Rogers, Kentucky Short-Term Rental Market
Red River Gorge area STR market shows $249 ADR, 46.5% occupancy and $3,270 monthly revenue in September 2026.
Quick Answer: Rogers, Kentucky is an active short-term rental market. average occupancy in the Red River Gorge market area is 46%. average monthly revenue in the Red River Gorge market area is $3,270. average daily rate in the Red River Gorge market area is $249. the top operator in the Red River Gorge market area is Red River Gorge Cabin Rentals with 125 listings. market score is 90/100 (grade A).
Market data reflects the Red River Gorge regional market, which includes Rogers. Regulations, taxes, and permit details below are specific to Rogers.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers the Red River Gorge area STR market, a shared regional data series that Rogers uses. All performance figures below describe that region rather than Rogers alone. In September 2026 the average daily rate across all listings was $249, occupancy was 46.5%, and average monthly revenue per listing was $3,270. Compared with September 2025, occupancy is up 8.6%, ADR is down 0.7%, and revenue is up 6.4%, so the recent gain came from more booked nights rather than higher rates. Rogers is an unincorporated community of about 487 residents in Wolfe County, in Kentucky’s Appalachian foothills. Its visitor economy centers on the Red River Gorge, which has passed 1,000,000 annual visitors. Demand comes from outdoor recreation travelers, including rock climbers, hikers, kayakers and anglers, with drive-in feeder markets in Cincinnati, Louisville, Columbus, Dayton and Indianapolis. Demand skews toward group cabin stays, and AirDNA named Rogers the 8th best mountain short-term rental market in the U.S. The long-run record shows a market that stepped up in 2020, when average occupancy reached 58.2%, then eased to 47.5% in 2024 while ADR climbed from $182 in 2020 to $233 in 2024. Figures for 2026 through September show 47.9% occupancy, a $236 ADR and $3,242 in average monthly revenue. Bedroom, channel and listing-type counts and operator rankings are tracked at a shared regional level rather than uniquely for Rogers, so this profile omits them. A typical home value is not published for this area, so entry cost is not stated here.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 31% |
| Feb | 38% |
| Mar | 55% |
| Apr | 52% |
| May | 51% |
| Jun | 58% |
| Jul | 59% |
| Aug | 49% |
| Sep | 47% |
| Oct | 65% |
| Nov | 51% |
| Dec | 37% |
Month-by-month nightly rates and revenue figures for Rogers are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Red River Gorge market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Red River Gorge market as a whole, which includes Rogers, so these counts are not Rogers-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Red River Gorge Cabin Rentals | 125 | 1,165 | ★ 4.76 |
| 2 | Red River Gorge Getaways | 113 | 14,768 | ★ 4.83 |
| 3 | StayOver @ Red River Gorge | 75 | 7,997 | ★ 4.66 |
| 4 | Red River Gorge Scenic Cabin Rentals | 64 | 3,975 | ★ 4.64 |
| 5 | Red River Gorgeous Wilderness Cabin Rentals | 53 | 2,937 | ★ 4.83 |
What Kind of STR Should I Buy in Rogers?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Rogers are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 39.9% |
| vrbo | 5.9% |
| both | 54.2% |
Booking Insights
Booking-window and length-of-stay analysis for Rogers — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Rogers is an unincorporated community in rural Wolfe County with no municipal government, so short-term rentals are governed at the county and state level. Short-term rentals are legal countywide. No owner-occupancy requirement and no primary-residence requirement apply. No dedicated STR zoning district, density cap or annual night limit could be confirmed, and enforcement is rated minimal and centered on building safety. The Wolfe County Clerk’s Office is the general authority for permits and records, and hosts are expected to meet building and safety codes. On taxes, operators are subject to Kentucky’s statewide lodging taxes, a 6% state sales tax plus a 1% state transient room tax, about 7% combined. No separate Wolfe County transient room tax rate could be confirmed. Since January 1, 2023, platforms such as Airbnb and Vrbo collect and remit applicable Kentucky state taxes for hosts. No new STR-specific ordinance for Rogers or Wolfe County was found, but rapid cabin construction and rising investor attention could lead to future rules. Verify current permit, tax registration and building code requirements with the Wolfe County Clerk at 606-668-3736, or at 10 Court Street in Campton, and with the Kentucky Department of Revenue before operating.
Market Comparison
The Red River Gorge area STR market posted 46.5% occupancy and a $249 ADR in September 2026. Occupancy peaked at 65.0% in October, and June and July reached 57.8% and 58.5%. The weakest months fall far below those peaks, with January at 30.8%. Year over year, occupancy is up 8.6% and revenue is up 6.4%, while ADR is down 0.7%. Operator rankings are tracked at a shared regional level rather than uniquely for Rogers, so this profile omits them.
Frequently Asked Questions About Rogers, Kentucky
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