Hendersonville, North Carolina Short-Term Rental Market
Hendersonville NC STRs averaged $210/night at 44.4% occupancy in April 2026 across 12,402 active listings.
Quick Answer: Hendersonville, North Carolina is an active short-term rental market. average occupancy is 58%. average monthly revenue is $3,793. average daily rate is $251. the top operator is Evolve with 725 listings. market score is 70/100 (grade C).
Market data reflects the North Carolina Mtns regional market, which includes Hendersonville. Regulations, taxes, and permit details below are specific to Hendersonville.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Hendersonville, North Carolina (population 15,656) sits in Henderson County approximately 30 minutes south of Asheville in the Blue Ridge Mountains. The town draws visitors year-round through a walkable historic downtown, the Carl Sandburg Home National Historic Site, Flat Rock Playhouse (the state theater of North Carolina), extensive waterfall hiking in DuPont State Recreational Forest, and apple-orchard agritourism (Henderson County produces roughly 85% of North Carolina’s apples). Henderson County tourism generates approximately $325 million in annual visitor economic impact. The short-term rental supply is concentrated in entire-place rentals: 12,099 of approximately 12,402 total listings are entire-place, with 303 private rooms and no shared rooms in the snapshot. The bedroom distribution skews toward 2- and 3-bedroom properties, with 3,826 two-bedrooms and 3,374 three-bedrooms leading the market, followed by 2,999 one-bedrooms, 1,423 four-bedrooms, and 766 five-bedroom units. VRBO has an unusually strong presence relative to most markets: 7,567 listings appear on both Airbnb and VRBO, 3,372 are Airbnb-only, and 1,463 are VRBO-only. In April 2026, the all-listings ADR was $209.82 and occupancy reached 44.4%, producing RevPAR of $93.07 and average monthly revenue of $2,509. Year-over-year, occupancy improved 3.30 percentage points, ADR was nearly flat at +0.35%, and net revenue grew 5.71%. The composite market score of 69.89 reflects solid mid-tier fundamentals, with a regulation sub-score of 74.15 reflecting the favorable permissive STR environment in Henderson County.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 32% | $183 | $1,842 |
| Feb | 41% | $181 | $1,882 |
| Mar | 47% | $187 | $2,363 |
| Apr | 47% | $194 | $2,450 |
| May | 49% | $205 | $2,533 |
| Jun | 61% | $230 | $3,558 |
| Jul | 68% | $226 | $4,162 |
| Aug | 56% | $218 | $3,422 |
| Sep | 49% | $207 | $2,750 |
| Oct | 61% | $212 | $3,426 |
| Nov | 49% | $213 | $2,819 |
| Dec | 46% | $208 | $2,732 |
Top Short-Term Rental Operators in Hendersonville
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 725 | 35,200 | ★ 4.76 |
| 2 | Vacasa | 463 | 17,166 | ★ 4.47 |
| 3 | Yonder | 118 | 3,770 | ★ 4.71 |
| 4 | Rumbling Bald Resort | 112 | 412 | ★ 4.35 |
| 5 | Bryson City Cabin Rentals | 112 | 1,406 | ★ 4.64 |
What Kind of STR Should I Buy in Hendersonville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,999 |
| 2 bed | 3,826 |
| 3 bed | 3,374 |
| 4 bed | 1,423 |
| 5 bed | 766 |
ADR by Property Tier
| Entire Home | $253 |
| Luxury | $433 |
| Professionally Managed | $290 |
Revenue by Dwelling Type
| Apartment | $2,628 |
| Entire Place | $3,843 |
| House | $4,036 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 27.2% |
| vrbo | 11.8% |
| both | 61% |
Investment Analysis
The typical home value in Hendersonville was $410,935 as of April 2026, with a median sale price of $435,333 and median list price of $491,333. At $2,509 average monthly revenue in April 2026, the annualized run rate of approximately $30,112 implies a gross yield of roughly 7.3% on the typical home value, before expenses and management fees. On median sale price the gross yield is approximately 6.9%. Professionally managed listings averaged $242.77 per night in ADR versus the market mean of $209.82, a premium of $32.95 per night, and the luxury tier reached $357.48 per night. The entire-home ADR of $211.86 is close to the all-listings average, indicating that private rooms exert limited drag on the overall mean in this largely entire-place market. Year-over-year revenue grew 5.71% in April 2026, and the annual series shows that revenue declined from a 2021 peak of $3,441 per month (annual average) to $2,960 in 2023, then stabilized around $3,000-$3,033 in 2024-2025. The investability score of 80.94 and revenue growth score of 67.42 suggest a market with a stable demand base rather than rapid acceleration. The sale-to-list ratio of 0.886 (88.6%) indicates buyers are negotiating meaningful discounts off list price, which supports investor acquisition math.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
