Taos, New Mexico Short-Term Rental Market
DMarket Score 50/100
Quick Answer: Taos, New Mexico is an active short-term rental market. average occupancy is 25%. average monthly revenue is $2,282. average daily rate is $207. the top operator is Vacasa with 208 listings. market score is 50/100 (grade D).
Avg Monthly Revenue
$2,282
↓ 4.7% YoY
25%
Occupancy
↑ 3.1% YoY
$207
Avg Daily Rate
↓ 4.5% YoY
$52
RevPAR
↓ 1.6% YoY
43.1 days avg lead time3.9 avg length of stay
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Regulation78
Seasonality72
Investability71
Rental Demand57
Revenue Growth44
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 42% | $277 | $3,373 |
| Feb | 54% | $279 | $3,745 |
| Mar | 50% | $290 | $4,144 |
| Apr | 27% | $183 | $2,089 |
| May | 52% | $186 | $2,040 |
| Jun | 58% | $225 | $3,035 |
| Jul | 64% | $236 | $4,037 |
| Aug | 53% | $217 | $3,234 |
| Sep | 46% | $204 | $2,605 |
| Oct | 46% | $198 | $2,559 |
| Nov | 37% | $195 | $1,969 |
| Dec | 57% | $303 | $3,547 |
Top Short-Term Rental Operators in Taos
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 208 | 6,400 | ★ 4.43 |
| 2 | Evolve | 186 | 7,975 | ★ 4.71 |
| 3 | Resort Properties | 148 | 1,996 | ★ 4.66 |
| 4 | M Vacation | 142 | 3,419 | ★ 4.56 |
| 5 | Reservations Unlimited LLC | 93 | 1,693 | ★ 4.54 |
What Kind of STR Should I Buy in Taos?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 796 |
| 2 bed | 879 |
| 3 bed | 763 |
| 4 bed | 343 |
| 5 bed | 175 |
ADR by Property Tier
| Entire Home | $210 |
| Luxury | $485 |
| Professionally Managed | $273 |
Revenue by Dwelling Type
| Apartment | $1,572 |
| Entire Place | $2,335 |
| House | $2,570 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.2% |
| vrbo | 9.9% |
| both | 61.9% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.
Analyze My Property →Home Value Trends (Taos)
Typical Home Value
$445,278
Analyze Taos Rentals
Use our free calculator to estimate Airbnb revenue for any property in Taos.
Free Taos STR Calculator →
