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  1. Home
  2. Locations
  3. New Mexico
  4. Santa Fe

Santa Fe, New Mexico

Short-Term Rental Market Data & Investment Analysis

Santa Fe, New Mexico Short-Term Rental Market

Santa Fe STRs averaged $252/night at 57.2% occupancy in April 2026, with a 1,000-permit citywide cap constraining supply.

Quick Answer: Santa Fe, New Mexico is an active short-term rental market. average occupancy in the Santa Fe market area is 66%. average monthly revenue in the Santa Fe market area is $4,889. average daily rate in the Santa Fe market area is $274. the top operator in the Santa Fe market area is Two Casitas Santa Fe Vacation Rentals with 131 listings. market score is 76/100 (grade B).

Avg Monthly Revenue
$4,889
↓ 5.9% YoY
66%
Occupancy
↓ 5.2% YoY
$274
Avg Daily Rate
↓ 0.4% YoY
57.6 days avg lead time5.3 avg length of stay

Market data reflects the wider Santa Fe market, which covers 2 areas. Regulations, taxes, and permit details below are specific to Santa Fe.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation77
Seasonality72
Investability65
Rental Demand90
Revenue Growth57

Market Overview

Santa Fe, New Mexico operates a regulated short-term rental market with approximately 2,712 tracked active listings across all types, operating under one of the strictest STR permit regimes in the Southwest. The city enforces a 1,000-permit cap on residentially zoned properties, which structurally limits supply growth. In April 2026, the market recorded a 57.2% occupancy rate and a $252.39 average daily rate, producing a RevPAR of $144.23. Year-over-year trends are modest but positive: occupancy up 0.4 percentage points, ADR up 1.6%, and monthly revenue up 1.4%.

By listing type, the market is predominantly entire-place rentals (2,596 units) with a small private-room segment (115 units) and one shared room. By bedroom count, one-bedroom listings lead at 1,050 units, followed by two-bedroom (901), three-bedroom (478), four-bedroom (167), and five-bedroom-plus (109). Channel distribution shows Airbnb dominance: 1,481 listings appear on both platforms, 1,036 are Airbnb-only, and only 195 are VRBO-only, indicating this market skews heavily toward Airbnb guests relative to most comparable markets.

Santa Fe’s market scores reflect its strengths and constraints: rental demand scores 89.6 out of 100, regulation scores 76.7, and total market score is 75.5, a solid composite. The investability score of 65.1 is tempered by permit scarcity and high home values.

Seasonal Patterns

Monthly seasonal data for Santa Fe, New Mexico
MonthOccupancy
Jan43%
Feb57%
Mar66%
Apr59%
May66%
Jun70%
Jul74%
Aug73%
Sep67%
Oct70%
Nov55%
Dec57%

Month-by-month nightly rates and revenue figures for Santa Fe are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Santa Fe market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Santa Fe market as a whole, which includes Santa Fe, so these counts are not Santa Fe-only figures.

#OperatorListingsReviewsRating
1Two Casitas Santa Fe Vacation Rentals13111,763★ 4.94
2Casas de Santa Fe801,081★ 4.78
3All Seasons Resort Lodging731,506★ 4.56
4Kokopelli Property Management by Vtrips704,334★ 4.66
5Vacasa683,361★ 4.62

What Kind of STR Should I Buy in Santa Fe?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Santa Fe are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb38.2%
vrbo7.2%
both54.6%

Investment Analysis

The full investment analysis for Santa Fe — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Santa Fe)

Typical home values, median sale prices, and the 10-year price trend for Santa Fe are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Santa Fe — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Santa Fe enforces a comprehensive STR ordinance with one of the most restrictive frameworks in the region. Short-term rentals (fewer than 30 days) require a city permit. Residentially zoned properties are subject to a citywide cap of 1,000 permits, allocated on a first-come, first-served basis with one permit per natural person. Permit fees total approximately $425 (a one-time $100 application processing fee plus $325 annual permit and business license). Permits expire December 31 annually, with renewals due by April 15.