In April 2026, Hendersonville guests booked an average of 48.8 days in advance and stayed an average of 3.70 nights. The nearly 49-day lead time is longer than most STR markets in this analysis and suggests guests plan mountain trips well in advance, particularly for fall foliage and summer weekends. This forward-booking pattern gives operators roughly seven weeks to set and adjust prices, which is a meaningful advantage for dynamic pricing strategies. The 3.70-night average stay is consistent with long-weekend mountain-escape travel. At 44.4% occupancy (roughly 13 nights booked per month) and 3.70-night stays, a listing averages approximately 3 to 4 bookings per month. During the July and October peak weeks, when occupancy pushes above 60%, operators can implement minimum-stay requirements of 3 nights or longer to reduce turnover costs without sacrificing much booking volume. The long lead time also means that last-minute discount strategies are less necessary here than in markets with shorter advance windows.
Short-Term Rental Regulations
Hendersonville and Henderson County have not adopted a short-term rental permit, registration requirement, or dedicated STR ordinance as of mid-2026. STRs are permitted across residential and commercial zones under the existing zoning code with no special-use permit required. There is no owner-occupancy requirement, no primary-residence restriction, and no cap on annual rental nights. North Carolina state law limits local governments’ ability to require rental-property permits or registration, which is the primary reason enforcement remains minimal. The main compliance obligation is tax: Henderson County’s Room Occupancy Tax rose from 5% to 6% effective September 1, 2025, and applies to reporting periods beginning October 1, 2025. In addition, North Carolina state and local sales tax (approximately 6.75% to 7.5%) applies to rentals of fewer than 90 continuous days, calculated on the listing price including cleaning and guest fees. Operators should confirm any homeowner association covenants that may restrict STRs on specific parcels, and should verify current tax rates and remittance processes directly with the Henderson County Finance Department.
Market Comparison
The U.S. STR median occupancy is approximately 55% and median ADR approximately $220. Hendersonville sits below national occupancy norms at 44.4% due to the concentrated winter slow season, while its April ADR of $209.82 is close to the national median. The market benefits from a strong positive revenue trend: +5.71% year-over-year in April 2026 versus many markets showing declines. Among operators, Evolve leads with 725 listings and 35,200 reviews at a 4.76-star average, representing roughly 5.8% of total supply. Vacasa holds 463 listings at a 4.47-star average across 17,166 reviews. Regional operators Yonder (118 listings, 4.71 stars), Rumbling Bald Resort (112 listings, 4.35 stars), and Bryson City Cabin Rentals (112 listings, 4.64 stars) round out the top five, with the latter’s name indicating some inventory may overlap with the adjacent Bryson City market. The top five collectively manage approximately 1,530 listings, about 12.3% of the 12,402-unit market, indicating moderate consolidation. The high dual-platform penetration (7,567 listings on both Airbnb and VRBO) is notable and suggests operators here are more aggressive about channel diversification than in most comparable markets.
Frequently Asked Questions About Hendersonville, North Carolina
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