Franklin, Tennessee Short-Term Rental Market Overview
Visitor Profile
Franklin, Tennessee, attracts approximately 3 million annual visitors, contributing significantly to the local economy. As part of Williamson County, the broader region saw impressive tourism growth in 2024, with visitors spending $1.37 billion, a 3.03% increase from the previous year. The county welcomed 8.80 million visitors in 2024, a 2.78% increase and nearing the 2019 benchmark of 8.95 million. The visitor demographic is diverse, with around 60% of tourists aged between 25 and 54 years. A significant portion of visitors hails from neighboring states, particularly Alabama, Kentucky, and Georgia, drawn by Franklin’s rich history and vibrant arts scene. The primary reasons for visiting include leisure travel, cultural experiences, and shopping, with many tourists enjoying the historic downtown area. This influx of visitors not only supports local businesses but also enhances the community’s cultural fabric.
In-depth analysis of Franklin and Williamson County tourism statistics reveals that the average length of stay for visitors is approximately 2.5 nights, with peak seasons occurring during the spring and fall months. According to the tourism bureau (https://visitfranklin.com), many visitors are attracted to annual events such as the Franklin Main Street Festival and the Pilgrimage Music and Cultural Festival, which significantly boost visitor numbers. The primary demographics indicate that 40% of visitors come from within a 200-mile radius, making Franklin a popular weekend getaway. Additionally, shopping and dining experiences account for about 70% of visitor activities, highlighting the importance of these sectors to the local economy. Hotel occupancy rates peak during festival weekends, with through late October 2024 showing occupancy at 61.2% and $14.3 million in occupancy tax dollars collected. Because of the tax revenue generated by visitors, each household in Williamson County pays $1,631 less in combined state and local taxes. The hospitality industry added over 175 new jobs in 2024, bringing the total to 9,001 jobs, a 2.0% increase. Overall, Franklin’s tourism market showcases a blend of cultural richness and economic vitality, making it a key destination in Tennessee.
Franklin, Tennessee, attracts approximately 3 million annual visitors, contributing significantly to the local economy. As part of Williamson County, the broader region saw impressive tourism growth in 2024, with visitors spending $1.37 billion, a 3.03% increase from the previous year. The county welcomed 8.80 million visitors in 2024, a 2.78% increase and nearing the 2019 benchmark of 8.95 million. The visitor demographic is diverse, with around 60% of tourists aged between 25 and 54 years. A significant portion of visitors hails from neighboring states, particularly Alabama, Kentucky, and Georgia, drawn by Franklin’s rich history and vibrant arts scene. The primary reasons for visiting include leisure travel, cultural experiences, and shopping, with many tourists enjoying the historic downtown area. This influx of visitors not only supports local businesses but also enhances the community’s cultural fabric.
In-depth analysis of Franklin and Williamson County tourism statistics reveals that the average length of stay for visitors is approximately 2.5 nights, with peak seasons occurring during the spring and fall months. According to the tourism bureau (https://visitfranklin.com), many visitors are attracted to annual events such as the Franklin Main Street Festival and the Pilgrimage Music and Cultural Festival, which significantly boost visitor numbers. The primary demographics indicate that 40% of visitors come from within a 200-mile radius, making Franklin a popular weekend getaway. Additionally, shopping and dining experiences account for about 70% of visitor activities, highlighting the importance of these sectors to the local economy. Hotel occupancy rates peak during festival weekends, with through late October 2024 showing occupancy at 61.2% and $14.3 million in occupancy tax dollars collected. Because of the tax revenue generated by visitors, each household in Williamson County pays $1,631 less in combined state and local taxes. The hospitality industry added over 175 new jobs in 2024, bringing the total to 9,001 jobs, a 2.0% increase. Overall, Franklin’s tourism market showcases a blend of cultural richness and economic vitality, making it a key destination in Tennessee.
Top Attractions
Franklin, Tennessee, is a charming city that beautifully blends history, culture, and Southern hospitality. Known for its picturesque Main Street, Franklin offers a variety of attractions that cater to all interests. Visitors can explore the rich Civil War history at the Carter House and Carnton Plantation, or enjoy the vibrant arts scene at the Franklin Theatre. With its quaint shops, delicious dining options, and numerous parks, Franklin is a delightful destination for families, couples, and solo travelers alike. Whether you’re a history buff, a nature lover, or simply looking for a relaxing getaway, Franklin has something for everyone. Read on to discover the top attractions that make this city a must-visit.
