Pleasant Prairie, Wisconsin Short-Term Rental Market Overview
Visitor Profile
Pleasant Prairie, Wisconsin, attracts approximately 1.5 million visitors annually, drawn by shopping, recreation, and family-friendly attractions. Primary visitor demographics include families with children, couples, and shopping enthusiasts, representing diverse age groups with concentration in 25-54 range. Main reasons for visiting include shopping at Premium Outlets, recreation at the RecPlex, attending events at local venues, and accessing Lake Michigan beaches. Tourism contributes an estimated 100 million dollars annually to the local economy, supporting hotels, restaurants, and retail businesses. Peak seasons include summer months and around major holidays when shopping activity and outdoor recreation both peak.
Pleasant Prairie’s visitor market shows steady growth, with approximately 40% of visitors being families attracted to the RecPlex and shopping opportunities. The Premium Outlets draw shoppers year-round from Milwaukee, Chicago, and beyond, with peak periods during Black Friday, holiday shopping seasons, and summer vacations. Average length of stay is 2.5 days, with many visitors combining shopping with other Southeast Wisconsin attractions. Summer months see increased visitation for Lake Michigan access and outdoor activities. For STR operators, properties near the Premium Outlets and RecPlex offer strongest appeal, with weekend demand peaking year-round and exceptional holiday season bookings. The visitor demographic seeks family-friendly accommodations with space, value pricing, and convenience to shopping and recreation. Understanding retail calendar events and seasonal patterns helps optimize pricing strategies, with higher weekend rates during peak shopping seasons and competitive mid-week rates. Pleasant Prairie’s tourism landscape presents opportunities for STR operators serving shoppers, families, and business travelers in this growing Southeast Wisconsin community positioned between major metropolitan markets.
Pleasant Prairie, Wisconsin, attracts approximately 1.5 million visitors annually, drawn by shopping, recreation, and family-friendly attractions. Primary visitor demographics include families with children, couples, and shopping enthusiasts, representing diverse age groups with concentration in 25-54 range. Main reasons for visiting include shopping at Premium Outlets, recreation at the RecPlex, attending events at local venues, and accessing Lake Michigan beaches. Tourism contributes an estimated 100 million dollars annually to the local economy, supporting hotels, restaurants, and retail businesses. Peak seasons include summer months and around major holidays when shopping activity and outdoor recreation both peak.
Pleasant Prairie’s visitor market shows steady growth, with approximately 40% of visitors being families attracted to the RecPlex and shopping opportunities. The Premium Outlets draw shoppers year-round from Milwaukee, Chicago, and beyond, with peak periods during Black Friday, holiday shopping seasons, and summer vacations. Average length of stay is 2.5 days, with many visitors combining shopping with other Southeast Wisconsin attractions. Summer months see increased visitation for Lake Michigan access and outdoor activities. For STR operators, properties near the Premium Outlets and RecPlex offer strongest appeal, with weekend demand peaking year-round and exceptional holiday season bookings. The visitor demographic seeks family-friendly accommodations with space, value pricing, and convenience to shopping and recreation. Understanding retail calendar events and seasonal patterns helps optimize pricing strategies, with higher weekend rates during peak shopping seasons and competitive mid-week rates. Pleasant Prairie’s tourism landscape presents opportunities for STR operators serving shoppers, families, and business travelers in this growing Southeast Wisconsin community positioned between major metropolitan markets.
Top Attractions
Pleasant Prairie, Wisconsin, offers diverse attractions combining shopping, recreation, and natural beauty on Lake Michigan’s shores. This Kenosha County community features the Pleasant Prairie Premium Outlets for shopping, the RecPlex for sports and fitness, and beautiful parks for outdoor enjoyment. Visitors can tour the Jelly Belly Visitor Center, shop brand-name outlets, and enjoy Lake Michigan access. Whether shopping for bargains, swimming at the RecPlex, or exploring lakefront parks, Pleasant Prairie provides varied experiences for all ages. The area’s location between Milwaukee and Chicago makes it an ideal stop for travelers and shopping enthusiasts.
Pleasant Prairie Premium Outlets serves as a major shopping destination, featuring over 90 brand-name stores offering discounted merchandise from designers and retailers. The outdoor mall provides dining options and seasonal events. The Pleasant Prairie RecPlex offers year-round recreation including an indoor pool with waterslides, fitness facilities, ice rinks, and sports courts. Families enjoy diverse activities under one roof. Prairie Springs Park encompasses 400 acres with walking trails, fishing spots, playgrounds, picnic areas, and open spaces for recreational activities. The park’s natural areas provide peaceful nature experiences. The Jelly Belly Visitor Center offers guided tours showing the candy-making process, free samples, and colorful displays engaging visitors of all ages. Lake Michigan shoreline provides beach access, fishing, and scenic views. For information, visit Visit Kenosha.
