Fullerton, California Short-Term Rental Market Overview

Population: 143,617
Annual Visitors: Still gathering data
Total STRs: 459
ADR: $342.85

Visitor Profile

Fullerton, California attracts a diverse mix of visitors, each motivated by its rich cultural scene, outdoor recreation opportunities, and vibrant local history. Many travelers are families and leisure-seekers drawn to the city’s charming downtown, which offers a blend of boutique shopping, arts, dining, and entertainment. Leisure travelers eager to explore the area’s scenic beauty often visit the Fullerton Arboretum, a stunning botanical garden located on the campus of California State University, renowned for its scenic walking trails and educational programs.

In addition, full-day tourists and local adventurers may seek out cultural attractions like the Muckenthaler Cultural Center or enjoy outdoor activities such as hiking at Ralph B. Clark Regional Park. The city’s proximity to Orange County theme parks also makes it an appealing base for visitors planning day trips to Disneyland or Knott’s Berry Farm. Overall, hosts can appeal to a broad audience, including families, culture enthusiasts, and outdoor lovers, all valuing authentic experiences coupled with a welcoming, vibrant community atmosphere.

Top Attractions

Fullerton, California, offers a vibrant mix of cultural, historical, and outdoor attractions that make it an enticing destination for travelers. One of the city’s highlights is the Muckenthaler Cultural Center, a historic mansion turned arts center that hosts art exhibitions, concerts, and educational programs, reflecting the city’s rich artistic community. Visitors can explore the California State University, Fullerton campus, and enjoy a variety of entertainment options, including parks like Hillcrest Park, which offers scenic views and recreational activities.
Beyond cultural sites, Fullerton is renowned for its family-friendly activities such as escape rooms, mini-golf, and unique dining experiences in the downtown area. The Fullerton Arboretum provides a lush natural escape with diverse plant collections and walking trails, perfect for nature lovers. Whether you’re interested in history, arts, or outdoor adventures, Fullerton’s diverse attractions promise an engaging experience for all visitors.

Regulations

Fullerton, California, has established a regulatory framework for short-term rentals (STRs) that aims to balance the interests of property owners, renters, and the broader community. Hosts in Fullerton can expect a structured set of rules governing the operation of STRs, focusing on licensing, occupancy, safety, and compliance with local zoning. Understanding these regulations is crucial for legal and successful STR hosting in the area.

### Key Regulatory Considerations:

Licensing and Permits: Short-term rental hosts in Fullerton must obtain a permit from the city, which includes an application process managed by the appropriate city department. Fees and renewal requirements apply, and compliance with permit conditions is mandatory for continued operation.

Primary Residence Requirements: Fullerton’s regulations typically require that the property used for short-term rental be the primary residence of the host. This means the property must be where the host lives for the majority of the year. Restrictions on the number of days an STR can be rented annually may also apply, limiting the potential for purely investment-based rentals.

Zoning and Location: STRs are subject to zoning laws that may restrict their operation in certain neighborhoods or zones to prevent conflicts with long-term residential uses. Hosts should verify zoning compliance to avoid violations.

Occupancy, Health & Safety: Local health and safety standards mandate that STR properties have working smoke detectors, carbon monoxide alarms, and fire extinguishers. There are likely occupancy limits based on property size and type, ensuring the safety and comfort of all guests and neighbors.

Tax Obligations: Hosts are responsible for collecting and remitting transient occupancy taxes (TOT) to the city, in addition to any applicable state sales taxes. Understanding the tax obligations is essential to maintain compliance and avoid penalties.

Operational Standards & Enforcement: The city enforces rules regarding noise, guest behavior, and advertising to ensure STRs do not disrupt the community. Non-compliance can lead to fines, permit revocation, or other legal actions.

For the most current and legally binding information, property owners should consult the City of Fullerton’s Official Short-Term Rental Regulations. This resource provides detailed guidelines, application procedures, and contact information essential for responsible STR hosting in Fullerton.

Fullerton, California Market Performance Trends

LTM Avg. Daily Rate$330.00
LTM Occupancy Rate71.0%
LTM Avg. Revenue$5,031

Fullerton, California Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:62% Booked
  • 4-6 Months:47.2% Booked
  • 7-9 Months:55.8% Booked
  • 10-12 Months:26.6% Booked

Cancellation Policies

  • Flexible:31.1%
  • Moderate:25.5%
  • Strict:41.6%
  • Super Strict:41.6%
  • N/A:0.7%

Minimum Stay

  • 1 Day:129
  • 2 Days:119
  • 3 Days:58
  • 4-6 Days:22
  • 7-29 Days:17
  • 30+ Days:64

Fullerton, California Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.73 / 5
  • Cleanliness:4.70 / 5
  • Location:4.84 / 5
  • Value:4.70 / 5
  • Accuracy:4.79 / 5
  • Check-in:4.87 / 5
  • Communication:4.85 / 5

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