One of the most significant attractions in Franklin is the Carter House, a historic site that played a pivotal role during the Battle of Franklin in 1864. Visitors can take guided tours to learn about the house’s history and the events that unfolded there. For more information, visit the official site at https://www.battleoffranklin.com/carter-house. Another must-see is Carnton Plantation, which offers a glimpse into the antebellum South. The plantation features beautifully preserved gardens and informative tours that delve into its history and the impact of the Civil War. Check out their website at https://www.carnton.org for details. For those seeking outdoor activities, the beautiful Harlinsdale Farm is perfect for walking, picnicking, and enjoying nature. This former horse farm is now a public park where visitors can appreciate the scenic landscape. Lastly, the Franklin Theatre is a cultural gem that hosts a variety of performances, from concerts to film screenings. Discover more about upcoming shows at https://franklintheatre.com. With these attractions and more, Franklin is a treasure trove of experiences waiting to be explored.
Franklin, Tennessee, is a charming city that beautifully blends history, culture, and Southern hospitality. Known for its picturesque Main Street, Franklin offers a variety of attractions that cater to all interests. Visitors can explore the rich Civil War history at the Carter House and Carnton Plantation, or enjoy the vibrant arts scene at the Franklin Theatre. With its quaint shops, delicious dining options, and numerous parks, Franklin is a delightful destination for families, couples, and solo travelers alike. Whether you’re a history buff, a nature lover, or simply looking for a relaxing getaway, Franklin has something for everyone. Read on to discover the top attractions that make this city a must-visit.
One of the most significant attractions in Franklin is the Carter House, a historic site that played a pivotal role during the Battle of Franklin in 1864. Visitors can take guided tours to learn about the house’s history and the events that unfolded there. For more information, visit the official site at https://www.battleoffranklin.com/carter-house. Another must-see is Carnton Plantation, which offers a glimpse into the antebellum South. The plantation features beautifully preserved gardens and informative tours that delve into its history and the impact of the Civil War. Check out their website at https://www.carnton.org for details. For those seeking outdoor activities, the beautiful Harlinsdale Farm is perfect for walking, picnicking, and enjoying nature. This former horse farm is now a public park where visitors can appreciate the scenic landscape. Lastly, the Franklin Theatre is a cultural gem that hosts a variety of performances, from concerts to film screenings. Discover more about upcoming shows at https://franklintheatre.com. With these attractions and more, Franklin is a treasure trove of experiences waiting to be explored.
Regulations
Franklin, Tennessee, has established specific regulations for short-term rentals to ensure safety, compliance, and community integrity. Property owners looking to operate short-term rentals must be aware of the necessary permits, tax obligations, and zoning restrictions. A Short-Term Rental Permit is required, which mandates adherence to local safety standards and operational guidelines. Additionally, owners are responsible for collecting and remitting a hotel occupancy tax. The city has proposed increasing this tax from 4% to 5%, with the additional 1% projected to generate approximately $1.2 million annually for enhancing city parks and tourism offerings. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental operation. For more detailed information on Franklin short-term rental regulations, continue reading.
Key regulatory information for short-term rentals in Franklin includes several important requirements. First, property owners must obtain a Short-Term Rental Permit from the City of Franklin, which involves a review of the property to ensure it meets local zoning laws. New short-term vacation rentals in residential areas must be owner-occupied, meaning the homeowner must live at their short-term rental property. Franklin’s regulations limit the number of days an owner-occupied dwelling can be rented out per year to a maximum of 113 days. A nominal $15 business license registration fee is required for each new property. The hotel occupancy tax must be collected from guests and remitted to the city, with deadlines for payment specified by the local tax authority. Safety requirements typically include having smoke detectors and fire extinguishers, although specific mandates should be confirmed with local authorities. Failure to comply with these regulations can result in fines or revocation of the rental permit. For more information, visit the City of Franklin’s official website (https://www.franklintn.gov) and review the Building and Neighborhood Services Department information on short-term rental permits.
