Cloudcroft, New Mexico Short-Term Rental Market
Southern New Mexico short-term rentals averaged $146 ADR, 58.4% occupancy and $2,309 monthly revenue in September 2026.
Quick Answer: Cloudcroft, New Mexico is an active short-term rental market. average occupancy in the New Mexico Area market area is 58%. average monthly revenue in the New Mexico Area market area is $2,309. average daily rate in the New Mexico Area market area is $146. the top operator in the New Mexico Area market area is Evolve with 102 listings. market score is 93/100 (grade A).
Market data reflects the New Mexico Area regional market, which includes Cloudcroft. Regulations, taxes, and permit details below are specific to Cloudcroft.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile uses September 2026 data. Short-term rental performance here is tracked at the southern New Mexico level, a submarket that includes Cloudcroft. The performance figures below therefore describe the southern New Mexico STR market rather than Cloudcroft alone.
In September 2026 the southern New Mexico STR market posted an average daily rate of $146 across all listings, with occupancy at 58.4% and average monthly revenue of $2,309 per listing. Compared with September 2025, occupancy rose 5.0%, ADR rose 2.0%, and revenue rose 0.9%. Occupancy is doing most of the work in this recovery, while rate growth is modest. Entire-home listings averaged $151 per night, about $5 above the all-listings figure.
Over a longer view, annual occupancy peaked at 66.0% in 2021 and has stayed between 57.9% and 60.9% since 2022. The 2026 year to date reading is 58.1% occupancy, a $141 ADR and $2,241 in monthly revenue across nine months of data. ADR has climbed from $107 in 2020 to $141 in 2026, so revenue has held up despite lower occupancy than the 2021 peak.
Cloudcroft itself is an alpine village of about 750 residents at 8,676 feet in the Sacramento Mountains of Otero County. Visitors arrive from El Paso, Las Cruces, Alamogordo, and Albuquerque. Summer hiking and cool weather draw people up from the Tularosa Basin, and winter brings skiers and snow tubers to Ski Cloudcroft. Peak season effective population reaches roughly 2,000 occupants.
Bedroom, channel, listing-type counts and top operators are tracked at a shared regional level rather than uniquely for Cloudcroft, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 51% |
| Feb | 57% |
| Mar | 62% |
| Apr | 56% |
| May | 59% |
| Jun | 63% |
| Jul | 64% |
| Aug | 59% |
| Sep | 57% |
| Oct | 60% |
| Nov | 56% |
| Dec | 57% |
Month-by-month nightly rates and revenue figures for Cloudcroft are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in New Mexico Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the New Mexico Area market as a whole, which includes Cloudcroft, so these counts are not Cloudcroft-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 102 | 5,875 | ★ 4.74 |
| 2 | Homee LLC. | 49 | 4,217 | ★ 4.89 |
| 3 | Cloudcroft Properties | 19 | 398 | ★ 4.48 |
| 4 | Glamping Hub International | 10 | 125 | ★ 4.99 |
| 5 | Branch Out Glamping | 6 | 33 | ★ 4.94 |
What Kind of STR Should I Buy in Cloudcroft?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Cloudcroft are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 64.6% |
| vrbo | 5.8% |
| both | 29.6% |
Home Value Trends (Cloudcroft)
Typical home values, median sale prices, and the 10-year price trend for Cloudcroft are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Cloudcroft — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Cloudcroft, and the Village does not currently have a dedicated short-term rental ordinance. Enforcement severity is rated moderate.
Operators must register their business annually with the Village of Cloudcroft. The fee is $35, payable by January 1 each year. Hosts also need a New Mexico Gross Receipts Tax (CRS) number from the Taxation and Revenue Department, and they collect the state and Otero County combined gross receipts tax.
Every lodging vendor, including private short-term rentals, must collect and remit the Village’s 5% lodgers tax (occupancy tax) under Chapter 4 of the Village Code. The proceeds fund tourism promotion through the Lodgers Tax Advisory Board, and collections exceeded $200,000 in fiscal 2024 to 2025.
There is no posted cap on rental nights per year, no owner-occupancy requirement, and no primary-residence rule. On zoning, the Planning and Zoning Commission reviews development applications under general zoning regulations, so operators should confirm the zoning of their parcel with the Village before listing.
Compliance checking is tightening. The fiscal 2024 to 2025 budget added $16,400 for Rentalscape software to identify non-compliant listings, after the Mayor’s forensic review found that as much as 50% of short-term rentals were not paying the bed tax. The Lodgers Tax Advisory Board has been considering escalated enforcement options. Hosts should register and collect tax from day one.
Market Comparison
Year-over-year trends are positive on all three measures. Occupancy is up 5.0%, ADR is up 2.0%, and revenue is up 0.9%. Occupancy is growing faster than rate, so the recent gains are volume-led rather than rate-led.
Professionally managed listings at $200 and luxury listings at $230 sit well above the all-listings ADR of $146, which shows where premium positioning pays. The lower ADR also means a lower entry point for guests, with typical home values in Cloudcroft at $312,021. Investors should weigh that purchase price against nightly rates and a seasonal swing of about 13.1 occupancy points.
Frequently Asked Questions About Cloudcroft, New Mexico
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