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  4. Hot Springs National

Hot Springs National, Arkansas

Short-Term Rental Market Data & Investment Analysis

Hot Springs National, Arkansas Short-Term Rental Market

BMarket Score 84/100
Data updated April 2026

Hot Springs STRs averaged $245/night at 41.3% occupancy in April 2026, with revenue up 8.3% year-over-year.

Quick Answer: Hot Springs National, Arkansas is an active short-term rental market. average occupancy is 41%. average monthly revenue is $3,028. average daily rate is $245. the top operator is Evolve with 257 listings. market score is 84/100 (grade B).

Avg Monthly Revenue
$3,028
↑ 8.3% YoY
41%
Occupancy
↑ 6% YoY
$245
Avg Daily Rate
↑ 3.1% YoY
$101
RevPAR
↑ 9.3% YoY
43.2 days avg lead time3.1 avg length of stay

Market Score Breakdown

Five dimensions Apivex evaluates per market.

Regulation72
Seasonality54
Investability92
Rental Demand61
Revenue Growth94

Market Overview

Hot Springs National Park, Arkansas hosts one of the South’s most distinctive short-term rental markets, anchored by 9.7 million annual visitors drawn to thermal spas, Oaklawn Racing Casino Resort, Lake Hamilton, and Lake Ouachita. The active listing inventory stands at approximately 3,410 properties, with 3,357 (98.4%) operating as entire-place rentals. Private rooms account for 52 listings and shared rooms for 1. By bedroom count, the market breaks down as: 1-bedroom (905 listings), 2-bedroom (1,061), 3-bedroom (798), 4-bedroom (354), and 5-bedroom or more (289). The average daily rate in April 2026 was $245, and average occupancy was 41.3%, producing a RevPAR of $101.20. Year-over-year, occupancy improved 6.0 percentage points, ADR rose 2.4%, and average monthly revenue grew 8.3% compared to April 2025. Channel distribution shows 2,157 listings active on both Airbnb and VRBO, 906 on Airbnb only, and 347 on VRBO only, indicating strong multi-platform penetration. The market’s overall investment score is 84.2 out of 100, with especially high marks for revenue growth (94.2) and investability (91.9).

Seasonal Patterns

Monthly seasonal data for Hot Springs National, Arkansas
MonthOccupancyADRRevenue
Jan26%$169$1,438
Feb38%$184$1,683
Mar57%$215$3,271
Apr42%$210$2,551
May47%$212$2,592
Jun61%$239$3,899
Jul66%$239$4,386
Aug44%$218$2,741
Sep40%$203$2,238
Oct48%$198$2,627
Nov43%$197$2,258
Dec35%$189$2,002

Top Short-Term Rental Operators in Hot Springs National

Ranked by total active listings. Useful for understanding the competitive landscape.

#OperatorListingsReviewsRating
1Evolve25716,898★ 4.76
2Overnight Digs Luxury Vacation Rentals973,975★ 4.92
3Village Nightly Rentals861,640★ 4.83
4United Country Real Estate644,920★ 4.87
5Village Villas Vacation Rentals63400★ 4.67

What Kind of STR Should I Buy in Hot Springs National?

Revenue and pricing by property type, tier, and bedroom count.

Revenue by Bedroom Count

1 bed905
2 bed1,061
3 bed798
4 bed354
5 bed289

ADR by Property Tier

Entire Home$246
Luxury$425
Professionally Managed$297

Revenue by Dwelling Type

Apartment$1,827
Entire Place$3,054
House$3,540

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb26.6%
vrbo10.2%
both63.3%

Investment Analysis

Hot Springs presents a compelling income profile driven by consistent visitor demand and a broad property price range. Average monthly revenue in April 2026 was $3,028, which annualizes to approximately $36,341. Houses outperform the market average, generating $3,540 per month compared to $3,054 for entire-place listings broadly and $1,827 for apartments. Professionally managed properties averaged $297/night versus the all-listings ADR of $245, a 21% premium that indicates professional operators are successfully capturing higher-rate bookings. Luxury-tier properties commanded $425/night. Housing value data from Zillow is not available for this area in the current snapshot, so a precise gross yield calculation cannot be made. Investors should note the residential zone license cap: the 400-license ceiling for residential zones was full as of July 2025, meaning new residential-zone STR licenses are not being issued. Non-residential zones, condos, and Horizontal Property Regimes recorded before January 18, 2022 remain open to new applications. Revenue growth of 8.3% year-over-year alongside improving occupancy suggests demand is absorbing inventory effectively. The investability score of 91.9 and revenue growth score of 94.2 (out of 100) rank this market well above most comparable regional destinations.

