Silver City, New Mexico Short-Term Rental Market
Silver City, NM STRs averaged $137/night at 56.8% occupancy in April 2026 across approximately 3,200 active listings.
Quick Answer: Silver City, New Mexico is an active short-term rental market. average occupancy is 57%. average monthly revenue is $2,118. average daily rate is $137. the top operator is Evolve with 102 listings. market score is 93/100 (grade A).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Silver City’s short-term rental market is anchored by access to Gila National Forest and draws outdoor recreation visitors year-round. As of April 2026, the market recorded an average daily rate of $137 and an occupancy rate of 56.8%, producing average monthly revenue of $2,118 per listing.
The market carries roughly 3,240 active listings across all channels. Airbnb is the dominant platform, with 2,094 listings operating exclusively on Airbnb; another 960 listings appear on both Airbnb and VRBO, while 188 are VRBO-only. Entire-place listings make up nearly the entire market: 2,982 of 3,242 total listings (92%) are entire-place rentals. Private room listings account for 257 units, and shared rooms are negligible at 3.
The bedroom mix skews toward smaller units. One-bedroom listings lead at 1,231 (38% of the market), followed by two-bedrooms at 863 (27%) and three-bedrooms at 804 (25%). Four- and five-bedroom listings account for the remainder at 249 and 89 units respectively, serving larger-group travelers visiting the Gila Cliff Dwellings or the Silver City Blues Festival.
On a year-over-year basis, ADR rose 4.67% compared to April 2025, while occupancy declined 1.45 percentage points. Revenue per listing grew 1.49% year over year, indicating modest but positive momentum. The market’s revenue growth score of 51.0 out of 100 reflects a steady, not accelerating, pace of returns since the 2021 post-COVID occupancy peak. RevPAR stands at $77.82.
Total market scores from the dimension snapshot rate Silver City’s STR environment at 92.95 overall, with rental demand at 89.85, investability at 89.81, and seasonality at 96.33. The regulation score of 65.47 is the lowest sub-score, reflecting some regulatory uncertainty around proposed zoning changes.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 51% | $112 | $1,661 |
| Feb | 57% | $110 | $1,604 |
| Mar | 62% | $120 | $2,007 |
| Apr | 56% | $117 | $1,821 |
| May | 59% | $121 | $1,869 |
| Jun | 63% | $130 | $2,183 |
| Jul | 64% | $132 | $2,354 |
| Aug | 59% | $129 | $2,122 |
| Sep | 57% | $128 | $1,971 |
| Oct | 60% | $126 | $2,101 |
| Nov | 56% | $120 | $1,817 |
| Dec | 57% | $125 | $1,962 |
Top Short-Term Rental Operators in Silver City
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 102 | 5,875 | ★ 4.74 |
| 2 | Homee LLC. | 49 | 4,217 | ★ 4.89 |
| 3 | Cloudcroft Properties | 19 | 398 | ★ 4.48 |
| 4 | Glamping Hub International | 10 | 125 | ★ 4.99 |
| 5 | Branch Out Glamping | 6 | 33 | ★ 4.94 |
What Kind of STR Should I Buy in Silver City?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,231 |
| 2 bed | 863 |
| 3 bed | 804 |
| 4 bed | 249 |
| 5 bed | 89 |
ADR by Property Tier
| Entire Home | $142 |
| Luxury | $224 |
| Professionally Managed | $180 |
Revenue by Dwelling Type
| Apartment | $1,696 |
| Entire Place | $2,189 |
| House | $2,270 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 64.6% |
| vrbo | 5.8% |
| both | 29.6% |
Investment Analysis
Silver City presents an unusually accessible entry point for STR investment relative to most western mountain markets. The typical home value is $224,633, well below the national median and comparable outdoor-recreation markets in Colorado or Utah.
Using April 2026 average monthly revenue of $2,118, annualized revenue runs approximately $25,417, implying a gross yield of roughly 11.3% on a typical-value property. That figure assumes no vacancy beyond the embedded occupancy rate and covers no operating costs, so net returns will be lower. Still, the entry-price-to-revenue ratio is among the more favorable in the Southwest.
ADR differences across tiers illustrate upside potential. The all-listings ADR is $137. Entire-home listings average $142, a premium of $5 over the blended rate. Professionally managed listings average $180 per night, a 31% premium over the market average, suggesting that operators investing in professional management capture materially better rates. Luxury-tier listings reach $224 per night, more than 60% above the blended ADR.
