Canton, Texas Short-Term Rental Market
Canton, TX STRs averaged $203/night at 42.8% occupancy in April 2026, fueled by First Monday Trade Days, the largest monthly flea market event in the U.S.
Quick Answer: Canton, Texas is an active short-term rental market. average occupancy is 53%. average monthly revenue is $3,860. average daily rate is $271. the top operator is Evolve with 774 listings. market score is 63/100 (grade C).
Market data reflects the Texas East Area regional market, which includes Canton. Regulations, taxes, and permit details below are specific to Canton.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Canton, Texas is the Van Zandt County seat, home to approximately 4,841 residents, located about 60 miles east of Dallas. The market is defined by First Monday Trade Days, the oldest and largest continually operating outdoor flea market in the United States, held on the four days before the first Monday of each month year-round. Each monthly event draws up to 100,000 visitors per weekend, spanning more than 400 acres and 5,000 to 6,000 vendor spaces. The broader STR market data covering Canton and the surrounding East Texas region tracked approximately 22,225 active listings as of April 2026 across listing types.
In April 2026, the average daily rate was $203.35, occupancy was 42.8%, and RevPAR was $86.95. Year-over-year, occupancy grew 1.08%, while ADR declined 3.36% and revenue was roughly flat at -0.17%. The market is almost entirely entire-place listings: 20,944 of 22,225 active properties (94.2%) are entire-place, 1,269 are private rooms, and 12 are shared rooms. Bedroom distribution skews toward one-bedrooms (7,144) and three-bedrooms (5,660), with two-bedrooms at 5,376, four-bedrooms at 2,451, and five-bedroom-plus at 1,530. Channel presence is Airbnb-dominant: 10,311 are Airbnb-only, 9,670 list on both platforms, and 2,244 are VRBO-only.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 33% | $161 | $1,617 |
| Feb | 41% | $161 | $1,627 |
| Mar | 50% | $211 | $2,695 |
| Apr | 41% | $206 | $2,332 |
| May | 44% | $231 | $2,694 |
| Jun | 53% | $271 | $3,778 |
| Jul | 53% | $275 | $4,009 |
| Aug | 42% | $236 | $2,765 |
| Sep | 39% | $215 | $2,247 |
| Oct | 42% | $205 | $2,398 |
| Nov | 41% | $201 | $2,222 |
| Dec | 37% | $190 | $2,096 |
Top Short-Term Rental Operators in Canton
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 774 | 27,617 | ★ 4.71 |
| 2 | Vacasa | 238 | 8,722 | ★ 4.67 |
| 3 | FCR Partners, LP | 103 | 172 | ★ 4.68 |
| 4 | Neal’s Lodges | 97 | 170 | ★ 4.79 |
| 5 | 979 Vacation Property Services | 96 | 3,231 | ★ 4.62 |
What Kind of STR Should I Buy in Canton?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 7,144 |
| 2 bed | 5,376 |
| 3 bed | 5,660 |
| 4 bed | 2,451 |
| 5 bed | 1,530 |
ADR by Property Tier
| Entire Home | $281 |
| Luxury | $538 |
| Professionally Managed | $442 |
Revenue by Dwelling Type
| Apartment | $2,174 |
| Entire Place | $4,002 |
| House | $4,276 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 46.4% |
| vrbo | 10.1% |
| both | 43.5% |
Investment Analysis
Canton’s STR market scores 89.01 out of 100 on investability, the strongest individual score for this market, reflecting low barriers to entry and consistent event-driven demand. Average monthly revenue was $2,435 in April 2026. House-type listings averaged $2,608 and entire-place listings averaged $2,513, while apartment-format units averaged $1,679, reflecting the strong preference for standalone homes among the antique-shopping and event-attending visitor profile.
Tier-level ADR: all-listing average was $203.35, entire-home tier $210.91, luxury tier $442.86, and professionally managed listings $314.67, a $111.32 premium over the all-listing average. The professionally managed ADR premium is substantial at 54.7% above the market average, suggesting that operators with professional presentation and pricing systems extract significantly higher rates than the average host.
No housing price data is available for Canton specifically in the current dataset. Annualizing the April 2026 average monthly revenue of $2,435 produces approximately $29,220 per year for a typical listing. Revenue has grown from an annual average of approximately $1,993 per month in 2017 to $2,652 per month in 2025, representing roughly 33% cumulative growth over eight years. The 2025 annual average was $2,652 per month; April 2026 is 8.2% below that baseline, reflecting seasonal softness in April relative to summer peak months.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
In April 2026, the average booking lead time for Canton STRs was 38.74 days, roughly five and a half weeks. Average length of stay was 3.81 nights, reflecting extended weekend and short-vacation stays consistent with the First Monday Trade Days visitor profile, where guests often arrive Thursday or Friday for the market and depart Sunday or Monday.
The monthly event cycle creates predictable booking demand windows. Operators who track the monthly Trade Days calendar (which shifts each month based on the first Monday date) can price up for the four-day market window and accept lower rates or longer minimum stays in the off-event weeks. The 3.81-night average stay is well-suited to the event visit pattern. The 39-day lead time suggests that Trade Days regulars book a month or more in advance, while impulse visitors book closer to the event. A two-tier pricing strategy, with premium rates for confirmed market weekends and competitive rates for off-market weeks, can maximize annual revenue.
Short-Term Rental Regulations
Canton, TX has no short-term rental specific ordinance. The city code of ordinances contains no dedicated STR, vacation-rental, or registration and permit scheme, so operating a short-term rental is unregulated at the municipal level beyond standard zoning and nuisance rules. There is no city STR license, no permit fee, no owner-occupancy or primary-residence requirement, and no published cap on nights rented. Texas has no statewide STR preemption or licensing requirement, and Canton has not enacted a local ordinance.
Tax is the primary compliance item. Canton levies a 7% local hotel occupancy tax. The Texas state hotel occupancy tax is 6%, for a combined 13% lodging tax that STRs must collect and remit. Platforms such as Airbnb and VRBO may remit the state 6% automatically; operators should confirm whether the local 7% is also remitted by the platform or owed directly to the City of Canton. Enforcement is classified as minimal given the absence of a local STR ordinance. The primary regulatory exposure is the hotel occupancy tax. Investors should verify current requirements directly with Canton City Hall (903-567-1841), as regulatory landscapes can change.
Market Comparison
Canton’s April 2026 ADR of $203.35 sits below the U.S. STR median ADR of approximately $220, consistent with an inland event-driven rural Texas market rather than a coastal or mountain destination. Occupancy at 42.8% is below the U.S. median of roughly 55%, reflecting the event-concentrated nature of demand and the gap weeks between monthly Trade Days.
Evolve leads the Canton market with 774 listings (4.71 avg rating, 27,617 reviews), representing approximately 3.5% of the active market. Vacasa holds second with 238 listings (4.67 rating, 8,722 reviews), followed by FCR Partners LP with 103 listings (4.68 rating, 172 reviews), Neal’s Lodges with 97 listings (4.79 rating, 170 reviews), and 979 Vacation Property Services with 96 listings (4.62 rating, 3,231 reviews). The top two operators together manage 1,012 listings, approximately 4.6% of the active market. The market is highly fragmented, with no single operator commanding a dominant share of the 22,225-listing regional pool.
Frequently Asked Questions About Canton, Texas
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