Hull, Massachusetts Short-Term Rental Market
Hull MA STRs averaged $221/night at 64.8% occupancy in April 2026, with revenue up 6.1% year-over-year despite a strict owner-occupancy permit regime.
Quick Answer: Hull, Massachusetts is an active short-term rental market. average occupancy in the Boston market area is 72%. average monthly revenue in the Boston market area is $5,537. average daily rate in the Boston market area is $299. the top operator in the Boston market area is Blueground with 642 listings. market score is 53/100 (grade D).
Market data reflects the Boston regional market, which includes Hull. Regulations, taxes, and permit details below are specific to Hull.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Hull is a narrow peninsula town on Massachusetts’ South Shore, approximately 20 miles southeast of Boston, anchored by Nantasket Beach. The short-term rental market here operates under some of the most restrictive permitting in New England, requiring owner-occupancy as a condition of legally operating. As of April 2026, the market recorded an average daily rate of $221 and an occupancy rate of 64.8%, producing a RevPAR of $143. The listing pool totals approximately 14,459 properties across all types.
Entire-place listings account for 10,534 units (72.9% of supply), with private rooms at 3,915 and shared rooms at 10. The 1-bedroom category strongly dominates the bedroom mix at 7,774 listings, followed by 2-bedroom at 3,189, 3-bedroom at 2,016, 4-bedroom at 935, and 5-bedroom-plus at 507. Airbnb is the overwhelmingly dominant channel with 9,350 listings, followed by 4,391 dual-listed on both Airbnb and VRBO, and 718 VRBO-only.
Year-over-year, April 2026 occupancy declined just 0.21 percentage points while ADR gained 1.14% and revenue grew 6.08% versus the prior April. The market composite score is 52.61 out of 100, with rental demand scoring notably high at 86.99, reflecting the proximity to Boston and Nantasket Beach’s regional draw.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 52% |
| Feb | 60% |
| Mar | 65% |
| Apr | 65% |
| May | 68% |
| Jun | 72% |
| Jul | 75% |
| Aug | 75% |
| Sep | 72% |
| Oct | 74% |
| Nov | 58% |
| Dec | 53% |
Month-by-month nightly rates and revenue figures for Hull are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Boston market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Boston market as a whole, which includes Hull, so these counts are not Hull-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Blueground | 642 | 322 | ★ 4.16 |
| 2 | Evonify | 249 | 6,266 | ★ 4.59 |
| 3 | Club Quarters Hotels | 125 | 1,844 | ★ 4.70 |
| 4 | Compass Furnished Apartments | 121 | 155 | ★ 4.90 |
| 5 | Maverick Suites | 121 | 24,799 | ★ 4.60 |
What Kind of STR Should I Buy in Hull?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Hull are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 64.7% |
| vrbo | 5% |
| both | 30.4% |
Home Value Trends (Hull)
Typical home values, median sale prices, and the 10-year price trend for Hull are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Hull — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Hull operates one of the more restrictive STR regimes in Massachusetts. Short-term rentals are classified as bed-and-breakfast/short-term rental homes under the town’s zoning bylaw, requiring a discretionary special permit from the Zoning Board of Appeals plus certificates of occupancy from the Building Commissioner and the Board of Health.
The owner-occupancy and primary-residence requirements are both enforced: the permit is issued only to the property owner, is non-transferable (a new owner must obtain a new permit), and requires that the dwelling’s primary use remain a single-family residence. The permit limits the rentable space to a maximum of 3 bedrooms, occupying no more than 45% of gross floor area. Permits run 2 years initially and up to 5 years thereafter. Renting a single-family home by the week without the proper permit violates the bylaw, and Hull’s Land Court history confirms this.
Operators must also register with the Commonwealth of Massachusetts under the 2018 state STR law and carry liability insurance. The combined room occupancy excise is approximately 9.7% (5.7% state plus Hull’s local option). A May 2025 town meeting considered raising the local excise from 4% to 6% and adding a 3% community impact fee on professionally managed rentals; final adoption status was not confirmed as of the profile date. Enforcement severity is rated strict.
Market Comparison
Hull’s April 2026 occupancy of 64.8% is well above the US STR market median of approximately 55%, reflecting the concentrated demand from the Boston metropolitan area and the constrained supply imposed by Hull’s strict permitting. ADR of $221 is near the national median of approximately $220, though for a beach town within 20 miles of a major city, this likely reflects regulatory suppression of supply rather than weak demand.
The rental demand score of 86.99 out of 100 is among the highest tracked for markets of this size, indicating exceptionally strong relative demand.
Blueground leads the Hull market area with 642 listings and 322 reviews (rating 4.16). Evonify holds second at 249 listings and 6,266 reviews (rating 4.59). Club Quarters Hotels ranks third at 125 listings (rating 4.70). Compass Furnished Apartments holds fourth at 121 listings (rating 4.90), and Maverick Suites ranks fifth at 121 listings and 24,799 reviews (rating 4.60). The top-5 operators account for 1,258 listings, approximately 8.7% of the roughly 14,459-listing market.
Frequently Asked Questions About Hull, Massachusetts
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