Plymouth, Massachusetts Short-Term Rental Market
Plymouth, Massachusetts STRs averaged $571/night at 66.5% occupancy in June 2026, with revenue up 7.5% year over year.
Quick Answer: Plymouth, Massachusetts is an active short-term rental market. average occupancy in the Cape Cod market area is 67%. average monthly revenue in the Cape Cod market area is $7,792. average daily rate in the Cape Cod market area is $571. the top operator in the Cape Cod market area is Vacasa with 649 listings. market score is 46/100 (grade D).
Market data reflects the Cape Cod regional market, which includes Plymouth. Regulations, taxes, and permit details below are specific to Plymouth.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Plymouth, Massachusetts is one of the country’s best-known heritage-tourism destinations, known as America’s Hometown and the site of the 1620 Pilgrim landing. Its waterfront draws more than one million visitors a year to Plymouth Rock and the Mayflower II, and the town also functions as a South Shore gateway with beaches and harbor access, about 40 miles from Boston and within reach of Cape Cod.
In June 2026, the Plymouth STR market averaged 66.50% occupancy and a $571.41 average daily rate, among the higher rates in this dataset, with average monthly revenue of $7,792.28 per active listing. The small luxury tier averaged $1,113.64 per night, roughly double the all-listings average. Year over year, occupancy dipped 1.89 points and ADR softened 1.88%, but revenue still climbed 7.45%, pointing to stronger booking volume or longer stays offsetting the modest rate pullback.
Listing count, bedroom mix, and channel split data for this area are tracked at a shared regional level rather than uniquely for Plymouth, so this profile omits those specific breakdowns.
Note: this profile covers Plymouth, Massachusetts, the historic coastal town on the South Shore. A separate StaySTRA profile covers Plymouth, New Hampshire, an inland college town in the White Mountains region; the two share a name but nothing else about their tourism base, regulatory environment, or market data.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 30% | $323 | $2,768 |
| Feb | 42% | $314 | $2,923 |
| Mar | 42% | $301 | $2,852 |
| Apr | 48% | $306 | $2,856 |
| May | 51% | $358 | $3,256 |
| Jun | 67% | $452 | $5,966 |
| Jul | 77% | $479 | $8,402 |
| Aug | 79% | $510 | $9,280 |
| Sep | 45% | $401 | $4,874 |
| Oct | 34% | $323 | $3,242 |
| Nov | 31% | $316 | $2,646 |
| Dec | 33% | $353 | $2,987 |
Top Short-Term Rental Operators in Cape Cod market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Cape Cod market as a whole, which includes Plymouth, so these counts are not Plymouth-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 649 | 21,321 | ★ 4.51 |
| 2 | Del Mar Vacation Rentals | 398 | 18,661 | ★ 4.78 |
| 3 | Kinlin Grover Vacation Rentals | 352 | 1,817 | ★ 4.69 |
| 4 | New England Vacation Rentals | 277 | 1,581 | ★ 4.66 |
| 5 | Robert Paul Vacations | 190 | 1,836 | ★ 4.69 |
What Kind of STR Should I Buy in Plymouth?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,498 |
| 2 bed | 2,790 |
| 3 bed | 3,963 |
| 4 bed | 2,659 |
| 5 bed | 1,538 |
ADR by Property Tier
| Entire Home | $587 |
| Luxury | $1,114 |
| Professionally Managed | $566 |
Revenue by Dwelling Type
| Apartment | $5,640 |
| Entire Place | $7,979 |
| House | $8,309 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 29.2% |
| vrbo | 21.6% |
| both | 49.2% |
Investment Analysis
Plymouth’s property-type revenue split shows houses in the lead at $8,309.20 in average June 2026 monthly revenue, ahead of entire-place listings at $7,979.17 and apartment-style units at $5,639.78, a gap of roughly 47% between houses and apartments. That gap likely reflects Plymouth’s mix of larger South Shore vacation homes commanding premium group and multi-night bookings versus smaller in-town units.
