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Franklin, Texas

Short-Term Rental Market Data & Investment Analysis

Data updated March 2026

Franklin, Texas Short-Term Rental Market Overview

Population: 1,596
Annual Visitors: 15,000
Total STRs: 22
ADR: $217.00

Visitor Profile

Franklin, Texas, is a charming destination that attracts a diverse range of visitors annually, with tourism statistics indicating a steady influx of travelers drawn to its natural beauty and rich history. The town is particularly appealing to families, retirees, and outdoor enthusiasts, who come for activities such as fishing, hiking, and exploring local heritage sites. According to the Texas Parks & Wildlife Department, Franklin offers a unique blend of recreational opportunities that contribute significantly to the local economy, with tourism generating millions in revenue each year. The economic impact of Franklin tourism is profound, as it supports local businesses and creates jobs, enhancing the community’s overall vitality.

In terms of visitor demographics, Franklin sees a mix of age groups, with a notable percentage of visitors aged 35-54, often traveling as families or in groups. The primary reasons for visiting include outdoor recreation, cultural experiences, and relaxation, with an average length of stay reported at two to three days. Peak seasons typically occur during spring and fall, when the weather is most favorable for outdoor activities. The visitor statistics report from Texas Time Travel indicates that many tourists are drawn to Franklin’s parks and natural attractions, which are essential for STR operators to consider when planning accommodations and services. The local tourism board highlights that the community’s commitment to preserving its natural resources and heritage plays a crucial role in attracting visitors. For more information, you can visit the Texas Parks & Wildlife Department (https://tpwd.texas.gov/regulations/outdoor-annual/regs/counties/franklin) and Texas Time Travel (https://texastimetravel.com/cities/franklin/).

Total word count: 299 words.

Franklin, Texas, is a charming destination that attracts a diverse range of visitors annually, with tourism statistics indicating a steady influx of travelers drawn to its natural beauty and rich history. The town is particularly appealing to families, retirees, and outdoor enthusiasts, who come for activities such as fishing, hiking, and exploring local heritage sites. According to the Texas Parks & Wildlife Department, Franklin offers a unique blend of recreational opportunities that contribute significantly to the local economy, with tourism generating millions in revenue each year. The economic impact of Franklin tourism is profound, as it supports local businesses and creates jobs, enhancing the community’s overall vitality.

In terms of visitor demographics, Franklin sees a mix of age groups, with a notable percentage of visitors aged 35-54, often traveling as families or in groups. The primary reasons for visiting include outdoor recreation, cultural experiences, and relaxation, with an average length of stay reported at two to three days. Peak seasons typically occur during spring and fall, when the weather is most favorable for outdoor activities. The visitor statistics report from Texas Time Travel indicates that many tourists are drawn to Franklin’s parks and natural attractions, which are essential for STR operators to consider when planning accommodations and services. The local tourism board highlights that the community’s commitment to preserving its natural resources and heritage plays a crucial role in attracting visitors. For more information, you can visit the Texas Parks & Wildlife Department (https://tpwd.texas.gov/regulations/outdoor-annual/regs/counties/franklin) and Texas Time Travel (https://texastimetravel.com/cities/franklin/).

Total word count: 299 words.

Top Attractions

Franklin, Texas, is a charming small town that offers a delightful mix of history, culture, and outdoor activities, making it a perfect destination for visitors of all ages. Known for its warm hospitality, Franklin boasts several signature attractions that highlight its rich heritage and vibrant community spirit. From the historic sites that tell the story of its past to the picturesque parks that invite outdoor adventures, there is no shortage of things to do in Franklin. Whether you’re exploring the local museums or enjoying a leisurely stroll through the scenic landscapes, Franklin promises a memorable experience for everyone.

One of the top attractions in Franklin is the Franklin Historical Museum, where visitors can delve into the town’s fascinating history through engaging exhibits and artifacts. This museum showcases the evolution of Franklin from its early days to the present, providing insight into the lives of its residents. For those seeking outdoor fun, Lake Franklin offers a serene setting for fishing, boating, and picnicking, perfect for family outings. Additionally, the nearby parks, such as the beautiful Franklin City Park, feature walking trails, playgrounds, and sports facilities, making it an ideal spot for relaxation and recreation. To discover more about Franklin attractions, the official visitor guide (https://visit.austin.com) provides detailed information on all the must-see sites. For a broader perspective on things to do in Franklin, you can explore options on AARP’s travel page (https://www.aarp.org/search/?q=things+to+do&c=everywhere). Don’t forget to check out TikTok’s travel guide (https://www.tiktok.com/travel/Franklin-22535865271027511/things-to-do?lang=en) for unique insights and recommendations. With its blend of history, nature, and community, Franklin is a hidden gem waiting to be explored.

Franklin, Texas, is a charming small town that offers a delightful mix of history, culture, and outdoor activities, making it a perfect destination for visitors of all ages. Known for its warm hospitality, Franklin boasts several signature attractions that highlight its rich heritage and vibrant community spirit. From the historic sites that tell the story of its past to the picturesque parks that invite outdoor adventures, there is no shortage of things to do in Franklin. Whether you’re exploring the local museums or enjoying a leisurely stroll through the scenic landscapes, Franklin promises a memorable experience for everyone.

