Georgetown, Texas Short-Term Rental Market
Georgetown, TX STRs averaged $231/night at 58.2% occupancy in April 2026, with a notably consistent year-round demand pattern.
Quick Answer: Georgetown, Texas is an active short-term rental market. average occupancy is 58%. average monthly revenue is $3,832. average daily rate is $231. the top operator is AvantStay with 358 listings. market score is 57/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Georgetown, Texas short-term rental market serves one of the fastest-growing cities in Central Texas, located approximately 30 miles north of Austin in Williamson County. Georgetown’s tourism centers on its Victorian-era courthouse square (a recognized Texas landmark), Inner Space Cavern, Lake Georgetown, the Red Poppy Festival (approximately 30,000 visitors annually), Southwestern University, and Sun City (a large active-adult community that generates sustained lodging demand for visiting residents). As of April 2026, the market recorded an average daily rate of $231 and occupancy of 58.2%, producing average monthly revenue of $3,832. Year-over-year in April, occupancy gained 3.97%, ADR declined 5.70%, and revenue grew 3.44%, indicating volume-driven growth with rate compression.
Georgetown is a large and Airbnb-dominant market: 12,942 Airbnb-only listings, 10,094 on both platforms, and 1,626 VRBO-only. Entire-place listings total 21,276 of approximately 24,662 active listings, with 3,296 private rooms and 90 shared rooms. The 1-bedroom bucket is by far the largest at 10,663 listings, reflecting the market’s strong corporate and short-stay traveler mix alongside leisure demand. The market’s seasonality score of 89.69 reflects exceptional year-round demand consistency, with monthly occupancy ranging from 49.7% (January) to 63.0% (March), one of the tightest seasonal bands among Texas markets.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 50% | $161 | $2,255 |
| Feb | 59% | $180 | $2,582 |
| Mar | 63% | $233 | $3,869 |
| Apr | 57% | $220 | $3,454 |
| May | 57% | $223 | $3,423 |
| Jun | 59% | $224 | $3,534 |
| Jul | 60% | $216 | $3,527 |
| Aug | 57% | $202 | $3,129 |
| Sep | 56% | $206 | $2,975 |
| Oct | 59% | $231 | $3,563 |
| Nov | 53% | $201 | $3,002 |
| Dec | 51% | $180 | $2,630 |
Top Short-Term Rental Operators in Georgetown
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | AvantStay | 358 | 1,955 | ★ 4.79 |
| 2 | Landing, Inc. | 311 | 528 | ★ 4.29 |
| 3 | Hill Country Premier Lodging | 287 | 23,955 | ★ 4.62 |
| 4 | Landing | 272 | 53 | ★ 3.67 |
| 5 | Vacasa | 250 | 17,032 | ★ 4.70 |
What Kind of STR Should I Buy in Georgetown?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 10,663 |
| 2 bed | 5,182 |
| 3 bed | 4,406 |
| 4 bed | 2,665 |
| 5 bed | 1,687 |
ADR by Property Tier
| Entire Home | $253 |
| Luxury | $540 |
| Professionally Managed | $269 |
Revenue by Dwelling Type
| Apartment | $2,672 |
| Entire Place | $4,158 |
| House | $4,425 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 52.5% |
| vrbo | 6.6% |
| both | 40.9% |
Investment Analysis
Georgetown, TX offers a year-round demand profile that distinguishes it from purely seasonal STR markets. The 2025 annual average occupancy of 56.3% and ADR of $216 are competitive for a suburban Central Texas market. Revenue in April 2026 averaged $3,832/month, and the 2025 annual average was $3,415/month. No housing snapshot data is available for Georgetown, TX in our dataset, so a home-value-based yield calculation cannot be provided.
