Cleburne, Texas Short-Term Rental Market
Cleburne, TX STRs posted a 58.7% occupancy rate and $179 average nightly rate in April 2026.
Quick Answer: Cleburne, Texas is an active short-term rental market. average occupancy is 64%. average monthly revenue is $3,845. average daily rate is $234. the top operator is Evolve with 175 listings. market score is 90/100 (grade A).
Market data reflects the Fort Worth regional market, which includes Cleburne. Regulations, taxes, and permit details below are specific to Cleburne.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Cleburne’s short-term rental market covers a large and diverse set of active listings in Johnson County, roughly 30 miles south of Fort Worth. As of April 2026, the market logged a 58.7% occupancy rate and an average daily rate (ADR) of $179, producing an average RevPAR of $105. Revenue per listing averaged $2,871 in April.
The listing mix tilts heavily toward entire-place accommodations: 6,603 entire-place listings account for the vast majority of inventory, alongside 1,088 private rooms and 20 shared rooms. By bedroom count, one-bedroom units are the most common (2,803 listings), followed by three-bedroom (1,915) and two-bedroom (1,667) units. Larger homes with four or five bedrooms account for 934 and 374 listings, respectively.
On the distribution side, Airbnb is the dominant channel with 3,946 listings, versus 464 on VRBO, and 3,301 listings active on both platforms simultaneously.
Year-over-year as of April 2026, occupancy rose 8.0 percentage points, offsetting a modest 1.0% ADR decline, with overall revenue per listing up 3.6% from the prior year. The market’s composite score from Apivex data stands at 90.2 out of 100, with particularly strong rental demand (81.5) and near-perfect seasonality consistency (97.7).
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 50% | $135 | $1,935 |
| Feb | 57% | $141 | $2,034 |
| Mar | 62% | $154 | $2,610 |
| Apr | 58% | $150 | $2,352 |
| May | 61% | $159 | $2,613 |
| Jun | 65% | $167 | $2,874 |
| Jul | 65% | $158 | $2,813 |
| Aug | 58% | $146 | $2,379 |
| Sep | 56% | $154 | $2,309 |
| Oct | 57% | $153 | $2,419 |
| Nov | 56% | $154 | $2,366 |
| Dec | 55% | $151 | $2,373 |
Top Short-Term Rental Operators in Cleburne
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 175 | 7,004 | ★ 4.70 |
| 2 | Landing, Inc. | 159 | 167 | ★ 3.98 |
| 3 | Landing | 101 | 8 | ★ 3.29 |
| 4 | Stays by Monaco | 91 | 1,872 | ★ 4.19 |
| 5 | Properties By Preston | 65 | 70 | ★ 3.59 |
What Kind of STR Should I Buy in Cleburne?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,803 |
| 2 bed | 1,667 |
| 3 bed | 1,915 |
| 4 bed | 934 |
| 5 bed | 374 |
ADR by Property Tier
| Entire Home | $260 |
| Luxury | $439 |
| Professionally Managed | $249 |
Revenue by Dwelling Type
| Apartment | $3,104 |
| Entire Place | $4,263 |
| House | $4,119 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 51.2% |
| vrbo | 6% |
| both | 42.8% |
Investment Analysis
Cleburne presents a relatively accessible STR investment case. The typical home value sits at $272,992 (Zillow, April 2026 snapshot), while average monthly STR revenue in April 2026 reached $2,871. Annualizing that monthly figure produces approximately $34,452 in gross annual revenue, implying a gross yield of roughly 12.6% on the typical home value before expenses, vacancy, and management fees.
Tier comparisons sharpen the picture: the all-listings ADR of $179 rises to $196 for entire-home properties and to $186 for professionally managed listings. Luxury-tier properties command $337 per night, though that segment reflects a smaller subset of premium inventory.
Revenue by property type shows entire-place listings averaging $3,096 per month and houses averaging $3,150, both above the market average of $2,871. Apartments average $2,185.
YoY revenue was up 3.6% as of April 2026, which continues a multi-year pattern: 2024 annual average revenue was $2,801, rising to $2,866 in 2025. The overall Apivex investability score is 78.4 out of 100. The sale-to-list price ratio stands at 0.943, suggesting sellers are accepting prices below list, which may provide negotiating room for buyers entering the market.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
In April 2026, Cleburne STR guests booked an average of 36.7 days in advance and stayed an average of 4.6 nights per visit.
A lead time of nearly 37 days means most bookings are solidified roughly five weeks before arrival. For operators, this creates a pricing window: rates can be held firm through about four to five weeks out before the risk of vacant nights warrants price adjustments to fill remaining inventory.
A 4.6-night average length of stay sits above the typical two- to three-night weekend getaway, suggesting that a meaningful share of guests are extending stays into mid-week. That length of stay also means lower turnover costs per occupied night compared to markets driven purely by two-night weekend bookings, which benefits net operating margins.
Together, these metrics suggest targeting guests planning leisure trips or extended visits to the DFW area, and calibrating minimum stay requirements to capture that 4-5 night sweet spot without excluding weekend travelers.
Short-Term Rental Regulations
Cleburne has no short-term rental ordinance as of mid-2026. STRs are legal and are regulated only by general rules that apply to all residential rental property: zoning, the city’s Rental Housing and Negligent Property Program, and the adopted 2021 International Property Maintenance Code.
There is no STR-specific permit or registration requirement, no owner-occupancy or primary-residence requirement, and no cap on annual rental nights at the city level. The enforcement posture is minimal and complaint-driven, handled by Code Compliance primarily for property-maintenance issues.
The primary compliance obligation is tax. Texas requires anyone renting lodging for fewer than 30 consecutive days to collect and remit the 6% state hotel occupancy tax (HOT). Cleburne also levies a municipal hotel occupancy tax under City Code Chapter 114 that applies to short-term lodging. Operators must register with the city and remit the local HOT; the exact local rate was not confirmed in available public sources, though Texas general-law cities are capped at 7%.
Repeat property-maintenance violators (three or more citations in 12 months) can be pulled into the Negligent Property Program, which carries a $100 annual registration fee.
No STR-specific regulatory changes have been identified recently. Investors should monitor City Council agendas for any future ordinance activity.
Market Comparison
Against national STR benchmarks, Cleburne’s April 2026 occupancy of 58.7% modestly exceeds the US median of approximately 55%, while its $179 ADR sits well below the national median of roughly $220. This gap reflects Cleburne’s position as a mid-tier regional market drawing primarily DFW-area visitors rather than destination travelers.
The market’s total score of 90.2 out of 100 ranks it highly on composite measures, with rental demand (81.5) and seasonality stability (97.7) as its strongest dimensions. The regulation score of 58.8 reflects the absence of a formal STR ordinance, which is generally favorable for operators.
Among professional operators, Evolve leads with 175 listings and 7,004 reviews at a 4.70 rating. Landing, Inc. holds 159 listings, and Stays by Monaco rounds out the active professional segment with 91 listings and 1,872 reviews at a 4.19 rating. Together, the top three professional managers account for roughly 425 listings, representing a modest share of the estimated 7,700-plus total active listings across the market.
Frequently Asked Questions About Cleburne, Texas
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