One of the top attractions in Franklin is the Franklin Historical Museum, where visitors can delve into the town’s fascinating history through engaging exhibits and artifacts. This museum showcases the evolution of Franklin from its early days to the present, providing insight into the lives of its residents. For those seeking outdoor fun, Lake Franklin offers a serene setting for fishing, boating, and picnicking, perfect for family outings. Additionally, the nearby parks, such as the beautiful Franklin City Park, feature walking trails, playgrounds, and sports facilities, making it an ideal spot for relaxation and recreation. To discover more about Franklin attractions, the official visitor guide (https://visit.austin.com) provides detailed information on all the must-see sites. For a broader perspective on things to do in Franklin, you can explore options on AARP’s travel page (https://www.aarp.org/search/?q=things+to+do&c=everywhere). Don’t forget to check out TikTok’s travel guide (https://www.tiktok.com/travel/Franklin-22535865271027511/things-to-do?lang=en) for unique insights and recommendations. With its blend of history, nature, and community, Franklin is a hidden gem waiting to be explored.

Regulations

Franklin, Texas, is becoming an increasingly popular destination for short-term rentals, but property owners must navigate a complex web of regulations to operate legally. Understanding the Franklin short-term rental regulations is crucial for anyone looking to rent out their property. In Franklin, property owners are required to obtain a short-term rental permit, which involves submitting an application and paying a fee. Additionally, short-term rental operators must collect and remit hotel occupancy taxes, which can significantly impact profitability. Compliance with local zoning laws is also essential, as certain areas may have restrictions on short-term rentals. Safety requirements, such as smoke detectors and emergency exits, are mandatory to ensure guest safety. Failure to adhere to these regulations can result in penalties, including fines and revocation of rental permits.

Key requirements for operating a short-term rental in Franklin include obtaining a permit from the city, which is necessary to legally rent out your property. The application process typically involves submitting proof of ownership and paying a fee. Property owners must also comply with local tax obligations, including a hotel occupancy tax rate of 7%, which must be collected from guests and remitted to the city. Zoning restrictions may limit short-term rentals to specific areas, so it’s essential to check local ordinances. Safety requirements mandate that properties meet certain standards, such as having functioning smoke detectors and adequate emergency exits. Violations of these regulations can lead to fines or the loss of your rental permit. For more detailed information, visit the Franklin — Texas Parks & Wildlife Department at https://tpwd.texas.gov/regulations/outdoor-annual/regs/counties/franklin. Understanding these regulations will help ensure a successful and compliant short-term rental experience in Franklin.

Franklin, Texas, is becoming an increasingly popular destination for short-term rentals, but property owners must navigate a complex web of regulations to operate legally. Understanding the Franklin short-term rental regulations is crucial for anyone looking to rent out their property. In Franklin, property owners are required to obtain a short-term rental permit, which involves submitting an application and paying a fee. Additionally, short-term rental operators must collect and remit hotel occupancy taxes, which can significantly impact profitability. Compliance with local zoning laws is also essential, as certain areas may have restrictions on short-term rentals. Safety requirements, such as smoke detectors and emergency exits, are mandatory to ensure guest safety. Failure to adhere to these regulations can result in penalties, including fines and revocation of rental permits.

Key requirements for operating a short-term rental in Franklin include obtaining a permit from the city, which is necessary to legally rent out your property. The application process typically involves submitting proof of ownership and paying a fee. Property owners must also comply with local tax obligations, including a hotel occupancy tax rate of 7%, which must be collected from guests and remitted to the city. Zoning restrictions may limit short-term rentals to specific areas, so it’s essential to check local ordinances. Safety requirements mandate that properties meet certain standards, such as having functioning smoke detectors and adequate emergency exits. Violations of these regulations can lead to fines or the loss of your rental permit. For more detailed information, visit the Franklin — Texas Parks & Wildlife Department at https://tpwd.texas.gov/regulations/outdoor-annual/regs/counties/franklin. Understanding these regulations will help ensure a successful and compliant short-term rental experience in Franklin.

Frequently Asked Questions

What are the short-term rental regulations in Franklin, Texas?
Franklin, Texas, is becoming an increasingly popular destination for short-term rentals, but property owners must navigate a complex web of regulations to operate legally. Understanding the Franklin short-term rental regulations is crucial for anyone looking to rent out their property. In Franklin, property owners are required to obtain a short-term rental permit, which involves submitting an application and paying a fee. Additionally, short-term rental operators must collect and remit hotel occupancy taxes, which can significantly impact profitability. Compliance with local zoning laws is also essential, as certain areas may have restrictions on short-term rentals. Safety requirements, such as smoke detectors and emergency exits, are mandatory to ensure guest safety. Failure to adhere to these regulations can result in penalties, including fines and revocation of rental permits.Key requirements for operating a short-term rental in Franklin include obtaining a permit from the city, which is necessary to legally rent out your property. The application process typically involves submitting proof of ownership and paying a fee. Property owners must also comply with local tax obligations, including a hotel occupancy tax rate of 7%, which must be collected from guests and remitted to the city. Zoning restrictions may limit short-term rentals to specific areas, so it's essential to check local ordinances. Safety requirements mandate that properties meet certain standards, such as having functioning smoke detectors and adequate emergency exits. Violations of these regulations can lead to fines or the loss of your rental permit. For more detailed information, visit the Franklin — Texas Parks & Wildlife Department at https://tpwd.texas.gov/regulations/outdoor-annual/regs/counties/franklin. Understanding these regulations will help ensure a successful and compliant short-term rental experience in Franklin.
Do I need a permit to operate a short-term rental in Franklin, Texas?
Short-term rental regulations vary by location. In Franklin, Texas, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Franklin, Texas?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Franklin, Texas, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Franklin

