Georgetown, Kentucky Short-Term Rental Market
Georgetown, KY STRs averaged $241/night at 62.2% occupancy in April 2026 with $3,992 average monthly revenue.
Quick Answer: Georgetown, Kentucky is an active short-term rental market. average occupancy is 59%. average monthly revenue is $3,568. average daily rate is $218. the top operator is Experienced Stays with 38 listings. market score is 88/100 (grade A).
Market data reflects the Lexington regional market, which includes Georgetown. Regulations, taxes, and permit details below are specific to Georgetown.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Georgetown, Kentucky short-term rental market operates at the intersection of equine heritage, motorsports manufacturing tourism, and Bluegrass hospitality. Georgetown sits in Scott County just north of Lexington, adjacent to the Kentucky Horse Park (over 500,000 annual visitors) and the Toyota Motor Manufacturing Kentucky plant, which offers free public tours. As of April 2026, the market recorded an average daily rate of $241 and occupancy of 62.2%, producing average monthly revenue of $3,992. Year-over-year, occupancy grew 3.34% and revenue increased 8.56%, while ADR dipped 0.47%, indicating demand expansion rather than rate-driven growth.
The supply is nearly entirely entire-place: 1,729 of approximately 1,853 active listings are entire-place units, with 122 private rooms and 2 shared rooms. By bedroom count, 1-bedroom and 2-bedroom units are nearly equal (539 and 532 respectively), followed by 3-bedroom (451), 4-bedroom (189), and 5-bedroom (139). Airbnb dominates the channel mix at 974 Airbnb-only listings versus 786 on both platforms and 93 VRBO-only. The market’s composite score of 88.11 is the second-highest in this batch, with investability at 90.83 and revenue growth at 80.06, both strong signals for a market with consistent demand.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 42% | $119 | $1,527 |
| Feb | 52% | $122 | $1,584 |
| Mar | 57% | $142 | $2,151 |
| Apr | 60% | $180 | $2,818 |
| May | 56% | $166 | $2,581 |
| Jun | 62% | $166 | $2,741 |
| Jul | 65% | $152 | $2,729 |
| Aug | 63% | $146 | $2,524 |
| Sep | 60% | $155 | $2,489 |
| Oct | 60% | $183 | $3,056 |
| Nov | 49% | $154 | $2,149 |
| Dec | 47% | $136 | $1,861 |
Top Short-Term Rental Operators in Georgetown
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Experienced Stays | 38 | 1,913 | ★ 4.61 |
| 2 | Evolve | 32 | 1,587 | ★ 4.76 |
| 3 | Sidney & Austin | 24 | 2,066 | ★ 4.79 |
| 4 | 175 Lex | 23 | 2,225 | ★ 4.80 |
| 5 | Kentucky Life Property Management | 20 | 2,741 | ★ 4.78 |
What Kind of STR Should I Buy in Georgetown?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 539 |
| 2 bed | 532 |
| 3 bed | 451 |
| 4 bed | 189 |
| 5 bed | 139 |
ADR by Property Tier
| Entire Home | $227 |
| Luxury | $413 |
| Professionally Managed | $229 |
Revenue by Dwelling Type
| Apartment | $2,463 |
| Entire Place | $3,715 |
| House | $4,164 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 52.6% |
| vrbo | 5% |
| both | 42.4% |
Investment Analysis
Georgetown, KY offers a high-demand STR environment, though its primary-residence-only regulatory framework (described in Regulatory Summary) significantly shapes who can participate. For owner-occupants and house-hackers, the fundamentals are attractive: 62.2% occupancy in April 2026 is above the US STR median of approximately 55%, and the 2025 annual average occupancy was 56.8%.
No housing snapshot data is available for Georgetown, KY in our dataset, so a home-value-based yield calculation cannot be provided. Revenue data is available: average monthly revenue was $3,992 in April 2026. The 2025 annual average was $3,061/month. Revenue has grown from $2,662 in 2023 to $2,845 in 2024 to $3,061 in 2025, a 15% cumulative gain over two years.
Rate segmentation confirms upside for quality properties: all-listings April ADR was $241, entire-home listings averaged $252, professionally managed listings averaged $268, and luxury-tier listings reached $471. The professionally managed premium is 11% over market average, and the luxury premium is 95%. House-type listings averaged $4,572/month versus $4,154 for entire-place and $2,933 for apartments. The revenue growth sub-score of 80.06 reflects a market with consistent demand drivers that are not dependent on any single event or season.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Georgetown, KY bookings arrive an average of 66 days in advance (lead time: 65.9 days) and average stays run 3.9 nights. The nearly 10-week advance booking window is the longest among this batch of five markets and reflects event-driven demand: Kentucky Horse Park competitions, Toyota plant tours, and equestrian calendars encourage forward planning.
A 3.9-night average stay is consistent with visitors combining multiple attractions in the Lexington area over a long weekend or a 4-5 day regional trip. This stay length produces approximately 7-8 stays per active month at peak occupancy. The long lead time creates an opportunity for dynamic pricing: operators can price peak event weekends at a premium 60-90 days out, knowing that demand is relatively inelastic for known event dates. Operators who monitor the Kentucky Horse Park competition calendar and set rates accordingly in the 8-10 week window before events are well positioned to capture the highest rates.
Short-Term Rental Regulations
Georgetown regulates short-term rentals primarily through City Ordinance No. 2022-25, passed September 26, 2022, with tax collection administered by the Georgetown-Scott County Revenue Commission (GSCRC). The most important rule for investors: STRs are only permitted in an owner’s primary dwelling. The ordinance states that short-term rentals shall not be allowed on any property not considered a primary dwelling, which effectively prohibits non-owner-occupied investment STRs within city limits.
Operators must register annually with the GSCRC. Additional operating rules include a limit of one rental contract per STR at a time and a prohibition on parties. Georgetown and Scott County levy a 3% local transient room tax on gross rent, on top of Kentucky’s 1% statewide transient room tax. Kentucky’s 6% sales tax also applies to short-term rentals. Tax returns are due 20 days after the end of each month. There is no confirmed annual night cap. Bottom line: Georgetown is a primary-residence-only STR market, viable for owner-occupants and house-hackers, but not for dedicated non-owner investment rentals inside city limits. Investors should also monitor Kentucky state preemption legislation (bills introduced in multiple recent sessions, including SB 61 in 2026) that could override local primary-residence restrictions if enacted.
Market Comparison
Compared to national STR benchmarks (US median occupancy approximately 55%, median ADR approximately $220), Georgetown, KY outperforms on occupancy (62.2% in April 2026, 56.8% annual average in 2025) and is slightly above average on ADR ($241 in April, $189 annual 2025 average). The market’s strength lies in its occupancy consistency rather than rate premium.
The operator landscape is fragmented among smaller regional managers. Experienced Stays leads with 38 listings and a 4.61 rating across 1,913 reviews. Evolve holds 32 listings (rating 4.76). Sidney and Austin manages 24 listings (rating 4.79, 2,066 reviews). 175 Lex has 23 listings and a 4.80 rating across 2,225 reviews. Kentucky Life Property Management rounds out the top 5 with 20 listings and a notably strong 4.78 rating across 2,741 reviews, suggesting sustained guest satisfaction. The relatively small listing counts among top operators confirm this is not yet a market dominated by institutional managers, which can be an advantage for individual owners with localized knowledge.
Frequently Asked Questions About Georgetown, Kentucky
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