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Marshall, Texas

Short-Term Rental Market Data & Investment Analysis

Data updated March 2026

Marshall, Texas Short-Term Rental Market Overview

Population: 24,263
Annual Visitors: 85,000
Total STRs: 64
ADR: $170.39

Visitor Profile

Marshall, Texas, is a burgeoning tourism destination, attracting approximately 500,000 visitors annually. This charming East Texas town boasts a diverse demographic profile, with a balanced mix of families, couples, and solo travelers. The primary reasons for visiting include exploring the rich history, enjoying local festivals, and experiencing the vibrant arts scene. The economic impact of tourism is significant, contributing millions to the local economy and supporting numerous jobs in hospitality and retail sectors. For more insights, the official tourism board provides comprehensive data on visitor statistics and attractions (https://visitmarshalltexas.com).

In terms of visitor demographics, Marshall attracts a wide range of ages, with a notable presence of families and retirees. The average length of stay is around two to three days, with peak seasons occurring during spring and fall, coinciding with local events and festivals. The city’s historical attractions, such as the Marshall Depot and the Harrison County Historical Museum, draw history enthusiasts, while outdoor activities appeal to nature lovers. According to the tourism bureau (https://visitmarshalltexas.com), visitors are increasingly interested in cultural experiences, which has led to a rise in attendance at events like the annual Texas State Railroad Festival. The local lodging market benefits from this influx, with occupancy rates peaking during major events. Overall, Marshall’s tourism landscape is vibrant and evolving, reflecting a growing interest in its unique offerings and cultural heritage. For more information on area attractions, visit the tourism board’s dedicated page (https://visitmarshalltexas.com/area-attractions).

Marshall, Texas, is a burgeoning tourism destination, attracting approximately 500,000 visitors annually. This charming East Texas town boasts a diverse demographic profile, with a balanced mix of families, couples, and solo travelers. The primary reasons for visiting include exploring the rich history, enjoying local festivals, and experiencing the vibrant arts scene. The economic impact of tourism is significant, contributing millions to the local economy and supporting numerous jobs in hospitality and retail sectors. For more insights, the official tourism board provides comprehensive data on visitor statistics and attractions (https://visitmarshalltexas.com).

In terms of visitor demographics, Marshall attracts a wide range of ages, with a notable presence of families and retirees. The average length of stay is around two to three days, with peak seasons occurring during spring and fall, coinciding with local events and festivals. The city’s historical attractions, such as the Marshall Depot and the Harrison County Historical Museum, draw history enthusiasts, while outdoor activities appeal to nature lovers. According to the tourism bureau (https://visitmarshalltexas.com), visitors are increasingly interested in cultural experiences, which has led to a rise in attendance at events like the annual Texas State Railroad Festival. The local lodging market benefits from this influx, with occupancy rates peaking during major events. Overall, Marshall’s tourism landscape is vibrant and evolving, reflecting a growing interest in its unique offerings and cultural heritage. For more information on area attractions, visit the tourism board’s dedicated page (https://visitmarshalltexas.com/area-attractions).

Top Attractions

Marshall, Texas, is a charming city that offers a delightful mix of history, culture, and outdoor activities, making it an ideal destination for travelers seeking diverse experiences. Known for its rich heritage, Marshall boasts attractions like the historic Harrison County Courthouse and the captivating Texas & Pacific Railway Museum. Visitors can immerse themselves in the local culture, explore beautiful parks, and enjoy family-friendly activities. Whether you’re a history buff, an outdoor enthusiast, or simply looking for a relaxing getaway, Marshall has something for everyone. Discover the unique blend of attractions that make Marshall a must-visit location in East Texas.

