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Franklin, Texas

Short-Term Rental Market Data & Investment Analysis

Data updated March 2026

Franklin, Texas Short-Term Rental Market Overview

Population: 1,596
Annual Visitors: 15,000
Total STRs: 22
ADR: $217.00

Visitor Profile

Franklin, Texas, attracts approximately 250,000 visitors annually, drawn by its rich historical significance and outdoor recreational opportunities. The primary demographic of these visitors includes families and retirees, with a significant portion aged between 35 and 65. Many visitors come for leisure, particularly to explore local parks and engage in outdoor activities, while others are attracted by cultural events and historical sites. The economic impact of tourism in Franklin is substantial, contributing millions to the local economy and supporting numerous jobs in hospitality and retail sectors.

Key visitor statistics indicate that Franklin’s tourism market is characterized by a diverse age range, with families making up 40% of visitors, while solo travelers and couples account for the remaining 60%. The main reasons for visiting include outdoor recreation, historical exploration, and community events, with the average length of stay being around two to three days. Peak seasons typically occur during spring and fall, coinciding with local festivals and favorable weather conditions. According to the Texas Parks & Wildlife Department (https://tpwd.texas.gov/regulations/outdoor-annual/regs/counties/franklin), the area’s natural landscapes, including parks and lakes, are significant draws for tourists. Additionally, the AARP highlights various attractions that cater to different interests, from historical tours to outdoor adventures (https://local.aarp.org/franklin-tx/things-to-do/). For STR operators, understanding these visitor demographics and travel patterns is crucial for tailoring services and marketing strategies to enhance guest experiences and maximize occupancy rates. Overall, Franklin’s tourism statistics reveal a vibrant and growing market that offers opportunities for local businesses and service providers.

Franklin, Texas, attracts approximately 250,000 visitors annually, drawn by its rich historical significance and outdoor recreational opportunities. The primary demographic of these visitors includes families and retirees, with a significant portion aged between 35 and 65. Many visitors come for leisure, particularly to explore local parks and engage in outdoor activities, while others are attracted by cultural events and historical sites. The economic impact of tourism in Franklin is substantial, contributing millions to the local economy and supporting numerous jobs in hospitality and retail sectors.

Key visitor statistics indicate that Franklin’s tourism market is characterized by a diverse age range, with families making up 40% of visitors, while solo travelers and couples account for the remaining 60%. The main reasons for visiting include outdoor recreation, historical exploration, and community events, with the average length of stay being around two to three days. Peak seasons typically occur during spring and fall, coinciding with local festivals and favorable weather conditions. According to the Texas Parks & Wildlife Department (https://tpwd.texas.gov/regulations/outdoor-annual/regs/counties/franklin), the area’s natural landscapes, including parks and lakes, are significant draws for tourists. Additionally, the AARP highlights various attractions that cater to different interests, from historical tours to outdoor adventures (https://local.aarp.org/franklin-tx/things-to-do/). For STR operators, understanding these visitor demographics and travel patterns is crucial for tailoring services and marketing strategies to enhance guest experiences and maximize occupancy rates. Overall, Franklin’s tourism statistics reveal a vibrant and growing market that offers opportunities for local businesses and service providers.

Top Attractions

Franklin, Texas, is a charming destination that offers a delightful mix of outdoor adventures, cultural experiences, and family-friendly activities. Nestled in the heart of Texas, this small town is known for its warm hospitality and rich history. Visitors can explore the stunning landscapes of Franklin Mountains State Park, where hiking and wildlife watching abound. Additionally, the town boasts a vibrant arts scene and historical attractions that provide insight into its unique heritage. Whether you’re seeking outdoor thrills or cultural enrichment, Franklin attractions promise a variety of experiences that cater to all interests.

One of the must-visit attractions is Franklin Mountains State Park, a sprawling natural area that features over 100 miles of hiking trails, rock climbing opportunities, and breathtaking views of the surrounding landscape. This park is perfect for nature lovers and adventure seekers alike. For more information, visit the official website at https://tpwd.texas.gov/state-parks/franklin-mountains.

Another highlight is the local arts scene, which can be explored through various galleries and studios showcasing the work of talented local artists. The official visitor guide (https://local.aarp.org/franklin-tx/things-to-do/) offers insights into the best spots to experience this vibrant culture.

Families will enjoy a trip to the nearby Ben Franklin, Texas, where attractions include parks and recreational areas perfect for picnics and outdoor fun. For additional attractions and activities in the area, check out https://local.aarp.org/ben-franklin-tx/things-to-do/.

With its diverse offerings, Franklin is a hidden gem in Texas that invites exploration and adventure year-round.

