Brookeland, Texas Short-Term Rental Market
Brookeland, TX STRs on Sam Rayburn Reservoir averaged $203/night at 42.8% occupancy in April 2026, with peak summer revenue reaching $4,009/month.
Quick Answer: Brookeland, Texas is an active short-term rental market. average occupancy is 43%. average monthly revenue is $2,435. average daily rate is $203. the top operator is Evolve with 774 listings. market score is 63/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Brookeland, Texas is a small unincorporated community (population approximately 300) on the shore of Sam Rayburn Reservoir, the largest lake located entirely within Texas. The STR market here is almost entirely driven by fishing, boating, and lake recreation rather than conventional tourism. Sam Rayburn is a nationally ranked largemouth bass fishery, hosting major competitive tournaments throughout the year, and the surrounding Angelina and Sabine National Forests add hunting and camping demand.
As of April 2026, the market reported an average daily rate of $203.35 and an occupancy rate of 42.8%, yielding a RevPAR of $86.95. Year-over-year, occupancy improved 1.08 percentage points while ADR declined 3.36%, resulting in near-flat revenue (down 0.17%). The listing pool totals approximately 22,225 channel-distribution relationships: 10,311 on Airbnb, 2,244 on VRBO, and 9,670 listed on both. Entire-place listings dominate at 20,944 units (93.4% of the market), with private rooms at 1,269 and shared rooms at just 12. By bedroom count, 1-bedrooms lead at 7,144 listings, followed by 3-bedrooms (5,660), 2-bedrooms (5,376), 4-bedrooms (2,451), and 5-bedroom-plus (1,530). The market’s investability score is 89.0 out of 100, one of its strongest dimensions, though the total market score of 63.0 is moderated by regulation (60.0) and rental demand (58.5) sub-scores.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 33% | $161 | $1,617 |
| Feb | 41% | $161 | $1,627 |
| Mar | 50% | $211 | $2,695 |
| Apr | 41% | $206 | $2,331 |
| May | 44% | $231 | $2,675 |
| Jun | 53% | $271 | $3,768 |
| Jul | 53% | $275 | $4,009 |
| Aug | 42% | $236 | $2,766 |
| Sep | 39% | $215 | $2,247 |
| Oct | 42% | $205 | $2,398 |
| Nov | 41% | $201 | $2,222 |
| Dec | 37% | $190 | $2,096 |
Top Short-Term Rental Operators in Brookeland
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 774 | 27,617 | ★ 4.71 |
| 2 | Vacasa | 238 | 8,722 | ★ 4.67 |
| 3 | FCR Partners, LP | 103 | 172 | ★ 4.68 |
| 4 | Neal’s Lodges | 97 | 170 | ★ 4.79 |
| 5 | 979 Vacation Property Services | 96 | 3,231 | ★ 4.62 |
What Kind of STR Should I Buy in Brookeland?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 7,144 |
| 2 bed | 5,376 |
| 3 bed | 5,660 |
| 4 bed | 2,451 |
| 5 bed | 1,530 |
ADR by Property Tier
| Entire Home | $211 |
| Luxury | $443 |
| Professionally Managed | $315 |
Revenue by Dwelling Type
| Apartment | $1,679 |
| Entire Place | $2,513 |
| House | $2,608 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 46.4% |
| vrbo | 10.1% |
| both | 43.5% |
Investment Analysis
Brookeland’s average STR generated $2,435/month in April 2026. Houses lead segment performance at $2,608/month, followed by entire-place listings at $2,513/month. Apartments lag at $1,679/month, likely reflecting the limited apartment-style product in a predominantly lake-house market. Annualized, the average listing run-rate is approximately $29,219/year.
ADR by tier: all listings $203.35; entire-home tier $210.91; professionally managed $314.67; luxury tier $442.86. The professionally managed premium over the all-listings average is $111.32/night (55%), an unusually large gap that points to significant returns available to operators who invest in professional management or reach luxury-tier positioning. The luxury tier at $442.86 is more than double the market average.
No Zillow housing data is available for this area at the time of this report, so a purchase-price-based yield calculation cannot be provided. The investability score of 89.0 is high, supported by the permissive regulatory environment (no local permits required in this unincorporated area) and the strong seasonal demand profile. Annual average revenue grew from $2,094/month in 2019 to $3,006/month in 2021 before moderating to $2,652/month in 2025, a pattern common to lake markets that saw COVID-era spikes.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Brookeland STR guests book an average of 38.7 days in advance and stay an average of 3.81 nights. The shorter lead time relative to other markets in this batch reflects the event-driven nature of demand: bass tournament registrations, fishing trips, and spring break stays are often planned 4 to 6 weeks out rather than months in advance.
A 3.8-night average stay suggests mostly long-weekend visitors (Thursday-Sunday or Friday-Monday), consistent with the fishing and lake recreation profile. Setting minimum stays of 2 to 3 nights for peak tournament and summer weekends avoids single-night bookings that leave gap days unsellable. Operators should monitor published tournament schedules for Sam Rayburn and price around confirmed events well in advance of the 38-day typical booking window.
Short-Term Rental Regulations
Brookeland is an unincorporated community spanning Sabine and Jasper counties. There is no municipal government and therefore no city-level STR permit, registration, night cap, or owner-occupancy requirement. Texas counties generally lack authority to zone or license STRs in unincorporated areas. The practical result is a permissive operating environment: investors can list on Airbnb or VRBO without applying for a local government permit.
The main compliance obligation is tax. Texas imposes a 6% state hotel occupancy tax on rentals of fewer than 30 consecutive days; operators must collect and remit this to the Texas Comptroller (major booking platforms typically collect the state portion automatically on the operator’s behalf). A county hotel occupancy tax from Jasper or Sabine County may also apply; investors should verify the current county rate directly with the relevant county before listing.
The most significant practical constraints in Brookeland are not government rules but private deed restrictions and HOA or POA covenants common in lake-house subdivisions around Sam Rayburn Reservoir, which can prohibit or limit short-term rentals on a property-by-property basis. Any investor should review the specific property’s covenants before purchase. Enforcement of government-side regulations is minimal.
Market Comparison
The U.S. STR median occupancy is approximately 55%, placing Brookeland’s 42.8% about 12 percentage points below the national median. This reflects the highly seasonal lake-recreation demand profile. Brookeland’s ADR of $203.35 is slightly below the U.S. median of approximately $220, though the professionally managed ADR of $314.67 and luxury tier of $442.86 demonstrate substantial upside for optimized operators.
The professional management landscape is led by Evolve with 774 listings and a 4.71 average rating across 27,617 reviews, making it the dominant operator by a large margin. Vacasa operates 238 listings with a 4.67 rating. FCR Partners holds 103 listings. Neal’s Lodges, a regional operator, manages 97 listings with a 4.79 rating and 170 reviews. The top five operators together hold 1,308 listings. The investability score of 89.0 reflects the permissive regulatory environment and strong lake-demand fundamentals even though current occupancy and total market scores are below median.
Frequently Asked Questions About Brookeland, Texas
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