomes but not apartments, so confirm current zoning eligibility before buying. Hosts must register for and remit the 9% City of Round Rock hotel occupancy tax, on top of the 6% Texas state hotel occupancy tax, for a combined tax of about 15%. There is no published annual night cap. Pre-permit safety inspections are not mandatory, though inspections can follow complaints, and hosts must follow noise and safety rules. Enforcement is rated moderate. The city updated its Hotel Occupancy Tax FAQ in November 2025 and reaffirmed the 9% rate, and no major overhaul of the permitting framework was identified in the last 24 months. Some operational details come from secondary guides rather than current code text, so verify licensing steps with the city.
Market Comparison
The Central Texas market around Austin posted 59.3% occupancy and a $220 ADR in September 2026, and the year to date is stronger at 59.7% occupancy. Revenue per listing of $3,522 in September reflects that combination of average pricing and solid bookings. Entire place listings at $242 and professionally managed listings at $261 are above the $220 all-listings ADR, which supports the case for managing a full home as opposed to renting rooms. The trend is also favorable: revenue is up 15.2% year over year, although the ADR decline of 4.3% shows that rate growth has not kept pace with supply and competition. Within Round Rock, demand drivers are diversified across sports tournaments, a large convention and waterpark resort, outlet retail and Austin overflow, rather than a single seasonal event. Top operator names are tracked at a shared regional level rather than uniquely for Round Rock, so this profile omits them. Investors comparing Round Rock with other Texas markets should weigh the 9% city hotel tax and permit steps against typical home values near $398,221.
Frequently Asked Questions About Round Rock, Texas
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