Marion, Texas Short-Term Rental Market
Marion, TX area STRs averaged $179/night at 54.4% occupancy in April 2026, capturing the greater San Antonio metro corridor market.
Quick Answer: Marion, Texas is an active short-term rental market. average occupancy is 65%. average monthly revenue is $3,955. average daily rate is $222. the top operator is Evolve with 312 listings. market score is 59/100 (grade C).
Market data reflects the San Antonio regional market, which includes Marion. Regulations, taxes, and permit details below are specific to Marion.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Marion is a small rural town in western Guadalupe County, Texas, located approximately 26 miles east of San Antonio and 11 miles west of Seguin. With a population of approximately 1,088, Marion itself is not an established tourist destination. The STR market data associated with this area reflects a substantially broader San Antonio metro corridor, evidenced by 14,892 active listings and operators such as Feliz Stays SA and New Braunfels Escapes in the top-five operator rankings.
In April 2026, the all-listings ADR reached $179 with occupancy at 54.4% and RevPAR at $98. By listing type, 13,539 listings (90.9%) are entire-place rentals, 1,342 (9.0%) are private rooms, and 11 (0.1%) are shared rooms. By bedroom, 1-bedroom properties lead at 4,646 (31.2% of the bedroom total), followed by 3-bedroom (4,055, 27.3%), 2-bedroom (3,072, 20.7%), 4-bedroom (2,160, 14.5%), and 5-bedroom-plus (939, 6.3%). Cross-listed properties lead channel distribution at 7,131; Airbnb-only accounts for 6,744 and VRBO-only for 1,017.
Year-over-year in April 2026, occupancy grew 1.0%, ADR declined 3.3%, and revenue declined 2.8%. Annual averages show the market peaked in 2021 at 61.3% occupancy and $2,885 average monthly revenue. By 2025, the market averaged 53.7% occupancy and $2,815 revenue. The Apivex composite market score is 59.3 out of 100, with seasonality at 79.1, rental demand at 62.9, regulation at 68.5, and investability at 76.1.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 45% | $135 | $1,793 |
| Feb | 55% | $140 | $1,927 |
| Mar | 62% | $168 | $2,802 |
| Apr | 53% | $164 | $2,408 |
| May | 54% | $176 | $2,521 |
| Jun | 62% | $213 | $3,455 |
| Jul | 65% | $216 | $3,851 |
| Aug | 52% | $187 | $2,788 |
| Sep | 47% | $161 | $2,079 |
| Oct | 53% | $157 | $2,280 |
| Nov | 51% | $158 | $2,169 |
| Dec | 52% | $155 | $2,274 |
Top Short-Term Rental Operators in Marion
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 312 | 13,836 | ★ 4.68 |
| 2 | Feliz Stays SA | 194 | 13,450 | ★ 4.72 |
| 3 | Landing, Inc. | 180 | 408 | ★ 4.31 |
| 4 | Vacasa | 160 | 5,325 | ★ 4.56 |
| 5 | New Braunfels Escapes | 157 | 5,662 | ★ 4.67 |
What Kind of STR Should I Buy in Marion?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 4,646 |
| 2 bed | 3,072 |
| 3 bed | 4,055 |
| 4 bed | 2,160 |
| 5 bed | 939 |
ADR by Property Tier
| Entire Home | $235 |
| Luxury | $479 |
| Professionally Managed | $279 |
Revenue by Dwelling Type
| Apartment | $2,989 |
| Entire Place | $4,177 |
| House | $4,327 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 45.3% |
| vrbo | 6.8% |
| both | 47.9% |
Investment Analysis
No housing snapshot data is available for this market area. Investors should obtain current pricing from Guadalupe County appraisal records or local brokers in the San Antonio/New Braunfels corridor.
April 2026 monthly revenue averaged $2,752 per active listing, which annualizes to approximately $33,025. The 2025 full-year monthly average of $2,815 annualizes to approximately $33,780.
Tier differentiation in April 2026: luxury listings averaged $388/night against the market’s $179 all-listings ADR, a 116.0% premium. Professionally managed properties averaged $208/night, a 16.1% premium. Entire-home listings averaged $190/night, a 5.9% premium.
