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Florence, Texas

Short-Term Rental Market Data & Investment Analysis

Data updated March 2026

Florence, Texas Short-Term Rental Market Overview

Population: 1,225
Annual Visitors: 15,000
Total STRs: 29
ADR: $149.00

Visitor Profile

Florence, Texas, is a charming destination that attracts a diverse array of visitors each year. While specific annual visitor numbers are not widely published, the region benefits from the overall tourism trends in Central Texas, which sees millions of visitors annually. Key demographic highlights indicate that visitors primarily consist of families, couples, and outdoor enthusiasts, with a significant portion aged between 25 and 54. The primary purposes for visiting include outdoor recreation, cultural experiences, and family gatherings. The economic impact of tourism in Florence is notable, contributing to local businesses and job creation, as evidenced by the tourism bureau’s reports.

According to the tourism bureau (https://visitaustin.org), the broader region surrounding Florence sees substantial visitor traffic, with many tourists drawn to the area’s natural beauty and recreational opportunities. The primary demographics of visitors to Florence include families and couples, with a growing interest from millennials seeking unique travel experiences. The main reasons for visiting are outdoor activities such as hiking, fishing, and exploring local parks, alongside cultural events and festivals that showcase the area’s heritage. The average length of stay for visitors is typically around two to three days, allowing ample time to explore the local attractions. Peak seasons generally occur during spring and fall, aligning with favorable weather conditions that enhance outdoor activities. The visitor statistics report (https://austintexas.gov/tourism) highlights that the influx of tourists during these times significantly boosts local businesses, making it crucial for STR operators to prepare for increased demand. Overall, Florence’s tourism market presents a vibrant opportunity for growth and engagement with a variety of visitor demographics.

Florence, Texas, is a charming destination that attracts a diverse array of visitors each year. While specific annual visitor numbers are not widely published, the region benefits from the overall tourism trends in Central Texas, which sees millions of visitors annually. Key demographic highlights indicate that visitors primarily consist of families, couples, and outdoor enthusiasts, with a significant portion aged between 25 and 54. The primary purposes for visiting include outdoor recreation, cultural experiences, and family gatherings. The economic impact of tourism in Florence is notable, contributing to local businesses and job creation, as evidenced by the tourism bureau’s reports.

According to the tourism bureau (https://visitaustin.org), the broader region surrounding Florence sees substantial visitor traffic, with many tourists drawn to the area’s natural beauty and recreational opportunities. The primary demographics of visitors to Florence include families and couples, with a growing interest from millennials seeking unique travel experiences. The main reasons for visiting are outdoor activities such as hiking, fishing, and exploring local parks, alongside cultural events and festivals that showcase the area’s heritage. The average length of stay for visitors is typically around two to three days, allowing ample time to explore the local attractions. Peak seasons generally occur during spring and fall, aligning with favorable weather conditions that enhance outdoor activities. The visitor statistics report (https://austintexas.gov/tourism) highlights that the influx of tourists during these times significantly boosts local businesses, making it crucial for STR operators to prepare for increased demand. Overall, Florence’s tourism market presents a vibrant opportunity for growth and engagement with a variety of visitor demographics.

Top Attractions

Florence, Texas, a charming small town located just north of Austin, offers visitors a delightful mix of history, culture, and outdoor activities. Known for its friendly atmosphere and rich heritage, Florence is home to several permanent attractions that cater to a variety of interests. Whether you’re exploring the scenic landscapes or delving into the local history, there’s something for everyone. Signature attractions such as the historic downtown area and the nearby parks provide a perfect backdrop for family outings or leisurely strolls. With its unique blend of experiences, Florence is a hidden gem waiting to be discovered.

One of the top attractions in Florence is the Florence Historical Museum, which showcases the town’s rich past through engaging exhibits and artifacts. Visitors can learn about the early settlers, local industries, and significant events that shaped the community. For more information, visit the official site at www.florencehistoricalmuseum.org. Another must-see is the nearby Lake Granger, a beautiful spot for outdoor enthusiasts. The lake offers fishing, hiking, and picnic areas, making it an ideal location for families looking to enjoy nature. Check out the details at the official Lake Granger website.

For those interested in local culture, the Florence Arts and Crafts Fair is a great way to experience the creativity of local artisans, showcasing handmade goods and unique crafts. While this event may vary, the artistic spirit of Florence is always present in the community. Lastly, the scenic parks in and around Florence, such as the Florence City Park, provide ample opportunities for outdoor recreation, including walking trails, playgrounds, and sports facilities. These attractions make Florence a perfect destination for anyone looking to explore Texas charm and hospitality.

Florence, Texas, a charming small town located just north of Austin, offers visitors a delightful mix of history, culture, and outdoor activities. Known for its friendly atmosphere and rich heritage, Florence is home to several permanent attractions that cater to a variety of interests. Whether you’re exploring the scenic landscapes or delving into the local history, there’s something for everyone. Signature attractions such as the historic downtown area and the nearby parks provide a perfect backdrop for family outings or leisurely strolls. With its unique blend of experiences, Florence is a hidden gem waiting to be discovered.

