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Nashville, Tennessee

Short-Term Rental Market Data & Investment Analysis

Nashville, Tennessee Short-Term Rental Market Overview

Population: 715,884
Annual Visitors: 16,200,000
Total STRs: 12,006
ADR: $299.59

Visitor Profile

Nashville, Tennessee, attracts approximately 16.2 million visitors annually, making it a vibrant hub for tourism. The visitor demographic is diverse, with a significant portion being millennials and Gen Z travelers, who account for nearly 50% of the total visitors. The primary reasons for visiting include the city’s renowned music scene, culinary offerings, and cultural attractions, such as the Country Music Hall of Fame and the Grand Ole Opry. This influx of tourists contributes significantly to the local economy, generating over $5 billion annually. The tourism sector not only supports local businesses but also creates thousands of jobs, underscoring Nashville’s status as a key player in the tourism market.

In terms of visitor statistics, Nashville’s annual visitor numbers have shown consistent growth, with a notable increase in domestic travelers. The primary demographics include ages 25-44, with a strong representation of both genders. The main reasons for visiting Nashville are music-related events, festivals, and conventions, with the average length of stay being around 2.5 nights. Peak seasons typically occur during the spring and fall, coinciding with major events like the CMA Music Festival and the Nashville Film Festival. According to the tourism bureau (https://www.tn.gov/tourism/news.html), the city has experienced hotel occupancy rates exceeding 70%, reflecting the demand for accommodations. This data highlights the importance of Nashville tourism statistics and visitor demographics for STR operators, as understanding these trends can enhance marketing strategies and improve guest experiences. For more information on Nashville’s tourism landscape, visit the Nashville Tennessee Tourism Tourist Offices (https://www.go-tennessee.com/Nashville/Tourism-Information/).

Top Attractions

Nashville, Tennessee, often referred to as Music City, is a vibrant destination that offers an array of attractions for visitors of all interests. Known for its rich musical heritage, Nashville is home to iconic sites such as the Country Music Hall of Fame and Museum and the historic Ryman Auditorium. Beyond music, the city boasts beautiful parks, engaging museums, and family-friendly activities, ensuring a diverse experience for everyone. Whether you’re exploring the lively streets of downtown or enjoying the scenic beauty of the nearby parks, Nashville attractions promise unforgettable memories. Dive into the heart of this dynamic city and discover the many things to do that await you.

One of the must-visit attractions is the Country Music Hall of Fame and Museum, which showcases the history and impact of country music through engaging exhibits and memorabilia. Visitors can explore the vast collection and even catch live performances. For more information, visit the official website at https://countrymusichalloffame.org. Another highlight is the Ryman Auditorium, known as the “Mother Church of Country Music.” This historic venue offers guided tours and hosts a variety of performances throughout the year. Learn more at https://ryman.com. If you’re looking for outdoor activities, Centennial Park is a beautiful urban oasis featuring a full-scale replica of the Parthenon, making it a perfect spot for a leisurely stroll or a picnic. For more details, check out https://nashville.gov/parks. Lastly, the Frist Art Museum is a cultural gem that features rotating exhibitions of art from around the world, providing a unique experience for art lovers. Visit their website at https://fristartmuseum.org to plan your visit. With such a wide range of attractions, Nashville is a city that truly has something for everyone.

Regulations

Nashville, Tennessee, has established a comprehensive framework for short-term rental regulations that property owners must navigate to operate legally. To begin, all short-term rental operators are required to obtain a Short Term Rental Property Permit from the city. This permit ensures compliance with local laws and zoning regulations. Additionally, property owners must collect and remit a hotel occupancy tax of 6% along with a local tax of 4%. These taxes are crucial for funding city services and infrastructure. Zoning restrictions play a significant role in determining where short-term rentals can operate, with specific areas designated for such use. Safety requirements, including smoke detectors and carbon monoxide alarms, are also mandated to ensure guest safety. Failure to comply with these regulations can result in penalties, including fines and revocation of the rental permit.

Key requirements for operating a short-term rental in Nashville include obtaining the necessary permit, which can be applied for through the city’s official website (https://www.nashville.gov/departments/codes/short-term-rentals/apply-short-term-rental-property-permit). Property owners must also adhere to zoning laws, which dictate where rentals can be located, typically limiting them to certain residential areas. Safety standards are outlined in the municipal codes, which require adherence to building safety regulations (https://www.nashville.gov/departments/codes). Non-compliance can lead to significant fines and the potential loss of the rental permit. For more detailed information on the regulations, visit the Short Term Rental Property Permit Information page (https://www.nashville.gov/departments/codes/short-term-rentals). Understanding these regulations is essential for successful short-term rental operations in Nashville.

Vacation Rental Market Overview for Nashville

Nashville attracts visitors with its cultural attractions and historic sites and family-friendly attractions. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Nashville, Tennessee Market Performance Trends

LTM Avg. Daily Rate$301.00
LTM Occupancy Rate61.3%
LTM Avg. Revenue$5,023

Short-Term Rental Market Performance Analysis for Nashville

The short-term rental market in Nashville demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: year-round stability with consistent occupancy

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Nashville, Tennessee Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:63.8% Booked
  • 4-6 Months:63.5% Booked
  • 7-9 Months:62.1% Booked
  • 10-12 Months:11.7% Booked

Cancellation Policies

  • Flexible:21.6%
  • Moderate:29%
  • Strict:46%
  • Super Strict:46%
  • N/A:1.4%

Minimum Stay

  • 1 Day:2,089
  • 2 Days:2,340
  • 3 Days:751
  • 4-6 Days:178
  • 7-29 Days:127
  • 30+ Days:734

Short-Term Rental Regulations and Booking Patterns in Nashville

Nashville vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals structured minimum stays optimizing for weekly rentals. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Nashville, Tennessee Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.78 / 5
  • Cleanliness:4.81 / 5
  • Location:4.76 / 5
  • Value:4.76 / 5
  • Accuracy:4.86 / 5
  • Check-in:4.86 / 5
  • Communication:4.89 / 5

Vacation Rental Property Types in Nashville

The vacation rental market in Nashville features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

Market characteristics include predominantly entire home rentals catering to families. This distribution reflects local demand patterns and traveler preferences.

Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

More Locations In Tennessee

  • Antioch
  • Chattanooga
  • Clarksville
  • Cleveland
  • Collierville
  • Cosby
  • Covington
  • Gatlinburg
  • Hendersonville
  • Joelton
  • Knoxville
  • Maryville
  • Memphis
  • Monterey
  • Mountain City
  • Murfreesboro
  • New Tazewell
  • Pigeon Forge

Related Short-Term Rental Markets

Explore 24 vacation rental markets within Tennessee. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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Table of Contents

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Quick Facts: Nashville

Active STRs
12,006
Avg Daily Rate
$300
Occupancy Rate
63%
Population
715,884
Annual Visitors
16,200,000

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Markets in Tennessee (24)

  • Antioch
  • Chattanooga
  • Clarksville
  • Cleveland
  • Collierville
  • Cosby
  • Covington
  • Gatlinburg
  • Hendersonville
  • Joelton
  • Knoxville
  • Maryville
  • Memphis
  • Monterey
  • Mountain City
  • Murfreesboro
  • New Tazewell
  • Pigeon Forge
  • Sevierville
  • Smithville
  • Sweetwater
  • Townsend
  • Tracy City
  • Winchester

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  • Phoenix, AZ
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