Marble Falls, Texas Short-Term Rental Market
Marble Falls, TX STRs averaged $204/night at 42.7% occupancy in April 2026, anchored by Highland Lakes recreation demand across 22,190 active listings.
Quick Answer: Marble Falls, Texas is an active short-term rental market. average occupancy is 53%. average monthly revenue is $3,860. average daily rate is $271. the top operator is Evolve with 772 listings. market score is 63/100 (grade C).
Market data reflects the Texas East Area regional market, which includes Marble Falls. Regulations, taxes, and permit details below are specific to Marble Falls.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Marble Falls is the largest town in Burnet County and the most-visited destination in the Highland Lakes region of the Texas Hill Country, located approximately 50 miles northwest of Austin. The STR market encompasses 22,190 active listings distributed across the Highland Lakes corridor, making it one of the largest STR markets in the Hill Country.
In April 2026, the all-listings ADR reached $204 with occupancy at 42.7% and RevPAR at $87. By listing type, 20,911 listings (94.2%) are entire-place rentals, 1,267 (5.7%) are private rooms, and 12 (0.1%) are shared rooms. By bedroom, 1-bedroom properties lead at 7,128 (32.2% of the bedroom total), followed by 3-bedroom (5,654, 25.6%), 2-bedroom (5,371, 24.3%), 4-bedroom (2,441, 11.0%), and 5-bedroom-plus (1,528, 6.9%). Airbnb leads channel distribution with 10,314 exclusive listings; 9,635 properties cross-list on both platforms and 2,241 list exclusively on VRBO.
Year-over-year in April 2026, occupancy grew 1.0%, ADR declined 3.3%, and revenue was essentially flat (-0.06%). Annual averages show the market peaked in 2021 at 49.8% occupancy and $3,007 average monthly revenue. By 2025 the market averaged 44.6% occupancy and $2,653 revenue. The Apivex composite market score is 62.5 out of 100, with investability at 89.0, seasonality at 75.1, rental demand at 58.5, and regulation at 59.7.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 33% | $161 | $1,618 |
| Feb | 41% | $161 | $1,627 |
| Mar | 50% | $211 | $2,696 |
| Apr | 41% | $206 | $2,332 |
| May | 44% | $231 | $2,695 |
| Jun | 53% | $272 | $3,781 |
| Jul | 53% | $275 | $4,011 |
| Aug | 42% | $236 | $2,767 |
| Sep | 39% | $215 | $2,248 |
| Oct | 42% | $205 | $2,399 |
| Nov | 41% | $201 | $2,223 |
| Dec | 37% | $190 | $2,097 |
Top Short-Term Rental Operators in Marble Falls
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 772 | 27,488 | ★ 4.72 |
| 2 | Vacasa | 225 | 8,425 | ★ 4.68 |
| 3 | FCR Partners, LP | 103 | 172 | ★ 4.68 |
| 4 | Neal’s Lodges | 97 | 170 | ★ 4.79 |
| 5 | 979 Vacation Property Services | 96 | 3,212 | ★ 4.60 |
What Kind of STR Should I Buy in Marble Falls?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 7,128 |
| 2 bed | 5,371 |
| 3 bed | 5,654 |
| 4 bed | 2,441 |
| 5 bed | 1,528 |
ADR by Property Tier
| Entire Home | $281 |
| Luxury | $538 |
| Professionally Managed | $442 |
Revenue by Dwelling Type
| Apartment | $2,174 |
| Entire Place | $4,002 |
| House | $4,276 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 46.5% |
| vrbo | 10.1% |
| both | 43.4% |
Investment Analysis
Zillow data shows a typical home value of $405,498 for this market area, with the median list price at $608,000 and 180 properties for sale as of April 2026.