One of the top attractions in Marshall is the Harrison County Historical Museum, where visitors can delve into the area’s past through engaging exhibits and artifacts. This museum offers a glimpse into the rich history of Marshall and the surrounding region. For those interested in the arts, the Marshall Visual Arts Center showcases local talent and hosts various exhibitions throughout the year. Outdoor enthusiasts will appreciate the beautiful parks in the area, such as the scenic East Texas Arboretum and Botanical Society, which features walking trails and stunning gardens. Families can also enjoy a day at the Marshall City Park, where playgrounds and picnic areas provide ample opportunities for fun and relaxation. To explore more about these attractions and plan your visit, check out the official visitor guide at Visit Marshall Texas (https://visitmarshalltexas.com/). For outdoor activities and recreation options, visit https://visitmarshalltexas.com/outdoor-activities/. With so much to see and do, Marshall is a treasure trove of experiences waiting to be discovered.

Marshall, Texas, is a charming city that offers a delightful mix of history, culture, and outdoor activities, making it an ideal destination for travelers seeking diverse experiences. Known for its rich heritage, Marshall boasts attractions like the historic Harrison County Courthouse and the captivating Texas & Pacific Railway Museum. Visitors can immerse themselves in the local culture, explore beautiful parks, and enjoy family-friendly activities. Whether you’re a history buff, an outdoor enthusiast, or simply looking for a relaxing getaway, Marshall has something for everyone. Discover the unique blend of attractions that make Marshall a must-visit location in East Texas.

One of the top attractions in Marshall is the Harrison County Historical Museum, where visitors can delve into the area’s past through engaging exhibits and artifacts. This museum offers a glimpse into the rich history of Marshall and the surrounding region. For those interested in the arts, the Marshall Visual Arts Center showcases local talent and hosts various exhibitions throughout the year. Outdoor enthusiasts will appreciate the beautiful parks in the area, such as the scenic East Texas Arboretum and Botanical Society, which features walking trails and stunning gardens. Families can also enjoy a day at the Marshall City Park, where playgrounds and picnic areas provide ample opportunities for fun and relaxation. To explore more about these attractions and plan your visit, check out the official visitor guide at Visit Marshall Texas (https://visitmarshalltexas.com/). For outdoor activities and recreation options, visit https://visitmarshalltexas.com/outdoor-activities/. With so much to see and do, Marshall is a treasure trove of experiences waiting to be discovered.

Regulations

Marshall, Texas, has established specific regulations governing short-term rentals to ensure compliance with local laws and community standards. Property owners looking to operate short-term rentals in Marshall must obtain a permit and adhere to various zoning and safety requirements. This includes registering with the city and paying applicable hotel occupancy taxes. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental process. By familiarizing themselves with the local ordinances, owners can effectively navigate the requirements and contribute positively to the community. For those interested in short-term rental opportunities in Marshall, it is essential to stay informed about the latest regulations.

Key requirements for short-term rentals in Marshall include obtaining a permit from the city, which is necessary for legal operation. Property owners must also comply with local zoning laws, which dictate where short-term rentals can be located. Additionally, owners are responsible for collecting and remitting hotel occupancy taxes, which are currently set at 7% of the rental price. Safety requirements, such as smoke detectors and fire extinguishers, must be met to ensure guest safety. Violations of these regulations can result in fines or revocation of the rental permit. For more detailed information on short-term rental regulations, property owners can refer to the municipal code available at the Municode Library (https://library.municode.com/tx/marshall/codes/code_of_ordinances?nodeId=COORMATE). Staying compliant with these regulations is essential for a successful short-term rental business in Marshall.

Marshall, Texas, has established specific regulations governing short-term rentals to ensure compliance with local laws and community standards. Property owners looking to operate short-term rentals in Marshall must obtain a permit and adhere to various zoning and safety requirements. This includes registering with the city and paying applicable hotel occupancy taxes. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental process. By familiarizing themselves with the local ordinances, owners can effectively navigate the requirements and contribute positively to the community. For those interested in short-term rental opportunities in Marshall, it is essential to stay informed about the latest regulations.

