Hull, Massachusetts Short-Term Rental Market
Hull MA STRs averaged $221/night at 64.8% occupancy in April 2026, with revenue up 6.1% year-over-year despite a strict owner-occupancy permit regime.
Quick Answer: Hull, Massachusetts is an active short-term rental market. average occupancy in the Boston market area is 72%. average monthly revenue in the Boston market area is $5,537. average daily rate in the Boston market area is $299. the top operator in the Boston market area is Blueground with 642 listings. market score is 53/100 (grade D).
Market data reflects the Boston regional market, which includes Hull. Regulations, taxes, and permit details below are specific to Hull.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Hull is a narrow peninsula town on Massachusetts’ South Shore, approximately 20 miles southeast of Boston, anchored by Nantasket Beach. The short-term rental market here operates under some of the most restrictive permitting in New England, requiring owner-occupancy as a condition of legally operating. As of April 2026, the market recorded an average daily rate of $221 and an occupancy rate of 64.8%, producing a RevPAR of $143. The listing pool totals approximately 14,459 properties across all types.
Entire-place listings account for 10,534 units (72.9% of supply), with private rooms at 3,915 and shared rooms at 10. The 1-bedroom category strongly dominates the bedroom mix at 7,774 listings, followed by 2-bedroom at 3,189, 3-bedroom at 2,016, 4-bedroom at 935, and 5-bedroom-plus at 507. Airbnb is the overwhelmingly dominant channel with 9,350 listings, followed by 4,391 dual-listed on both Airbnb and VRBO, and 718 VRBO-only.
Year-over-year, April 2026 occupancy declined just 0.21 percentage points while ADR gained 1.14% and revenue grew 6.08% versus the prior April. The market composite score is 52.61 out of 100, with rental demand scoring notably high at 86.99, reflecting the proximity to Boston and Nantasket Beach’s regional draw.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 52% | $128 | $1,899 |
| Feb | 60% | $130 | $1,919 |
| Mar | 65% | $149 | $2,506 |
| Apr | 65% | $171 | $2,842 |
| May | 68% | $192 | $3,407 |
| Jun | 72% | $212 | $3,980 |
| Jul | 75% | $198 | $3,958 |
| Aug | 75% | $200 | $4,018 |
| Sep | 72% | $187 | $3,542 |
| Oct | 74% | $195 | $3,980 |
| Nov | 58% | $159 | $2,593 |
| Dec | 53% | $143 | $2,169 |
Top Short-Term Rental Operators in Boston market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Boston market as a whole, which includes Hull, so these counts are not Hull-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Blueground | 642 | 322 | ★ 4.16 |
| 2 | Evonify | 249 | 6,266 | ★ 4.59 |
| 3 | Club Quarters Hotels | 125 | 1,844 | ★ 4.70 |
| 4 | Compass Furnished Apartments | 121 | 155 | ★ 4.90 |
| 5 | Maverick Suites | 121 | 24,799 | ★ 4.60 |
What Kind of STR Should I Buy in Hull?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 7,774 |
| 2 bed | 3,189 |
| 3 bed | 2,016 |
| 4 bed | 935 |
| 5 bed | 507 |
ADR by Property Tier
| Entire Home | $367 |
| Luxury | $589 |
| Professionally Managed | $337 |
Revenue by Dwelling Type
| Apartment | $5,694 |
| Entire Place | $6,722 |
| House | $5,430 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 64.7% |
| vrbo | 5% |
| both | 30.4% |
Investment Analysis
Hull’s investability score of 51.85 reflects the tension between strong demand fundamentals and a restrictive regulatory framework that limits non-owner-occupied STRs. For operators who qualify (owner-occupants), April 2026 average revenue of $3,607 per month annualizes to approximately $43,288 in gross rental income.
With the Zillow typical home value at $706,806 (April 2026), that annualized gross revenue implies a gross yield of approximately 6.1%. The median list price of $786,083 indicates that properties are frequently listed above the typical value, and with only 48 active for-sale listings, inventory is constrained. Entry barriers are high relative to most STR markets.
