Redding, California Short-Term Rental Market
Redding STRs averaged $193/night at 63.1% occupancy in April 2026 across 847 active listings.
Quick Answer: Redding, California is an active short-term rental market. average occupancy is 66%. average monthly revenue is $4,327. average daily rate is $240. the top operator is Shasta Lakeshore Retreat with 22 listings. market score is 74/100 (grade B).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Redding, California anchors the northern Sacramento Valley as a regional hub for outdoor recreation access. The short-term rental market recorded 847 active listings in the most recent snapshot, with entire-place units accounting for 700 of those and private rooms making up the remaining 147. Occupancy averaged 63.1% in April 2026, with an average daily rate of $192.73 and revenue per available rental (RevPAR) of $121.52. On a year-over-year basis, occupancy declined 3.5 percentage points while ADR held nearly flat (up 0.5%). Revenue per listing grew 7.6% year-over-year, reaching $3,235 for the month.
By bedroom count, one-bedroom units are the most common at 343 listings, followed by three-bedrooms (213), two-bedrooms (142), four-bedrooms (108), and five-bedrooms (41). Distribution skews toward Airbnb: 515 listings appear on Airbnb only, 298 are cross-listed on both Airbnb and VRBO, and 34 list on VRBO exclusively. The market’s composite score from the data provider stands at 74.3 out of 100, with rental demand the strongest component at 78.5 and regulation scoring 67.5, reflecting the city’s active permit framework.
Redding draws visitors primarily from Northern California on weekend and short-break trips, along with regional outdoor recreation traffic from the Sacramento Valley and Bay Area. Proximity to Whiskeytown National Recreation Area, Shasta Lake, and Lassen Volcanic National Park supports a summer-weighted demand profile.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 52% | $127 | $1,904 |
| Feb | 60% | $133 | $1,994 |
| Mar | 57% | $136 | $2,195 |
| Apr | 62% | $153 | $2,479 |
| May | 65% | $168 | $2,795 |
| Jun | 69% | $203 | $3,616 |
| Jul | 73% | $191 | $3,725 |
| Aug | 66% | $182 | $3,283 |
| Sep | 60% | $162 | $2,580 |
| Oct | 59% | $146 | $2,360 |
| Nov | 57% | $143 | $2,130 |
| Dec | 54% | $144 | $2,165 |
Top Short-Term Rental Operators in Redding
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Shasta Lakeshore Retreat | 22 | 1,063 | ★ 4.95 |
| 2 | MSTR | 21 | 1,432 | ★ 4.88 |
| 3 | Evolve | 19 | 730 | ★ 4.72 |
| 4 | Railroad Park Resort | 13 | 441 | ★ 4.87 |
| 5 | Mt Shasta Vacation Rentals | 6 | 328 | ★ 4.67 |
What Kind of STR Should I Buy in Redding?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 343 |
| 2 bed | 142 |
| 3 bed | 213 |
| 4 bed | 108 |
| 5 bed | 41 |
ADR by Property Tier
| Entire Home | $266 |
| Luxury | $451 |
| Professionally Managed | $346 |
Revenue by Dwelling Type
| Apartment | $1,908 |
| Entire Place | $4,749 |
| House | $4,669 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 60.8% |
| vrbo | 4% |
| both | 35.2% |
Investment Analysis
At a typical home value of $392,359 (April 2026 Zillow estimate), Redding offers one of the lower entry costs among California STR markets. Monthly revenue of $3,235 across all listing types implies annualized gross revenue of approximately $38,820, representing a gross yield near 9.9% on the median home value before operating costs. That figure assumes consistent performance at the April 2026 rate, which sits below the annual average due to seasonality.
Tier comparisons show meaningful upside for larger or professionally managed properties. Entire-home listings average $215.39 per night versus the all-listing ADR of $192.73. Professionally managed listings reach $275.38 per night, and the luxury tier averages $396.72 per night. Revenue for entire-place listings averaged $3,555 in April 2026 versus $1,816 for apartment-type listings. Houses averaged $3,462 for the same period.
Year-over-year revenue growth of 7.6% contrasts with a 3.5 percentage point occupancy decline, indicating that rate increases have more than offset softening demand. The market’s investability score of 68.7 and revenue growth score of 73.3 point to moderate investment attractiveness. The 180-night annual cap imposed by Redding city regulations is a material constraint for investors targeting high-utilization full-time rental strategies and should be factored into underwriting.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Redding STR bookings arrive with an average lead time of 43.4 days, meaning most guests are planning roughly six weeks in advance. This falls slightly below the national norm for leisure-oriented markets, suggesting that Redding draws a meaningful share of regional and spontaneous travelers from Northern California who book on shorter notice. Operators should set their pricing calendars at minimum 60 days out to capture early planners while maintaining flexible last-minute pricing for the gap.
Average length of stay is 4.18 nights, indicating a blend of long-weekend travelers and week-long vacation stays. At just over four nights per booking, turnover costs are manageable relative to nightly markets with one- or two-night averages. Operators with cleaning costs of $100 to $150 per turn are looking at roughly 7 to 8 turnovers per month at typical occupancy levels. Minimum-night policies of 3 to 4 nights would align with the market average and reduce single-night booking inefficiencies during peak season.
Short-Term Rental Regulations
Redding and Shasta County both require permits for short-term rentals, defined as stays under 30 days. Within Redding city limits, operators choose between two paths. A Hosted Homestay permit covers owner-occupied properties where the owner rents one or more rooms while residing on-site; this route requires a Hosted Homestay Affidavit and a city business license. A Vacation Rental permit covers entire dwelling units rented without owner presence; it requires a Site Development Permit, a business license, and registration for a Transient Occupancy Tax account with the city Finance Department.
Vacation Rentals are subject to a citywide cap of 400 permits. No new permit may be issued within 600 feet of an existing approved vacation rental. Rentals are limited to 180 nights per calendar year. Neither permit type requires owner occupancy or primary residence status for Vacation Rental operations, but the Hosted Homestay path does require owner presence.
The city charges 12% on gross rental receipts: 10% Transient Occupancy Tax under Municipal Code Chapter 4.12 plus 2% Tourism Marketing Assessment. Tax returns are due monthly by the 20th of the following month. Permits require annual renewal. A June 2025 ordinance amendment allows Vacation Rentals in existing multifamily units within the Downtown Mixed Use District, subject to the 600-foot buffer. For properties in unincorporated Shasta County outside city limits, a separate Vacation Rental Permit is required under Shasta County Code Section 17.88.230. Enforcement is rated moderate.
Market Comparison
Against national STR benchmarks, Redding performs above average on occupancy and near average on ADR. The US median STR occupancy is approximately 55%; Redding’s April 2026 figure of 63.1% exceeds that by 8 percentage points. The US median ADR runs near $220; Redding’s all-listings average of $192.73 is about 12% below the national median, consistent with its positioning as an inland California market rather than a coastal or destination resort location.
The market’s overall score of 74.3 places it in the upper-middle tier among smaller regional markets tracked by this dataset. Rental demand (78.5) and revenue growth (73.3) are the strongest score components; regulation (67.5) reflects the active permit framework with the 400-permit cap and 180-night ceiling.
Among property managers, Shasta Lakeshore Retreat leads the market with 22 listings and a 4.95 average rating across 1,063 reviews. MSTR holds 21 listings with a 4.88 rating and the highest review volume among local operators at 1,432 reviews. Evolve, a national platform manager, operates 19 listings with a 4.72 average rating. The top three operators collectively account for 62 listings, roughly 7.3% of total market supply.
Frequently Asked Questions About Redding, California
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