One of the top attractions in Florence is the Florence Historical Museum, which showcases the town’s rich past through engaging exhibits and artifacts. Visitors can learn about the early settlers, local industries, and significant events that shaped the community. For more information, visit the official site at www.florencehistoricalmuseum.org. Another must-see is the nearby Lake Granger, a beautiful spot for outdoor enthusiasts. The lake offers fishing, hiking, and picnic areas, making it an ideal location for families looking to enjoy nature. Check out the details at the official Lake Granger website.

For those interested in local culture, the Florence Arts and Crafts Fair is a great way to experience the creativity of local artisans, showcasing handmade goods and unique crafts. While this event may vary, the artistic spirit of Florence is always present in the community. Lastly, the scenic parks in and around Florence, such as the Florence City Park, provide ample opportunities for outdoor recreation, including walking trails, playgrounds, and sports facilities. These attractions make Florence a perfect destination for anyone looking to explore Texas charm and hospitality.

Regulations

Florence, Texas, has specific regulations governing short-term rentals that property owners must understand to operate legally and successfully. These regulations include licensing requirements, tax obligations, zoning restrictions, and safety standards. Property owners must obtain a short-term rental permit from the city, ensuring compliance with local laws. Additionally, owners are required to collect and remit hotel occupancy taxes, which currently stand at 7% of the rental price. Zoning laws dictate where short-term rentals can operate, often limiting them to certain residential areas. Safety requirements, such as smoke detectors and fire extinguishers, are also mandated to protect guests. Understanding these key regulations is essential for anyone looking to enter the short-term rental market in Florence.

To operate a short-term rental in Florence, property owners must first secure a short-term rental permit. This involves submitting an application and paying a fee, which can be found in the city’s municipal code. Owners must also comply with tax obligations, including a hotel occupancy tax of 7%, due monthly. Zoning restrictions are in place to ensure that short-term rentals do not disrupt the residential character of neighborhoods. Safety requirements include having working smoke detectors and fire extinguishers on the premises. Penalties for failing to comply with these regulations can include fines and revocation of rental permits. For more detailed information, property owners can visit the City of Florence’s official website (https://www.florencetexas.gov) and review the municipal code (https://library.municode.com/tx/florence). Understanding these Florence short-term rental regulations is crucial for compliance and successful operation.

Florence, Texas, has specific regulations governing short-term rentals that property owners must understand to operate legally and successfully. These regulations include licensing requirements, tax obligations, zoning restrictions, and safety standards. Property owners must obtain a short-term rental permit from the city, ensuring compliance with local laws. Additionally, owners are required to collect and remit hotel occupancy taxes, which currently stand at 7% of the rental price. Zoning laws dictate where short-term rentals can operate, often limiting them to certain residential areas. Safety requirements, such as smoke detectors and fire extinguishers, are also mandated to protect guests. Understanding these key regulations is essential for anyone looking to enter the short-term rental market in Florence.

To operate a short-term rental in Florence, property owners must first secure a short-term rental permit. This involves submitting an application and paying a fee, which can be found in the city’s municipal code. Owners must also comply with tax obligations, including a hotel occupancy tax of 7%, due monthly. Zoning restrictions are in place to ensure that short-term rentals do not disrupt the residential character of neighborhoods. Safety requirements include having working smoke detectors and fire extinguishers on the premises. Penalties for failing to comply with these regulations can include fines and revocation of rental permits. For more detailed information, property owners can visit the City of Florence’s official website (https://www.florencetexas.gov) and review the municipal code (https://library.municode.com/tx/florence). Understanding these Florence short-term rental regulations is crucial for compliance and successful operation.

Frequently Asked Questions

What are the short-term rental regulations in Florence, Texas?
Florence, Texas, has specific regulations governing short-term rentals that property owners must understand to operate legally and successfully. These regulations include licensing requirements, tax obligations, zoning restrictions, and safety standards. Property owners must obtain a short-term rental permit from the city, ensuring compliance with local laws. Additionally, owners are required to collect and remit hotel occupancy taxes, which currently stand at 7% of the rental price. Zoning laws dictate where short-term rentals can operate, often limiting them to certain residential areas. Safety requirements, such as smoke detectors and fire extinguishers, are also mandated to protect guests. Understanding these key regulations is essential for anyone looking to enter the short-term rental market in Florence.To operate a short-term rental in Florence, property owners must first secure a short-term rental permit. This involves submitting an application and paying a fee, which can be found in the city's municipal code. Owners must also comply with tax obligations, including a hotel occupancy tax of 7%, due monthly. Zoning restrictions are in place to ensure that short-term rentals do not disrupt the residential character of neighborhoods. Safety requirements include having working smoke detectors and fire extinguishers on the premises. Penalties for failing to comply with these regulations can include fines and revocation of rental permits. For more detailed information, property owners can visit the City of Florence's official website (https://www.florencetexas.gov) and review the municipal code (https://library.municode.com/tx/florence). Understanding these Florence short-term rental regulations is crucial for compliance and successful operation.
Do I need a permit to operate a short-term rental in Florence, Texas?
Short-term rental regulations vary by location. In Florence, Texas, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Florence, Texas?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Florence, Texas, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Florence

