Conroe STR market has 366 active listings with median monthly revenue of $1,627 and a pronounced summer peak.
Market Overview
Conroe, Texas operates a mid-size short-term rental market anchored by proximity to Lake Conroe and the broader Houston metro area. As of February 2026, the market had 366 active listings, up from 209 in 2021, a 75% increase in supply over five years. That supply growth is the dominant story shaping current performance.
The average daily rate has climbed steadily, from $183 in 2021 to $242 in 2026, a 32% increase that reflects both inflation and a shift toward higher-priced properties entering the market. However, rising ADR has not offset the occupancy compression caused by the supply increase. Average occupancy across the market sat at 34% in February 2026, compared to 66% in 2021.
RevPAR (revenue per available rental) averaged $74.80 in February 2026, with the median unit generating $1,627 that month. The market’s 350,000 annual visitors and 114,581 residents create consistent but not intense demand. Conroe is a secondary leisure destination, not a primary tourist hub, and the data reflects that positioning.
The market rewards well-positioned, professionally operated properties. The spread between p25 ($783/month) and p90 ($4,073/month) in February 2026 indicates that a significant portion of listings underperform, while top-quartile operators earn five times as much as bottom-quartile ones.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue | Active Listings |
|---|---|---|---|---|
| Jan | 39% | $193 | $2,272 | 303 |
| Feb | 43% | $196 | $2,326 | 303 |
| Mar | 57% | $185 | $3,505 | 267 |
| Apr | 53% | $188 | $3,216 | 267 |
| May | 54% | $203 | $3,566 | 251 |
| Jun | 58% | $206 | $3,965 | 278 |
| Jul | 61% | $209 | $4,356 | 306 |
| Aug | 53% | $204 | $3,749 | 305 |
| Sep | 48% | $200 | $3,179 | 304 |
| Oct | 50% | $201 | $3,338 | 290 |
| Nov | 50% | $207 | $3,189 | 295 |
| Dec | 46% | $205 | $2,953 | 299 |
Conroe follows a clear summer-peak pattern driven by Lake Conroe recreation. July is the strongest month by every measure: 61.2% average occupancy, $209 ADR, and $4,356 average monthly revenue across active listings. June (58.0% occupancy, $206 ADR, $3,965 revenue) and August (53.4% occupancy, $204 ADR, $3,749 revenue) round out the summer peak.
Spring performs above the annual baseline. March posts 57.2% occupancy at $185 ADR ($3,505 revenue), and April holds at 53.4% ($188 ADR, $3,216 revenue). May ticks up slightly to 54.4% occupancy at $203 ADR for $3,566 average revenue.
Fall is a middle-tier period. September drops to 48.2% occupancy ($200 ADR, $3,179 revenue), while October and November both run at 50.0% occupancy ($202 and $207 ADR respectively). December falls to 46.0% ($205 ADR, $2,953 revenue).
Winter is the slowest window. January averages 39.4% occupancy at $193 ADR ($2,272 revenue), and February averages 43.0% at $196 ADR ($2,326 revenue). These are still not dead months since the Houston drive-to market provides weekend traffic year-round, but revenue is roughly half of July levels.
The occupancy swing from January (39.4%) to July (61.2%) is 21.8 percentage points. ADR varies more narrowly, from $185 in March to $209 in July, a $24 spread. Operators pricing purely on ADR miss the larger lever, which is occupancy management through minimum-stay adjustments and weekend-rate premiums in the shoulder seasons.
Revenue Breakdown
| Metric | 25th Pctile | Median | 75th Pctile | 90th Pctile |
|---|---|---|---|---|
| Revenue/mo | $783 | $1,627 | $2,762 | $4,073 |
| ADR | $140 | $196 | $286 | $430 |
| Occupancy | 14% | 32% | 49% | 68% |
February 2026 percentile data shows the full range of what Conroe listings earn in a slow month. Bottom-quartile listings (p25) generated $783. The median listing (p50) earned $1,627. Upper-quartile listings (p75) cleared $2,762. Top-decile listings (p90) reached $4,073.
The ADR spread is equally wide. Bottom-quartile properties charged $140 per night while top-decile properties averaged $430 per night. The median ADR was $196.
Occupancy percentiles reinforce the story: p25 was 14%, p50 was 32%, p75 was 49%, and p90 was 68%. In a single month, the difference between a bottom-quartile and top-decile listing is 54 occupancy percentage points.
In the peak month of July, the market-wide average revenue was $4,356 per listing. Applying the typical percentile spread, p50 performers likely earned $3,500 to $4,500 in July, while p90 performers likely cleared $7,000 to $8,000.
Investors should not mistake the market average for a representative outcome. With a wide performance distribution, property-level decisions about location, listing quality, and pricing strategy are the primary determinants of which percentile a property lands in.
