La Puente, California Short-Term Rental Market
La Puente STRs show $208/night and 67.5% occupancy in April 2026; new rentals are prohibited by city ordinance.
Quick Answer: La Puente, California is an active short-term rental market. average occupancy is 73%. average monthly revenue is $4,987. average daily rate is $262. the top operator is Blueground with 584 listings. market score is 46/100 (grade D).
Market data reflects the Los Angeles regional market, which includes La Puente. Regulations, taxes, and permit details below are specific to La Puente.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The La Puente short-term rental market, within Los Angeles County’s San Gabriel Valley, recorded a $208.40 average daily rate and 67.5% occupancy in April 2026, generating $3,822 in average monthly revenue. Revenue grew 1.47% year-over-year despite a 5.52% decline in ADR, as a 1.15 percentage point gain in occupancy partially offset the rate softening.
Important regulatory context: as of March 25, 2025, the City of La Puente enacted an interim urgency ordinance prohibiting new short-term rental advertising and operations citywide. The STR market data reflected here comes from properties established before that date. Investors should read the regulatory summary before any decision.
The listing mix skews strongly toward entire-place accommodations (approximately 80.2% of all inventory), with private rooms accounting for about 19.2% and shared rooms under 1%. One-bedroom units are the most common configuration at approximately 53.8% of inventory, followed by two-bedroom (22.2%), three-bedroom (13.2%), four-bedroom (6.8%), and five-bedroom-plus (4.0%). Airbnb is the dominant platform with 35,537 Airbnb-exclusive listings and 12,108 cross-listed on both Airbnb and VRBO; VRBO-exclusive listings total 1,683.
The market’s seasonality score of 96.63 out of 100 reflects very consistent year-round demand, as the Los Angeles metropolitan area generates steady visitor traffic in all months. Revenue swings from January ($2,826 average) to peak months (July $4,128) represent roughly 46% variation rather than the 100%-plus swings common in resort markets. The total market score of 45.78 and investability score of 46.53, both below the midpoint, together with the current regulatory ban, should inform any investment planning.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 61% | $167 | $2,828 |
| Feb | 70% | $177 | $3,049 |
| Mar | 69% | $188 | $3,596 |
| Apr | 66% | $185 | $3,327 |
| May | 68% | $191 | $3,475 |
| Jun | 73% | $215 | $4,019 |
| Jul | 74% | $210 | $4,131 |
| Aug | 70% | $211 | $3,989 |
| Sep | 65% | $184 | $3,253 |
| Oct | 68% | $181 | $3,344 |
| Nov | 63% | $180 | $3,065 |
| Dec | 63% | $188 | $3,209 |
Top Short-Term Rental Operators in La Puente
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Blueground | 584 | 738 | ★ 4.30 |
| 2 | The Maimon Group | 216 | 996 | ★ 4.67 |
| 3 | Evolve | 177 | 5,293 | ★ 4.43 |
| 4 | Zuma Housing | 150 | 30 | ★ 4.77 |
| 5 | Catalina Vacations | 143 | 5,161 | ★ 4.49 |
What Kind of STR Should I Buy in La Puente?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 26,463 |
| 2 bed | 10,942 |
| 3 bed | 6,505 |
| 4 bed | 3,357 |
| 5 bed | 1,949 |
ADR by Property Tier
| Entire Home | $308 |
| Luxury | $585 |
| Professionally Managed | $411 |
Revenue by Dwelling Type
| Apartment | $4,283 |
| Entire Place | $5,796 |
| House | $5,514 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 72% |
| vrbo | 3.4% |
| both | 24.5% |
Investment Analysis
Given the current STR ban on new operations in La Puente (see regulatory summary), this section reflects historical market performance for informational context only and does not constitute a recommendation for new investment.
For properties established before March 25, 2025: the market recorded $3,822 in average monthly revenue in April 2026. Entire-place listings averaged $4,401/month and houses averaged $4,127/month. Housing market data for La Puente is not available in the current dataset, so a gross yield calculation cannot be computed.