Franklin, Tennessee, has established specific regulations for short-term rentals to ensure safety, compliance, and community integrity. Property owners looking to operate short-term rentals must be aware of the necessary permits, tax obligations, and zoning restrictions. A Short-Term Rental Permit is required, which mandates adherence to local safety standards and operational guidelines. Additionally, owners are responsible for collecting and remitting a hotel occupancy tax. The city has proposed increasing this tax from 4% to 5%, with the additional 1% projected to generate approximately $1.2 million annually for enhancing city parks and tourism offerings. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental operation. For more detailed information on Franklin short-term rental regulations, continue reading.
Key regulatory information for short-term rentals in Franklin includes several important requirements. First, property owners must obtain a Short-Term Rental Permit from the City of Franklin, which involves a review of the property to ensure it meets local zoning laws. New short-term vacation rentals in residential areas must be owner-occupied, meaning the homeowner must live at their short-term rental property. Franklin’s regulations limit the number of days an owner-occupied dwelling can be rented out per year to a maximum of 113 days. A nominal $15 business license registration fee is required for each new property. The hotel occupancy tax must be collected from guests and remitted to the city, with deadlines for payment specified by the local tax authority. Safety requirements typically include having smoke detectors and fire extinguishers, although specific mandates should be confirmed with local authorities. Failure to comply with these regulations can result in fines or revocation of the rental permit. For more information, visit the City of Franklin’s official website (https://www.franklintn.gov) and review the Building and Neighborhood Services Department information on short-term rental permits.
Vacation Rental Market Overview for Franklin
Franklin attracts visitors with its cultural attractions and historic sites and urban amenities and entertainment. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.
This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.
Franklin, Tennessee Market Performance Trends
| Month | Average Daily Rate (USD) | Occupancy Rate (%) | Average Monthly Revenue (USD) |
|---|---|---|---|
| Jul 24 | $234.82 | 67.7% | $3,986 |
| Aug 24 | $242.13 | 56.7% | $3,476 |
| Sep 24 | $251.65 | 62.1% | $3,595 |
| Oct 24 | $260.00 | 69.6% | $4,323 |
| Nov 24 | $262.56 | 62.1% | $3,815 |
| Dec 24 | $272.60 | 60% | $3,746 |
| Jan 25 | $240.50 | 40% | $2,134 |
| Feb 25 | $238.40 | 50% | $2,646 |
| Mar 25 | $244.87 | 63.5% | $3,730 |
| Apr 25 | $260.00 | 65.5% | $4,011 |
| May 25 | $272.76 | 68.4% | $4,437 |
| Jun 25 | $265.88 | 70% | $4,323 |
Short-Term Rental Market Performance Analysis for Franklin
The short-term rental market in Franklin demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.
Market Trend Summary
Current market indicators show: year-round stability with consistent occupancy
Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.
Franklin, Tennessee Housing Market Data
Home Value Trends
| Quarter | Typical Home Value (USD) |
|---|---|
| Q2 17 | $478,891 |
| Q2 17 | $483,001 |
| Q3 17 | $486,032 |
| Q3 17 | $474,991 |
| Q4 17 | $492,677 |
| Q4 17 | $483,971 |
| Q1 18 | $499,138 |
| Q1 18 | $490,317 |
| Q2 18 | $504,773 |
| Q2 18 | $495,853 |
| Q3 18 | $512,777 |
| Q3 18 | $503,716 |
| Q4 18 | $518,539 |
| Q4 18 | $509,375 |
| Q1 19 | $528,742 |
| Q1 19 | $519,398 |
| Q2 19 | $537,421 |
| Q2 19 | $527,924 |
| Q3 19 | $542,404 |
| Q3 19 | $532,819 |
| Q4 19 | $548,875 |
| Q4 19 | $539,175 |
| Q1 20 | $555,978 |
| Q1 20 | $546,153 |
| Q2 20 | $561,253 |
