Doniphan, Missouri, located in the southeastern part of the state near the Current River, is a small town that attracts a mix of outdoor enthusiasts, families, and travelers seeking a quiet getaway. The town boasts access to the Ozark National Scenic Riverways, making it a popular destination for those interested in hiking, fishing, and camping. While Doniphan is not a large urban center, the area has gained attention for short-term rentals, particularly as people seek more rural destinations that allow for social distancing and nature immersion.

The short-term rental market here is characterized by a combination of traditional homes, cabins, and camping options that appeal to various segments of travelers. Properties listed for short-term rental provide the necessary amenities travelers look for, including kitchens, outdoor spaces, and proximity to recreational activities.

To understand the financial viability of short-term rentals in Doniphan, it is critical to look at key performance indicators (KPIs):

• Average Daily Rate (ADR): Currently, the ADR in Doniphan is $275, which is relatively high for a rural town.
• Occupancy Rate: Recent statistics indicate an average occupancy rate of around 60%, which may vary seasonally.
• Revenue per Available Room (RevPAR): This figure shows the potential income from each rental unit and is calculated by multiplying the ADR by the occupancy rate. Thus, RevPAR in Doniphan is approximately $165.
• Length of Stay: The average length of stay for guests is about 3 to 4 nights, which is typical in destination areas.

These KPIs point to a market that, while smaller in scale, offers considerable returns for property owners willing to engage thoughtfully in the short-term rental space.

The short-term rental market in Doniphan has seen gradual growth over the past decade. With the rise of platforms such as Airbnb and Vrbo, more homeowners have been inclined to enter the short-term rental market. In many cases, this shift has been attributed to the increase in domestic travel and the growing desire for unique lodging experiences.

Over the last ten years, the overall growth trajectory of the short-term rental market in Doniphan can be summarized as follows:

• 2013-2015: Initial participation in the market was slow, with only a handful of properties available. Occupancy rates were lower, averaging around 40%.
• 2016-2018: The market began to stabilize as more homeowners recognized the value of listing their properties. Occupancy rates increased to about 50%, and ADR started to climb.
• 2019-Present: The onset of the COVID-19 pandemic initially caused disruptions; however, it spurred a trend towards rural and nature-adjacent travel. Occupancy rates bounced back to about 60%, and ADR reached $275 as guests sought safer travel options.

As observed, the market appears set to continue its upward trajectory, benefiting from both changing traveler preferences and increased exposure through online platforms.

Investors considering entering the short-term rental market in Doniphan should explore the potential returns on investment (ROI). Based on current metrics, an investment property with an ADR of $275 and an average occupancy rate of 60% can yield significant income.

Understanding seasonality is critical for optimizing rental income in Doniphan. The area's attractions, primarily through nature and outdoor activities, impact visitor inflow:

• Spring (March – May): The beginning of spring marks the start of the peak season for outdoor activities. Occupancy spikes, especially during spring break periods as families visit for hiking and fishing.
• Summer (June – August): This is the peak tourist season. Average occupancy rates peak at around 75%, accommodating families, couples, and groups looking for vacations. Rates can be adjusted for weekends and holidays.
• Fall (September – November): An attractive season due to fall foliage and mild weather, which draws in visitors for hiking and scenic views. Occupancy maintains a decent level at approximately 60%.
• Winter (December – February): This period sees a drop in occupancy to around 30-40%, largely due to the cold weather, though winter-related adventures such as snowshoeing can attract a niche audience.

Landlords should consider adjusting pricing and marketing strategies in alignment with these seasonal patterns to maximize revenue effectively.

In Doniphan, various property types perform differently within the short-term rental market:

• Single-Family Homes: Traditional homes, often with amenities like full kitchens and multiple bedrooms, are the most common type of listing. They appeal mainly to families and larger groups, often resulting in higher occupancy rates.

• Cabins and Rustic Properties: Due to the area's natural charm, cabins tend to attract those wanting an immersive experience. They maintain an ADR slightly above the average and can see rapid bookings during peak seasons.