Key operational requirements: a 50-foot proximity rule prevents clustering of STRs; in multi-unit buildings of four or more units, no more than 25% may operate as STRs; in residential zones a unit may only be rented once per seven-day period (except November 15 to January 15 when this rule is suspended); and owners must designate a local operator able to be on-site within one hour of any complaint, around the clock. Permit numbers must appear on all platform listings. The city contracts with Host Compliance (Granicus) to monitor listings. Enforcement severity is rated high, with penalties of $1,000 to $5,000 per violation.

Lodgers tax is 7% (5% occupancy tax plus 2% convention center fee), on top of approximately 8.19% gross receipts tax. Airbnb and VRBO collect and remit lodgers tax directly. Operators must retain three years of reservation and tax records. There is no owner-occupancy requirement and no primary-residence requirement for city permits, but accessory dwelling unit STRs do require the owner to occupy the principal or accessory unit on site. Santa Fe County (a separate jurisdiction surrounding the city limits) capped non-owner-occupied STRs in early 2024 and charges $375 for registration and $300 for renewal on non-owner-occupied units.

Market Comparison

Santa Fe’s 57.2% April 2026 occupancy is slightly above the U.S. STR median of approximately 55%, and its $252.39 ADR is above the national median of approximately $220, reflecting the premium positioning of this internationally recognized arts and cultural destination. The rental demand score of 89.6 is one of the highest indicators of sustained demand in this batch.

The professional management layer is locally specialized rather than nationally dominated. Two Casitas Santa Fe Vacation Rentals leads with 131 listings, an exceptional 4.937 average rating, and 11,763 reviews, indicating both scale and consistent quality. Casas de Santa Fe (80 listings, 4.781 rating) and Kokopelli Property Management by Vtrips (70 listings, 4.657 rating) are established regional operators. All Seasons Resort Lodging (73 listings, 4.563 rating) and Vacasa (68 listings, 4.620 rating) round out the top five. The top five operators together manage roughly 422 of approximately 2,712 total market listings, or about 16% of supply, indicating that independent operators dominate the market. The permit cap structurally limits the growth available to any single operator.

Frequently Asked Questions About Santa Fe, New Mexico

What is the average daily rate for short-term rentals in Santa Fe?
Santa Fe short-term rentals average $274 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What occupancy rate do Santa Fe vacation rentals achieve?
The market-wide occupancy rate was 57.2% in April 2026, slightly above the U.S. STR median of approximately 55%. Peak months of July and August reach 72-74% occupancy, and October also exceeds 70%.
How much revenue can a Santa Fe Airbnb property generate?
Across all listing types, Santa Fe short-term rentals average $4,889 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
Do I need a permit to operate a short-term rental in Santa Fe?
Yes. Santa Fe requires a city permit for any rental under 30 days. Residentially zoned properties are subject to a citywide cap of 1,000 permits, with one permit per natural person. The annual fee is approximately $425. Enforcement is rated high, with penalties of $1,000 to $5,000 per violation.
What is the lodgers tax rate for short-term rentals in Santa Fe?
The city lodgers tax is 7% (5% occupancy tax plus 2% convention center fee), in addition to approximately 8.19% gross receipts tax. Airbnb and VRBO collect and remit lodgers tax on their platforms.
When is peak season for Santa Fe vacation rentals?
Occupancy in Santa Fe peaks in Jul (74%) and is softest in Jan (43%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
Who are the top property management companies in Santa Fe?
The top five operators are Two Casitas Santa Fe Vacation Rentals (131 listings, 4.94 rating), Casas de Santa Fe (80 listings, 4.78 rating), All Seasons Resort Lodging (73 listings, 4.56 rating), Kokopelli Property Management by Vtrips (70 listings, 4.66 rating), and Vacasa (68 listings, 4.62 rating).
Santa Fe, New MexicoRev $4,889ADR $274Occ 66%Score B (76)

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Table of Contents

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Quick Facts: Santa Fe market area

Avg Daily Rate
$274
Occupancy Rate
66%
Avg Revenue/Mo
$4,889
Santa Fe Population
91,957

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