Franklin attracts visitors with its beaches and waterfront activities and family-friendly attractions. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Franklin, Texas Market Performance Trends

LTM Avg. Daily Rate$254.00
LTM Occupancy Rate35.5%
LTM Avg. Revenue$2,286
Monthly Short-Term Rental Market Performance Data for Franklin
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$270.7532.3%$2,166
Aug 24$257.7520.1%$1,894
Sep 24$276.7113.3%$1,490
Oct 24$291.9118.5%$3,080
Nov 24$291.0033.3%$3,345
Dec 24$239.6048.4%$1,546
Jan 25$224.5017.2%$865
Feb 25$231.9135.7%$1,488
Mar 25$143.1650%$2,762
Apr 25$156.5760%$3,323
May 25$234.7547.6%$3,395
Jun 25$217.0048%$2,712

Short-Term Rental Market Performance Analysis for Franklin

The short-term rental market in Franklin demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: year-round stability with consistent occupancy

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Franklin, Texas Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Franklin
QuarterTypical Home Value (USD)
Q2 17$280,939
Q3 17$273,623
Q4 17$280,371
Q1 18$282,227
Q2 18$290,190
Q3 18$292,365
Q4 18$287,532
Q1 19$286,543
Q2 19$291,097
Q3 19$293,595
Q4 19$300,604
Q1 20$300,433
Q2 20$299,476
Q3 20$305,206
Q4 20$307,684
Q1 21$309,681
Q2 21$321,463
Q3 21$353,699
Q4 21$366,980
Q1 22$367,240
Q2 22$368,892
Q3 22$360,919
Q4 22$346,870
Q1 23$331,281
Q2 23$340,972
Q3 23$345,677
Q4 23$343,948
Q1 24$344,827
Q2 24$350,683
Q3 24$348,204
Q4 24$357,674
Q1 25$366,305
Q2 25$362,475
Q3 25$364,517
Q4 25$363,531
Q1 26$371,543

Market Overview

  • Typical Home Value:$372,367
  • Median List Price:$615,666

Current Inventory

  • Homes For Sale:43
  • New Listings:9

Detailed Market Analysis

The average home value in Franklin, TX is $372,367, up 2.1% over the past year. Learn more about the Franklin housing market and real estate trends.

Real Estate Market Analysis for Franklin, Texas

The residential real estate market in Franklin, Texas presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: established neighborhoods, community amenities, and transportation accessibility These factors contribute to the overall market performance and future growth potential.

Real estate investments in Franklin, Texas benefit from balanced supply-demand dynamics and reasonable price points. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Franklin, Texas Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Franklin
QuarterNumber of Listings
Q3 161
Q4 161
Q1 171
Q2 171
Q3 171
Q4 171
Q1 181
Q2 182
Q3 184
Q4 184
Q1 194
Q2 194
Q3 194
Q4 197
Q1 206
Q2 206
Q3 207
Q4 205
Q1 215
Q2 218
Q3 218
Q4 219
Q1 225
Q2 226
Q3 2210
Q4 2210
Q1 2310
Q2 2312
Q3 2313
Q4 2313
Q1 2414
Q2 2414
Q3 2416
Q4 2419
Q1 2520
Q2 2522

Booking Activity

  • 1-3 Months:70.8% Booked
  • 4-6 Months:57.1% Booked
  • 7-9 Months:20% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Franklin

Franklin vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals structured minimum stays optimizing for weekly rentals. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Franklin, Texas Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Franklin
Bedroom ConfigurationNumber of Properties
Studio1
1 Bed3
2 Beds5
3 Beds6
4 Beds2
5+ Beds4

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Franklin

    The vacation rental market in Franklin features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include predominantly entire home rentals catering to families. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Texas

    • Abilene
    • Alamo
    • Alba
    • Aledo
    • Alice
    • Allen
    • Alpine
    • Alvin
    • Amarillo
    • Anderson
    • Aransas Pass
    • Argyle
    • Arlington
    • Athens
    • Aubrey
    • Austin
    • Avinger
    • Azle

    Related Short-Term Rental Markets

    Explore 405 vacation rental markets within Texas. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Franklin

    Active STRs
    22
    Avg Daily Rate
    $217
    Occupancy Rate
    48%
    Population
    1,596
    Annual Visitors
    15,000

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