Annualizing the average listing’s June 2026 revenue works out to roughly $93,507 a year. Against Zillow’s typical home value of $665,166.99 for the area, that implies a gross yield near 14.1%, a figure that assumes a full year at June’s pace on an average listing rather than a specific property, so it should be treated as a screening estimate rather than a guaranteed return.
On regulatory cost, Plymouth is more involved than many small markets. Since January 1, 2024, all STR owners must register and pay a $50 annual Board of Health permit fee, plus meet health and safety standards (smoke and CO detectors, septic-based occupancy caps around two guests per bedroom). The tax stack is significant: Massachusetts’ 5.7% state excise plus Plymouth’s 6% local option excise brings the combined lodging tax to 11.7%, and owners renting more than one property in town face an additional 3% community impact fee, for 14.7% total. Accessory dwelling units cannot be used as short-term rentals, and where a property has an ADU, either the ADU or the main house must be owner-occupied.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Plymouth bookings are planned well ahead: average lead time is 106.15 days, over three and a half months out, one of the longer booking windows in this dataset. Average length of stay is 4.65 nights, consistent with a multi-night vacation rather than a quick weekend trip.
That combination points to a classic vacation-destination booking pattern: travelers are planning summer coastal trips or heritage-tourism visits well in advance rather than booking last minute, and once they arrive they tend to stay closer to a full workweek than a single weekend. For operators, this supports firmer minimum-stay policies and earlier-release pricing strategies than a market with shorter lead times and stays would allow. It also gives owners meaningful runway to plan around the town’s heaviest demand windows, including the Thanksgiving travel period tied to Plymouth’s Pilgrim-landing history.
Short-Term Rental Regulations
Plymouth allows short-term rentals but regulates them more actively than many small markets. Effective January 1, 2024, all STR owners must register and obtain an annual permit through the town Board of Health, at a $50 fee; no pre-rental inspection is required. Owners must maintain working smoke detectors on every floor and carbon monoxide detectors where combustible-fuel heating is present, and are advised to cap occupancy at roughly two guests per bedroom or the property’s septic-rated capacity, whichever is lower.
The tax burden is one of the more significant in this dataset: Massachusetts’ 5.7% state excise plus Plymouth’s 6% local option excise brings the combined rate to 11.7%, and an additional 3% community impact fee applies to any owner renting more than one property in town, bringing that group’s total to 14.7%.
There is no town-wide cap on rental nights and no general owner-occupancy or primary-residence requirement for standard homes. However, accessory dwelling units may not be used as short-term rentals, and where a property includes an ADU, either the ADU or the main house must be owner-occupied. Enforcement is described as moderate, built around registration and health compliance rather than aggressive inspection. The Board of Health’s registration requirement and Good Neighbor Guidelines were first adopted in April 2021, with the mandatory permit and fee added effective January 2024.
Market Comparison
Plymouth’s 66.5% occupancy in June 2026 runs well above the roughly 55% occupancy typical of the broader U.S. short-term rental market, and its $571.41 ADR is more than double the national median of roughly $220, placing Plymouth among the stronger-performing markets in this dataset on a per-night basis.
Property manager data for this area is tracked at a shared regional level rather than uniquely for Plymouth, so this profile omits naming specific operators here.
What sets Plymouth apart from a typical beach town is its dual demand base: heritage and history tourism tied to the 1620 Pilgrim landing runs alongside conventional South Shore coastal leisure travel, which helps support meaningful shoulder-season demand (September occupancy of 45.16%) even as the market still shows a hard drop into the January-February winter low.
Frequently Asked Questions About Plymouth, Massachusetts
Is this Plymouth, Massachusetts or Plymouth, New Hampshire?
What is the average nightly rate for a short-term rental in Plymouth, MA?
How much does it cost to get an STR permit in Plymouth, MA?
What taxes apply to short-term rentals in Plymouth, MA?
Can I use an accessory dwelling unit as a short-term rental in Plymouth, MA?
What is the strongest month for short-term rentals in Plymouth, MA?
What is the typical home value in Plymouth, MA?
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