Farmington, New Mexico Short-Term Rental Market
Farmington, NM STRs averaged $137/night at 56.9% occupancy in April 2026 across 3,249 active listings.
Quick Answer: Farmington, New Mexico is an active short-term rental market. average occupancy in the New Mexico Area market area is 61%. average monthly revenue in the New Mexico Area market area is $2,483. average daily rate in the New Mexico Area market area is $150. the top operator in the New Mexico Area market area is Evolve with 102 listings. market score is 93/100 (grade A).
Market data reflects the New Mexico Area regional market, which includes Farmington. Regulations, taxes, and permit details below are specific to Farmington.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Farmington is the commercial hub of the Four Corners region in northwest New Mexico, serving as the basecamp for visitors to Aztec Ruins, Chaco Culture, Mesa Verde, and Four Corners Monument. With a population of 46,262, the city draws outdoor recreation visitors (San Juan River fly-fishers, off-roaders, mountain bikers) and cultural heritage travelers year-round. The STR market has 3,249 total tracked listings. In April 2026, average ADR was $137, occupancy was 56.9%, and RevPAR was $78.
Year-over-year metrics show a mixed picture: revenue grew modestly at 1.5%, and ADR improved 4.6%, while occupancy declined slightly by 1.4% compared to April 2025. This pattern indicates rates are being pushed upward as demand grows more selectively rather than broadly.
The listing mix is predominantly entire-place: 2,989 entire-place units (92.0% of listings), 257 private rooms, and 3 shared rooms. By bedroom count, 1-bedroom units lead at 1,236, followed by 2-bedrooms at 866, 3-bedrooms at 803, 4-bedrooms at 250, and 5-bedroom-plus at 88. Channel distribution: 965 dual-listed on both platforms, 2,097 Airbnb-exclusive, and 187 VRBO-exclusive. The market’s composite score of 93.1 reflects near-perfect seasonality (96.3), strong rental demand (90.0), and high investability (89.8), though the revenue growth score of 51.1 signals that year-over-year expansion has moderated.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 51% |
| Feb | 57% |
| Mar | 62% |
| Apr | 56% |
| May | 59% |
| Jun | 63% |
| Jul | 64% |
| Aug | 59% |
| Sep | 57% |
| Oct | 60% |
| Nov | 56% |
| Dec | 57% |
Month-by-month nightly rates and revenue figures for Farmington are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in New Mexico Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the New Mexico Area market as a whole, which includes Farmington, so these counts are not Farmington-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 102 | 5,901 | ★ 4.74 |
| 2 | Homee LLC. | 49 | 4,228 | ★ 4.89 |
| 3 | Cloudcroft Properties | 19 | 398 | ★ 4.48 |
| 4 | Glamping Hub International | 10 | 126 | ★ 4.99 |
| 5 | Branch Out Glamping | 6 | 34 | ★ 4.94 |
What Kind of STR Should I Buy in Farmington?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Farmington are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 64.5% |
| vrbo | 5.8% |
| both | 29.7% |
Home Value Trends (Farmington)
Typical home values, median sale prices, and the 10-year price trend for Farmington are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Farmington — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Farmington has one of the lightest STR regulatory environments in New Mexico, particularly compared to Santa Fe and Albuquerque. There is no dedicated short-term rental ordinance, no STR-specific permit, no owner-occupancy or primary-residence requirement, and no cap on rental nights identified in the city code.
The principal compliance obligation is tax-related. Under New Mexico SB 106 (effective January 1, 2020), vacation-rental operators must collect and remit lodgers’ tax. Properties within Farmington city limits remit the City of Farmington Lodgers’ Tax of 5%, due to the city Finance Division before the 20th of each month. In addition, STR income is subject to New Mexico Gross Receipts Tax (approximately 8% in the Farmington area), and operators must hold a City of Farmington business license and registration. Major platforms including Airbnb and VRBO may collect some taxes automatically, but hosts remain responsible for registration and proper remittance verification.
Enforcement is limited to tax compliance and general code and zoning rules rather than active STR-specific inspections or license caps. Investors should confirm allowed use for their parcel’s specific zoning district with the Farmington Planning Department and verify current lodgers’ tax filing procedures with the Finance Division directly, as administrative rules can change. No Farmington-specific STR ordinance changes were identified in the past 24 months.
Market Comparison
Farmington’s April 2026 ADR of $137 is below the U.S. STR median of approximately $220, reflecting its position as an affordable regional hub rather than a resort destination. Occupancy at 56.9% is slightly above the national median of roughly 55%, which is notable given that April is a moderate shoulder month even in this market. The 2025 annual average occupancy of 58.0% and ADR of $140 represent consistently solid metrics relative to market size.
The operator landscape is led by Evolve with 102 listings and 5,901 reviews (4.74 rating), the clear market-leader by both listing count and review volume. Homee LLC is second with 49 listings and a strong 4.89 rating (4,228 reviews). Cloudcroft Properties holds 19 listings (4.48 rating). The fourth and fifth positions are held by glamping-specific operators: Glamping Hub International (10 listings, 4.99 rating, 126 reviews) and Branch Out Glamping (6 listings, 4.94 rating, 34 reviews). The presence of glamping operators in the top-five ranking suggests meaningful outdoor-experience inventory demand in the Four Corners region, which may represent an underserved niche for investors considering non-traditional property types.
Frequently Asked Questions About Farmington, New Mexico
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