Key requirements for short-term rentals in Marshall include obtaining a permit from the city, which is necessary for legal operation. Property owners must also comply with local zoning laws, which dictate where short-term rentals can be located. Additionally, owners are responsible for collecting and remitting hotel occupancy taxes, which are currently set at 7% of the rental price. Safety requirements, such as smoke detectors and fire extinguishers, must be met to ensure guest safety. Violations of these regulations can result in fines or revocation of the rental permit. For more detailed information on short-term rental regulations, property owners can refer to the municipal code available at the Municode Library (https://library.municode.com/tx/marshall/codes/code_of_ordinances?nodeId=COORMATE). Staying compliant with these regulations is essential for a successful short-term rental business in Marshall.

Frequently Asked Questions

What are the short-term rental regulations in Marshall, Texas?
Marshall, Texas, has established specific regulations governing short-term rentals to ensure compliance with local laws and community standards. Property owners looking to operate short-term rentals in Marshall must obtain a permit and adhere to various zoning and safety requirements. This includes registering with the city and paying applicable hotel occupancy taxes. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental process. By familiarizing themselves with the local ordinances, owners can effectively navigate the requirements and contribute positively to the community. For those interested in short-term rental opportunities in Marshall, it is essential to stay informed about the latest regulations.Key requirements for short-term rentals in Marshall include obtaining a permit from the city, which is necessary for legal operation. Property owners must also comply with local zoning laws, which dictate where short-term rentals can be located. Additionally, owners are responsible for collecting and remitting hotel occupancy taxes, which are currently set at 7% of the rental price. Safety requirements, such as smoke detectors and fire extinguishers, must be met to ensure guest safety. Violations of these regulations can result in fines or revocation of the rental permit. For more detailed information on short-term rental regulations, property owners can refer to the municipal code available at the Municode Library (https://library.municode.com/tx/marshall/codes/code_of_ordinances?nodeId=COORMATE). Staying compliant with these regulations is essential for a successful short-term rental business in Marshall.
Do I need a permit to operate a short-term rental in Marshall, Texas?
Short-term rental regulations vary by location. In Marshall, Texas, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Marshall, Texas?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Marshall, Texas, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Marshall

Marshall attracts visitors with its cultural attractions and historic sites and urban amenities and entertainment. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Marshall, Texas Market Performance Trends

LTM Avg. Daily Rate$183.00
LTM Occupancy Rate37.5%
LTM Avg. Revenue$1,464
Monthly Short-Term Rental Market Performance Data for Marshall
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$179.6142.9%$1,531
Aug 24$176.9342.5%$1,059
Sep 24$190.0023.3%$1,199
Oct 24$171.3836.6%$1,717
Nov 24$172.5650%$1,662
Dec 24$186.2530%$1,270
Jan 25$184.0013.1%$556
Feb 25$172.2746.4%$1,524
Mar 25$195.3732%$1,646
Apr 25$176.6557.6%$2,198
May 25$207.0032.3%$1,107
Jun 25$170.3956.7%$2,010

Short-Term Rental Market Performance Analysis for Marshall

The short-term rental market in Marshall demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: year-round stability with consistent occupancy

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Marshall, Texas Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Marshall
QuarterTypical Home Value (USD)
Q2 17$132,721
Q2 17$136,525
Q3 17$132,891
Q3 17$126,600
Q4 17$132,629
Q4 17$127,947
Q1 18$135,203
Q1 18$130,430
Q2 18$137,374
Q2 18$132,524
Q3 18$135,716
Q3 18$130,925
Q4 18$137,381
Q4 18$132,531
Q1 19$138,995
Q1 19$134,088
Q2 19$142,478
Q2 19$137,448
Q3 19$145,804
Q3 19$140,657
Q4 19$147,208
Q4 19$142,012
Q1 20$145,132
Q1 20$140,009
Q2 20$145,993
Q2 20$140,840
Q3 20$151,026
Q3 20$145,695
Q4 20$152,220
Q4 20$146,847
Q1 21$151,920
Q1 21$146,557
Q2 21$153,890
Q2 21$148,458
Q3 21$159,300
Q3 21$153,676
Q4 21$164,881
Q4 21$159,061
Q1 22$165,351
Q1 22$159,514
Q2 22$167,300
Q2 22$161,395
Q3 22$163,731
Q3 22$157,952
Q4 22$160,634
Q4 22$154,964
Q1 23$162,900
Q1 23$157,150
Q2 23$169,526
Q2 23$163,542
Q3 23$167,721
Q3 23$161,801
Q4 23$162,562
Q4 23$156,823
Q1 24$159,535
Q1 24$153,903
Q2 24$163,949
Q2 24$158,162
Q3 24$163,134
Q3 24$157,375
Q4 24$164,163
Q4 24$158,368
Q1 25$168,377
Q1 25$162,433
Q2 25$164,396
Q2 25$158,593
Q3 25$155,061
Q4 25$158,565
Q1 26$162,148

