Murrieta, California Short-Term Rental Market
Murrieta, CA STRs averaged $207/night at 54.2% occupancy in April 2026, with year-round demand stability and 4.6% revenue growth year-over-year.
Quick Answer: Murrieta, California is an active short-term rental market. average occupancy is 63%. average monthly revenue is $3,834. average daily rate is $227. the top operator is Evolve with 88 listings. market score is 53/100 (grade D).
Market data reflects the Riverside regional market, which includes Murrieta. Regulations, taxes, and permit details below are specific to Murrieta.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Murrieta, CA is a city in Riverside County in Southern California’s Temecula Valley wine country corridor, drawing visitors for wine touring, equestrian activities, and suburban getaways from the San Diego and Inland Empire metros. The STR market carries 4,880 entire-place listings, 2,597 private-room listings, and 19 shared-room units, a notably large private-room share reflecting the city’s significant hosted rental activity. Bedroom distribution: 3,826 one-bedroom units dominate, followed by 993 three-bedroom, 961 four-bedroom, 938 two-bedroom, and 761 five-bedroom listings.
In April 2026, the market posted a $206.92 average daily rate, 54.2% occupancy, and $3,306 average monthly revenue per listing. RevPAR was $112.24. Year-over-year, occupancy grew 2.56 percentage points and revenue rose 4.57%, while ADR slipped 1.85%, suggesting operators are absorbing more bookings at slightly lower nightly rates. Channel distribution: 5,208 Airbnb-only listings, 191 VRBO-only, and 2,097 on both platforms. The market’s total investment score is 52.92 out of 100, with a seasonality score of 97.83, one of the highest in the dataset, reflecting exceptionally stable year-round demand.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 51% | $161 | $2,419 |
| Feb | 57% | $163 | $2,376 |
| Mar | 58% | $172 | $2,677 |
| Apr | 56% | $178 | $2,848 |
| May | 56% | $175 | $2,691 |
| Jun | 62% | $199 | $3,280 |
| Jul | 63% | $186 | $3,214 |
| Aug | 57% | $174 | $2,798 |
| Sep | 55% | $166 | $2,530 |
| Oct | 57% | $173 | $2,679 |
| Nov | 54% | $178 | $2,712 |
| Dec | 57% | $181 | $2,814 |
Top Short-Term Rental Operators in Murrieta
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 88 | 1,904 | ★ 4.58 |
| 2 | New Spirit Vacation Homes | 60 | 3,545 | ★ 4.46 |
| 3 | Host / Eric | 45 | 40 | ★ 4.67 |
| 4 | Holidale | 44 | 11 | ★ 4.57 |
| 5 | Vacasa | 43 | 2,764 | ★ 4.53 |
What Kind of STR Should I Buy in Murrieta?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 3,826 |
| 2 bed | 938 |
| 3 bed | 993 |
| 4 bed | 961 |
| 5 bed | 761 |
ADR by Property Tier
| Entire Home | $300 |
| Luxury | $498 |
| Professionally Managed | $432 |
Revenue by Dwelling Type
| Apartment | $2,460 |
| Entire Place | $4,985 |
| House | $4,000 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 69.5% |
| vrbo | 2.5% |
| both | 28% |
Investment Analysis
Murrieta’s investment profile is shaped by high Southern California property prices and a regulatory framework that restricts non-hosted whole-home STRs to estate and rural zones. The typical home value is $690,322, with recent sales closing at a median of $665,833 and active listings median-priced at $702,783. With 475 properties for sale and a sale-to-list ratio of 0.947, buyers are getting close to list price on average. Median days to pending is 19, indicating an active market.
At April 2026’s average revenue of $3,306 per month, projecting 12 months yields approximately $39,677 annually, a gross return of roughly 5.8% on a median-valued asset. Professional management commands a significant premium: $390.08 per night versus the market average of $206.92, an 88% lift. This large premium is partly explained by the market mix: the all-listing average includes many private-room and lower-priced units, while professional managers predominantly operate whole-home properties. Entire-home listings specifically average $272.52 per night and $4,240 per month, substantially above the all-listing average. Luxury-tier properties average $483.99 per night. Revenue for houses averages $3,453 per month versus $4,240 for entire-place listings broadly, which may reflect that the entire-place category in this market captures many higher-end whole-home units while some houses in the dataset are smaller or in lower-demand zones.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Murrieta guests book approximately 37.6 days in advance and stay an average of 4.92 nights, one of the longer average stays in this batch. The nearly 5-night average stay reflects extended wine country getaways and suburban retreat bookings, particularly from San Diego and Los Angeles visitors who combine Temecula Valley wine touring with longer leisure stays. The 37-day lead window is moderate, giving operators 5 to 6 weeks of pricing visibility. The combination of a nearly 5-night average stay and year-round demand stability means turnover frequency is lower than most markets, reducing per-booking operating costs while maintaining consistent revenue.
Short-Term Rental Regulations
Murrieta regulates STRs under Municipal Code Chapter 5.27, adopted October 20, 2020. The ordinance distinguishes hosted rentals (owner lives on-site) from non-hosted whole-home rentals. Hosted STVRs are permitted broadly in residential areas. Non-hosted STVRs are restricted to ER-1, ER-2, and RR estate and rural zones, with non-hosted units in ER-1 and ER-2 required to maintain a 300-foot separation from one another. A citywide cap of 300 STVR permits applies, issued first-come first-served with a waitlist. Permits renew annually. A business license is also required.
The Transient Occupancy Tax is 10% of gross rent, including cleaning fees and resort fees, remitted monthly. Enforcement penalties escalate to $5,000 per day for repeat violations. A 24/7 neighbor concern hotline operates. Investors targeting non-hosted whole-home rentals must verify parcel zoning, current permit cap availability, and whether any waitlist applies before purchasing. The 300-permit cap and estate/rural zone restrictions mean that most of Murrieta’s standard residential neighborhoods are not eligible for non-hosted whole-home STR permits.
Market Comparison
At 54.2% occupancy in April 2026, Murrieta is near the US STR median annual occupancy of approximately 55%, which is notable because April is typically a shoulder month for most markets. The June and July peak at 62.4% to 62.8% is modestly above the US median. The April 2026 all-listing ADR of $206.92 is near the US STR median of approximately $220, but entire-home listings at $272.52 are above that benchmark.
The top operator is Evolve with 88 listings and 1,904 reviews at a 4.580 rating. New Spirit Vacation Homes follows with 60 listings and 3,545 reviews at a 4.460 rating. Host/Eric holds 45 listings at a 4.674 rating. Holidale (44 listings, 4.571 rating) and Vacasa (43 listings, 4.528 rating) round out the top five. The relatively small listing counts for the top operators, compared to the 7,496 total listings tracked in the market, indicate a highly fragmented market with many individual self-managed hosts. The top five operators together account for 280 listings.
Frequently Asked Questions About Murrieta, California
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What is the typical home value in Murrieta, CA?
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