Revenue by property type: houses led at $2,960/month, entire-place listings averaged $2,897, and apartments averaged $2,242, approximately 18.5% below the all-listing average.
The relatively modest PM premium (16.1%) suggests professionally managed inventory in this metro corridor commands a smaller ADR advantage than in more concentrated tourism markets. The investability score of 76.1 and total score of 59.3 indicate moderate income potential. Because the Apivex market area for Marion, TX encompasses the broader San Antonio corridor, investors targeting Marion specifically should verify local supply and demand patterns independently.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.
Analyze My Property →Home Value Trends (Marion)
Booking Insights
Marion, TX area STR guests book an average of 32.7 days ahead and stay approximately 4.0 nights. The 33-day lead time is notably shorter than many resort markets, consistent with a drive-market profile where San Antonio and Austin metro visitors book leisure trips on relatively short notice.
The 4.0-night average stay reflects a mix of weekend-plus visits and week-long leisure stays. At this stay length, a fully booked July property would turn over approximately 7 to 8 times in the month.
For pricing strategy, the short 33-day lead window means peak-season pricing should be set well in advance regardless of when bookings arrive. Setting summer holiday pricing (Memorial Day, Fourth of July, Labor Day) in early spring captures the segment of guests who do plan ahead, while leaving room to adjust for the majority booking within 33 days. Spring break week (March) should be priced by February given the seasonal spike evident in the March data.
Short-Term Rental Regulations
No short-term rental ordinance, local permit, or STR-specific regulation could be verified for Marion, Texas. The City of Marion, TX permits page lists standard building, electrical, mechanical, and plumbing permits but no short-term rental, vacation rental, or Airbnb permit. No owner-occupancy requirement was identified.
Note: An STR ordinance sometimes attributed to Marion in secondary sources actually belongs to Marion, Illinois (ordinance effective July 20, 2017, ahead of that city’s August 21, 2017 solar eclipse). That ordinance, with its 24-hour-to-30-day STR definition, tent and RV camping coverage, fire and safety enforcement, and adverse-impact review, does not apply to Marion, Texas.
What is confirmed for Texas: STRs are subject to the Texas state hotel occupancy tax of 6% (which applies to residential properties rented for under 30 days). Texas cities and counties may also levy a local hotel occupancy tax; a Marion-specific local lodging tax rate could not be verified from available sources. Platform collection: Airbnb remits the Texas state 6% HOT automatically on behalf of hosts operating in Texas.
Before listing in Marion, TX, investors should contact Marion City Hall directly (the city is in Guadalupe County, not to be confused with Marion, Illinois or other same-name cities) to confirm whether any local STR permit, fee, inspection, or local lodging tax applies.
Market Comparison
The San Antonio corridor market captured under Marion, TX trades below national ADR benchmarks while posting stronger-than-national occupancy during peak summer months. The US STR median occupancy is approximately 55% and median ADR approximately $220. Marion’s April 2026 ADR of $179 is 18.4% below the national median. April occupancy of 54.4% is near the national benchmark; the July peak of 64.6% substantially exceeds it.
The Apivex total score of 59.3 reflects below-median composite performance, driven by moderate rental demand (62.9) and investability (76.1). The ADR gap relative to national benchmarks suggests income potential depends more on occupancy volume than on rate premiums.
Among operators, Evolve leads with 312 listings and 13,836 reviews at a 4.68 rating. Feliz Stays SA manages 194 listings at a 4.72 rating. Landing, Inc. holds 180 listings at a 4.31 rating. Vacasa manages 160 listings at a 4.56 rating. New Braunfels Escapes rounds out the top five with 157 listings at a 4.67 rating. The presence of New Braunfels Escapes and Feliz Stays SA among the top operators confirms that this market area encompasses the broader San Antonio/New Braunfels corridor.
Frequently Asked Questions About Marion, Texas
What is the average daily rate for short-term rentals in the Marion, TX market area?
What is the average occupancy rate for STRs in this market?
How much can I earn from an STR in this market area?
What are the STR regulations in Marion, TX?
Which months are best for STRs in the Marion, TX market area?
Who are the top property managers in this market?
How does this market compare to national STR benchmarks?
Analyze Marion Rentals
Use our free calculator to estimate Airbnb revenue for any property in Marion.
Free Marion STR Calculator →