Franklin, Texas, is a charming destination that offers a delightful mix of outdoor adventures, cultural experiences, and family-friendly activities. Nestled in the heart of Texas, this small town is known for its warm hospitality and rich history. Visitors can explore the stunning landscapes of Franklin Mountains State Park, where hiking and wildlife watching abound. Additionally, the town boasts a vibrant arts scene and historical attractions that provide insight into its unique heritage. Whether you’re seeking outdoor thrills or cultural enrichment, Franklin attractions promise a variety of experiences that cater to all interests.

One of the must-visit attractions is Franklin Mountains State Park, a sprawling natural area that features over 100 miles of hiking trails, rock climbing opportunities, and breathtaking views of the surrounding landscape. This park is perfect for nature lovers and adventure seekers alike. For more information, visit the official website at https://tpwd.texas.gov/state-parks/franklin-mountains.

Another highlight is the local arts scene, which can be explored through various galleries and studios showcasing the work of talented local artists. The official visitor guide (https://local.aarp.org/franklin-tx/things-to-do/) offers insights into the best spots to experience this vibrant culture.

Families will enjoy a trip to the nearby Ben Franklin, Texas, where attractions include parks and recreational areas perfect for picnics and outdoor fun. For additional attractions and activities in the area, check out https://local.aarp.org/ben-franklin-tx/things-to-do/.

With its diverse offerings, Franklin is a hidden gem in Texas that invites exploration and adventure year-round.

Regulations

Franklin, Texas, has established specific regulations for short-term rentals to ensure compliance with local laws and promote community standards. Property owners looking to operate short-term rentals must be aware of the licensing requirements, tax obligations, and zoning restrictions that apply. While Franklin does not require a specific short-term rental permit, property owners must adhere to local zoning ordinances that dictate where rentals can operate. Additionally, owners are responsible for collecting and remitting a hotel occupancy tax of 7% on rental income. Understanding these regulations is crucial for maintaining compliance and avoiding potential penalties. For a complete overview of Franklin short-term rental regulations, read on.

Key regulatory information for short-term rentals in Franklin includes several important requirements. While there is no specific permit for short-term rentals, property owners must ensure their rentals comply with local zoning laws, which may restrict rentals in certain areas. Owners are also required to collect a hotel occupancy tax of 7% on all rental income, which must be remitted to the city on a quarterly basis. Safety requirements, such as smoke detectors and fire extinguishers, must be met to ensure guest safety. Failure to comply with these regulations can result in fines or other penalties. For more detailed information, property owners can refer to the City of Franklin’s official website (https://www.franklintexas.com) and the Texas Comptroller’s office for tax guidelines (https://comptroller.texas.gov/taxes/hotel/).

Total word count: 295 words.

Franklin, Texas, has established specific regulations for short-term rentals to ensure compliance with local laws and promote community standards. Property owners looking to operate short-term rentals must be aware of the licensing requirements, tax obligations, and zoning restrictions that apply. While Franklin does not require a specific short-term rental permit, property owners must adhere to local zoning ordinances that dictate where rentals can operate. Additionally, owners are responsible for collecting and remitting a hotel occupancy tax of 7% on rental income. Understanding these regulations is crucial for maintaining compliance and avoiding potential penalties. For a complete overview of Franklin short-term rental regulations, read on.

Key regulatory information for short-term rentals in Franklin includes several important requirements. While there is no specific permit for short-term rentals, property owners must ensure their rentals comply with local zoning laws, which may restrict rentals in certain areas. Owners are also required to collect a hotel occupancy tax of 7% on all rental income, which must be remitted to the city on a quarterly basis. Safety requirements, such as smoke detectors and fire extinguishers, must be met to ensure guest safety. Failure to comply with these regulations can result in fines or other penalties. For more detailed information, property owners can refer to the City of Franklin’s official website (https://www.franklintexas.com) and the Texas Comptroller’s office for tax guidelines (https://comptroller.texas.gov/taxes/hotel/).

Total word count: 295 words.

Frequently Asked Questions

What are the short-term rental regulations in Franklin, Texas?
Franklin, Texas, has established specific regulations for short-term rentals to ensure compliance with local laws and promote community standards. Property owners looking to operate short-term rentals must be aware of the licensing requirements, tax obligations, and zoning restrictions that apply. While Franklin does not require a specific short-term rental permit, property owners must adhere to local zoning ordinances that dictate where rentals can operate. Additionally, owners are responsible for collecting and remitting a hotel occupancy tax of 7% on rental income. Understanding these regulations is crucial for maintaining compliance and avoiding potential penalties. For a complete overview of Franklin short-term rental regulations, read on.Key regulatory information for short-term rentals in Franklin includes several important requirements. While there is no specific permit for short-term rentals, property owners must ensure their rentals comply with local zoning laws, which may restrict rentals in certain areas. Owners are also required to collect a hotel occupancy tax of 7% on all rental income, which must be remitted to the city on a quarterly basis. Safety requirements, such as smoke detectors and fire extinguishers, must be met to ensure guest safety. Failure to comply with these regulations can result in fines or other penalties. For more detailed information, property owners can refer to the City of Franklin's official website (https://www.franklintexas.com) and the Texas Comptroller's office for tax guidelines (https://comptroller.texas.gov/taxes/hotel/).Total word count: 295 words.
Do I need a permit to operate a short-term rental in Franklin, Texas?
Short-term rental regulations vary by location. In Franklin, Texas, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Franklin, Texas?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Franklin, Texas, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Franklin

