Red River, New Mexico Short-Term Rental Market
Red River, NM area STRs averaged $271/night at 54.7% occupancy in June 2026, in a market drawing over 450,000 visitors a year.
Quick Answer: Red River, New Mexico is an active short-term rental market. average occupancy in the Taos market area is 55%. average monthly revenue in the Taos market area is $3,552. average daily rate in the Taos market area is $271. the top operator in the Taos market area is Vacasa with 239 listings. market score is 49/100 (grade D).
Market data reflects the Taos regional market, which includes Red River. Regulations, taxes, and permit details below are specific to Red River.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Red River is a year-round mountain resort town in the Sangre de Cristo Mountains of northern New Mexico, in Taos County, with a permanent population of just 563 that swells far beyond that during peak seasons. The town draws over 450,000 visitors a year, a genuine, town-specific figure rather than a regional estimate. Winter tourism centers on the Red River Ski & Summer Area (209 skiable acres, a 1,600-foot vertical drop, and roughly 215 inches of annual snowfall), while summer brings hiking, trout fly-fishing, ATV and four-wheeling, horseback riding, ziplines, and lift rides. The town also has a strong live-music and festival culture, including a January songwriters festival and an August Bluegrass Festival, and is a popular road-trip destination for Texas and Oklahoma visitors.
Because StaySTRA’s short-term rental performance data for this submarket is shared with neighboring El Prado, NM, this profile frames occupancy, rate, and revenue figures as describing the Red River area (Taos area) STR market rather than claiming Red River-only precision.
In June 2026, that area STR market averaged 54.65% occupancy and a $270.94 average daily rate, with average monthly revenue of $3,552.07 per active listing. Year over year, occupancy fell 3.92 points and revenue fell 2.25%, even as ADR grew 1.84%, a softer overall trend than several other markets in this pipeline.
Listing count, bedroom mix, and channel split data for this area are tracked at a shared regional level rather than uniquely for Red River, so this profile omits those specific breakdowns.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 42% |
| Feb | 54% |
| Mar | 50% |
| Apr | 27% |
| May | 51% |
| Jun | 57% |
| Jul | 64% |
| Aug | 53% |
| Sep | 46% |
| Oct | 46% |
| Nov | 37% |
| Dec | 57% |
Month-by-month nightly rates and revenue figures for Red River are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Taos market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Taos market as a whole, which includes Red River, so these counts are not Red River-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 239 | 7,221 | ★ 4.38 |
| 2 | Evolve | 186 | 7,989 | ★ 4.71 |
| 3 | Resort Properties | 148 | 1,996 | ★ 4.66 |
| 4 | M Vacation | 142 | 3,424 | ★ 4.56 |
| 5 | Abode Vacation | 93 | 4,053 | ★ 4.82 |
What Kind of STR Should I Buy in Red River?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Red River are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 27.9% |
| vrbo | 9.9% |
| both | 62.2% |
Home Value Trends (Red River)
Typical home values, median sale prices, and the 10-year price trend for Red River are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Red River — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Red River regulates short-term rentals under an ordinance adopted by the Town Council in February 2023 (built on a 2022 draft). Any property rented for fewer than 30 days must obtain a Short-Term Residential Rental Permit from the Town, applied for through the Planning & Zoning Department. STRs are allowed in the R1A and R3 residential zones as well as resort and commercial areas. Permits are valid one calendar year and must be renewed annually, with renewal requiring a new application plus any required Fire Department and Planning & Zoning inspections; no permit is issued unless the structure first passes a Fire Department safety inspection covering smoke and CO detectors and fire extinguishers.
Occupancy is capped at two persons over age 12 per bedroom unless a higher number is specifically authorized on the permit. Applications typically require proof of ownership, a floor plan, liability insurance, a parking plan, and emergency contacts. Operators must pay the Town’s 5% Lodgers’ Tax plus New Mexico gross receipts tax; Airbnb and VRBO collect the state-administered taxes automatically.
There is no owner-occupancy or primary-residence requirement and no stated cap on the number of permits or nights a year. Enforcement is largely complaint-driven; violations carry fines of $25 to $500 and, in theory, up to 90 days imprisonment. Separately, unincorporated Taos County adopted its own STR ordinance in 2024 for properties just outside Red River town limits, which operators should confirm applies to them if their property sits outside the incorporated town.
Market Comparison
Red River’s 54.65% occupancy in June 2026 runs close to the roughly 55% occupancy typical of the broader U.S. short-term rental market, while its $270.94 ADR sits above the national median of roughly $220, giving this market real per-night pricing power at a fairly typical fill rate.
Property manager data for this area is tracked at a shared regional level rather than uniquely for Red River, so this profile omits naming specific operators here.
What sets Red River apart from most markets in this pipeline is its genuine two-season resort structure, verified by both a real ski area and a real, town-published 450,000-plus annual visitor count, giving it a more durable, less single-season-dependent demand base than many small mountain markets, tempered by a notably sharp spring shoulder-season trough that operators need to plan around.
Frequently Asked Questions About Red River, New Mexico
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How many people can stay in a short-term rental in Red River, NM?
What is the weakest month for short-term rentals in Red River, NM?
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How many visitors does Red River, NM draw each year?
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