Maggie Valley, North Carolina Short-Term Rental Market
Maggie Valley, NC STRs averaged $210/night at 44.3% occupancy in April 2026, with summer and fall foliage peaks above 60%.
Quick Answer: Maggie Valley, North Carolina is an active short-term rental market. average occupancy in the North Carolina Mtns market area is 58%. average monthly revenue in the North Carolina Mtns market area is $3,793. average daily rate in the North Carolina Mtns market area is $251. the top operator in the North Carolina Mtns market area is Evolve with 723 listings. market score is 70/100 (grade B).
Market data reflects the North Carolina Mtns regional market, which includes Maggie Valley. Regulations, taxes, and permit details below are specific to Maggie Valley.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Maggie Valley and Haywood County, North Carolina short-term rental market tracked 12,370 active listings in its latest snapshot. Entire-place rentals overwhelmingly dominate at 12,067 units (97.5% of supply), with private rooms accounting for only 303 listings. Bedroom distribution is broad: 2-bedroom units lead at 3,814 listings (31% of supply), followed by 3-bedroom (3,371), 1-bedroom (2,991), 4-bedroom (1,418), and 5-or-more-bedroom cabins (761).
In April 2026, the all-listing average daily rate was $210, up 0.4% from April 2025. Occupancy reached 44.3%, up 3.2% year over year, and average monthly revenue was $2,508, up 5.7% year over year. RevPAR was $92.99. April is a shoulder month, situated between the winter ski season and the onset of summer recreation and festival demand.
Channel distribution shows a dual-platform market: 7,543 listings (61%) appear on both Airbnb and VRBO, 3,366 are Airbnb-exclusive, and 1,461 are VRBO-exclusive. The market composite score is 70.1 out of 100, with investability scoring 81.0, seasonality 71.0, regulation 74.2, and revenue growth 67.6. Rental demand scored 59.4, a more modest reading for this rural mountain market.
Annually, 2025 average monthly revenue was $3,032, up 1.1% from $2,999 in 2024. The 2025 annual ADR averaged $221, slightly below $223 in 2024, indicating modest rate compression offset by occupancy gains.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 32% |
| Feb | 41% |
| Mar | 47% |
| Apr | 47% |
| May | 49% |
| Jun | 61% |
| Jul | 68% |
| Aug | 56% |
| Sep | 49% |
| Oct | 61% |
| Nov | 49% |
| Dec | 46% |
Month-by-month nightly rates and revenue figures for Maggie Valley are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in North Carolina Mtns market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the North Carolina Mtns market as a whole, which includes Maggie Valley, so these counts are not Maggie Valley-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 723 | 35,109 | ★ 4.76 |
| 2 | Vacasa | 454 | 17,037 | ★ 4.47 |
| 3 | Yonder | 119 | 3,777 | ★ 4.71 |
| 4 | Rumbling Bald Resort | 112 | 415 | ★ 4.35 |
| 5 | Bryson City Cabin Rentals | 112 | 1,400 | ★ 4.65 |
What Kind of STR Should I Buy in Maggie Valley?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Maggie Valley are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 27.2% |
| vrbo | 11.8% |
| both | 61% |
Home Value Trends (Maggie Valley)
Typical home values, median sale prices, and the 10-year price trend for Maggie Valley are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Maggie Valley — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are broadly permitted in Maggie Valley, North Carolina. No town-level STR ordinance imposing caps, owner-occupancy requirements, or annual night limits has been identified. There is no primary-residence requirement for Maggie Valley STR operators.
The primary compliance obligation is the Haywood County Lodging and Occupancy Tax. Operators must register their property with the Haywood County Finance Office/Tourism Development Authority and collect a 4% occupancy tax on stays of fewer than 90 consecutive days. The tax is remitted monthly by the 20th. Stays of 90 or more consecutive days by the same guest are exempt. Private residences rented fewer than 15 days per calendar year are also exempt. North Carolina state and local sales tax on accommodations applies on top of the occupancy tax.
No separate Town of Maggie Valley STR license was identified. Land use is governed by the Town’s Unified Development Ordinance. Operators should confirm district-level use allowances directly with the Maggie Valley Planning Department (828-926-0866) before beginning operations.
Note on pending rate change: North Carolina House Bill 169, effective July 1, 2025, authorizes Haywood County to increase the occupancy tax from the existing 4% to a maximum of 6%. The Haywood County Tourism Development Authority’s published rate remained 4% at the time this data was compiled. Verify the current effective rate with the County Finance Office before pricing.
Overall, enforcement is minimal and the regulatory environment is among the more permissive for short-term rentals in western North Carolina.
Market Comparison
The national STR occupancy median is approximately 55% and the median ADR is approximately $220. Maggie Valley’s April 2026 occupancy of 44.3% falls below the national median, reflecting the shoulder season. Peak-season occupancy in July (67.9%) exceeds the national median by a meaningful margin. The all-listing ADR of $210 is close to the national median of $220, with the luxury-tier ADR of $358 above the national norm.
The market investability score of 81.0 is above average nationally, driven by light regulation, no owner-occupancy requirement, and a diverse year-round demand base from skiing, summer recreation, fall foliage, and national park visitation.
The top five property management companies account for a combined 1,520 listings, approximately 12.3% of the 12,370-listing market. Evolve leads with 723 listings (5.8% market share) and a 4.76 average guest rating across 35,109 reviews, the largest PM presence in the market. Vacasa manages 454 listings (4.47 rating, 17,037 reviews) as the second-largest operator. Yonder manages 119 listings (4.71 rating, 3,777 reviews). Rumbling Bald Resort and Bryson City Cabin Rentals each manage 112 listings. The market is broadly fragmented, with 87.7% of supply managed outside the top 5 operators.
Frequently Asked Questions About Maggie Valley, North Carolina
What is the average nightly rate for short-term rentals in Maggie Valley, NC?
Do I need a special permit to rent my property short-term in Maggie Valley?
What taxes apply to Maggie Valley and Haywood County short-term rentals?
When is peak season in Maggie Valley, NC?
How much annual revenue can a Maggie Valley short-term rental generate?
Who are the top property managers in the Maggie Valley STR market?
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