Pleasant Prairie, Wisconsin, offers diverse attractions combining shopping, recreation, and natural beauty on Lake Michigan’s shores. This Kenosha County community features the Pleasant Prairie Premium Outlets for shopping, the RecPlex for sports and fitness, and beautiful parks for outdoor enjoyment. Visitors can tour the Jelly Belly Visitor Center, shop brand-name outlets, and enjoy Lake Michigan access. Whether shopping for bargains, swimming at the RecPlex, or exploring lakefront parks, Pleasant Prairie provides varied experiences for all ages. The area’s location between Milwaukee and Chicago makes it an ideal stop for travelers and shopping enthusiasts.
Pleasant Prairie Premium Outlets serves as a major shopping destination, featuring over 90 brand-name stores offering discounted merchandise from designers and retailers. The outdoor mall provides dining options and seasonal events. The Pleasant Prairie RecPlex offers year-round recreation including an indoor pool with waterslides, fitness facilities, ice rinks, and sports courts. Families enjoy diverse activities under one roof. Prairie Springs Park encompasses 400 acres with walking trails, fishing spots, playgrounds, picnic areas, and open spaces for recreational activities. The park’s natural areas provide peaceful nature experiences. The Jelly Belly Visitor Center offers guided tours showing the candy-making process, free samples, and colorful displays engaging visitors of all ages. Lake Michigan shoreline provides beach access, fishing, and scenic views. For information, visit Visit Kenosha.
Regulations
Pleasant Prairie, Wisconsin, regulates short-term rentals through village ordinances and state licensing requirements. Property owners must obtain a Wisconsin tourist rooming house license from the Department of Agriculture, Trade and Consumer Protection if operating more than 10 nights annually. The Village of Pleasant Prairie requires a separate permit or business license for short-term rental operations. Wisconsin and Pleasant Prairie impose a combined room tax of 5.5% on rental income that must be collected and remitted. Zoning restrictions may limit where short-term rentals can operate, so verification with the Village Planning Department is essential. Safety requirements include working smoke detectors, carbon monoxide alarms, and compliance with building codes. Annual permit renewal is required for continued operation.
To operate a short-term rental in Pleasant Prairie, property owners must first obtain a Wisconsin tourist rooming house license if operating more than 10 nights per year. Application is made through the Wisconsin Department of Agriculture, Trade and Consumer Protection. A village permit must be obtained from Pleasant Prairie, involving application submission, fee payment, and compliance verification. The 5.5% room tax must be collected from guests and remitted to the village regularly. Properties must meet safety standards including smoke detectors, carbon monoxide detectors, and building code compliance verified through inspections. Zoning ordinances dictate where short-term rentals are permitted, with restrictions in some residential areas. Failure to obtain required licenses, permits, or remit taxes can result in fines and cessation orders. For village permits, contact the Village of Pleasant Prairie. For state licensing, visit Wisconsin DATCP.
Pleasant Prairie, Wisconsin, regulates short-term rentals through village ordinances and state licensing requirements. Property owners must obtain a Wisconsin tourist rooming house license from the Department of Agriculture, Trade and Consumer Protection if operating more than 10 nights annually. The Village of Pleasant Prairie requires a separate permit or business license for short-term rental operations. Wisconsin and Pleasant Prairie impose a combined room tax of 5.5% on rental income that must be collected and remitted. Zoning restrictions may limit where short-term rentals can operate, so verification with the Village Planning Department is essential. Safety requirements include working smoke detectors, carbon monoxide alarms, and compliance with building codes. Annual permit renewal is required for continued operation.
To operate a short-term rental in Pleasant Prairie, property owners must first obtain a Wisconsin tourist rooming house license if operating more than 10 nights per year. Application is made through the Wisconsin Department of Agriculture, Trade and Consumer Protection. A village permit must be obtained from Pleasant Prairie, involving application submission, fee payment, and compliance verification. The 5.5% room tax must be collected from guests and remitted to the village regularly. Properties must meet safety standards including smoke detectors, carbon monoxide detectors, and building code compliance verified through inspections. Zoning ordinances dictate where short-term rentals are permitted, with restrictions in some residential areas. Failure to obtain required licenses, permits, or remit taxes can result in fines and cessation orders. For village permits, contact the Village of Pleasant Prairie. For state licensing, visit Wisconsin DATCP.
Vacation Rental Market Overview for Pleasant Prairie
Pleasant Prairie attracts visitors with its beaches and waterfront activities and outdoor recreation and natural beauty. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.
This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.
Pleasant Prairie, Wisconsin Market Performance Trends
| Month | Average Daily Rate (USD) | Occupancy Rate (%) | Average Monthly Revenue (USD) |
|---|---|---|---|
| Jul 24 | $383.64 | 65.8% | $6,531 |
| Aug 24 | $372.00 | 68.2% | $3,434 |
| Sep 24 | $368.93 | 36.7% | $5,534 |
| Oct 24 | $454.12 | 56.7% | $5,818 |
| Nov 24 | $450.15 | 36.7% | $5,852 |
| Dec 24 | $361.45 | 36.8% | $3,636 |
| Jan 25 | $353.93 | 19.4% | $2,162 |
| Feb 25 | $352.22 | 64.3% | $3,379 |
| Mar 25 | $278.06 | 64.5% | $2,748 |
| Apr 25 | $352.20 | 33.3% | $2,220 |
| May 25 | $410.33 | 52.7% | $4,568 |
| Jun 25 | $446.54 | 65.6% | $6,367 |
Short-Term Rental Market Performance Analysis for Pleasant Prairie
The short-term rental market in Pleasant Prairie demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.
