Longview, Texas Short-Term Rental Market
Longview, TX STR data averaged $203/night at 42.8% occupancy in April 2026; Great Texas Balloon Race anchors July demand.
Quick Answer: Longview, Texas is an active short-term rental market. average occupancy is 53%. average monthly revenue is $3,860. average daily rate is $271. the top operator is Evolve with 774 listings. market score is 63/100 (grade C).
Market data reflects the Texas East Area regional market, which includes Longview. Regulations, taxes, and permit details below are specific to Longview.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Longview is a regional hub in East Texas (Gregg and Harrison counties), known as the Balloon Capital of Texas and home to the Great Texas Balloon Race each July. The city’s STR demand is driven by convention and business travel at the Longview Convention Complex, a 320-acre Cultural District (museums, theater, restaurants, live music), sports and event attendees, and regional weekend visitors drawn to nearby East Texas lakes.
DATA NOTE: The STR performance series for this area (area_id 80179) closely mirrors a Texas Hill Country market in this data feed, likely reflecting a parent-market data attribution in the underlying source. The geographic profile, regulations, and attractions data are specific to Longview, TX, East Texas (population 83,668). Investors should supplement this dataset with direct market research specific to the Longview area.
In April 2026, the market data recorded an average daily rate of $203.35 and occupancy of 42.8%, producing RevPAR of $86.95. Average monthly revenue per active listing was $2,435. Year-over-year, occupancy edged up 1.1%, ADR declined 3.4%, and revenue was essentially flat (-0.2%).
The listing mix in the broader dataset is predominantly entire-home properties (20,944 units), with private rooms at 1,269 and shared rooms at 12. Airbnb is the leading channel (10,311 units), with 9,670 cross-listed on both platforms and 2,244 on VRBO alone.
Market scores: investability 89.01, total 62.99, seasonality 75.07, revenue growth 60.71, rental demand 58.49, regulation 59.99.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 33% | $161 | $1,617 |
| Feb | 41% | $161 | $1,627 |
| Mar | 50% | $211 | $2,695 |
| Apr | 41% | $206 | $2,332 |
| May | 44% | $231 | $2,694 |
| Jun | 53% | $271 | $3,778 |
| Jul | 53% | $275 | $4,009 |
| Aug | 42% | $236 | $2,765 |
| Sep | 39% | $215 | $2,247 |
| Oct | 42% | $205 | $2,398 |
| Nov | 41% | $201 | $2,222 |
| Dec | 37% | $190 | $2,096 |
Top Short-Term Rental Operators in Longview
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 774 | 27,617 | ★ 4.71 |
| 2 | Vacasa | 238 | 8,722 | ★ 4.67 |
| 3 | FCR Partners, LP | 103 | 172 | ★ 4.68 |
| 4 | Neal’s Lodges | 97 | 170 | ★ 4.79 |
| 5 | 979 Vacation Property Services | 96 | 3,231 | ★ 4.62 |
What Kind of STR Should I Buy in Longview?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 7,144 |
| 2 bed | 5,376 |
| 3 bed | 5,660 |
| 4 bed | 2,451 |
| 5 bed | 1,530 |
ADR by Property Tier
| Entire Home | $281 |
| Luxury | $538 |
| Professionally Managed | $442 |
Revenue by Dwelling Type
| Apartment | $2,174 |
| Entire Place | $4,002 |
| House | $4,276 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 46.4% |
| vrbo | 10.1% |
| both | 43.5% |
Investment Analysis
At an April 2026 average monthly revenue of $2,435 per active listing in this market’s data feed, a typical listing generates approximately $29,220 in gross annual revenue. No housing price data is available for Longview in this dataset.
Investors should note the data attribution concern flagged in the market overview. The STR performance numbers and top property managers reflected in this feed may represent a broader Texas market area rather than Longview, TX specifically. Direct market research and local revenue comparables are recommended before underwriting any Longview STR acquisition.
The tier split in the feed shows: all listings at $203 per night, entire-home listings at $211, professionally managed listings at $315 (55% premium over the all-market average), and luxury-tier listings at $443 per night. These tiers are informational but may reflect the broader parent market.
Longview’s STR ordinance (Ordinance 4288, November 2020) is investor-friendly: no owner-occupancy requirement, no primary-residence mandate, and no annual night cap. STRs are defined as 1-30 night rentals of an entire dwelling to one renter at a time. A Certificate of Occupancy is required, but no per-registration fee was confirmed in public sources.
The combined hotel occupancy tax of 15% (9% city plus 6% state) is among the higher total STR tax burdens in the Texas markets in this dataset.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
In April 2026, the average booking lead time for this market was 38.7 days, and the average length of stay was 3.81 nights.
A 39-day lead time indicates most bookings arrive approximately 5-6 weeks before the stay, which is consistent with a mix of convention travelers (who may book further in advance) and last-minute regional weekend visitors. For a market anchored by the Great Texas Balloon Race in July, operators should publish peak pricing for that event well in advance (by May at the latest) to capture early-booking demand.
An average stay length of 3.81 nights suggests a mix of long-weekend regional trips, convention attendees staying 2-4 nights, and short relocation or project-work stays. Setting 2- to 3-night minimums for major event weekends and allowing 1-night stays in softer periods can help maximize both rate and occupancy in a convention-mixed market.
Short-Term Rental Regulations
Longview regulates short-term rentals under its Unified Development Code (Ordinance 4288, adopted November 12, 2020). The ordinance establishes a registry for both bed-and-breakfast and short-term residential rental uses. To operate legally, a host must submit an application to the Development Services (Planning and Zoning) department and hold a Certificate of Occupancy.
The city distinguishes two STR categories:
– Bed and breakfast: requires the owner or lessee to live on-site permanently.
– Short-term residential rental: no owner-occupancy requirement, but the entire dwelling must be rented to only one renter at a time.
Both categories are defined as stays of 1 to 30 nights. No annual night cap applies.
No confirmed registration fee was found in publicly available sources. Specific permitted zoning districts for STRs are not detailed on the city’s public documentation; investors must confirm whether a given residential parcel qualifies with the Planning and Zoning Department before listing.
On taxes, Longview’s local hotel occupancy tax is 9% on stays under 30 consecutive days, and the Texas state hotel occupancy tax is 6%, for a combined 15% lodging tax. This combined rate is among the higher STR tax burdens in the Texas markets in this dataset.
Enforcement is classified as moderate.
Market Comparison
Longview’s 42.8% occupancy in April 2026 is below the US STR median of approximately 55%, reflecting the East Texas market’s lower baseline occupancy relative to coastal or resort destinations. The ADR of $203 is slightly below the national median of approximately $220, consistent with an East Texas regional city market.
Relative to other East Texas STR markets, Longview benefits from its convention complex, Cultural District, and the nationally recognized Great Texas Balloon Race as differentiating demand drivers. The city’s STR ordinance is permissive by Texas standards, with no owner-occupancy requirement and no night cap.
A reminder that the property manager data in this feed reflects a broader Texas market area and may not accurately represent active Longview-area operators specifically. Evolve, the top manager in this dataset with 774 listings and 27,617 reviews at a 4.71 rating, is a national operator with broad Texas coverage. Vacasa operates 238 listings in the broader dataset (8,722 reviews, 4.67 rating).
Frequently Asked Questions About Longview, Texas
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