Tier differentiation is significant. Entire-home listings averaged $274/night versus the market-wide $221, a 24% premium. Luxury-tier listings averaged $478/night. Professionally managed properties averaged $241/night, a 9% premium above the market rate. By property type, entire-place listings averaged $4,407/month, apartment-type listings averaged $3,855/month, and house-type listings averaged $3,203/month.
Revenue growth scored 57.51 and the 2025 annual average revenue of $3,799/month held near the 2023 level of $3,790, indicating a market that has stabilized at a high level after the post-pandemic surge. ADR has risen from $139 in 2017 to $221 as of April 2026.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.
Analyze My Property →Home Value Trends (Hull)
Booking Insights
April 2026 data shows an average booking lead time of 55 days and an average length of stay of 4.4 nights. A 55-day lead window is longer than most beach markets, suggesting Hull visitors plan their trips well in advance, consistent with the scarcity of inventory and proximity to a large metropolitan population that books popular coastal properties early.
A 4.4-night average stay reflects a mix of long-weekend beach getaways and mid-week extensions. For owner-operators under Hull’s primary-residence framework, this length of stay means the property is typically occupied for multi-night windows, which can coexist with owner use in off-peak weeks. Operators should set minimum-stay floors for peak summer weeks and be prepared to price aggressively for the narrow peak (July and August), where demand from Greater Boston substantially exceeds available supply.
Short-Term Rental Regulations
Hull operates one of the more restrictive STR regimes in Massachusetts. Short-term rentals are classified as bed-and-breakfast/short-term rental homes under the town’s zoning bylaw, requiring a discretionary special permit from the Zoning Board of Appeals plus certificates of occupancy from the Building Commissioner and the Board of Health.
The owner-occupancy and primary-residence requirements are both enforced: the permit is issued only to the property owner, is non-transferable (a new owner must obtain a new permit), and requires that the dwelling’s primary use remain a single-family residence. The permit limits the rentable space to a maximum of 3 bedrooms, occupying no more than 45% of gross floor area. Permits run 2 years initially and up to 5 years thereafter. Renting a single-family home by the week without the proper permit violates the bylaw, and Hull’s Land Court history confirms this.
Operators must also register with the Commonwealth of Massachusetts under the 2018 state STR law and carry liability insurance. The combined room occupancy excise is approximately 9.7% (5.7% state plus Hull’s local option). A May 2025 town meeting considered raising the local excise from 4% to 6% and adding a 3% community impact fee on professionally managed rentals; final adoption status was not confirmed as of the profile date. Enforcement severity is rated strict.
Market Comparison
Hull’s April 2026 occupancy of 64.8% is well above the US STR market median of approximately 55%, reflecting the concentrated demand from the Boston metropolitan area and the constrained supply imposed by Hull’s strict permitting. ADR of $221 is near the national median of approximately $220, though for a beach town within 20 miles of a major city, this likely reflects regulatory suppression of supply rather than weak demand.
The rental demand score of 86.99 out of 100 is among the highest tracked for markets of this size, indicating exceptionally strong relative demand.
Blueground leads the Hull market area with 642 listings and 322 reviews (rating 4.16). Evonify holds second at 249 listings and 6,266 reviews (rating 4.59). Club Quarters Hotels ranks third at 125 listings (rating 4.70). Compass Furnished Apartments holds fourth at 121 listings (rating 4.90), and Maverick Suites ranks fifth at 121 listings and 24,799 reviews (rating 4.60). The top-5 operators account for 1,258 listings, approximately 8.7% of the roughly 14,459-listing market.
Frequently Asked Questions About Hull, Massachusetts
What is the average daily rate for STRs in Hull, MA?
What occupancy rates do Hull short-term rentals achieve?
Can I operate a short-term rental in Hull, MA if I do not live there?
What taxes apply to short-term rentals in Hull, MA?
What is the estimated annual revenue for a Hull, MA STR?
When is peak season for Hull, MA short-term rentals?
What is the typical home value in Hull and what does it mean for STR investors?
Analyze Hull Rentals
Use our free calculator to estimate Airbnb revenue for any property in Hull.
Free Hull STR Calculator →
