Maggie Valley, North Carolina Short-Term Rental Market
Maggie Valley short-term rentals averaged a $240 ADR, 48.3% occupancy and $3,198 monthly revenue in September 2026.
Quick Answer: Maggie Valley, North Carolina is an active short-term rental market. average occupancy in the North Carolina Mtns market area is 48%. average monthly revenue in the North Carolina Mtns market area is $3,198. average daily rate in the North Carolina Mtns market area is $240. the top operator in the North Carolina Mtns market area is Evolve with 723 listings. market score is 70/100 (grade B).
Market data reflects the North Carolina Mtns regional market, which includes Maggie Valley. Regulations, taxes, and permit details below are specific to Maggie Valley.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers Maggie Valley, a Haywood County town of 1,742 residents in the Great Smoky Mountains, about 35 minutes west of Asheville. Short-term rental performance for Maggie Valley is tracked at a shared regional level, so every performance figure on this page describes the Western North Carolina mountains STR market. Bedroom, channel and listing-type counts and top operator names are also tracked at a shared regional level rather than uniquely for Maggie Valley, so this profile omits them.
In September 2026 the Western North Carolina mountains STR market posted an average daily rate of $240 and occupancy of 48.3%, producing average monthly revenue of $3,198 per listing. Compared with September 2025, occupancy rose 11.3%, ADR rose 3.4% and revenue rose 15.2%. Occupancy drove most of the gain.
Entire homes earned an ADR of $242 and averaged $3,234 in monthly revenue. Houses averaged $3,372 and apartments $2,341. Luxury listings reached an ADR of $403, and professionally managed listings reached $281.
Demand around Maggie Valley comes from Cataloochee Ski Area in winter, Great Smoky Mountains National Park and the elk herd in Cataloochee Valley, and the Maggie Valley Festival Grounds, which hosts events nearly every weekend from spring through fall. Visitors are mostly regional drive-market leisure travelers, retirees and outdoor recreation tourists from the Southeast. Summing the twelve seasonal months gives annual revenue of $34,068 per listing, the figure used for annual comparisons on this page.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 32% |
| Feb | 41% |
| Mar | 47% |
| Apr | 47% |
| May | 49% |
| Jun | 61% |
| Jul | 68% |
| Aug | 56% |
| Sep | 49% |
| Oct | 61% |
| Nov | 49% |
| Dec | 46% |
Month-by-month nightly rates and revenue figures for Maggie Valley are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in North Carolina Mtns market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the North Carolina Mtns market as a whole, which includes Maggie Valley, so these counts are not Maggie Valley-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 723 | 35,109 | ★ 4.76 |
| 2 | Vacasa | 454 | 17,037 | ★ 4.47 |
| 3 | Yonder | 119 | 3,777 | ★ 4.71 |
| 4 | Rumbling Bald Resort | 112 | 415 | ★ 4.35 |
| 5 | Bryson City Cabin Rentals | 112 | 1,400 | ★ 4.65 |
What Kind of STR Should I Buy in Maggie Valley?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Maggie Valley are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 27.2% |
| vrbo | 11.8% |
| both | 61% |
Home Value Trends (Maggie Valley)
Typical home values, median sale prices, and the 10-year price trend for Maggie Valley are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Maggie Valley — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Maggie Valley, and enforcement severity is rated minimal. The research found no town-level ordinance that sets caps, owner-occupancy requirements or annual night limits, and primary residence is not required.
The main obligation is county-level. Operators register through the Haywood County Lodging and Occupancy Tax Registration Form with the Haywood County Finance Office and Tourism Development Authority. No separate Town of Maggie Valley STR permit was identified. The Haywood County occupancy tax is 4% on stays under 90 days, remitted monthly by the 20th. It does not apply to stays of 90 or more consecutive days by the same guest, or to a private residence or cottage rented fewer than 15 days per calendar year. North Carolina state and local sales tax on accommodations also applies on top of the occupancy tax.
On zoning, short-term rentals are widely operated throughout Maggie Valley and no STR-specific prohibition or district restriction was found. The Town administers a Unified Development Ordinance through its Planning Department, so operators should confirm district-specific use allowances with the department at 828-926-0866.
A pending change matters for pricing. NC House Bill 169, effective July 1, 2025, authorizes Haywood County to raise its occupancy tax from 4% up to a maximum of 6% and restructures the Tourism Development Authority. The published rate remained 4% at the time of research, so verify the current effective rate before setting prices.
Market Comparison
In September 2026 the Western North Carolina mountains STR market posted occupancy of 48.3% and an ADR of $240, with average monthly revenue of $3,198 per listing.
That pattern is consistent with a mountain destination where cabins and houses draw groups willing to pay for space and views. Luxury listings at $403 sit well above the all-listings ADR. Occupancy trails because of the slow winter, with January at 32.2%, although July reaches 67.5%.
Growth is a point in the region’s favor. Occupancy rose 11.3% and revenue rose 15.2% against September 2025. Investors comparing this region with other markets should look at annual revenue of $34,068 per listing rather than any single month.
Top operators are tracked at a shared regional level rather than uniquely for Maggie Valley, so this profile omits them.
Frequently Asked Questions About Maggie Valley, North Carolina
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Could the Haywood County occupancy tax change?
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