Henrico, North Carolina Short-Term Rental Market
CMarket Score 61/100
Quick Answer: Henrico, North Carolina is an active short-term rental market. average occupancy is 55%. average monthly revenue is $2,692. average daily rate is $185. the top operator is Ocracoke Island Realty with 279 listings. market score is 61/100 (grade C).
Avg Monthly Revenue
$2,692
↑ 1.1% YoY
55%
Occupancy
↓ 1.6% YoY
$185
Avg Daily Rate
↑ 3.2% YoY
$102
RevPAR
↑ 1.6% YoY
48.7 days avg lead time4.2 avg length of stay
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Regulation67
Seasonality70
Investability89
Rental Demand70
Revenue Growth44
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 40% | $120 | $1,470 |
| Feb | 50% | $122 | $1,527 |
| Mar | 54% | $140 | $1,982 |
| Apr | 56% | $161 | $2,329 |
| May | 55% | $173 | $2,492 |
| Jun | 61% | $196 | $3,136 |
| Jul | 66% | $196 | $3,463 |
| Aug | 58% | $187 | $2,990 |
| Sep | 52% | $168 | $2,372 |
| Oct | 54% | $164 | $2,494 |
| Nov | 49% | $154 | $2,089 |
| Dec | 45% | $140 | $1,880 |
Top Short-Term Rental Operators in Henrico
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Ocracoke Island Realty | 279 | 1,456 | ★ 4.67 |
| 2 | Evolve | 238 | 8,471 | ★ 4.71 |
| 3 | Ocracoke's Blue Heron Realty | 69 | 156 | ★ 4.66 |
| 4 | Sandhills Rentals LLC | 54 | 2,896 | ★ 4.80 |
| 5 | Stay Well Vacation Rentals | 40 | 1,225 | ★ 4.87 |
What Kind of STR Should I Buy in Henrico?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,240 |
| 2 bed | 1,882 |
| 3 bed | 2,186 |
| 4 bed | 869 |
| 5 bed | 561 |
ADR by Property Tier
| Entire Home | $196 |
| Luxury | $350 |
| Professionally Managed | $253 |
Revenue by Dwelling Type
| Apartment | $2,139 |
| Entire Place | $2,849 |
| House | $2,946 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 50.1% |
| vrbo | 9.2% |
| both | 40.7% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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