Market Trend Summary
Current market indicators show: mature market with optimized pricing patterns
Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.
Pleasant Prairie, Wisconsin Housing Market Data
Home Value Trends
| Quarter | Typical Home Value (USD) |
|---|---|
| Q2 17 | $269,781 |
| Q3 17 | $263,783 |
| Q4 17 | $267,746 |
| Q1 18 | $271,502 |
| Q2 18 | $275,604 |
| Q3 18 | $281,297 |
| Q4 18 | $286,241 |
| Q1 19 | $294,737 |
| Q2 19 | $301,916 |
| Q3 19 | $305,186 |
| Q4 19 | $308,928 |
| Q1 20 | $312,969 |
| Q2 20 | $315,045 |
| Q3 20 | $316,867 |
| Q4 20 | $329,793 |
| Q1 21 | $343,323 |
| Q2 21 | $356,517 |
| Q3 21 | $365,179 |
| Q4 21 | $367,446 |
| Q1 22 | $381,029 |
| Q2 22 | $397,218 |
| Q3 22 | $392,579 |
| Q4 22 | $382,761 |
| Q1 23 | $388,586 |
| Q2 23 | $395,478 |
| Q3 23 | $400,504 |
| Q4 23 | $405,267 |
| Q1 24 | $409,981 |
| Q2 24 | $416,479 |
| Q3 24 | $418,794 |
| Q4 24 | $426,186 |
| Q1 25 | $434,332 |
| Q2 25 | $438,942 |
| Q3 25 | $447,557 |
| Q4 25 | $459,933 |
Market Overview
- Typical Home Value:$437,793
- Median List Price:$484,900
Current Inventory
- Homes For Sale:48
- New Listings:13
Detailed Market Analysis
Real Estate Market Analysis for Pleasant Prairie, Wisconsin
The residential real estate market in Pleasant Prairie, Wisconsin presents unique opportunities for investors and homebuyers alike. Current market dynamics show steady growth patterns in an established market with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.
Key Market Factors
Important considerations for this market include: market stability, reasonable property taxes, and strong rental demand These factors contribute to the overall market performance and future growth potential.
Real estate investments in Pleasant Prairie, Wisconsin benefit from balanced supply-demand dynamics and reasonable price points. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.
Pleasant Prairie, Wisconsin Rental Market Insights
10-Year Market Growth
| Quarter | Number of Listings |
|---|---|
| Q2 16 | 5 |
| Q3 16 | 7 |
| Q4 16 | 5 |
| Q1 17 | 6 |
| Q2 17 | 7 |
| Q3 17 | 7 |
| Q4 17 | 7 |
| Q1 18 | 9 |
| Q2 18 | 7 |
| Q3 18 | 9 |
| Q4 18 | 10 |
| Q1 19 | 10 |
| Q2 19 | 7 |
| Q3 19 | 9 |
| Q4 19 | 6 |
| Q1 20 | 9 |
| Q2 20 | 6 |
| Q3 20 | 7 |
| Q4 20 | 7 |
| Q1 21 | 8 |
| Q2 21 | 5 |
| Q3 21 | 7 |
| Q4 21 | 8 |
| Q1 22 | 11 |
| Q2 22 | 12 |
| Q3 22 | 8 |
| Q4 22 | 9 |
| Q1 23 | 10 |
| Q2 23 | 11 |
| Q3 23 | 12 |
| Q4 23 | 14 |
| Q1 24 | 12 |
| Q2 24 | 12 |
| Q3 24 | 12 |
| Q4 24 | 11 |
| Q1 25 | 12 |
| Q2 25 | 12 |
Booking Activity
- 1-3 Months:60% Booked
- 4-6 Months:55.6% Booked
- 7-9 Months:0% Booked
- 10-12 Months:33.3% Booked
Cancellation Policies
- Flexible:0%
- Moderate:0%
- Strict:0%
- Super Strict:0%
Minimum Stay
- 1 Day:0
- 2 Days:0
- 3 Days:0
- 4-6 Days:0
- 7-29 Days:0
- 30+ Days:0
Short-Term Rental Regulations and Booking Patterns in Pleasant Prairie
Pleasant Prairie vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.
Market analysis reveals balanced approach between flexibility and stability. These insights help property managers optimize their listing strategies and maximize occupancy.
Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.
Pleasant Prairie, Wisconsin Rental Market Composition
Entire Place by Beds
| Bedroom Configuration | Number of Properties |
|---|---|
| 2 Beds | 1 |
| 3 Beds | 3 |
| 4 Beds | 2 |
| 5+ Beds | 3 |
Common Rental Amenities
Amenity data is not available for this location.
Vacation Rental Property Types in Pleasant Prairie
The vacation rental market in Pleasant Prairie features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.
Market characteristics include concentration in 2-3 bedroom properties ideal for small groups. This distribution reflects local demand patterns and traveler preferences.
Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.
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