April 2026 monthly revenue averaged $2,436 per active listing, which annualizes to approximately $29,233. Against the Zillow typical home value of $405,498, that implies an approximate gross STR yield of 7.2%. Using the 2025 full-year monthly average of $2,653 (annualized to approximately $31,836), the implied gross yield on the same basis is approximately 7.8%. At the median list price of $608,000, the same $31,836 annualized revenue implies a gross yield of approximately 5.2%. These are gross pre-expense estimates; subtract permit ($175/year), liability insurance ($1M minimum required), property management, cleaning fees, and taxes before computing net returns.
Tier differentiation: luxury listings averaged $444/night against the market’s $204 all-listings ADR, a 118.0% premium. Professionally managed properties averaged $315/night, a 54.9% premium. Entire-home listings averaged $211/night, a 3.7% premium. Revenue by property type: houses led at $2,609/month, entire-place listings averaged $2,514, and apartments averaged $1,683, approximately 30.9% below the all-listing average.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Marble Falls STR guests book an average of 38.7 days ahead and stay approximately 3.8 nights. Both figures are consistent with a drive-market weekend destination serving Austin, San Antonio, and Central Texas, where leisure visitors plan lake trips several weeks out rather than months in advance.
The 3.8-night average stay reflects a mix of long-weekend lake visits (3 to 4 nights) and full-week vacations. Higher summer occupancy (53.1% in July vs. 32.7% in January) with similar stay lengths means seasonal volume is driven by higher booking frequency rather than longer stays.
For pricing, the 38-day lead window means the prime booking decision for summer holiday weekends is made roughly 5 to 6 weeks out. Operators should set Fourth of July and Labor Day weekend pricing by late May and late July, respectively. March spring break pricing should be set in late January. The Walkway of Lights (November through January) creates an additional demand window with a distinct visitor profile, distinct from the summer lake crowd.
Short-Term Rental Regulations
Marble Falls regulates short-term rentals under Ordinance 2021-O-11A, which took effect January 1, 2022. Operators must obtain an annual city STR permit before operating or advertising any STR. The permit fee is $175 per year, renewed annually. Applications are submitted through the city’s Deckard/GovOS online portal and must include owner and operator contact information, a designated local responsible party, a plot plan showing parking availability, and a floor plan identifying bedrooms and emergency facilities.
Each STR must carry at least $1 million in general liability insurance per occurrence, with proof of coverage required at application and renewal. Every STR must pass a city health-and-safety inspection before the permit is issued or renewed.
STRs are permitted in residential zoning districts. No owner-occupancy, primary-residence, or annual night cap requirement applies. Operators must collect and remit the city’s 7% Hotel Occupancy Tax plus the 6% Texas state hotel tax (approximately 13% combined). Airbnb collects and remits state-level hotel taxes automatically; owners should confirm with the City of Marble Falls whether the city’s 7% HOT is collected by Airbnb or must be remitted directly.
Enforcement is rated moderate: the ordinance specifies fines for non-compliance, indicating active monitoring. In April 2025, Marble Falls was designated a Tourism Friendly Texas Certified Community by Travel Texas, consistent with an STR-accommodating regulatory posture.
Market Comparison
Marble Falls trades close to the national ADR benchmark with below-national occupancy. The US STR median occupancy is approximately 55% and median ADR approximately $220. Marble Falls’ April 2026 ADR of $204 is 7.3% below the national median; April occupancy of 42.7% reflects the shoulder season, while the July peak at 53.1% approaches the national benchmark.
The Apivex total score of 62.5 is below the typical top-quartile threshold, with below-average rental demand (58.5) and regulation scores (59.7). The investability score of 89.0 reflects favorable income-to-acquisition-cost characteristics. Austin proximity (50 miles), Highland Lakes waterfront access, and strong brand recognition as a Hill Country destination support durable demand.
Among operators, Evolve leads with 772 listings and 27,488 reviews at a 4.72 rating. Vacasa manages 225 listings at a 4.68 rating. FCR Partners, LP holds 103 listings at a 4.68 rating. Neal’s Lodges manages 97 listings at a 4.79 rating. 979 Vacation Property Services rounds out the top five with 96 listings at a 4.60 rating.
Frequently Asked Questions About Marble Falls, Texas
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