Rogers, Kentucky Short-Term Rental Market
Rogers, KY cabins near Red River Gorge averaged $255/night at 55.6% occupancy in June 2026, with October outperforming summer.
Quick Answer: Rogers, Kentucky is an active short-term rental market. average occupancy in the Red River Gorge market area is 56%. average monthly revenue in the Red River Gorge market area is $4,051. average daily rate in the Red River Gorge market area is $255. the top operator in the Red River Gorge market area is Red River Gorge Cabin Rentals with 125 listings. market score is 90/100 (grade A).
Market data reflects the Red River Gorge regional market, which includes Rogers. Regulations, taxes, and permit details below are specific to Rogers.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Rogers is a tiny (population 487) unincorporated community in Wolfe County, one of several gateway hamlets to the Red River Gorge in Kentucky’s Appalachian foothills. The broader Gorge region draws an estimated 1 million visitors annually, and StaySTRA data ranks Rogers the 8th-best mountain short-term-rental market in the U.S. In June 2026, the latest month with data, short-term rentals in this market averaged $255.40 per night at 55.6% occupancy, generating $4,051 in average monthly revenue per listing. Revenue rose 1.2% year over year, occupancy 0.8%, and ADR 1.2%. By property type, entire homes averaged $4,163/month and houses $4,203/month, well above apartments at $1,145/month. Across the broader Red River Gorge submarket, entire-place cabins dominate inventory at roughly 96% of listings, consistent with the group cabin-rental model this destination is known for.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 31% | $180 | $1,706 |
| Feb | 38% | $193 | $1,807 |
| Mar | 55% | $202 | $2,943 |
| Apr | 52% | $199 | $2,925 |
| May | 51% | $206 | $2,956 |
| Jun | 58% | $220 | $3,518 |
| Jul | 59% | $208 | $3,504 |
| Aug | 49% | $208 | $2,965 |
| Sep | 47% | $202 | $2,663 |
| Oct | 65% | $209 | $3,848 |
| Nov | 51% | $203 | $2,925 |
| Dec | 37% | $201 | $2,247 |
Top Short-Term Rental Operators in Red River Gorge market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Red River Gorge market as a whole, which includes Rogers, so these counts are not Rogers-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Red River Gorge Cabin Rentals | 125 | 1,165 | ★ 4.76 |
| 2 | Red River Gorge Getaways | 113 | 14,768 | ★ 4.83 |
| 3 | StayOver @ Red River Gorge | 75 | 7,997 | ★ 4.66 |
| 4 | Red River Gorge Scenic Cabin Rentals | 64 | 3,975 | ★ 4.64 |
| 5 | Red River Gorgeous Wilderness Cabin Rentals | 53 | 2,937 | ★ 4.83 |
What Kind of STR Should I Buy in Rogers?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 487 |
| 2 bed | 480 |
| 3 bed | 293 |
| 4 bed | 102 |
| 5 bed | 60 |
ADR by Property Tier
| Entire Home | $259 |
| Luxury | $381 |
| Professionally Managed | $271 |
Revenue by Dwelling Type
| Apartment | $1,145 |
| Entire Place | $4,163 |
| House | $4,203 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 39.9% |
| vrbo | 5.9% |
| both | 54.2% |
Investment Analysis
Rogers’ market-wide ADR of $255.40 is meaningfully below both the luxury tier average ($381.38) and the professionally-managed tier average ($270.99), suggesting room for well-positioned cabins to command a premium over the market baseline. The entire-home tier ADR ($258.60) sits close to the overall average, indicating the Gorge’s typical group-cabin product is already the market’s dominant format rather than a niche upsell. Revenue per listing grew a modest 1.2% year over year on similarly modest ADR and occupancy gains, a steady rather than fast-growing trajectory. No typical home value is currently published for this market in the housing dataset, so a gross rental yield cannot be calculated here; investors should source comparable local cabin sale prices directly. On regulation, this is one of the more permissive markets in the batch: Rogers has no dedicated STR ordinance, no owner-occupancy requirement, and enforcement is rated minimal, though rapid growth in the cabin market could eventually prompt new rules.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Guests book Rogers-area listings an average of 48.1 days ahead and stay 2.8 nights per trip, among the shorter average stays and lead times in this batch of markets. That shorter booking window means operators have less runway than in some destinations to adjust pricing well ahead of peak weekends, and the sub-3-night average stay points to a weekend-getaway pattern common to climbing and hiking trips rather than extended vacations.
Short-Term Rental Regulations
Rogers is an unincorporated community in Wolfe County with no city government and no comprehensive local zoning ordinance dedicated to short-term rentals; STRs are legal countywide. No county-wide STR licensing scheme, owner-occupancy requirement, primary-residence rule, or dedicated STR zoning district could be verified; the Wolfe County Clerk’s Office is the general authority for permits and records, and hosts are expected to comply with building and safety codes. Operators are subject to Kentucky’s statewide lodging taxes, roughly 7% combined (6% state sales tax plus 1% state transient room tax); no separate Wolfe County local transient room tax rate could be confirmed. Since January 1, 2023, platforms including Airbnb and Vrbo collect and remit applicable Kentucky state taxes on hosts’ behalf. Enforcement is rated minimal and centers on building safety rather than STR-specific licensing. Because this is a rural county without a formal STR regulatory program, investors should verify current permit, tax-registration, and building-code requirements directly with the Wolfe County Clerk before operating, as rapid cabin-market growth could prompt new rules.
Market Comparison
Rogers’ 55.6% occupancy in June 2026 tracks close to the roughly 55% figure often cited as the U.S. short-term rental median, while its $255.40 ADR runs slightly above the roughly $220 national median, consistent with a specialized outdoor-recreation cabin market rather than a budget destination. No property manager snapshot data is currently published for this specific market, so a top-operator comparison is not available here; investors should treat the Red River Gorge area as still fragmented among independent cabin owners based on available data rather than assume a dominant professional manager.
Frequently Asked Questions About Rogers, Kentucky
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