Conroe, Texas Short-Term Rental Market
Conroe, TX STRs averaged $159/night at 51.6% occupancy in April 2026, with annual revenue up 0.7% year-over-year.
Quick Answer: Conroe, Texas is an active short-term rental market. average occupancy is 52%. average monthly revenue is $2,456. average daily rate is $159. the top operator is Phillip Houston Property Manager with 439 listings. market score is 55/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Conroe short-term rental market is anchored by Lake Conroe, the Texas Renaissance Festival, and Sam Houston National Forest, drawing primarily domestic visitors from the Houston metro. As of April 2026, the market posted a $159 average daily rate (ADR) and 51.6% occupancy, producing $82 in revenue per available room (RevPAR). Average monthly revenue per listing stood at $2,456.
Entire-place listings dominate the mix, accounting for 83% of the market by historical listing share, with private rooms making up the remaining 17%. The one-bedroom segment is the largest by bedroom count at 41% of listings, followed by three-bedroom (24%), two-bedroom (19%), four-bedroom (11%), and five-bedroom or larger (5%) properties.
Channel distribution shows Airbnb as the primary platform, representing 60% of total channel records in the dataset, with VRBO-only listings at 4% and properties cross-listed on both platforms accounting for 35%. The market’s seasonality score of 93.8 out of 100 (its highest dimension score) signals meaningful month-to-month swings in demand, which investors should factor into cash flow projections.
Year-over-year as of April 2026, occupancy declined 7.83 percentage points compared to the same month in 2025, while ADR rose 2.55% and total revenue edged up 0.70%. The 2024 annual average was the strongest on record in this dataset at $2,543 average monthly revenue per listing, compared to $2,472 in 2025. The 2026 partial-year average through April sits at $2,494. ADR has climbed steadily from $104 in 2017 to $159 in April 2026, a 53% increase over nine years, while occupancy has remained range-bound between 57% and 62% for most of that period.
The market’s overall score of 55.4 out of 100 reflects moderate investment conditions, with investability (63.6) and regulation (61.7) scoring above average for the market.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 53% | $118 | $1,779 |
| Feb | 60% | $122 | $1,823 |
| Mar | 64% | $140 | $2,449 |
| Apr | 57% | $132 | $2,064 |
| May | 60% | $135 | $2,182 |
| Jun | 65% | $136 | $2,298 |
| Jul | 65% | $132 | $2,350 |
| Aug | 59% | $134 | $2,234 |
| Sep | 57% | $129 | $1,969 |
| Oct | 58% | $131 | $2,067 |
| Nov | 56% | $130 | $1,933 |
| Dec | 55% | $127 | $1,946 |
Top Short-Term Rental Operators in Conroe
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Phillip Houston Property Manager | 439 | 17,180 | ★ 4.51 |
| 2 | Evolve | 358 | 8,378 | ★ 4.48 |
| 3 | Landing, Inc. | 275 | 394 | ★ 3.85 |
| 4 | Landing | 243 | 173 | ★ 3.42 |
| 5 | Lodgeur | 142 | 2,162 | ★ 4.77 |
What Kind of STR Should I Buy in Conroe?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 10,632 |
| 2 bed | 4,835 |
| 3 bed | 6,317 |
| 4 bed | 2,892 |
| 5 bed | 1,391 |
ADR by Property Tier
| Entire Home | $181 |
| Luxury | $275 |
| Professionally Managed | $177 |
Revenue by Dwelling Type
| Apartment | $2,046 |
| Entire Place | $2,734 |
| House | $2,708 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 60.3% |
| vrbo | 4.4% |
| both | 35.3% |
Investment Analysis
At a typical home value of $315,391 (Zillow, April 2026), the Conroe market offers an estimated gross STR yield of approximately 9.3%, based on average monthly revenue of $2,456 annualized to $29,475. That figure assumes a fully active listing and does not account for management fees, platform costs, property tax, insurance, or maintenance.
ADR varies meaningfully by property tier. The overall market ADR of $159 compares to $181 for entire-home listings, $177 for professionally managed properties, and $275 for luxury-tier listings. Investors targeting the professionally managed or luxury tiers can expect an 11-73% premium over the market average on a nightly rate basis.
