Hollister, Missouri Short-Term Rental Market
CMarket Score 68/100
Quick Answer: Hollister, Missouri is an active short-term rental market. average occupancy is 32%. average monthly revenue is $2,200. average daily rate is $214. the top operator is Thousand Hills Vacations with 563 listings. market score is 68/100 (grade C).
Avg Monthly Revenue
$2,200
↓ 6.8% YoY
32%
Occupancy
↓ 4.5% YoY
$214
Avg Daily Rate
↓ 3.3% YoY
$69
RevPAR
↓ 7.7% YoY
43.3 days avg lead time3.2 avg length of stay
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Regulation78
Seasonality43
Investability96
Rental Demand63
Revenue Growth71
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 16% | $179 | $1,195 |
| Feb | 30% | $177 | $1,230 |
| Mar | 53% | $207 | $2,571 |
| Apr | 34% | $196 | $2,049 |
| May | 47% | $219 | $2,482 |
| Jun | 69% | $269 | $4,725 |
| Jul | 74% | $265 | $5,330 |
| Aug | 50% | $240 | $3,500 |
| Sep | 41% | $213 | $2,431 |
| Oct | 51% | $211 | $2,985 |
| Nov | 48% | $221 | $2,904 |
| Dec | 47% | $233 | $3,239 |
Top Short-Term Rental Operators in Hollister
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Thousand Hills Vacations | 563 | 17,488 | ★ 4.63 |
| 2 | Grand Welcome | 418 | 20,714 | ★ 4.78 |
| 3 | RentBranson | 373 | 16,143 | ★ 4.76 |
| 4 | Evolve | 348 | 25,306 | ★ 4.68 |
| 5 | Christian Taylor Vacations | 244 | 1,598 | ★ 4.55 |
What Kind of STR Should I Buy in Hollister?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,021 |
| 2 bed | 3,401 |
| 3 bed | 1,430 |
| 4 bed | 660 |
| 5 bed | 1,046 |
ADR by Property Tier
| Entire Home | $215 |
| Luxury | $363 |
| Professionally Managed | $218 |
Revenue by Dwelling Type
| Apartment | $1,442 |
| Entire Place | $2,216 |
| House | $3,109 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 18.6% |
| vrbo | 12.1% |
| both | 69.3% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Analyze My Property →Home Value Trends (Hollister)
Typical Home Value
$294,304
Analyze Hollister Rentals
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