| Q2 20 | $551,335 |
| Q3 20 | $572,163 |
| Q3 20 | $562,052 |
| Q4 20 | $602,360 |
| Q4 20 | $591,715 |
| Q1 21 | $627,439 |
| Q1 21 | $616,351 |
| Q2 21 | $674,880 |
| Q2 21 | $662,954 |
| Q3 21 | $723,085 |
| Q3 21 | $710,307 |
| Q4 21 | $759,779 |
| Q4 21 | $746,352 |
| Q1 22 | $838,439 |
| Q1 22 | $823,623 |
| Q2 22 | $915,648 |
| Q2 22 | $899,467 |
| Q3 22 | $904,906 |
| Q3 22 | $888,915 |
| Q4 22 | $879,970 |
| Q4 22 | $864,420 |
| Q1 23 | $858,705 |
| Q1 23 | $843,531 |
| Q2 23 | $867,217 |
| Q2 23 | $851,892 |
| Q3 23 | $885,776 |
| Q3 23 | $870,123 |
| Q4 23 | $892,265 |
| Q4 23 | $876,497 |
| Q1 24 | $894,660 |
| Q1 24 | $878,850 |
| Q2 24 | $908,120 |
| Q2 24 | $892,072 |
| Q3 24 | $915,675 |
| Q3 24 | $899,494 |
| Q4 24 | $922,696 |
| Q4 24 | $906,391 |
| Q1 25 | $927,998 |
| Q1 25 | $911,599 |
| Q2 25 | $923,916 |
| Q2 25 | $907,589 |
| Q3 25 | $902,879 |
| Q4 25 | $918,640 |
Market Overview
- Typical Home Value:$903,744
- Median Sale Price:$833,000
- Median List Price:$979,966
Current Inventory
- Homes For Sale:504
- New Listings:95
Detailed Market Analysis
Real Estate Market Analysis for Franklin, Tennessee
The residential real estate market in Franklin, Tennessee presents unique opportunities for investors and homebuyers alike. Current market dynamics show strong appreciation trends in a premium market segment with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.
Key Market Factors
Important considerations for this market include: market stability, reasonable property taxes, and strong rental demand These factors contribute to the overall market performance and future growth potential.
Real estate investments in Franklin, Tennessee benefit from consistent market appreciation and strong resale values. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.
Franklin, Tennessee Rental Market Insights
10-Year Market Growth
| Quarter | Number of Listings |
|---|---|
| Q2 16 | 197 |
| Q3 16 | 220 |
| Q4 16 | 237 |
| Q1 17 | 265 |
| Q2 17 | 357 |
| Q3 17 | 413 |
| Q4 17 | 427 |
| Q1 18 | 424 |
| Q2 18 | 431 |
| Q3 18 | 451 |
| Q4 18 | 462 |
| Q1 19 | 438 |
| Q2 19 | 469 |
| Q3 19 | 495 |
| Q4 19 | 520 |
| Q1 20 | 524 |
| Q2 20 | 495 |
| Q3 20 | 466 |
| Q4 20 | 486 |
| Q1 21 | 524 |
| Q2 21 | 513 |
| Q3 21 | 459 |
| Q4 21 | 472 |
| Q1 22 | 511 |
| Q2 22 | 550 |
| Q3 22 | 506 |
| Q4 22 | 505 |
| Q1 23 | 508 |
| Q2 23 | 552 |
| Q3 23 | 579 |
| Q4 23 | 604 |
| Q1 24 | 603 |
| Q2 24 | 638 |
| Q3 24 | 665 |
| Q4 24 | 661 |
| Q1 25 | 620 |
| Q2 25 | 613 |
Booking Activity
- 1-3 Months:63.6% Booked
- 4-6 Months:58.6% Booked
- 7-9 Months:56% Booked
- 10-12 Months:16.1% Booked
Cancellation Policies
- Flexible:0%
- Moderate:0%
- Strict:0%
- Super Strict:0%
Minimum Stay
- 1 Day:0
- 2 Days:0
- 3 Days:0
- 4-6 Days:0
- 7-29 Days:0
- 30+ Days:0
Short-Term Rental Regulations and Booking Patterns in Franklin
Franklin vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.
Market analysis reveals structured minimum stays optimizing for weekly rentals. These insights help property managers optimize their listing strategies and maximize occupancy.
Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.
Franklin, Tennessee Rental Market Composition
Entire Place by Beds
| Bedroom Configuration | Number of Properties |
|---|---|
| Studio | 20 |
| 1 Bed | 103 |
| 2 Beds | 111 |
| 3 Beds | 140 |
| 4 Beds | 64 |
| 5+ Beds | 38 |
Common Rental Amenities
Amenity data is not available for this location.
Vacation Rental Property Types in Franklin
The vacation rental market in Franklin features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.
Market characteristics include predominantly entire home rentals catering to families. This distribution reflects local demand patterns and traveler preferences.
Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.
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