Revenue Trend (5 yr)

ADR & Occupancy Trends (5 yr)

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Booking Insights

Hot Springs STR guests book an average of 43 days in advance and stay an average of 3.1 nights. The 43-day lead time is a meaningful booking window, giving operators roughly six weeks of forward visibility for pricing adjustments. Revenue management strategies that close off last-minute discounts until 14 days out, then adjust dynamically, are well-suited to this lead time pattern. A 3.1-night average stay is slightly above the typical weekend trip length, consistent with the area’s mix of spa retreats, casino visits, and lake recreation that encourage guests to extend stays through weekdays. Operators targeting longer stays (4 or more nights) with discounts can improve cleaning efficiency and reduce turnover costs without heavily discounting peak-season inventory.

Short-Term Rental Regulations

Hot Springs regulates STRs under a structured licensing program established by Ordinance O-21-26 (June 2021), amended by Ordinances 06410 (January 2022) and 6435 (August 2022). All operators must hold an annual city-issued business license, non-transferable and renewable each January 1. The fee is $50 per licensed overnight occupant with a $200 minimum. Maximum overnight occupancy is set by the Building Official and Fire Chief at two guests per bedroom plus two additional guests; daytime occupancy is capped at 150% of the overnight maximum. A city inspection (Certificate of Occupancy) is required before the first license and again if maximum occupancy changes. Operators must designate a local contact available 24 hours a day who can be on-site within 60 minutes. As of July 2025, the 400-license residential zone cap is full and no new residential-zone licenses are being issued. Non-residential zones (C-TR, CN, CMU, CG, CBD, IL, IH, IMU), condos, and HPR properties recorded before January 18, 2022 remain open. Owner-occupancy and primary-residence requirements are not mandated. There is no annual maximum on rental nights. The occupancy tax rate is 11.5%. Enforcement severity is rated moderate.

Market Comparison

The US STR market median occupancy is approximately 55% and median ADR approximately $220. Hot Springs runs below the national occupancy median at 41.3% in April 2026, though April is a shoulder month and the summer peak reaches 66.2%. The $245 ADR is above the national median, supported by the area’s tourism infrastructure and limited supply in certain zones due to the residential license cap. Professionally managed listings in Hot Springs average $297/night, 35% above the national median ADR. On the operator side, Evolve leads with 257 listings and 16,898 reviews (4.76 rating), making it the dominant property manager by volume. Overnight Digs Luxury Vacation Rentals holds 97 listings with a 4.92 rating. Village Nightly Rentals operates 86 listings at 4.83. These top three managers collectively account for 440 listings, or roughly 13% of active inventory. The high density of professionally managed inventory contributes to the ADR premium over national benchmarks.

Frequently Asked Questions About Hot Springs National, Arkansas

What is the average daily rate for STRs in Hot Springs, Arkansas?
The average daily rate across all Hot Springs STR listings was $245 in April 2026. Entire-home listings averaged $246/night. Professionally managed properties averaged $297/night, and luxury-tier properties reached $425/night.
What is the average occupancy rate for Hot Springs short-term rentals?
Occupancy averaged 41.3% in April 2026, up approximately 6 percentage points year-over-year. The summer peak in July reaches 66.2% occupancy, while January is the trough at 26.4%.
How much can a short-term rental earn in Hot Springs per month?
Average monthly revenue was $3,028 in April 2026. Houses averaged $3,540/month and apartments averaged $1,827/month. Annualized, the average listing generates approximately $36,341, though summer months earn significantly more than winter months.
Can I get a new STR license for a residential property in Hot Springs?
As of July 2025, the 400-license cap for residential zones is full and no new residential-zone STR licenses are being issued. Non-residential zones, eligible condos, and Horizontal Property Regimes recorded before January 18, 2022 are still accepting applications. Contact the city’s business license office for current status.
What is the occupancy tax rate for Hot Springs STRs?
The occupancy tax rate in Hot Springs is 11.5%. All STR operators must collect and remit this tax. The annual city business license fee starts at $200 (minimum), calculated at $50 per licensed overnight occupant.
When is peak season for Hot Springs short-term rentals?
July is the strongest month, with 66.2% average occupancy and $4,386 average monthly revenue. June (61.3% occupancy, $3,899 revenue) and March (56.8% occupancy, $3,271 revenue) are also high-performing months. January is the weakest, at 26.4% occupancy.
Who are the largest property managers in Hot Springs, Arkansas?
Evolve leads with 257 listings and 16,898 reviews at a 4.76 average rating. Overnight Digs Luxury Vacation Rentals manages 97 listings with a 4.92 rating. Village Nightly Rentals operates 86 listings at 4.83. Together these three managers account for roughly 440 listings, or about 13% of the total market.
Hot Springs National, ArkansasRev $3,028ADR $245Occ 41%Score B (84)

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Table of Contents

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Quick Facts: Hot Springs National

Active STRs
2,233
Avg Daily Rate
$199
Occupancy Rate
60%
Population
37,930
Annual Visitors
165,210

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