Year-over-year ADR growth of 4.67% is meaningful in an environment where occupancy has softened slightly (down 1.45 points). The 2025 annual average of $140 ADR and $2,259 monthly revenue, compared to $141 ADR in 2023, shows that pricing has plateaued near current levels for two years. Buyers should underwrite to flat-to-modest ADR growth rather than extrapolating recent gains.
The median list price for actively listed Silver City properties is $346,317, a 54% premium over the typical-value benchmark. At that acquisition price, the implied gross yield on average revenue shifts to approximately 7.3%, which is still a respectable starting point for a low-regulation, high-scoring STR market.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Silver City’s average booking lead time is 34.7 days, meaning guests typically book just over five weeks in advance. Average length of stay is 4.4 nights.
A 35-day lead time is relatively short compared to high-demand destination markets where 60 to 90-day lead times are common. For operators, this means pricing windows close quickly: last-minute rate adjustments and availability management are important tools, since a meaningful share of bookings arrive within 30 days of the stay date. Hosts who hold firm on rates too far out may be leaving inventory unfilled as the lead-time window compresses.
The 4.4-night average stay indicates that Silver City attracts a mix of weekend getaway guests and slightly longer stays, consistent with visitors using the area as a base for multi-day hiking or cycling trips in the Gila. A stay longer than four nights is common enough to influence turnover strategy: cleaning and restocking costs spread across more nights than a typical weekend-only market, which improves per-night operating economics.
Operators should consider minimum-stay policies of three to four nights to target the typical guest profile without blocking out weekend bookers.
Short-Term Rental Regulations
Silver City operates under a relatively light STR regulatory framework. All STR operators within town limits are required to obtain a Town of Silver City business license through the Community Development Department. No owner-occupancy or primary-residence requirement has been identified under current code. No published cap on maximum rental nights per year applies.
In September 2025, the Town introduced proposed zoning code amendments that would formally define short-term rentals as any rental of 30 days or fewer, establish a permit review process, and create a new STR permit category. As of the profile research date (May 2026), the adoption status of these amendments was not confirmed. Operators should verify current requirements directly with the Community Development Department before assuming the existing business-license-only framework still applies.
On the tax side, Silver City imposes a 5% Lodgers Tax on lodging establishments under Town Ordinance 1324. Airbnb collects and remits New Mexico state Gross Receipts Tax (GRT) on behalf of hosts where required; the combined GRT rate for Silver City is approximately 8.1125% (4.875% state plus 3.2375% city). Airbnb does not remit locally administered lodgers taxes, so operators may need to handle Lodgers Tax compliance directly depending on their platform and volume. All STR operators must register for a New Mexico Combined Reporting System (CRS) number.
Grant County has a separate Lodgers Tax ordinance (O-23-01, adopted 2023) for properties in unincorporated areas. Enforcement severity is rated minimal. The regulation market score of 65.47 out of 100 reflects the current uncertainty around the zoning amendments rather than active enforcement pressure.
Market Comparison
Silver City’s 56.8% occupancy in April 2026 sits above the U.S. STR median occupancy of approximately 55%, indicating demand that holds at or slightly above the national baseline. The $137 ADR is well below the national STR median of roughly $220, which reflects Silver City’s lower price point as a smaller, rural destination rather than a high-profile resort market. The RevPAR of $77.82 is also below typical national benchmarks, consistent with the ADR gap.
The overall market score of 92.95 out of 100 ranks Silver City among well-rated STR markets for structural fundamentals. The investability score of 89.81 and rental demand score of 89.85 are strong signals. The relatively low regulation score (65.47) is the primary drag on the composite, and would improve if the September 2025 zoning amendments are adopted with light-touch terms.
Among local operators, Evolve leads the market with 102 listings and 5,875 reviews at a 4.74 average rating, making it the dominant professional management presence. Homee LLC holds second with 49 listings and a 4.89 rating across 4,217 reviews. Cloudcroft Properties manages 19 listings. The top two operators together account for 151 of approximately 3,240 total listings, roughly 4.7% market share, indicating a fragmented market where independent operators control the majority of inventory.
Frequently Asked Questions About Silver City, New Mexico
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