• Unique Stays: Properties that offer unique lodging experiences (like treehouses or tiny homes) can command a premium. They often attract younger guests seeking novelty and adventure.

• Group Accommodations: Properties that can host multiple guests (such as those with bunk beds or large common areas) perform well, particularly for family reunions or group retreats.

Understanding these dynamics can help investors select the right property type for their target demographic.

In Doniphan's competitive short-term rental market, specific amenities and guest preferences can significantly influence booking rates:

• Outdoor Spaces: Given the area's primary attractions, features such as porches, fire pits, and access to hiking trails are highly coveted by guests.
• Kitchens: Full kitchens allow guests to prepare meals, which is appealing for families or groups planning extended stays.
• Wi-Fi: Reliable internet access is increasingly important; even in rural settings, many guests expect to stay connected.
• Pet-Friendly Options: Properties accommodating pets appeal to a growing niche of travelers who prefer to bring their animals along for vacations.
• Local Experience Offerings: Guests appreciate hosts who provide local recommendations, whether for outdoor activities, dining, or unique local events.

Those properties that align their offerings with these preferences will likely enjoy stronger performance metrics.

Investors must also navigate the regulatory landscape impacting short-term rentals in Doniphan. Municipal regulations can influence profitability and operational flexibility. Currently, local ordinances primarily focus on the following:

1. Licensing Requirements: Property owners may need to secure licenses and register their rentals with the city.
2. Zoning Laws: Certain areas may restrict the types of rental properties or impose limits on rental duration.
3. Taxes: Short-term rental operators are typically required to collect transient occupancy taxes, which can add a layer of complexity to financial planning.

It's advisable for investors to consult local guidelines to ensure compliance and to anticipate any changes that could affect their investments.

Doniphan is characterized by a variety of neighborhoods, each providing different atmospheres and target demographics:

• Downtown Doniphan: This area is more lively with proximity to local shops and restaurants. Rentals here generally cater to visitors looking for convenience and access to urban amenities.

• Riverfront Properties: Rentals near the Current River or in more rural settings attract nature lovers and those looking for immersive outdoor experiences. These properties often have higher ADRs due to their prime locations.

• Suburban Areas: Properties in the quieter outskirts of Doniphan may cater to families and guests seeking serenity away from busier locales. They provide good opportunities for investors wanting to capitalize on family-oriented rentals.

Understanding the nuances of these neighborhoods will help investors select properties aligned with their target guest profiles.

In summary, the outlook for short-term rentals in Doniphan appears positive. Key trends to consider include:

• Increased Domestic Travel: Travelers are increasingly choosing rustic, rural areas for vacations as they seek distance from crowded urban centers.
• Sustainability Focus: Eco-conscious travelers are likely to drive demand for properties that integrate sustainability and environmental considerations.
• Remote Work Impact: The rise of remote work has led people to seek out longer vacations in affordable, unique destinations, which benefits the rental market.

By staying informed about these trends, investors can adjust their strategies to capitalize on the opportunities within the short-term rental landscape in Doniphan.

1. What is the Average Daily Rate for short-term rentals in Doniphan?

   • The current Average Daily Rate (ADR) in Doniphan is $275.

2. What is the average occupancy rate for short-term rentals?

   • The average occupancy rate for short-term rentals in Doniphan is approximately 60%.

3. Are there regulations governing short-term rentals in Doniphan?

   • Yes, investors should familiarize themselves with local licensing requirements, zoning laws, and transient occupancy taxes.

4. What types of properties are preferred by guests?

   • Guests prefer properties with outdoor spaces, full kitchens, reliable Wi-Fi, and pet-friendly options.

5. What is the investment potential in Doniphan?

   • With a calculated ROI of over 13% based on current metrics, investing in short-term rentals in Doniphan can yield considerable returns.

By understanding these diverse aspects of the short-term rental market in Doniphan, investors can make informed choices that align with their financial goals while catering to the needs of today’s travelers.