Midland, Texas Short-Term Rental Market
Midland, TX STRs averaged $166/night at 56.2% occupancy in April 2026 across 3,946 active listings.
Quick Answer: Midland, Texas is an active short-term rental market. average occupancy is 59%. average monthly revenue is $2,432. average daily rate is $156. the top operator is Trans Pecos Realty Management with 58 listings. market score is 99/100 (grade A).
Market data reflects the Texas West Area regional market, which includes Midland. Regulations, taxes, and permit details below are specific to Midland.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Midland is a Permian Basin city with a population of 143,687, and its short-term rental market is shaped primarily by oil-and-gas business and corporate travel rather than leisure tourism. State tourism data cites approximately $551 million in total direct travel spending in Midland. The market recorded an average daily rate of $166 and occupancy of 56.2% in April 2026, producing a RevPAR of $93. With 3,946 active listings, entire-place units account for 3,669 (92.9%), private rooms for 270 (6.8%), and shared rooms for 7 (0.2%). By bedroom count among the 3,933 categorized listings, one-bedroom units lead at 1,710 (43.5%), followed by three-bedroom at 892 (22.7%), two-bedroom at 885 (22.5%), four-bedroom at 330 (8.4%), and five-bedroom at 116 (2.9%). Channel distribution shows 2,665 Airbnb-only listings, 225 VRBO-only, and 1,056 on both platforms. Year-over-year as of April 2026, revenue declined 3.2% and occupancy slipped 1.4 percentage points, while ADR edged up 2.6%. The market total score is 99.2 out of 100, reflecting high investability (96.4), strong seasonality signal (97.2), and solid rental demand (85.8).
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 48% | $132 | $1,877 |
| Feb | 56% | $136 | $1,931 |
| Mar | 65% | $151 | $2,708 |
| Apr | 59% | $146 | $2,366 |
| May | 54% | $139 | $2,064 |
| Jun | 55% | $139 | $2,092 |
| Jul | 54% | $137 | $2,084 |
| Aug | 50% | $127 | $1,798 |
| Sep | 51% | $136 | $1,819 |
| Oct | 57% | $147 | $2,297 |
| Nov | 59% | $148 | $2,309 |
| Dec | 53% | $145 | $2,215 |
Top Short-Term Rental Operators in Midland
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Trans Pecos Realty Management | 58 | 5,444 | ★ 4.91 |
| 2 | Big Bend Vacation Rentals | 53 | 7,594 | ★ 4.92 |
| 3 | Evolve | 38 | 900 | ★ 4.70 |
| 4 | Leavetown | 36 | 26 | ★ 4.58 |
| 5 | Happy Homes of Texas | 33 | 1,194 | ★ 4.84 |
What Kind of STR Should I Buy in Midland?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,710 |
| 2 bed | 885 |
| 3 bed | 892 |
| 4 bed | 330 |
| 5 bed | 116 |
ADR by Property Tier
| Entire Home | $163 |
| Luxury | $276 |
| Professionally Managed | $221 |
Revenue by Dwelling Type
| Apartment | $2,012 |
| Entire Place | $2,533 |
| House | $2,660 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 67.5% |
| vrbo | 5.7% |
| both | 26.8% |
Investment Analysis
Average monthly STR revenue in Midland was $2,559 in April 2026, projecting to approximately $30,710 annualized. No Zillow housing data is available for this area in the StaySTRA dataset, so investors should obtain current purchase prices independently. By property type, house listings averaged $2,806 per month, entire-place listings averaged $2,668, and apartments averaged $1,914. The professionally managed tier commands a significant premium: PM-tier ADR of $251 is 51.1% above the market-wide $166, and luxury-tier properties averaged $308 per night, 85.3% above the market-wide rate. These large premiums reflect that executive and corporate-quality accommodations for oil-industry visitors command substantially higher rates than the baseline market. Revenue declined 3.2% year-over-year in April 2026, but the multi-year trend shows steady growth: annual per-listing revenue rose from $2,255 in 2023 to $2,342 in 2024 and $2,496 in 2025. The high investability score of 96.4 reflects favorable regulatory conditions (registration-based, no confirmed night caps or zoning restrictions). Midland’s market stands out for the large gap between PM-managed and unmanaged properties, suggesting active operators with well-positioned executive suites can materially outperform the average.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Midland guests book an average of 36 days in advance and stay approximately 4.2 nights per visit. The 36-day booking window and 4.2-night average stay align with a business-travel market where oil-industry workers, contractors, and corporate visitors plan trips several weeks out and stay for multi-day work rotations. Operators should price the 21 to 45 day window strategically around known industry activity cycles (Q1 March peak, Q4 November-October shoulder). Extended stays of 5 to 7 nights are likely common among oilfield workers, and operators offering weekly-rate discounts may benefit from higher occupancy with reduced turnover costs.
Short-Term Rental Regulations
Midland requires registration for all short-term rentals (residential stays under 30 days) under an ordinance that took effect February 1, 2022. Operators register and remit taxes through the city’s Granicus Host Compliance portal. A 7% city hotel occupancy tax applies to gross rental proceeds, remitted quarterly. Guests also owe the 6% Texas state hotel occupancy tax and a 1% Midland County tax, for a combined lodging tax burden of approximately 14%. The city’s published guidance focuses on registration and tax compliance rather than permit fees, inspection requirements, or occupancy caps; no permit fee, renewal cycle, or maximum-nights limit was confirmed in official city sources. Whether a primary-residence or owner-occupancy requirement applies is not confirmed by the official city page and should be verified directly with the City of Midland Finance Department before operating. Enforcement is described as moderate and registration/tax-collection focused. No major regulatory changes have been identified since the ordinance took effect in 2022.
Market Comparison
Midland’s 56.2% occupancy in April 2026 is slightly above the U.S. national STR median of approximately 55%, and its $166 ADR is below the national median of approximately $220, consistent with a business-travel market where volume and repeat business matter more than peak pricing. The PM premium of 51.1% ($251 vs. $166 market-wide) is exceptionally large and distinguishes Midland from most leisure markets. Among professional operators, Trans Pecos Realty Management leads with 58 listings (5,444 reviews, 4.91 avg rating), followed by Big Bend Vacation Rentals with 53 listings (7,594 reviews, 4.92 rating) and Evolve with 38 listings (900 reviews, 4.70 rating). Leavetown holds 36 listings (26 reviews, 4.58 rating) and Happy Homes of Texas holds 33 listings (1,194 reviews, 4.84 rating). The top five operators collectively manage 218 listings, approximately 5.5% of the 3,946 total. The high review counts for the top two operators (averaging over 100 reviews per listing) indicate well-established, high-volume properties serving repeat business travelers.
Frequently Asked Questions About Midland, Texas
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