Georgetown, Kentucky Short-Term Rental Market
Georgetown, KY STRs averaged $241/night at 62.2% occupancy in April 2026 with $3,992 average monthly revenue.
Quick Answer: Georgetown, Kentucky is an active short-term rental market. average occupancy in the Lexington market area is 59%. average monthly revenue in the Lexington market area is $3,568. average daily rate in the Lexington market area is $218. the top operator in the Lexington market area is Experienced Stays with 38 listings. market score is 88/100 (grade A).
Market data reflects the Lexington regional market, which includes Georgetown. Regulations, taxes, and permit details below are specific to Georgetown.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Georgetown, Kentucky short-term rental market operates at the intersection of equine heritage, motorsports manufacturing tourism, and Bluegrass hospitality. Georgetown sits in Scott County just north of Lexington, adjacent to the Kentucky Horse Park (over 500,000 annual visitors) and the Toyota Motor Manufacturing Kentucky plant, which offers free public tours. As of April 2026, the market recorded an average daily rate of $241 and occupancy of 62.2%, producing average monthly revenue of $3,992. Year-over-year, occupancy grew 3.34% and revenue increased 8.56%, while ADR dipped 0.47%, indicating demand expansion rather than rate-driven growth.
The supply is nearly entirely entire-place: 1,729 of approximately 1,853 active listings are entire-place units, with 122 private rooms and 2 shared rooms. By bedroom count, 1-bedroom and 2-bedroom units are nearly equal (539 and 532 respectively), followed by 3-bedroom (451), 4-bedroom (189), and 5-bedroom (139). Airbnb dominates the channel mix at 974 Airbnb-only listings versus 786 on both platforms and 93 VRBO-only. The market’s composite score of 88.11 is the second-highest in this batch, with investability at 90.83 and revenue growth at 80.06, both strong signals for a market with consistent demand.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 42% |
| Feb | 52% |
| Mar | 57% |
| Apr | 60% |
| May | 56% |
| Jun | 62% |
| Jul | 65% |
| Aug | 63% |
| Sep | 60% |
| Oct | 60% |
| Nov | 49% |
| Dec | 47% |
Month-by-month nightly rates and revenue figures for Georgetown are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Lexington market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Lexington market as a whole, which includes Georgetown, so these counts are not Georgetown-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Experienced Stays | 38 | 1,913 | ★ 4.61 |
| 2 | Evolve | 32 | 1,587 | ★ 4.76 |
| 3 | Sidney & Austin | 24 | 2,066 | ★ 4.79 |
| 4 | 175 Lex | 23 | 2,225 | ★ 4.80 |
| 5 | Kentucky Life Property Management | 20 | 2,741 | ★ 4.78 |
What Kind of STR Should I Buy in Georgetown?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Georgetown are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 52.6% |
| vrbo | 5% |
| both | 42.4% |
Home Value Trends (Georgetown)
Typical home values, median sale prices, and the 10-year price trend for Georgetown are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Georgetown — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Georgetown regulates short-term rentals primarily through City Ordinance No. 2022-25, passed September 26, 2022, with tax collection administered by the Georgetown-Scott County Revenue Commission (GSCRC). The most important rule for investors: STRs are only permitted in an owner’s primary dwelling. The ordinance states that short-term rentals shall not be allowed on any property not considered a primary dwelling, which effectively prohibits non-owner-occupied investment STRs within city limits.
Operators must register annually with the GSCRC. Additional operating rules include a limit of one rental contract per STR at a time and a prohibition on parties. Georgetown and Scott County levy a 3% local transient room tax on gross rent, on top of Kentucky’s 1% statewide transient room tax. Kentucky’s 6% sales tax also applies to short-term rentals. Tax returns are due 20 days after the end of each month. There is no confirmed annual night cap. Bottom line: Georgetown is a primary-residence-only STR market, viable for owner-occupants and house-hackers, but not for dedicated non-owner investment rentals inside city limits. Investors should also monitor Kentucky state preemption legislation (bills introduced in multiple recent sessions, including SB 61 in 2026) that could override local primary-residence restrictions if enacted.
Market Comparison
Compared to national STR benchmarks (US median occupancy approximately 55%, median ADR approximately $220), Georgetown, KY outperforms on occupancy (62.2% in April 2026, 56.8% annual average in 2025) and is slightly above average on ADR ($241 in April, $189 annual 2025 average). The market’s strength lies in its occupancy consistency rather than rate premium.
The operator landscape is fragmented among smaller regional managers. Experienced Stays leads with 38 listings and a 4.61 rating across 1,913 reviews. Evolve holds 32 listings (rating 4.76). Sidney and Austin manages 24 listings (rating 4.79, 2,066 reviews). 175 Lex has 23 listings and a 4.80 rating across 2,225 reviews. Kentucky Life Property Management rounds out the top 5 with 20 listings and a notably strong 4.78 rating across 2,741 reviews, suggesting sustained guest satisfaction. The relatively small listing counts among top operators confirm this is not yet a market dominated by institutional managers, which can be an advantage for individual owners with localized knowledge.
Frequently Asked Questions About Georgetown, Kentucky
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What taxes apply to STR operators in Georgetown, KY?
What are the key demand drivers for the Georgetown, KY STR market?
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