Longview, Texas Short-Term Rental Market
Longview, TX STR data averaged $203/night at 42.8% occupancy in April 2026; Great Texas Balloon Race anchors July demand.
Quick Answer: Longview, Texas is an active short-term rental market. average occupancy in the Texas East Area market area is 53%. average monthly revenue in the Texas East Area market area is $3,860. average daily rate in the Texas East Area market area is $271. the top operator in the Texas East Area market area is Evolve with 774 listings. market score is 63/100 (grade C).
Market data reflects the Texas East Area regional market, which includes Longview. Regulations, taxes, and permit details below are specific to Longview.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Longview is a regional hub in East Texas (Gregg and Harrison counties), known as the Balloon Capital of Texas and home to the Great Texas Balloon Race each July. The city’s STR demand is driven by convention and business travel at the Longview Convention Complex, a 320-acre Cultural District (museums, theater, restaurants, live music), sports and event attendees, and regional weekend visitors drawn to nearby East Texas lakes.
DATA NOTE: The STR performance series for this area (area_id 80179) closely mirrors a Texas Hill Country market in this data feed, likely reflecting a parent-market data attribution in the underlying source. The geographic profile, regulations, and attractions data are specific to Longview, TX, East Texas (population 83,668). Investors should supplement this dataset with direct market research specific to the Longview area.
In April 2026, the market data recorded an average daily rate of $203.35 and occupancy of 42.8%, producing RevPAR of $86.95. Average monthly revenue per active listing was $2,435. Year-over-year, occupancy edged up 1.1%, ADR declined 3.4%, and revenue was essentially flat (-0.2%).
The listing mix in the broader dataset is predominantly entire-home properties (20,944 units), with private rooms at 1,269 and shared rooms at 12. Airbnb is the leading channel (10,311 units), with 9,670 cross-listed on both platforms and 2,244 on VRBO alone.
Market scores: investability 89.01, total 62.99, seasonality 75.07, revenue growth 60.71, rental demand 58.49, regulation 59.99.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 33% |
| Feb | 41% |
| Mar | 50% |
| Apr | 41% |
| May | 44% |
| Jun | 53% |
| Jul | 53% |
| Aug | 42% |
| Sep | 39% |
| Oct | 42% |
| Nov | 41% |
| Dec | 37% |
Month-by-month nightly rates and revenue figures for Longview are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Texas East Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Texas East Area market as a whole, which includes Longview, so these counts are not Longview-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 774 | 27,617 | ★ 4.71 |
| 2 | Vacasa | 238 | 8,722 | ★ 4.67 |
| 3 | FCR Partners, LP | 103 | 172 | ★ 4.68 |
| 4 | Neal’s Lodges | 97 | 170 | ★ 4.79 |
| 5 | 979 Vacation Property Services | 96 | 3,231 | ★ 4.62 |
What Kind of STR Should I Buy in Longview?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Longview are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 46.4% |
| vrbo | 10.1% |
| both | 43.5% |
Home Value Trends (Longview)
Typical home values, median sale prices, and the 10-year price trend for Longview are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Longview — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Longview regulates short-term rentals under its Unified Development Code (Ordinance 4288, adopted November 12, 2020). The ordinance establishes a registry for both bed-and-breakfast and short-term residential rental uses. To operate legally, a host must submit an application to the Development Services (Planning and Zoning) department and hold a Certificate of Occupancy.
The city distinguishes two STR categories:
– Bed and breakfast: requires the owner or lessee to live on-site permanently.
– Short-term residential rental: no owner-occupancy requirement, but the entire dwelling must be rented to only one renter at a time.
Both categories are defined as stays of 1 to 30 nights. No annual night cap applies.
No confirmed registration fee was found in publicly available sources. Specific permitted zoning districts for STRs are not detailed on the city’s public documentation; investors must confirm whether a given residential parcel qualifies with the Planning and Zoning Department before listing.
On taxes, Longview’s local hotel occupancy tax is 9% on stays under 30 consecutive days, and the Texas state hotel occupancy tax is 6%, for a combined 15% lodging tax. This combined rate is among the higher STR tax burdens in the Texas markets in this dataset.
Enforcement is classified as moderate.
Market Comparison
Longview’s 42.8% occupancy in April 2026 is below the US STR median of approximately 55%, reflecting the East Texas market’s lower baseline occupancy relative to coastal or resort destinations. The ADR of $203 is slightly below the national median of approximately $220, consistent with an East Texas regional city market.
Relative to other East Texas STR markets, Longview benefits from its convention complex, Cultural District, and the nationally recognized Great Texas Balloon Race as differentiating demand drivers. The city’s STR ordinance is permissive by Texas standards, with no owner-occupancy requirement and no night cap.
A reminder that the property manager data in this feed reflects a broader Texas market area and may not accurately represent active Longview-area operators specifically. Evolve, the top manager in this dataset with 774 listings and 27,617 reviews at a 4.71 rating, is a national operator with broad Texas coverage. Vacasa operates 238 listings in the broader dataset (8,722 reviews, 4.67 rating).
Frequently Asked Questions About Longview, Texas
What is the average daily rate for STRs in Longview, TX?
What is the occupancy rate for Longview short-term rentals?
What permits are required for STRs in Longview, TX?
What taxes apply to Longview STRs?
What does a typical Longview STR earn per year?
When is peak season for Longview short-term rentals?
What are the main demand drivers for Longview, TX STRs?
Analyze Longview Rentals
Use our free calculator to estimate Airbnb revenue for any property in Longview.
Free Longview STR Calculator →
