Plymouth, Massachusetts Short-Term Rental Market
The Cape Cod and Southeastern Massachusetts STR market averaged $566 ADR, 44.6% occupancy and $6,957 monthly revenue in September 2026.
Quick Answer: Plymouth, Massachusetts is an active short-term rental market. average occupancy in the Cape Cod market area is 45%. average monthly revenue in the Cape Cod market area is $6,957. average daily rate in the Cape Cod market area is $566. the top operator in the Cape Cod market area is Vacasa with 649 listings. market score is 46/100 (grade D).
Market data reflects the Cape Cod regional market, which includes Plymouth. Regulations, taxes, and permit details below are specific to Plymouth.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Plymouth, Massachusetts sits on the South Shore about 40 miles from Boston and draws roughly 1,000,000 visitors a year, centered on Plymouth Rock, the Mayflower II and Plimoth Patuxet Museums. Short-term rental performance for Plymouth is reported for the Cape Cod and Southeastern Massachusetts coastal region, which also includes Wareham, Buzzards Bay, Mashpee and Eastham, so every performance figure below describes the Cape Cod and Southeastern Massachusetts coastal STR market rather than Plymouth alone. In September 2026, listings in that market averaged an ADR of $566 at 44.6% occupancy, producing average monthly revenue of $6,957. Entire-place ADR was $584. Compared with September 2025, occupancy rose 7.0%, ADR rose 11.3% and revenue rose 12.9%. The seasonal profile sums to $52,932 in annual revenue for the region. Year to date through September 2026, occupancy is 52.4% and ADR is $476, against full-year 2025 figures of 47.4% and $432. The longer history shows a market built on rate growth: ADR climbed from $310 in 2017 to $432 in 2025, while occupancy peaked at 55.4% in 2021 and eased to 47.4% by 2025. September is a shoulder month after the summer peak, so the 44.6% reading sits well below the 78.6% occupancy recorded in a typical August. Bedroom, channel and listing-type counts and the top operator names are tracked at a shared regional level rather than uniquely for Plymouth, so this profile omits them. Plymouth itself has a population of 63,953, and its heritage tourism base, harbor and beaches support both day trips and overnight stays. The town requires an annual Board of Health registration, covered in the regulatory section below.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 30% |
| Feb | 42% |
| Mar | 42% |
| Apr | 48% |
| May | 51% |
| Jun | 67% |
| Jul | 77% |
| Aug | 79% |
| Sep | 45% |
| Oct | 34% |
| Nov | 31% |
| Dec | 33% |
Month-by-month nightly rates and revenue figures for Plymouth are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Cape Cod market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Cape Cod market as a whole, which includes Plymouth, so these counts are not Plymouth-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 649 | 21,321 | ★ 4.51 |
| 2 | Del Mar Vacation Rentals | 398 | 18,661 | ★ 4.78 |
| 3 | Kinlin Grover Vacation Rentals | 352 | 1,817 | ★ 4.69 |
| 4 | New England Vacation Rentals | 277 | 1,581 | ★ 4.66 |
| 5 | Robert Paul Vacations | 190 | 1,836 | ★ 4.69 |
What Kind of STR Should I Buy in Plymouth?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Plymouth are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 29.2% |
| vrbo | 21.6% |
| both | 49.2% |
Home Value Trends (Plymouth)
Typical home values, median sale prices, and the 10-year price trend for Plymouth are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Plymouth — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Plymouth, regulated through the town Board of Health. Effective January 1, 2024, all owners must register and obtain a permit, with an annual fee of $50 that renews each year. No pre-rental inspection is required. Properties need working smoke detectors on every floor, tested monthly, and carbon monoxide detectors where combustible-fuel heating is present. Overnight occupancy is advised at roughly two people aged 16 and over per bedroom, or the septic system’s rated capacity if lower. Operators must also register with the Massachusetts Department of Revenue and follow the town’s Good Neighbor Guidelines, which the Board of Health approved in April 2021 along with the original affidavit forms. Lodging taxes apply to stays of 31 days or fewer: 5.7% state excise plus Plymouth’s 6.0% local option excise, for 11.7% total. Owners renting more than one property in town pay an additional 3% community impact fee, for 14.7% total. There is no town-wide cap on rental nights and no general owner-occupancy or primary-residence requirement for standard dwellings. Accessory Dwelling Units may not be used as short-term rentals, and where a property has an ADU, either the ADU or the main house must be owner-occupied. Enforcement is handled locally through registration and health compliance, and the regime is rated moderate in intensity. Confirm current rules with the town before purchasing.
Market Comparison
Performance in the Cape Cod and Southeastern Massachusetts coastal STR market shows a distinct profile. September 2026 occupancy was 44.6% at a $566 ADR. Year-to-date 2026 occupancy of 52.4% is higher, and the August peak of 78.6% is well above the September reading. This is a rate-driven market: high nightly prices and strong summer demand offset a long low-occupancy winter, with January at 29.7%. Growth is strong, with ADR up 11.3% and revenue up 12.9% year over year. Plymouth adds a draw that many coastal towns lack, with more than one million annual visitors tied to Plymouth Rock, the Mayflower II, Plimoth Patuxet Museums and Pilgrim Hall Museum, plus proximity to Boston and Cape Cod. The tradeoff for investors is concentration. Nearly half of income arrives between June and August, so owners need reserves for the slow months, and the permit and lodging tax obligations add costs that should be included in any comparison with other markets.
Frequently Asked Questions About Plymouth, Massachusetts
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Can I use an accessory dwelling unit as a short-term rental in Plymouth?
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