Stanton, Kentucky Short-Term Rental Market
Stanton's Red River Gorge area STR market averaged $243 a night, 45.7% occupancy and $3,306 monthly revenue in August 2026.
Quick Answer: Stanton, Kentucky is an active short-term rental market. average occupancy in the Red River Gorge market area is 46%. average monthly revenue in the Red River Gorge market area is $3,270. average daily rate in the Red River Gorge market area is $249. the top operator in the Red River Gorge market area is Red River Gorge Cabin Rentals with 125 listings. market score is 90/100 (grade A).
Market data reflects the Red River Gorge regional market, which includes Stanton. Regulations, taxes, and permit details below are specific to Stanton.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Stanton is the Powell County seat and markets itself as the gateway to the Red River Gorge. Short-term rental performance data for Stanton is reported for a shared Red River Gorge area market that also covers Campton and Rogers, so the figures below describe the Red River Gorge area STR market rather than Stanton alone. In August 2026 that market averaged $243 per night at 45.7% occupancy, with average monthly revenue of $3,306. Compared with August 2025, occupancy fell 5.4%, average daily rate rose 1.4%, and revenue fell 8.0%. For all of 2025 the market averaged 48.5% occupancy, a $236 rate and $3,337 in monthly revenue. January through August 2026 averages 48.1% occupancy, a $235 rate and $3,243 in monthly revenue. Occupancy peaked at 58.2% in 2020 and has stayed between 47.5% and 52.1% since 2022, while the average rate climbed from $203 in 2022 to $236 in 2025. The area profile lists Stanton’s population at 3,171 and describes more than one million annual visitors to the Red River Gorge and Natural Bridge region. Visitors are mostly climbers, hikers, paddlers and anglers who drive in from Lexington, Louisville, Cincinnati, Columbus, Dayton and Indianapolis, and cabins are the dominant lodging type. Listing counts, bedroom mix, booking channel mix and listing type mix are tracked at a shared regional level rather than uniquely for Stanton, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 31% |
| Feb | 38% |
| Mar | 55% |
| Apr | 52% |
| May | 51% |
| Jun | 58% |
| Jul | 59% |
| Aug | 49% |
| Sep | 47% |
| Oct | 65% |
| Nov | 51% |
| Dec | 37% |
Month-by-month nightly rates and revenue figures for Stanton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Red River Gorge market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Red River Gorge market as a whole, which includes Stanton, so these counts are not Stanton-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Red River Gorge Cabin Rentals | 125 | 1,165 | ★ 4.76 |
| 2 | Red River Gorge Getaways | 113 | 14,768 | ★ 4.83 |
| 3 | StayOver @ Red River Gorge | 75 | 7,997 | ★ 4.66 |
| 4 | Red River Gorge Scenic Cabin Rentals | 64 | 3,975 | ★ 4.64 |
| 5 | Red River Gorgeous Wilderness Cabin Rentals | 53 | 2,937 | ★ 4.83 |
What Kind of STR Should I Buy in Stanton?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Stanton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 39.9% |
| vrbo | 5.9% |
| both | 54.2% |
Home Value Trends (Stanton)
Typical home values, median sale prices, and the 10-year price trend for Stanton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Stanton — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Stanton permits short-term rentals under City Ordinance 22-002, adopted in 2022. Operators must register the property with the Planning and Zoning Office, hold a city business license, and obtain a Conditional Use Permit from the Board of Adjustment, which reviews it annually. The business license costs $300 for the first unit and $100 for each additional unit. STRs may operate only in R-1 or R-2 residential zoning districts. Paved or properly graveled off-street parking is required, and guests may not park on the street. Advertising signs are not allowed on the property, though address signs are. The unit cannot be the primary residence of the party leasing it, and there is no owner occupancy or primary residence requirement for the owner. Lodging taxes stack: a 3% city transient room tax paid to Stanton plus a separate 3% Powell County transient room tax, 6% combined. The Zoning Administrator may inspect the interior on notice. Zoning violations can carry fines up to $250 per violation per day, and up to $5,000 per day for corporations. Licenses can be denied or revoked for inadequate parking or repeated violations. No annual night cap is specified. The profile found no newer amendments as of mid-2026, so confirm current terms with the city before buying.
Market Comparison
Against rough national norms of about 55% occupancy and a $220 average daily rate, the Red River Gorge area market ran 9.3 occupancy points lower and about 10% higher on rate in August 2026. Occupancy of 45.7% and a $243 rate describe a market that earns through price rather than volume. The 2025 annual average of 48.5% occupancy also sits under the national figure, so the gap is not only an August effect. The area profile describes the Red River Gorge STR market as underbuilt relative to demand, and the 2020 occupancy peak of 58.2% shows how much demand can lift results. Top operator rankings are tracked at a shared regional level rather than uniquely for Stanton, so this profile omits them.
Frequently Asked Questions About Stanton, Kentucky
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