Graham, Texas Short-Term Rental Market
Graham, TX STRs averaged $203/night at 42.8% occupancy in April 2026, with summer peak revenue averaging $4,009 in July.
Quick Answer: Graham, Texas is an active short-term rental market. average occupancy is 53%. average monthly revenue is $3,860. average daily rate is $271. the top operator is Evolve with 774 listings. market score is 63/100 (grade C).
Market data reflects the Texas East Area regional market, which includes Graham. Regulations, taxes, and permit details below are specific to Graham.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Graham is the county seat of Young County in North Texas, a small city of approximately 8,819 residents located about 90 minutes west of Fort Worth. The STR market here draws on proximity to Possum Kingdom Lake roughly 14 miles away, regional drive-in leisure travel, and signature events including the Food Truck Championship of Texas held each June on Graham’s downtown square. The market data reflects the broader North Texas lake region encompassing Graham and surrounding communities.
Active listings number approximately 22,225 across all channels, with 20,944 (94.2%) being entire-place properties, 1,269 private rooms, and 12 shared rooms. By bedroom count, 1-bedroom units lead at 7,144 listings, followed by 3-bedroom (5,660), 2-bedroom (5,376), 4-bedroom (2,451), and 5-bedroom (1,530). Channel distribution: 9,670 listings appear on both Airbnb and VRBO, 10,311 are Airbnb-only, and 2,244 are VRBO-only.
In April 2026, the average daily rate was $203, occupancy was 42.8%, and RevPAR was $87. Year-over-year, revenue was essentially flat at -0.2%, occupancy improved 1.1 percentage points, and ADR softened 3.4%. The total market score is 63.0 out of 100, with investability at 89.0 and seasonality at 75.1.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 33% | $161 | $1,617 |
| Feb | 41% | $161 | $1,627 |
| Mar | 50% | $211 | $2,695 |
| Apr | 41% | $206 | $2,332 |
| May | 44% | $231 | $2,694 |
| Jun | 53% | $271 | $3,778 |
| Jul | 53% | $275 | $4,009 |
| Aug | 42% | $236 | $2,765 |
| Sep | 39% | $215 | $2,247 |
| Oct | 42% | $205 | $2,398 |
| Nov | 41% | $201 | $2,222 |
| Dec | 37% | $190 | $2,096 |
Top Short-Term Rental Operators in Graham
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 774 | 27,617 | ★ 4.71 |
| 2 | Vacasa | 238 | 8,722 | ★ 4.67 |
| 3 | FCR Partners, LP | 103 | 172 | ★ 4.68 |
| 4 | Neal’s Lodges | 97 | 170 | ★ 4.79 |
| 5 | 979 Vacation Property Services | 96 | 3,231 | ★ 4.62 |
What Kind of STR Should I Buy in Graham?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 7,144 |
| 2 bed | 5,376 |
| 3 bed | 5,660 |
| 4 bed | 2,451 |
| 5 bed | 1,530 |
ADR by Property Tier
| Entire Home | $281 |
| Luxury | $538 |
| Professionally Managed | $442 |
Revenue by Dwelling Type
| Apartment | $2,174 |
| Entire Place | $4,002 |
| House | $4,276 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 46.4% |
| vrbo | 10.1% |
| both | 43.5% |
Investment Analysis
Graham’s STR investment story sits at the intersection of a lake-adjacent market and a small-town Texas seat with its own event and visitor calendar. Average monthly gross revenue in April 2026 was $2,435 across all listing types. Houses averaged $2,608 per month and entire-place listings averaged $2,513. Apartment-type listings averaged $1,679.
On ADR tiers, professionally managed listings averaged $315/night versus the all-listing average of $203, a $112 premium. Luxury-tier listings averaged $443/night, more than twice the market average. The 55% professionally-managed premium above market average is large relative to most small-town markets, indicating that operational quality drives meaningful rate separation.
No residential home value data was available for Graham in the current snapshot, so a gross yield calculation cannot be made here. Revenue grew modestly over the prior years: the market averaged $2,652 in 2025 and $2,613 in 2024, with the 2021 peak at $3,006. The investability score of 89.0 is notably high, reflecting favorable entry economics relative to revenue potential in this market. For-sale inventory at the county level was not available in the housing snapshot. As a county-seat town without a dedicated STR ordinance, Graham has among the lowest regulatory friction for STR investment in Texas.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests in the Graham market book an average of 38.7 days in advance and stay an average of 3.81 nights. The roughly 39-day lead time reflects a drive-in market from the DFW metroplex and Fort Worth corridor, where weekend lake trips are planned a few weeks ahead rather than months in advance. The 3.81-night average length of stay suggests extended weekend bookings spanning Thursday or Friday through Sunday or Monday, common in lake and outdoor recreation markets.
For operators, the shorter lead window means aggressive last-minute pricing can capture demand that holds off until 2-3 weeks before arrival. Setting base rates that hold firm through the 30-day window, then offering modest discounts only in the final 10-14 days for unsold dates, is a more effective strategy than blanket early-bird discounts. Minimum stays of 2-3 nights protect against 1-night gap bookings that leave adjacent availability unsold.
Short-Term Rental Regulations
Graham has no identified city-specific STR ordinance, permit, or license requirement. No owner-occupancy mandate, primary-residence requirement, or annual night cap was found. Short-term rentals are effectively permitted under default residential rules, subject to standard city nuisance, parking, and code provisions. This is typical for a small Texas city of roughly 8,800 residents.
The primary compliance obligation is tax. Operators must register with the Texas Comptroller for a state Hotel Occupancy Tax permit and collect the 6% Texas state HOT on stays under 30 days. The City of Graham levies an additional 7% local HOT, funding the Visit Graham tourism program, for a combined lodging tax burden of roughly 13%. Operators should verify current local HOT registration and remittance procedures with the City of Graham finance office and confirm whether the booking platform auto-collects on their behalf.
While Graham has no current STR ordinance, small Texas cities can adopt registration requirements with relatively little notice. Investors should monitor city council activity. Enforcement is minimal given the absence of a dedicated STR regulatory program. Always confirm current status with the City of Graham and Young County before operating.
Market Comparison
Nationally, the median STR market runs approximately 55% occupancy and $220 ADR. Graham’s April 2026 occupancy of 42.8% is roughly 12 percentage points below the national median, reflecting April’s position as an off-peak month in a seasonal lake market. The ADR of $203 is slightly below the national median. The summer peak, however, closes the gap: July at 53.1% occupancy and $275 ADR outperforms the national ADR median by 25%.
Within the broader North Texas lake market, Graham’s positioning is distinct from waterfront markets like the immediate Possum Kingdom Lake shoreline. Graham draws visitors who use the city as a base for day trips to the lake, event attendees, and travelers seeking small-town Texas character alongside outdoor recreation access.
Among the top property managers active in this market, Evolve leads with 774 listings and 27,617 reviews at a 4.71 average rating. Vacasa operates 238 listings with 8,722 reviews at a 4.67 rating. FCR Partners, LP holds 103 listings with 172 reviews at a 4.68 rating. Neal’s Lodges manages 97 listings with 170 reviews at a 4.79 rating. 979 Vacation Property Services rounds out the top 5 with 96 listings and 3,231 reviews at a 4.62 rating. The top 5 operators collectively represent approximately 1,308 managed listings.
Frequently Asked Questions About Graham, Texas
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