Annual revenue per listing peaked in 2024 at an average of $2,543 per month (approximately $30,516 annualized) before pulling back to $2,472 in 2025 and $2,494 in the 2026 partial year through April. ADR has continued to rise (up 2.55% year-over-year in April 2026) even as occupancy softened 7.83 percentage points, suggesting the market is repricing rather than losing demand fundamentally.
The housing market shows 1,301 active listings for sale as of April 2026, with a median sale price of $340,500 and a sale-to-list ratio of 0.942, meaning properties are typically selling at 94.2% of their list price. The median days to pending is 48 days, indicating a buyer-friendly pace. For investors, the gap between the $315,391 typical home value and the $340,500 median sale price suggests acquisition costs closer to the higher figure in competitive segments.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The average booking lead time in Conroe is 27 days, meaning guests typically book approximately four weeks before their arrival date. This is a relatively short planning window compared to destination markets that commonly see 45 to 60 days, and it reflects the drive-to nature of the market, with most guests originating from the Houston metro less than an hour away.
A 27-day lead window has practical implications for pricing strategy. Revenue managers have a narrow advance period in which to capture early-booker demand at a premium; most bookings will come in within a month of the stay date. Operators using dynamic pricing tools should ensure last-minute discount thresholds are set conservatively to avoid training guests to wait for price drops.
Average length of stay is 4.9 nights, which sits above the national short-term rental average of roughly 3 to 4 nights. Longer stays reduce turnover costs and cleaning frequency. For a 30-day month at 51.6% occupancy, a property hosts roughly three bookings on average. Minimum-stay settings of 3 to 5 nights align well with this market’s guest behavior.
Short-Term Rental Regulations
The City of Conroe operates without a formal zoning code and has not adopted a dedicated STR permit ordinance as of May 2026. No city-level permit requirement, owner-occupancy mandate, or annual night cap has been identified in the municipal code. The enforcement posture is minimal by available data.
The primary regulatory obligation for Conroe STR operators is the Hotel Occupancy Tax (HOT). The combined rate is 13%: a 6% Texas state HOT (administered by the Texas Comptroller) plus a 7% City of Conroe local HOT. Both apply to stays under 30 consecutive days. State HOT is remitted directly to the Texas Comptroller. City HOT is filed electronically through Localgov (localgov.org) on a monthly basis, with filings due on the last day of the following month. Airbnb collects and remits the 7% city HOT directly for bookings made through its platform under a tax collection agreement with the City.
Effective April 1, 2025, Texas state law requires third-party booking platforms (Airbnb, VRBO, and similar) to collect and remit the state 6% HOT on behalf of hosts. This shifts the state remittance burden to the platform for most online bookings. The city transitioned its building permit portal to OpenGov in December 2025.
Investors should verify HOA covenants for any Lake Conroe lakefront subdivision before purchasing, as private deed restrictions can prohibit short-term rentals independent of municipal rules. Unincorporated Montgomery County properties (which includes many lake-adjacent parcels) face no countywide STR permit requirement, though properties on septic systems must comply with county environmental health standards.
Market Comparison
Relative to national STR benchmarks, Conroe occupancy of 51.6% in April 2026 trails the US median of approximately 55% for the same period, though the market’s annual average of 57.7% (2025) is closer to the national norm. The April 2026 ADR of $159 is meaningfully below the US median ADR of approximately $220, reflecting Conroe’s positioning as a drive-to, mid-range lake market rather than a premium destination.
The market’s seasonality score of 93.8 out of 100 is a distinguishing characteristic, indicating that Conroe’s revenue swing between peak and trough months is among the more pronounced patterns in the dataset. Investors should model conservative off-season months rather than averaging peak performance.
The top operator by listings is Phillip Houston Property Manager, with 439 active listings and 17,180 reviews at a 4.507 average rating, making it the dominant local manager in this market. Evolve follows with 358 listings and 8,378 reviews (4.483 rating). Landing, Inc. and Landing (which appear to be related entities) hold 275 and 243 listings respectively. Lodgeur rounds out the top five with 142 listings and a 4.774 average rating, the highest of the group. The top two operators alone account for 797 combined listings, representing a significant share of professionally managed inventory in the market.
Frequently Asked Questions About Conroe, Texas
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