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  4. Bluffton

Bluffton, South Carolina

Short-Term Rental Market Data & Investment Analysis

Bluffton, South Carolina Short-Term Rental Market Overview

Population: 26,000
Annual Visitors: Still gathering data
Total STRs: 399
ADR: $379.10

Visitor Profile

Bluffton, South Carolina, attracts approximately 1.5 million visitors annually, drawn by its charming Lowcountry culture and scenic landscapes. The visitor demographic is primarily composed of families and couples, with a significant portion aged 30-55, representing about 60% of the total visitors. Many come to Bluffton for leisure, including outdoor activities, cultural experiences, and culinary tourism, contributing to the town’s vibrant economy. The economic impact of tourism in Bluffton is substantial, generating millions in revenue and supporting local businesses, from restaurants to accommodations. As a growing destination, Bluffton’s tourism statistics reflect a dynamic market poised for further growth.

In-depth analysis reveals that the primary demographics of Bluffton visitors include a mix of regional travelers from nearby states like Georgia and North Carolina, as well as international tourists, particularly from Europe. The main reasons for visiting Bluffton include its historic sites, such as the Heyward House, and outdoor attractions like the May River. Visitors typically stay an average of three to four nights, with peak seasons occurring during spring and summer months, particularly from March to August. According to the tourism bureau (https://www.townofbluffton.sc.gov/396/Visitors), these peak times see a surge in rental demand, making it crucial for STR operators to optimize their offerings. The visitor statistics report (https://en.wikipedia.org/wiki/Bluffton,_South_Carolina) indicates that the town’s unique blend of culture, nature, and hospitality continues to attract diverse groups, ensuring a steady influx of tourism revenue. With ongoing development and marketing efforts, Bluffton is positioned to enhance its appeal and visitor engagement in the coming years.

Top Attractions

Bluffton, South Carolina, is a charming town that beautifully blends rich history with stunning natural landscapes, making it a must-visit destination for travelers seeking diverse experiences. Known for its picturesque streets lined with live oaks and Spanish moss, Bluffton offers a variety of attractions that cater to all interests. Visitors can explore the vibrant art scene, indulge in delicious Lowcountry cuisine, or enjoy outdoor adventures. Signature attractions such as the historic Old Town Bluffton and the scenic May River provide a glimpse into the area’s cultural heritage and natural beauty. Whether you’re looking for family-friendly activities or a peaceful retreat, Bluffton has something for everyone.

One of the top attractions in Bluffton is the Old Town Bluffton Historic District, where visitors can stroll through charming streets filled with boutiques, galleries, and restaurants. This area is perfect for leisurely exploration and offers a unique glimpse into the town’s past. For more information, visit the official visitor guide at https://www.visitbluffton.org/see-do. Another must-see is the May River, which is ideal for kayaking, paddleboarding, and fishing, allowing visitors to immerse themselves in the stunning Lowcountry environment. The river’s serene beauty is a perfect backdrop for outdoor activities. Families will enjoy the Bluffton Oyster Factory Park, which features a playground, picnic areas, and scenic views of the river. This park is a great spot to relax and enjoy the natural surroundings. For additional attractions and ideas, check out https://www.hiltonheadisland.org/island-time/bluffton/ten-amazing-things-do-bluffton-sc. With its blend of culture, nature, and community, Bluffton is a delightful destination that promises memorable experiences for all who visit.

Regulations

Bluffton, South Carolina, has established specific regulations governing short-term rentals to ensure community safety and compliance. Property owners looking to rent their homes on a short-term basis must obtain a business license and comply with local zoning laws. The town requires that all short-term rental properties be registered and adhere to safety standards, including smoke detectors and fire extinguishers. Additionally, owners are responsible for collecting and remitting local accommodations taxes. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental experience. For a comprehensive overview of Bluffton short-term rental regulations, continue reading.

To operate a short-term rental in Bluffton, property owners must first secure a business license from the town. This process includes submitting an application and paying the associated fees. The town also mandates that owners collect a 3% local accommodations tax and a 2% state tax, which must be remitted quarterly. Zoning regulations are strict; short-term rentals are only allowed in designated areas, and properties must meet safety requirements, such as having working smoke detectors and fire extinguishers. Failure to comply with these regulations can result in fines or the revocation of the rental license. For more detailed information on Bluffton’s regulations, visit the official Code of Ordinances (https://www.townofbluffton.sc.gov/314/Code-of-Ordinances) or check the Frequently Asked Questions page (https://www.townofbluffton.sc.gov/m/faq?cat=24).

By adhering to these guidelines, property owners can successfully navigate the short-term rental landscape in Bluffton while contributing positively to the community.

Vacation Rental Market Overview for Bluffton

Bluffton attracts visitors with its urban amenities and entertainment and family-friendly attractions. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Bluffton, South Carolina Market Performance Trends

LTM Avg. Daily Rate$350.00
LTM Occupancy Rate53.3%
LTM Avg. Revenue$4,845

Short-Term Rental Market Performance Analysis for Bluffton

The short-term rental market in Bluffton demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: emerging growth market with increasing demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Bluffton, South Carolina Housing Market Data

Home Value Trends

Market Overview

  • Typical Home Value:$500,469
  • Median Sale Price:$474,316
  • Median List Price:$555,433

Current Inventory

  • Homes For Sale:940
  • New Listings:202

Detailed Market Analysis

The average home value in Bluffton, SC is $500,469, down 2.0% over the past year. Learn more about the Bluffton housing market and real estate trends.

Real Estate Market Analysis for Bluffton, South Carolina

The residential real estate market in Bluffton, South Carolina presents unique opportunities for investors and homebuyers alike. Current market dynamics show steady growth patterns in an established market with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: market stability, reasonable property taxes, and strong rental demand These factors contribute to the overall market performance and future growth potential.

Real estate investments in Bluffton, South Carolina benefit from balanced supply-demand dynamics and reasonable price points. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Bluffton, South Carolina Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:65.7% Booked
  • 4-6 Months:65.4% Booked
  • 7-9 Months:49.4% Booked
  • 10-12 Months:4.9% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Bluffton

Bluffton vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals seasonal policy variations maximizing revenue. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Bluffton, South Carolina Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Bluffton

    The vacation rental market in Bluffton features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include diverse property sizes from studios to large homes. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In South Carolina

    • Anderson
    • Cayce
    • Chapin
    • Charleston
    • Georgetown
    • Greer
    • Hilton Head Island
    • Isle Of Palms
    • Johns Island
    • Laurens
    • Mount Pleasant
    • Myrtle Beach
    • North Myrtle Beach
    • Okatie
    • Pawleys Island
    • Prosperity
    • Salem

    Related Short-Term Rental Markets

    Explore 17 vacation rental markets within South Carolina. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

    Related

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    Table of Contents

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    Quick Facts: Bluffton

    Active STRs
    399
    Avg Daily Rate
    $379
    Occupancy Rate
    63%
    Population
    26,000

    Markets in South Carolina (17)

    • Anderson
    • Cayce
    • Chapin
    • Charleston
    • Georgetown
    • Greer
    • Hilton Head Island
    • Isle Of Palms
    • Johns Island
    • Laurens
    • Mount Pleasant
    • Myrtle Beach
    • North Myrtle Beach
    • Okatie
    • Pawleys Island
    • Prosperity
    • Salem

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