Investment Analysis
Revenue Trend
RevPAR & ADR Trend
| Date | Revenue | RevPAR | ADR |
|---|---|---|---|
| Mar 2021 | $4,768 | $154 | $174 |
| Apr 2021 | $4,515 | $151 | $176 |
| May 2021 | $4,774 | $154 | $181 |
| Jun 2021 | $4,805 | $160 | $183 |
| Jul 2021 | $5,037 | $163 | $185 |
| Aug 2021 | $4,644 | $150 | $185 |
| Sep 2021 | $3,831 | $128 | $180 |
| Oct 2021 | $4,049 | $131 | $199 |
| Nov 2021 | $3,724 | $124 | $199 |
| Dec 2021 | $3,251 | $105 | $171 |
| Jan 2022 | $2,923 | $94 | $168 |
| Feb 2022 | $2,979 | $106 | $172 |
| Mar 2022 | $3,637 | $117 | $176 |
| Apr 2022 | $3,578 | $119 | $178 |
| May 2022 | $3,690 | $119 | $196 |
| Jun 2022 | $4,599 | $153 | $194 |
| Jul 2022 | $4,978 | $161 | $200 |
| Aug 2022 | $4,053 | $131 | $188 |
| Sep 2022 | $3,694 | $123 | $186 |
| Oct 2022 | $3,672 | $119 | $183 |
| Nov 2022 | $3,863 | $129 | $191 |
| Dec 2022 | $3,617 | $117 | $189 |
| Jan 2023 | $2,342 | $76 | $183 |
| Feb 2023 | $2,476 | $88 | $178 |
| Mar 2023 | $3,553 | $115 | $194 |
| Apr 2023 | $3,062 | $102 | $187 |
| May 2023 | $3,128 | $101 | $195 |
| Jun 2023 | $3,733 | $124 | $189 |
| Jul 2023 | $4,194 | $135 | $198 |
| Aug 2023 | $3,391 | $109 | $189 |
| Sep 2023 | $2,931 | $98 | $190 |
| Oct 2023 | $2,765 | $89 | $188 |
| Nov 2023 | $2,526 | $84 | $205 |
| Dec 2023 | $2,355 | $76 | $209 |
| Jan 2024 | $1,921 | $62 | $197 |
| Feb 2024 | $1,919 | $66 | $187 |
| Mar 2024 | $2,441 | $79 | $185 |
| Apr 2024 | $2,429 | $81 | $198 |
| May 2024 | $3,058 | $99 | $220 |
| Jun 2024 | $3,316 | $111 | $228 |
| Jul 2024 | $3,646 | $118 | $221 |
| Aug 2024 | $3,483 | $112 | $217 |
| Sep 2024 | $2,792 | $93 | $208 |
| Oct 2024 | $3,021 | $97 | $204 |
| Nov 2024 | $2,728 | $91 | $206 |
| Dec 2024 | $2,724 | $88 | $213 |
| Jan 2025 | $2,171 | $70 | $188 |
| Feb 2025 | $2,161 | $77 | $188 |
| Mar 2025 | $3,127 | $101 | $196 |
| Apr 2025 | $2,496 | $83 | $199 |
| May 2025 | $3,181 | $103 | $223 |
| Jun 2025 | $3,373 | $112 | $237 |
| Jul 2025 | $3,924 | $127 | $242 |
| Aug 2025 | $3,177 | $103 | $239 |
| Sep 2025 | $2,648 | $88 | $236 |
| Oct 2025 | $3,181 | $103 | $233 |
| Nov 2025 | $3,102 | $103 | $232 |
| Dec 2025 | $2,820 | $91 | $241 |
| Jan 2026 | $2,002 | $65 | $232 |
| Feb 2026 | $2,093 | $75 | $253 |
Occupancy vs Supply
| Date | Occupancy | Active Listings |
|---|---|---|
| Mar 2021 | 73% | 196 |
| Jun 2021 | 70% | 209 |
| Sep 2021 | 62% | 212 |
| Dec 2021 | 59% | 215 |
| Mar 2022 | 60% | 218 |
| Jun 2022 | 66% | 316 |
| Sep 2022 | 50% | 316 |
| Dec 2022 | 48% | 311 |
| Mar 2023 | 59% | 309 |
| Jun 2023 | 63% | 306 |
| Sep 2023 | 48% | 301 |
| Dec 2023 | 39% | 250 |
| Mar 2024 | 43% | 230 |
| Jun 2024 | 47% | 169 |
| Sep 2024 | 44% | 311 |
| Dec 2024 | 44% | 354 |
| Mar 2025 | 51% | 383 |
| Jun 2025 | 44% | 388 |
| Sep 2025 | 37% | 381 |
| Dec 2025 | 40% | 364 |
Conroe presents a moderate-risk, moderate-return STR investment opportunity, with meaningful performance dispersion across the listing pool.
