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  4. Pawleys Island

Pawleys Island, South Carolina

Short-Term Rental Market Data & Investment Analysis

Pawleys Island, South Carolina Short-Term Rental Market Overview

Population: 103
Annual Visitors: 300,000
Total STRs: 1,507
ADR: $330.50

Visitor Profile

Pawleys Island, South Carolina, attracts approximately 1.5 million visitors annually, making it a significant player in the regional tourism market. The primary demographic consists of families and couples, predominantly from the Southeast United States, particularly North Carolina and Georgia. Visitors are drawn to Pawleys Island for its serene beaches, rich history, and outdoor recreational activities, with many seeking relaxation and family bonding experiences. The economic impact of tourism in this area is substantial, contributing millions to the local economy through lodging, dining, and retail. As a result, understanding Pawleys Island tourism statistics and visitor demographics is crucial for local businesses and STR operators.

Key visitor statistics reveal that the average length of stay in Pawleys Island is around five days, with peak seasons occurring during the summer months, particularly June through August. Families with children make up a significant portion of visitors, often seeking beach vacations and water sports. According to the tourism bureau, the region sees a notable influx of visitors during holiday weekends, with occupancy rates soaring to over 90% in peak season. The visitor profile indicates a strong preference for vacation rentals, with many opting for homes that accommodate larger groups, enhancing the demand for STR properties. The area’s charm and laid-back atmosphere are key reasons for repeat visits, as highlighted in a feature by Atlanta Magazine (https://www.atlantamagazine.com/travel/pawleys-island-one-souths-best-kept-secrets/). Overall, Pawleys Island’s tourism landscape is characterized by a blend of family-oriented activities and a strong local economy, making it an appealing destination for both visitors and STR operators alike. For more detailed information, visit the Pawleys Island Wikipedia page (https://en.wikipedia.org/wiki/Pawleys_Island,_South_Carolina).

Top Attractions

Pawleys Island, South Carolina, is a charming coastal destination known for its stunning beaches, rich history, and vibrant culture. This idyllic spot offers a variety of attractions that cater to all interests, from outdoor enthusiasts to families seeking fun activities. Visitors can explore the picturesque Pawleys Island Beach, renowned for its serene atmosphere and beautiful sunsets. Additionally, the historic Pawleys Island Chapel, built in the 1880s, provides a glimpse into the area’s past and is a perfect spot for reflection. With its blend of natural beauty and cultural experiences, Pawleys Island is a must-visit for anyone looking to unwind and explore the best of South Carolina’s coast.

One of the top attractions in Pawleys Island is the Brookgreen Gardens, a stunning 9,127-acre sculpture garden and wildlife preserve. This enchanting garden features a vast collection of American figurative sculpture, beautiful landscapes, and a variety of native plants. Visitors can stroll through the gardens, enjoy boat tours, and learn about the local wildlife. For more information, visit the official website at https://www.brookgreen.org.

Another highlight is the historic Pawleys Island Hammock Shop, where visitors can discover the art of hammock weaving and shop for handcrafted hammocks and other local crafts. This iconic shop has been a staple of the island since 1938 and offers a unique shopping experience.

For those interested in history, the nearby Georgetown County Museum showcases the rich heritage of the region through engaging exhibits and artifacts. This museum is a great place to learn about the local culture and history.

Lastly, the Pawleys Island Nature Park provides a beautiful setting for hiking, birdwatching, and enjoying the natural beauty of the area. With its diverse ecosystems and scenic trails, it’s an excellent spot for outdoor adventures.

With so much to see and do, Pawleys Island is a treasure trove of attractions waiting to be explored.

Regulations

Pawleys Island, South Carolina, has specific regulations governing short-term rentals that property owners must understand to operate legally. These regulations are designed to ensure safety, maintain neighborhood integrity, and manage the impact of tourism on the community. Key requirements include obtaining a business license, adhering to local zoning laws, and paying applicable taxes. Property owners must also comply with safety regulations, including smoke detectors and fire extinguishers. Understanding these regulations is essential for anyone looking to rent their property on a short-term basis, as non-compliance can lead to significant penalties. For a comprehensive overview of Pawleys Island short-term rental regulations, read on.

To operate a short-term rental in Pawleys Island, you must first obtain a business license from the Town of Pawleys Island. This license is essential for legal operation and must be renewed annually. Additionally, property owners are required to collect and remit a 3% local accommodations tax on rental income, which is due monthly. Zoning regulations restrict short-term rentals to certain areas, so it’s crucial to verify that your property is in an eligible zone. Safety requirements include ensuring that your rental is equipped with smoke detectors, carbon monoxide detectors, and fire extinguishers. Failure to comply with these regulations can result in fines and potential revocation of your rental license. For more detailed information, visit the Town of Pawleys Island official website (https://pawleysisland.gov) and the South Carolina Department of Revenue (https://dor.sc.gov).

Vacation Rental Market Overview for Pawleys Island

Pawleys Island attracts visitors with its outdoor recreation and natural beauty and family-friendly attractions. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Pawleys Island, South Carolina Market Performance Trends

LTM Avg. Daily Rate$322.00
LTM Occupancy Rate61.3%
LTM Avg. Revenue$4,163

Short-Term Rental Market Performance Analysis for Pawleys Island

The short-term rental market in Pawleys Island demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: year-round stability with consistent occupancy

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Pawleys Island, South Carolina Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:62.7% Booked
  • 4-6 Months:64.8% Booked
  • 7-9 Months:44.4% Booked
  • 10-12 Months:6% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Pawleys Island

Pawleys Island vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals structured minimum stays optimizing for weekly rentals. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Pawleys Island, South Carolina Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

  • Overall Rating:4.66 / 5
  • Cleanliness:4.70 / 5
  • Location:4.91 / 5
  • Value:4.65 / 5
  • Accuracy:4.73 / 5
  • Check-in:4.73 / 5
  • Communication:4.75 / 5

Vacation Rental Property Types in Pawleys Island

The vacation rental market in Pawleys Island features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

Market characteristics include predominantly entire home rentals catering to families. This distribution reflects local demand patterns and traveler preferences.

Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

More Locations In South Carolina

  • Anderson
  • Bluffton
  • Cayce
  • Chapin
  • Charleston
  • Georgetown
  • Greer
  • Hilton Head Island
  • Isle Of Palms
  • Johns Island
  • Laurens
  • Mount Pleasant
  • Myrtle Beach
  • North Myrtle Beach
  • Okatie
  • Prosperity
  • Salem

Related Short-Term Rental Markets

Explore 17 vacation rental markets within South Carolina. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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Table of Contents

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Quick Facts: Pawleys Island

Active STRs
1,507
Avg Daily Rate
$331
Occupancy Rate
83%
Population
103
Annual Visitors
300,000

Related Articles

  • Surging Stays: Where and Why Short-Term Rental Rates Saw a Spring Boost! May 26, 2025

Markets in South Carolina (17)

  • Anderson
  • Bluffton
  • Cayce
  • Chapin
  • Charleston
  • Georgetown
  • Greer
  • Hilton Head Island
  • Isle Of Palms
  • Johns Island
  • Laurens
  • Mount Pleasant
  • Myrtle Beach
  • North Myrtle Beach
  • Okatie
  • Prosperity
  • Salem

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