Florence attracts visitors with its urban amenities and entertainment and adventure sports and activities. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Florence, Texas Market Performance Trends

LTM Avg. Daily Rate$157.00
LTM Occupancy Rate43.3%
LTM Avg. Revenue$1,886
Monthly Short-Term Rental Market Performance Data for Florence
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$142.8858.1%$2,061
Aug 24$138.1741.1%$1,712
Sep 24$163.1736.4%$1,626
Oct 24$163.7545%$2,397
Nov 24$161.1239.8%$1,897
Dec 24$141.0241.8%$1,445
Jan 25$153.4553.2%$1,624
Feb 25$160.0242.6%$1,675
Mar 25$162.1649.1%$2,485
Apr 25$172.7543.3%$1,882
May 25$155.6555.6%$3,197
Jun 25$149.0043.3%$2,019

Short-Term Rental Market Performance Analysis for Florence

The short-term rental market in Florence demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: year-round stability with consistent occupancy

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Florence, Texas Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Florence
QuarterTypical Home Value (USD)
Q2 17$319,867
Q2 17$324,320
Q3 17$318,640
Q3 17$326,963
Q4 17$332,393
Q4 17$331,982
Q1 18$337,731
Q1 18$337,314
Q2 18$342,342
Q2 18$341,920
Q3 18$348,797
Q3 18$348,366
Q4 18$352,641
Q4 18$352,206
Q1 19$349,489
Q1 19$349,057
Q2 19$351,190
Q2 19$350,756
Q3 19$355,628
Q3 19$355,189
Q4 19$365,938
Q4 19$365,487
Q1 20$376,929
Q1 20$376,464
Q2 20$384,936
Q2 20$384,461
Q3 20$398,419
Q3 20$397,927
Q4 20$421,029
Q4 20$420,509
Q1 21$446,225
Q1 21$445,675
Q2 21$495,910
Q2 21$495,297
Q3 21$527,571
Q3 21$526,920
Q4 21$538,992
Q4 21$538,326
Q1 22$574,253
Q1 22$573,544
Q2 22$612,611
Q2 22$611,855
Q3 22$582,876
Q3 22$582,157
Q4 22$559,414
Q4 22$558,723
Q1 23$553,121
Q1 23$552,438
Q2 23$565,161
Q2 23$564,463
Q3 23$565,972
Q3 23$565,273
Q4 23$559,344
Q4 23$558,654
Q1 24$561,116
Q1 24$560,424
Q2 24$561,587
Q2 24$560,894
Q3 24$561,891
Q3 24$561,197
Q4 24$563,452
Q4 24$562,756
Q1 25$560,304
Q1 25$559,612
Q2 25$546,494
Q2 25$545,819
Q3 25$541,350
Q3 25$540,681
Q4 25$555,546
Q4 25$554,861
Q1 26$563,873

Market Overview

  • Typical Home Value:$563,104
  • Median List Price:$753,333

Current Inventory

  • Homes For Sale:36
  • New Listings:7

Detailed Market Analysis

The average home value in Florence, TX is $563,104, up 0.7% over the past year. Learn more about the Florence housing market and real estate trends.

Real Estate Market Analysis for Florence, Texas

The residential real estate market in Florence, Texas presents unique opportunities for investors and homebuyers alike. Current market dynamics show steady growth patterns in an established market with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: market stability, reasonable property taxes, and strong rental demand These factors contribute to the overall market performance and future growth potential.

Real estate investments in Florence, Texas benefit from diverse property options and stable neighborhood development. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Florence, Texas Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Florence
QuarterNumber of Listings
Q3 162
Q4 162
Q1 171
Q2 172
Q3 172
Q4 173
Q1 184
Q2 182
Q3 183
Q4 183
Q1 194
Q2 196
Q3 199
Q4 198
Q1 209
Q2 2010
Q3 2012
Q4 2010
Q1 2111
Q2 2113
Q3 2113
Q4 2115
Q1 2214
Q2 2216
Q3 2217
Q4 2217
Q1 2320
Q2 2324
Q3 2324
Q4 2324
Q1 2426
Q2 2430
Q3 2424
Q4 2426
Q1 2526
Q2 2529

Booking Activity

  • 1-3 Months:73.7% Booked
  • 4-6 Months:61.5% Booked
  • 7-9 Months:41.7% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Florence

Florence vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals structured minimum stays optimizing for weekly rentals. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Florence, Texas Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Florence
Bedroom ConfigurationNumber of Properties
1 Bed8
2 Beds4
3 Beds3
5+ Beds8

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Florence

    The vacation rental market in Florence features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include predominantly entire home rentals catering to families. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

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    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Florence

    Active STRs
    29
    Avg Daily Rate
    $149
    Occupancy Rate
    43%
    Population
    1,225
    Annual Visitors
    15,000

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