At current typical home values of $309,496 and a median sale price of $338,000, acquisition costs are accessible relative to many Texas markets. The for-sale inventory of 1,159 listings and a 98% sale-to-list ratio indicate a balanced-to-seller market with limited negotiating room, and a median 78 days to pending means properties move slowly enough to allow due diligence.
On the revenue side, the median listing generated $1,627 in February 2026, a slower month. Annualizing seasonal patterns suggests median annual gross revenue in the $28,000 to $35,000 range for a property that tracks the p50 line. Top-quartile performers (p75 percentile) generated $2,762 in February and would project to $45,000 to $55,000 annually. Top-decile listings cleared $4,073 in February alone.
The critical risk factor is the 75% supply increase since 2021. Occupancy has fallen from 66% to 34% over that period. New listings continue to enter the market. Investors should model conservative occupancy (35 to 45%) rather than using peak-era figures. ADR growth has partially offset the occupancy decline, but not fully.
Properties located directly on or with water access to Lake Conroe will materially outperform market averages. The data here reflects all property types; waterfront and lake-view properties command significant premiums that are not isolated in the aggregate figures.
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| Date | Typical Home Value |
|---|---|
| Mar 2021 | $260,178 |
| Dec 2021 | $297,896 |
| Sep 2022 | $333,169 |
| Jun 2023 | $322,617 |
| Mar 2024 | $322,259 |
| Dec 2024 | $319,379 |
| Sep 2025 | $316,993 |
Booking Insights
Conroe guests book with moderate advance notice. The average booking lead time is 37.9 days, with a median of 25 days. This means half of all bookings are made within 25 days of arrival, and the other half book out further. The relatively short median lead time reflects a significant share of weekend drive-market bookings from the Houston metro, where decisions are made 1 to 3 weeks ahead.
Length of stay averages 6.2 nights with a median of 3 nights. The gap between mean and median indicates a meaningful share of longer stays (7-plus nights) pulling the average up, while the majority of stays are short (2 to 4 nights). This is consistent with a mixed-use market where weekend leisure guests coexist with extended-stay or remote-work guests.
For pricing strategy, the short median lead time argues against holding out for premium rates too close to arrival. Properties that go unbooked within the 7-to-14 day window face a diminishing probability of filling at full price. A tiered pricing strategy that reduces rates modestly within the 10-day window and more aggressively within 72 hours tends to maximize occupancy without giving away margin in the book-out window.
The 3-night median stay also suggests that 2-night minimum policies during peak summer periods will capture more weekend demand without leaving multi-night gaps.
Short-Term Rental Regulations
Conroe operates a permit-required STR framework. All property owners must obtain a short-term rental permit from the City of Conroe before listing. The application requires proof of insurance and documentation of compliance with local safety standards.
Property owners are subject to the city hotel occupancy tax, currently set at 7%. This tax applies on top of any platform-collected state and county occupancy taxes. Texas imposes a 6% state hotel occupancy tax, and Montgomery County levies an additional amount, so total occupancy tax remittance can reach 13% or higher depending on jurisdiction and platform handling.
Zoning restrictions apply. Not all residential zones permit STR activity, and investors should verify zoning compliance at the parcel level before purchase. The city’s regulations are intended to limit commercial STR activity in certain residential areas.
Safety standards are part of the permit process and typically include smoke detectors, carbon monoxide detectors, fire extinguishers, and documented egress.
Regulations in Texas municipalities change periodically. The information here reflects conditions as of early 2026. Buyers should verify current requirements directly with the City of Conroe’s development services or planning department before closing. HOA rules may add a separate layer of restrictions that supersede city permits in practice.
Platform compliance is handled differently by Airbnb and Vrbo. Some platforms remit occupancy taxes directly; others require the host to remit independently. Confirming which taxes the platform collects is a required step before first booking.
Market Comparison
Conroe’s February 2026 average ADR of $252.70 exceeds the national STR average of roughly $175 to $200 for comparable-size markets, reflecting the higher cost base of the Texas market and the lake-access premium.
Occupancy at 34% in February is below the national average for leisure-oriented STR markets. Markets with stronger destination demand typically run 45 to 55% occupancy even in winter months. Conroe’s lower winter occupancy is consistent with its drive-to positioning and reliance on Houston weekend demand rather than fly-in visitors.
Within Texas, Conroe sits in the middle tier. Austin STR markets regularly report summer occupancies of 65 to 75% with ADRs above $300. San Antonio’s River Walk-adjacent markets post similar figures. Conroe’s July peak of 61.2% occupancy at $209 ADR is competitive for a secondary lake market but does not approach primary destination market performance.
The 75% supply increase since 2021 is above average for Texas markets. Most Texas STR markets saw 30 to 50% supply growth over the same period. The above-average supply growth is a meaningful headwind that distinguishes Conroe from tighter supply markets like Port Aransas or Fredericksburg, where supply constraints support higher occupancy floors.
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