Santa Barbara, California Short-Term Rental Market
AMarket Score 88/100
Quick Answer: Santa Barbara, California is an active short-term rental market. average occupancy is 61%. average monthly revenue is $6,588. average daily rate is $419. the top operator is Paradise Retreats with 109 listings. market score is 88/100 (grade A).
Avg Monthly Revenue
$6,588
→ 0% YoY
61%
Occupancy
↑ 1% YoY
$419
Avg Daily Rate
↓ 0.5% YoY
$256
RevPAR
↑ 0.5% YoY
50.4 days avg lead time3.6 avg length of stay
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Regulation70
Seasonality89
Investability52
Rental Demand77
Revenue Growth93
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 49% | $300 | $4,087 |
| Feb | 59% | $301 | $4,174 |
| Mar | 61% | $326 | $5,189 |
| Apr | 61% | $344 | $5,451 |
| May | 59% | $340 | $5,113 |
| Jun | 66% | $393 | $6,326 |
| Jul | 71% | $385 | $7,034 |
| Aug | 67% | $390 | $6,923 |
| Sep | 60% | $355 | $5,597 |
| Oct | 58% | $342 | $5,380 |
| Nov | 56% | $344 | $4,972 |
| Dec | 54% | $351 | $5,070 |
Top Short-Term Rental Operators in Santa Barbara
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Paradise Retreats | 109 | 3,697 | ★ 4.84 |
| 2 | Ziprent | 91 | 4,717 | ★ 4.93 |
| 3 | Vacation Rentals of Santa Barbara | 81 | 1,850 | ★ 4.86 |
| 4 | WorldMark | 50 | 703 | ★ 4.92 |
| 5 | Casago | 48 | 2,335 | ★ 4.84 |
What Kind of STR Should I Buy in Santa Barbara?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,371 |
| 2 bed | 808 |
| 3 bed | 600 |
| 4 bed | 284 |
| 5 bed | 118 |
ADR by Property Tier
| Entire Home | $446 |
| Luxury | $847 |
| Professionally Managed | $556 |
Revenue by Dwelling Type
| Apartment | $5,165 |
| Entire Place | $7,004 |
| House | $7,388 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 44.1% |
| vrbo | 6.3% |
| both | 49.6% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
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Analyze My Property →Home Value Trends (Santa Barbara)
Typical Home Value
$1,854,699
Median Sale Price
$1,886,333
Days to Pending
16
Analyze Santa Barbara Rentals
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