Branson, Missouri Short-Term Rental Market Overview

Population: 11,600
Annual Visitors: 9,996,000
Total STRs: 5,971
ADR: $175.55

Visitor Profile

Visitors to Branson, Missouri are typically families and adventure seekers looking for a fun-filled vacation experience that combines entertainment with scenic outdoor activities. Many are drawn to its renowned attractions such as the Titanic Museum Attraction, which offers interactive exhibits that appeal to history buffs and families alike, or the wide array of live shows, museums, and theme parks. These visitors value memorable experiences, engaging entertainment, and opportunities to explore the scenic Ozarks landscape. Whether seeking thrilling rides, theatrical performances, or educational outings, they aim to create lasting memories in a welcoming, family-friendly environment.

Top Attractions

Branson, Missouri, is renowned for its vibrant entertainment scene, boasting a wide array of world-class shows and musical performances that attract visitors from all over. This charming city in the heart of the Ozarks also offers thrilling outdoor adventures, from ziplining through lush forests to exploring pristine lakes perfect for kayaking, canoeing, and fishing. Family-friendly attractions like WonderWorks and the Branson Scenic Railway make it an ideal destination for all ages, providing memorable experiences amidst stunning natural scenery.

In addition to its entertainment and outdoor pursuits, Branson features numerous museums, aquariums, and theme parks that invite exploration and fun. Its scenic beauty and variety of attractions, including golf courses, dinner cruises, and interactive museums, make it a captivating destination for travelers seeking both excitement and relaxation. Whether you’re here for a lively show, outdoor adventure, or cultural experience, Branson promises an engaging and unforgettable getaway.

Regulations

Branson, Missouri, maintains a regulatory framework for short-term rentals aimed at balancing the interests of property owners, guests, and the community. Hosts should anticipate navigating licensing requirements, zoning restrictions, and compliance with health and safety standards. This ensures a safe, legal, and well-managed rental experience, while supporting the city’s broader tourism and neighborhood integrity goals. Understanding local ordinances is essential for successful hosting in Branson.

Key Regulatory Considerations:

Licensing and Permits: Property owners must apply for a short-term rental license with the City of Branson. This process typically involves submitting an application to the city’s Building and Planning Department, paying a licensing fee, and renewing the license annually or as stipulated by city code.

Primary Residence and Rental Limits: Branson regulations may impose restrictions on whether the short-term rental must be the host’s primary residence or allow non-primary residence properties to be rented. The exact limits on rental days per year, if any, should be verified with city ordinances.

Zoning and Location: The city restricts short-term rentals in certain zones to protect residential neighborhoods and community character. Checking zoning maps and the city’s land use codes will clarify where short-term rentals are permitted.

Occupancy, Health & Safety Standards: Regulations require adherence to occupancy limits based on property size and safety guidelines. Installation of smoke detectors, carbon monoxide alarms, and fire extinguishers is mandatory to ensure guest safety.

Tax Obligations: Hosts must collect and remit Missouri state sales tax and transient occupancy taxes (hotel tax) on rental income. Registration with the Missouri Department of Revenue and the City’s finance department is essential.

Operational Rules and Enforcement: The city enforces noise ordinances, advertising limitations, and guest management practices to minimize community disruption. Violations can lead to fines, license suspension, or revocation.

For the most current and legally binding information, property owners should consult the City of Branson’s Official Government Website and specifically their Ordinances and Codes section or contact the Building and Planning Department for detailed guidance.

Branson, Missouri Market Performance Trends

LTM Avg. Daily Rate$187.00
LTM Occupancy Rate48.4%
LTM Avg. Revenue$2,529

Branson, Missouri Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:69% Booked
  • 4-6 Months:71.4% Booked
  • 7-9 Months:45.3% Booked
  • 10-12 Months:7.1% Booked

Cancellation Policies

  • Flexible:12%
  • Moderate:37.7%
  • Strict:45.7%
  • Super Strict:45.7%
  • N/A:0.5%

Minimum Stay

  • 1 Day:565
  • 2 Days:1,154
  • 3 Days:368
  • 4-6 Days:54
  • 7-29 Days:33
  • 30+ Days:2

Branson, Missouri Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.74 / 5
  • Cleanliness:4.77 / 5
  • Location:4.90 / 5
  • Value:4.76 / 5
  • Accuracy:4.81 / 5
  • Check-in:4.84 / 5
  • Communication:4.86 / 5

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