Salisbury, Massachusetts Short-Term Rental Market
DMarket Score 53/100
Quick Answer: Salisbury, Massachusetts is an active short-term rental market. average occupancy is 65%. average monthly revenue is $3,598. average daily rate is $220. the top operator is Blueground with 648 listings. market score is 53/100 (grade D).
Avg Monthly Revenue
$3,598
↑ 5.8% YoY
65%
Occupancy
↓ 0.2% YoY
$220
Avg Daily Rate
↑ 8.1% YoY
$142
RevPAR
↑ 7.8% YoY
55.3 days avg lead time4.4 avg length of stay
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Regulation68
Seasonality63
Investability52
Rental Demand87
Revenue Growth58
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 52% | $128 | $1,897 |
| Feb | 60% | $130 | $1,919 |
| Mar | 65% | $149 | $2,505 |
| Apr | 65% | $171 | $2,842 |
| May | 69% | $184 | $3,281 |
| Jun | 72% | $201 | $3,786 |
| Jul | 75% | $198 | $3,958 |
| Aug | 75% | $200 | $4,017 |
| Sep | 72% | $187 | $3,541 |
| Oct | 74% | $194 | $3,977 |
| Nov | 58% | $159 | $2,591 |
| Dec | 53% | $143 | $2,168 |
Top Short-Term Rental Operators in Salisbury
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Blueground | 648 | 325 | ★ 4.16 |
| 2 | Evonify | 249 | 6,320 | ★ 4.58 |
| 3 | Club Quarters Hotels | 125 | 1,849 | ★ 4.71 |
| 4 | Maverick Suites | 124 | 24,964 | ★ 4.60 |
| 5 | Compass Furnished Apartments | 122 | 157 | ★ 4.91 |
What Kind of STR Should I Buy in Salisbury?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 7,795 |
| 2 bed | 3,194 |
| 3 bed | 2,018 |
| 4 bed | 939 |
| 5 bed | 510 |
ADR by Property Tier
| Entire Home | $273 |
| Luxury | $476 |
| Professionally Managed | $235 |
Revenue by Dwelling Type
| Apartment | $3,845 |
| Entire Place | $4,397 |
| House | $3,193 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 64.7% |
| vrbo | 5% |
| both | 30.3% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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