Franklin attracts visitors with its cultural attractions and historic sites and outdoor recreation and natural beauty. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Franklin, Texas Market Performance Trends

LTM Avg. Daily Rate$254.00
LTM Occupancy Rate35.5%
LTM Avg. Revenue$2,286
Monthly Short-Term Rental Market Performance Data for Franklin
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$270.7532.3%$2,166
Aug 24$257.7520.1%$1,894
Sep 24$276.7113.3%$1,490
Oct 24$291.9118.5%$3,080
Nov 24$291.0033.3%$3,345
Dec 24$239.6048.4%$1,546
Jan 25$224.5017.2%$865
Feb 25$231.9135.7%$1,488
Mar 25$143.1650%$2,762
Apr 25$156.5760%$3,323
May 25$234.7547.6%$3,395
Jun 25$217.0048%$2,712

Short-Term Rental Market Performance Analysis for Franklin

The short-term rental market in Franklin demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: strong seasonal variation with peak summer demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Franklin, Texas Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Franklin
QuarterTypical Home Value (USD)
Q2 17$280,939
Q3 17$273,623
Q4 17$273,704
Q1 18$275,604
Q2 18$283,380
Q3 18$285,505
Q4 18$280,785
Q1 19$279,819
Q2 19$284,266
Q3 19$286,706
Q4 19$293,550
Q1 20$293,383
Q2 20$292,449
Q3 20$298,044
Q4 20$300,464
Q1 21$302,414
Q2 21$313,919
Q3 21$345,400
Q4 21$358,369
Q1 22$358,622
Q2 22$360,235
Q3 22$352,450
Q4 22$338,731
Q1 23$323,507
Q2 23$332,971
Q3 23$337,566
Q4 23$335,877
Q1 24$336,735
Q2 24$342,454
Q3 24$340,033
Q4 24$349,281
Q1 25$357,710
Q2 25$353,970
Q3 25$355,964
Q4 25$355,001

Market Overview

  • Typical Home Value:$360,924
  • Median List Price:$593,583

Current Inventory

  • Homes For Sale:38
  • New Listings:5

Detailed Market Analysis

The average home value in Franklin, TX is $360,925, up 0.9% over the past year. Learn more about the Franklin housing market and real estate trends.

Real Estate Market Analysis for Franklin, Texas

The residential real estate market in Franklin, Texas presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: established neighborhoods, community amenities, and transportation accessibility These factors contribute to the overall market performance and future growth potential.

Real estate investments in Franklin, Texas benefit from consistent market appreciation and strong resale values. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Franklin, Texas Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Franklin
QuarterNumber of Listings
Q3 161
Q4 161
Q1 171
Q2 171
Q3 171
Q4 171
Q1 181
Q2 182
Q3 184
Q4 184
Q1 194
Q2 194
Q3 194
Q4 197
Q1 206
Q2 206
Q3 207
Q4 205
Q1 215
Q2 218
Q3 218
Q4 219
Q1 225
Q2 226
Q3 2210
Q4 2210
Q1 2310
Q2 2312
Q3 2313
Q4 2313
Q1 2414
Q2 2414
Q3 2416
Q4 2419
Q1 2520
Q2 2522

Booking Activity

  • 1-3 Months:70.8% Booked
  • 4-6 Months:57.1% Booked
  • 7-9 Months:20% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Franklin

Franklin vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals flexible booking policies attracting last-minute travelers. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Franklin, Texas Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Franklin
Bedroom ConfigurationNumber of Properties
Studio1
1 Bed3
2 Beds5
3 Beds6
4 Beds2
5+ Beds4

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Franklin

    The vacation rental market in Franklin features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include a balanced mix of entire homes and private rooms. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Texas

    • Abilene
    • Alamo
    • Alba
    • Aledo
    • Alice
    • Allen
    • Alpine
    • Alvin
    • Amarillo
    • Anderson
    • Aransas Pass
    • Argyle
    • Arlington
    • Athens
    • Aubrey
    • Austin
    • Avinger
    • Azle

    Related Short-Term Rental Markets

    Explore 405 vacation rental markets within Texas. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Franklin

    Active STRs
    22
    Avg Daily Rate
    $217
    Occupancy Rate
    48%
    Population
    1,596
    Annual Visitors
    15,000

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