Hagerstown, Maryland Short-Term Rental Market
Hagerstown STRs averaged $211/night at 48.6% occupancy in April 2026 across roughly 3,400 active listings.
Quick Answer: Hagerstown, Maryland is an active short-term rental market. average occupancy is 58%. average monthly revenue is $4,538. average daily rate is $290. the top operator is Evolve with 95 listings. market score is 59/100 (grade C).
Market data reflects the Maryland Area regional market, which includes Hagerstown. Regulations, taxes, and permit details below are specific to Hagerstown.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Hagerstown, Maryland sits at the crossroads of I-70 and I-81 in Washington County, giving it steady year-round demand from Civil War heritage travelers, outdoor recreationists on the Appalachian Trail and C&O Canal, and regional pass-through visitors. The market supports approximately 3,415 active short-term rental listings, of which 2,762 (81%) are entire-place units, 643 are private rooms, and 10 are shared rooms. Airbnb is the dominant channel with 1,960 exclusive listings; 1,233 operators list on both Airbnb and VRBO, and 222 list only on VRBO.
As of April 2026, the market averaged $210.85 per night and 48.6% occupancy, generating a RevPAR of $102.42. Year-over-year, occupancy slipped 1.1 percentage points and ADR edged up 1.3%, leaving blended revenue essentially flat at -0.3%. The market scores 58.7 out of 100 overall on investability metrics, with rental demand (69.5) and investability (71.1) scoring above the composite, while seasonality (63.4) and revenue growth (62.9) reflect a market in a holding pattern rather than expansion mode.
The bedroom mix skews toward studios and one-bedrooms (1,272 one-bedroom listings) followed by three-bedrooms (748) and two-bedrooms (686), with larger properties (four-bedroom: 397; five-bedroom: 308) making up the balance. Washington County’s visitor base of roughly 1.3 million annually provides a broad demand floor, though most visitation concentrates in summer and fall.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 40% | $148 | $1,751 |
| Feb | 49% | $141 | $1,715 |
| Mar | 51% | $150 | $1,984 |
| Apr | 53% | $177 | $2,383 |
| May | 56% | $213 | $2,978 |
| Jun | 61% | $249 | $3,979 |
| Jul | 63% | $244 | $4,139 |
| Aug | 61% | $249 | $4,133 |
| Sep | 53% | $218 | $3,099 |
| Oct | 51% | $198 | $2,838 |
| Nov | 46% | $181 | $2,311 |
| Dec | 45% | $167 | $2,174 |
Top Short-Term Rental Operators in Hagerstown
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 95 | 2,986 | ★ 4.74 |
| 2 | Eastern Shore Vacations | 61 | 806 | ★ 4.76 |
| 3 | Flaneur | 34 | 981 | ★ 4.89 |
| 4 | Equitable | 28 | 286 | ★ 4.38 |
| 5 | Bartlett Real Estate Solutions | 16 | 1,109 | ★ 4.74 |
What Kind of STR Should I Buy in Hagerstown?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,272 |
| 2 bed | 686 |
| 3 bed | 748 |
| 4 bed | 397 |
| 5 bed | 308 |
ADR by Property Tier
| Entire Home | $325 |
| Luxury | $594 |
| Professionally Managed | $478 |
Revenue by Dwelling Type
| Apartment | $2,549 |
| Entire Place | $5,122 |
| House | $5,079 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 57.4% |
| vrbo | 6.5% |
| both | 36.1% |
Investment Analysis
Hagerstown offers one of the more accessible entry points in the mid-Atlantic STR market. The typical home value in the area was $303,011 as of April 2026, with a median sale price of $283,917 and a median list price of $307,967. With 264 homes for sale and a sale-to-list ratio of 0.922, buyers retain meaningful negotiating room.
At the blended average of $2,623 monthly revenue, an investor targeting typical market performance would generate approximately $31,470 annually, representing a gross revenue yield of roughly 10.4% against a $303,000 purchase price before operating costs. That yield improves materially by unit type: entire-place listings averaged $2,913 per month and houses averaged $2,856, while apartment-style units lagged at $2,010.
Tier analysis reinforces the quality premium. Standard entire-home ADR was $235.97, while professionally managed properties commanded $326.79 and luxury-tier listings reached $439.91. The spread between typical and professionally managed ADR ($116/night) suggests a meaningful upside for operators who invest in quality presentation and active management.
Revenue peaked in 2021 at an average of $3,443/month during the post-pandemic STR surge, then moderated to $3,195 in 2025. The 2024-to-2025 trend was stable (up from $3,126 to $3,195), but April 2026 data reflects the seasonal trough. Median days to pending of 22 days indicates a reasonably liquid resale market, reducing exit risk.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Hagerstown guests book an average of 45.1 days in advance and stay an average of 3.98 nights. The nearly 45-day lead time suggests guests plan trips roughly six weeks out, giving operators a reasonable pricing window to capture early-booker demand at full rates before discounting for late availability.
The nearly four-night average stay is above the typical urban STR average, reflecting the mix of heritage-focused and outdoor travelers who tend to build multi-day itineraries around Antietam, the C&O Canal, and the Appalachian Trail. Longer stays reduce turnover costs and cleaning frequency per occupied night, which benefits net margins. Operators should set minimum stays of three to four nights during peak summer months to attract this guest profile while maintaining weekend-only flexibility in the shoulder and winter seasons.
Short-Term Rental Regulations
Short-term rentals are permitted in the Hagerstown area under overlapping city and county frameworks.
Within the City of Hagerstown, all rental dwellings must carry a city rental dwelling license costing $75 annually. The city requires periodic inspections (exterior annually, interior roughly every 48 months at tenant turnover). The city’s published licensing materials do not describe a separate STR-specific permit; operators should confirm STR zoning status directly with the City of Hagerstown Planning and Code Administration before listing.
In unincorporated Washington County, short-term rentals are governed by zoning ordinance ORD-2021-13 (adopted July 2021). That ordinance defines STRs as non-owner-occupied dwellings with stays of 30 days or fewer. They are principally permitted in rural zones but require a special exception in urbanized residential districts, with neighbor notice and comment required. Owner-occupancy is not required by the county ordinance.
Regardless of jurisdiction, lodging providers owe the Washington County Room Tax at 6%. Platforms such as Airbnb and VRBO remit this tax directly on behalf of most hosts; operators using other channels must file monthly with the County Treasurer. No published annual night cap exists. Enforcement severity is classified as moderate. Claims of sweeping 2026 city zoning updates appearing in non-government sources are not corroborated by official city documents and should be verified independently.
Market Comparison
The national STR median occupancy is approximately 55% and median ADR approximately $220. Hagerstown’s April 2026 occupancy of 48.6% sits below the national median, reflecting both a seasonal trough month and a secondary market with more modest leisure demand than coastal or major urban destinations. Its ADR of $210.85 is close to but slightly below the national median.
The market’s overall score of 58.7 out of 100 places it in the middle tier nationally. Regulation (70.0) and investability (71.1) are relative strengths, while seasonality (63.4) reflects the demand concentration risk in summer months.
Among professional operators, Evolve leads the market with 95 listings, 2,986 reviews, and an average guest rating of 4.74. Eastern Shore Vacations ranks second with 61 listings (4.76 average rating), and Flaneur holds third with 34 listings and the highest rating among the top operators at 4.89. Together, the top three managers account for approximately 190 listings, representing roughly 5.6% of total market inventory. The relatively low concentration of professionally managed inventory suggests the market is predominantly owner-operated, which can create opportunity for operators who invest in professional-grade management.
Frequently Asked Questions About Hagerstown, Maryland
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