Ashland, Kentucky Short-Term Rental Market
Ashland, KY short-term rentals averaged $183/night at 50.4% occupancy in April 2026 across 8,451 active listings.
Quick Answer: Ashland, Kentucky is an active short-term rental market. average occupancy in the Kentucky Area market area is 48%. average monthly revenue in the Kentucky Area market area is $2,886. average daily rate in the Kentucky Area market area is $203. the top operator in the Kentucky Area market area is Evolve with 344 listings. market score is 89/100 (grade A).
Market data reflects the Kentucky Area regional market, which includes Ashland. Regulations, taxes, and permit details below are specific to Ashland.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Ashland, Kentucky sits at the Kentucky-Ohio-West Virginia tri-state corner along the Ohio River, functioning as a regional hub rather than a major tourist destination. The short-term rental market recorded a $182.86 average daily rate and 50.4% occupancy in April 2026, producing $92.13 in revenue per available rental day. Revenue per listing averaged $2,475 for that month.
The market carries 8,451 total listings. Entire-place rentals dominate at 7,999 listings (94.7% of all active supply), with private rooms accounting for 449 more. Shared rooms are rare at just 3 listings. By bedroom count, the market is well-distributed: 1-bedroom units (2,293), 2-bedroom units (2,493), and 3-bedroom units (2,234) each hold roughly equal shares, with larger 4-bedroom (859) and 5-bedroom (566) properties rounding out supply.
Channel mix shows Airbnb dominance. Of all listings, 3,945 appear on Airbnb only, 813 on VRBO only, and 3,693 hold active presence on both platforms. Year-over-year, occupancy is essentially flat (+0.2 percentage points), while ADR is up 2.7% and revenue up 3.4%, suggesting the market is growing modestly on rate rather than demand expansion. Market scores reflect a strong overall investment environment: total score 88.9, investability 97.8, rental demand 73.0, revenue growth 76.0, regulation 69.4, and seasonality 66.8.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 34% |
| Feb | 44% |
| Mar | 53% |
| Apr | 51% |
| May | 51% |
| Jun | 60% |
| Jul | 62% |
| Aug | 51% |
| Sep | 47% |
| Oct | 51% |
| Nov | 45% |
| Dec | 41% |
Month-by-month nightly rates and revenue figures for Ashland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Kentucky Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Kentucky Area market as a whole, which includes Ashland, so these counts are not Ashland-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 344 | 14,456 | ★ 4.76 |
| 2 | Green Turtle Bay Resort | 85 | 274 | ★ 4.73 |
| 3 | Neat Suites | 41 | 1,165 | ★ 4.81 |
| 4 | Lyric | 39 | 3,002 | ★ 4.81 |
| 5 | Lake Cumberland Resort III | 30 | 902 | ★ 4.66 |
What Kind of STR Should I Buy in Ashland?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Ashland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 46.7% |
| vrbo | 9.6% |
| both | 43.7% |
Home Value Trends (Ashland)
Typical home values, median sale prices, and the 10-year price trend for Ashland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Ashland — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Ashland, Kentucky requires all rental property owners to register their units with the City under a rental registration ordinance adopted in 2021. Failure to register carries fines of up to $100 per day per unregistered unit. Registration is available online or through the Property Maintenance Division at (606) 385-3317.
Short-term rental guests are subject to a 4% combined transient room tax, comprising a 3% local Ashland transient room tax and a 1% statewide Kentucky transient room tax. Platforms such as Airbnb and VRBO typically collect and remit this tax automatically, but operators should confirm collection and remittance practices with their platform.
No Ashland, KY-specific short-term rental zoning ordinance, dedicated STR permit category, owner-occupancy requirement, or maximum-nights cap was confirmed in available authoritative sources. Permit fees, renewal terms, and the zoning treatment of short-term rentals specifically were not published in sources reviewed. Enforcement severity is assessed as moderate. Investors should contact the Ashland, KY Planning and Community and Economic Development Department directly to confirm current requirements before operating. Regulations can change, and local confirmation is always advisable.
Market Comparison
Nationally, short-term rentals average approximately 55% occupancy and $220 ADR as broad reference points. Ashland’s April 2026 occupancy of 50.4% is slightly below the national median, while its $183 ADR is also below the national average, consistent with a smaller regional market without major tourism infrastructure. The revenue growth trend (+3.4% year-over-year) is positive and consistent with national stabilization patterns following the 2021-2022 STR expansion.
On operator concentration, Evolve leads the Ashland market with 344 managed listings and 14,456 reviews at a 4.76 average rating, giving it significant market presence. Green Turtle Bay Resort holds 85 listings at a 4.73 rating, Neat Suites 41 listings at a 4.81 rating, and Lyric 39 listings at a 4.81 rating. The top four operators combined represent roughly 509 listings, about 6% of total active supply, indicating a fragmented market where independent operators hold the majority of inventory.
Frequently Asked Questions About Ashland, Kentucky
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