Revenue by property type in April 2026: apartment listings averaged $2,672/month, entire-place listings averaged $4,158, and houses averaged $4,425. The house premium over apartments is 66%. Rate segmentation: luxury-tier listings averaged $540/night (134% premium over the $231 market average), and professionally managed listings averaged $269/night (16% premium). The luxury-tier premium in Georgetown is the largest spread in this batch, suggesting a bifurcated market where premium properties significantly outperform the average. The investability score of 56.48 and revenue growth score of 57.41 are moderate, reflecting Austin-metro competition and ADR compression. The 3.4% revenue growth in April 2026 YoY and the multi-year revenue recovery from a $3,270 annual average in 2023 to $3,457 in 2024 to $3,415 in 2025 shows a market consolidating at a stable level rather than compounding rapidly.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.
Analyze My Property →Booking Insights
Georgetown, TX bookings arrive an average of 41 days in advance (lead time: 40.5 days) and average stays run 4.4 nights. The 41-day lead window is the shortest in this batch and reflects a blend of corporate, relocation, and leisure travel from the Austin metro, where short-notice trips are common.
The 4.4-night average stay is the longest in this batch, suggesting that a meaningful share of Georgetown’s STR demand comes from extended visits: corporate relocations, retirees visiting Sun City, or Austin metro travelers on longer sabbaticals or project assignments. Longer average stays reduce per-booking turnover costs and smooth revenue over the month. Operators should consider 3-4 night minimums to capture the longer-stay segment while avoiding single-night weekend bookings that can segment availability in ways that reduce mid-week fill rates. The short advance window (41 days) means that mid-week availability can be priced more aggressively in the 2-3 week window before arrival without significant sacrifice of high-demand weekend inventory.
Short-Term Rental Regulations
Georgetown adopted its first formal Short-Term Rental ordinance on September 24, 2024, with registration taking effect November 1, 2024. An STR is defined as any residential unit rented for 30 or fewer consecutive days, including homes, garage apartments, and backyard cottages.
Every STR within city limits must register and obtain a permit. The registration fee is $100 (waived through January 1, 2025 for early registrants); permits are valid for one year from issuance. Renewal costs $50 if submitted at least 30 days before expiration. There is no owner-occupancy or primary-residence requirement, and no annual night cap. STRs are permitted citywide without zoning district restrictions. Operators must collect and remit Georgetown’s 7% Hotel Occupancy Tax, due by the 20th of the following month. Platforms like Airbnb collect the 6% state HOT, so the local 7% is the host’s responsibility, bringing the combined HOT to 13%. Hosts must post the permit inside the front entrance and notify neighbors within 200 feet within 10 days of permit approval. No property inspection is required. Fines for operating without a permit or in violation can reach $2,000 per day plus court costs.
Market Comparison
Compared to national STR benchmarks (US median occupancy approximately 55%, median ADR approximately $220), Georgetown, TX is above average on occupancy (58.2% in April 2026, 56.3% annual 2025 average) and near-average on ADR ($231 April, $216 annual 2025). The market’s key competitive advantage is occupancy consistency, not ADR premium.
The operator landscape is led by AvantStay with 358 listings and a 4.79 rating across 1,955 reviews. Hill Country Premier Lodging is notable for depth: 287 listings and 23,955 reviews at a 4.62 rating, by far the most review volume among top operators in this market. Vacasa holds 250 listings (rating 4.70, 17,032 reviews), also showing strong review depth. Landing, Inc. lists 311 properties (rating 4.29, 528 reviews), and a separate Landing entity appears with 272 listings (rating 3.67, 53 reviews). The large and active operator field, combined with a 24,000-plus listing market, creates meaningful competition on pricing and quality. Operators who invest in guest experience, fast response times, and quality photography are better positioned to stand out in a supply-dense environment.
Frequently Asked Questions About Georgetown, Texas
What is the average daily rate for STRs in Georgetown, TX?
What is the typical monthly revenue for a Georgetown, TX STR?
How consistent is year-round STR demand in Georgetown, TX?
Do I need a permit to operate an STR in Georgetown, TX?
What is the Hotel Occupancy Tax rate for STRs in Georgetown, TX?
What are the peak and slow seasons in Georgetown, TX?
Who are the top property managers operating in Georgetown, TX?
Analyze Georgetown Rentals
Use our free calculator to estimate Airbnb revenue for any property in Georgetown.
Free Georgetown STR Calculator →