ADR trend has been declining: the all-listings average peaked at $226 in 2024, fell to $212 in the 2025 full-year average, and the 2026 partial-year average stands at $199. This declining rate environment, combined with the regulatory moratorium, creates a challenging backdrop for new investor entry.
The professionally managed tier averages $314/night ADR versus $208 for all listings. The luxury tier averages $466/night. For operators legally established before the ban, rate optimization toward the professionally managed tier may offer the strongest near-term revenue improvement without requiring additional capital.
The investability score of 46.53 and total market score of 45.78 both fall below 50, reflecting the combination of ADR softening, regulatory uncertainty, and the effective moratorium on new STR activity. The revenue growth score of 57.20 suggests some underlying demand recovery potential if the regulatory environment resolves in favor of a permitting framework.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
La Puente STRs show an average booking lead time of 32.2 days (approximately 4.5 weeks) and an average length of stay of 5.82 nights as of April 2026.
The 32-day lead window is shorter than many resort or destination markets, reflecting the Los Angeles metro’s dense local travel demand. Many guests book within a month of their stay, which compresses the pricing window for operators. Dynamic pricing that opens at a firm rate and adjusts through the final 7-10 days captures both early planners and last-minute bookers without leaving extended occupancy gaps.
The 5.82-night average stay is meaningfully longer than a typical weekend trip, suggesting a guest profile that includes weekly renters, Los Angeles-area travelers on extended visits, and housing-transition guests (a common LA metro segment). A near-6-night average implies roughly 5 turnovers per month (30 days divided by 5.82 nights), which moderates cleaning and restocking costs relative to markets with 2-3 night average stays.
For operators legally established under pre-March 2025 status, pricing strategy should account for the moderately short lead window and the longer-stay guest profile, which favors flexible check-in and check-out policies along with weekly rate discounts to incentivize full-week bookings.
Short-Term Rental Regulations
La Puente has effectively prohibited new short-term rentals. On March 25, 2025, the City Council adopted an interim urgency ordinance banning the advertising and operation of short-term rentals (any stay under 30 days) throughout the city. Under California Government Code 65858, the Council may extend this moratorium by up to approximately 10 months and 15 days beyond the initial 45-day period while staff drafts a permanent ordinance, meaning the ban is expected to remain in force through at least 2026.
Any new STR that began operating after March 25, 2025 is in violation of the ordinance. Listings established and lawfully operating before that date were not covered by the interim moratorium. There is currently no STR permit or licensing program in La Puente, no defined zoning district permitting short-term rentals, and no published city occupancy tax rate specific to STRs.
Investors or operators considering a La Puente STR must treat the market as effectively closed to new entrants pending the permanent ordinance. The city has not confirmed whether or when a permitting framework will be established, or whether short-term rentals will be allowed at all under a permanent ordinance. Confirm current status directly with the City of La Puente Development Services and Planning Division before any investment decision. The enforcement posture is classified as strict.
Market Comparison
La Puente’s April 2026 metrics of 67.5% occupancy and $208 ADR sit above the U.S. STR median on occupancy (approximately 55% nationally) but below the national median ADR of approximately $220. The LA metro area commands above-average occupancy due to density of demand, while the predominantly one-bedroom listing mix holds ADR below broader California resort benchmarks.
The top five operators in this market reflect a mix of corporate housing and vacation rental specialists. Blueground leads with 584 listings and a 4.30 average rating across 738 reviews, consistent with its corporate housing positioning. The Maimon Group operates 216 listings with a 4.67 rating (996 reviews). Evolve holds 177 listings with 5,293 reviews and a 4.43 rating. Zuma Housing manages 150 listings (4.77 rating, 30 reviews) and Catalina Vacations rounds out the top five with 143 listings (4.49 rating, 5,161 reviews).
The market scores reflect a below-average investment case: total score 45.78, investability 46.53, rental demand 50.15, and revenue growth 57.20, all below or near the midpoint. The regulation score of 59.27 will likely decline further if the permanent ordinance confirms the moratorium, moving La Puente into a restricted or prohibited category. Investors monitoring this market should track the City Planning Division for permanent ordinance announcements.
Frequently Asked Questions About La Puente, California
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