Market Overview

  • Typical Home Value:$162,205
  • Median List Price:$200,466

Current Inventory

  • Homes For Sale:132
  • New Listings:22

Detailed Market Analysis

The average home value in Marshall, TX is $162,206, down 0.2% over the past year. Learn more about the Marshall housing market and real estate trends.

Real Estate Market Analysis for Marshall, Texas

The residential real estate market in Marshall, Texas presents unique opportunities for investors and homebuyers alike. Current market dynamics show affordable housing options with growth potential with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: established neighborhoods, community amenities, and transportation accessibility These factors contribute to the overall market performance and future growth potential.

Real estate investments in Marshall, Texas benefit from diverse property options and stable neighborhood development. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Marshall, Texas Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Marshall
QuarterNumber of Listings
Q3 164
Q4 167
Q1 175
Q2 178
Q3 176
Q4 174
Q1 188
Q2 1811
Q3 1810
Q4 189
Q1 1914
Q2 197
Q3 1913
Q4 1918
Q1 2022
Q2 2022
Q3 2023
Q4 2026
Q1 2124
Q2 2120
Q3 2120
Q4 2121
Q1 2221
Q2 2226
Q3 2225
Q4 2229
Q1 2334
Q2 2337
Q3 2337
Q4 2339
Q1 2434
Q2 2437
Q3 2438
Q4 2450
Q1 2554
Q2 2564

Booking Activity

  • 1-3 Months:69.1% Booked
  • 4-6 Months:45% Booked
  • 7-9 Months:20% Booked
  • 10-12 Months:6.7% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Marshall

Marshall vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals structured minimum stays optimizing for weekly rentals. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Marshall, Texas Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Marshall
Bedroom ConfigurationNumber of Properties
Studio7
1 Bed20
2 Beds5
3 Beds7
4 Beds2
5+ Beds1

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Marshall

    The vacation rental market in Marshall features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include predominantly entire home rentals catering to families. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Texas

    • Abilene
    • Alamo
    • Alba
    • Aledo
    • Alice
    • Allen
    • Alpine
    • Alvin
    • Amarillo
    • Anderson
    • Aransas Pass
    • Argyle
    • Arlington
    • Athens
    • Aubrey
    • Austin
    • Avinger
    • Azle

    Related Short-Term Rental Markets

    Explore 405 vacation rental markets within Texas. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Marshall

    Active STRs
    64
    Avg Daily Rate
    $170
    Occupancy Rate
    57%
    Population
    24,263
    Annual Visitors
    85,000

    Markets in Texas (50)

    • Abilene
    • Alamo
    • Alba
    • Aledo
    • Alice
    • Allen
    • Alpine
    • Alvin
    • Amarillo
    • Anderson
    • Aransas Pass
    • Argyle
    • Arlington
    • Athens
    • Aubrey
    • Austin
    • Avinger
    • Azle
    • Bacliff
    • Bandera
    • Bartlett
    • Bastrop
    • Bay City
    • Bayside
    • Baytown
    • Beaumont
    • Bedford
    • Bellville
    • Belton
    • Bergheim
    • Bertram
    • Big Sandy
    • Blanco
    • Blossom
    • Blue Ridge
    • Bluff Dale
    • Bluffton
    • Boerne
    • Bonham
    • Boyd
    • Brady
    • Brazoria
    • Breckenridge
    • Brenham
    • Bridgeport
    • Broaddus
    • Bronson
    • Brookeland
    • Brookshire
    • Brownfield

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