East Falmouth, Massachusetts Short-Term Rental Market
East Falmouth, MA STRs averaged $387/night at 45.4% occupancy in April 2026 across 13,361 active listings.
Quick Answer: East Falmouth, Massachusetts is an active short-term rental market. average occupancy is 45%. average monthly revenue is $3,421. average daily rate is $387. the top operator is Vacasa with 569 listings. market score is 46/100 (grade D).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
East Falmouth is a coastal village within the Town of Falmouth on the southwestern shoulder of Cape Cod, Massachusetts. It draws visitors primarily during a concentrated summer season anchored by Vineyard Sound beaches, Waquoit Bay, and proximity to the Woods Hole ferry serving Martha’s Vineyard. The short-term rental market encompasses approximately 13,361 active listings. Entire-place rentals dominate at 12,737 units (95.3% of supply), with 623 private-room listings. The average daily rate was $386.56 in April 2026, with occupancy at 45.4%, producing a RevPAR of $175.30. April is a shoulder month; historically, April averages 47.8% occupancy. Year-over-year, April 2026 occupancy fell 2.3% while ADR rose 6.3%, resulting in a net revenue increase of 15.6%. Three-bedroom units lead supply at 3,931 listings, followed by two-bedroom (2,764), four-bedroom (2,632), one-bedroom (2,491), and five-bedroom or larger (1,533). Distribution is split across Airbnb (3,916 exclusive listings), VRBO (2,823 exclusive), and 6,622 cross-listed on both platforms, indicating strong VRBO penetration relative to most markets. The market’s composite score of 45.8 reflects highly concentrated seasonal demand (seasonality score 45.6), with revenue growth scoring notably high at 89.8 and regulation at 68.5.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 30% | $323 | $2,771 |
| Feb | 42% | $314 | $2,927 |
| Mar | 42% | $301 | $2,854 |
| Apr | 48% | $306 | $2,857 |
| May | 51% | $349 | $3,161 |
| Jun | 67% | $437 | $5,742 |
| Jul | 77% | $479 | $8,420 |
| Aug | 79% | $510 | $9,297 |
| Sep | 45% | $401 | $4,882 |
| Oct | 34% | $322 | $3,244 |
| Nov | 31% | $316 | $2,651 |
| Dec | 33% | $353 | $2,991 |
Top Short-Term Rental Operators in East Falmouth
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 569 | 20,680 | ★ 4.52 |
| 2 | Del Mar Vacation Rentals | 398 | 18,582 | ★ 4.79 |
| 3 | Kinlin Grover Vacation Rentals | 351 | 1,811 | ★ 4.70 |
| 4 | New England Vacation Rentals | 274 | 1,577 | ★ 4.66 |
| 5 | Robert Paul Vacations | 189 | 1,796 | ★ 4.69 |
What Kind of STR Should I Buy in East Falmouth?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,491 |
| 2 bed | 2,764 |
| 3 bed | 3,931 |
| 4 bed | 2,632 |
| 5 bed | 1,533 |
ADR by Property Tier
| Entire Home | $396 |
| Luxury | $820 |
| Professionally Managed | $369 |
Revenue by Dwelling Type
| Apartment | $2,088 |
| Entire Place | $3,555 |
| House | $3,855 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 29.3% |
| vrbo | 21.1% |
| both | 49.6% |
Investment Analysis
East Falmouth presents a high-ADR, highly seasonal investment profile. The April 2026 average monthly revenue of $3,421 annualizes to approximately $41,054, but this significantly understates peak-season potential: the 2025 annual monthly average was approximately $5,277, producing an annualized figure of roughly $63,324. Against a typical home value of $713,992, the 2025 annualized revenue implies a gross yield of approximately 8.9% before expenses. The median sale price in the April 2026 housing snapshot was $628,567, with a median list price of $784,942 and a sale-to-list ratio of 0.801, meaning properties are selling at approximately 80% of list price on average. With only 57 active listings for sale and a median of 18 days to pending, inventory is limited. The ADR tier breakdown reveals that luxury listings command $820 per night, 112% above the market average of $387. Notably, professionally managed listings in this market average $369 ADR, slightly below the $387 market average, which suggests that individual operators in East Falmouth are effectively self-managing at competitive or above-average rates. Revenue growth year over year is 15.6% in the most recent comparison, and the 2025 annual average of $5,277 per month is above the 2024 average of approximately $5,104, signaling continued appreciation. Annual revenue has grown from approximately $3,345 per month in 2017 to $5,277 in 2025.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.
Analyze My Property →Home Value Trends (East Falmouth)
Booking Insights
East Falmouth’s average booking lead time of 58.5 days is among the longer windows in the dataset, reflecting the strongly destination-oriented and summer-concentrated demand. Cape Cod summer stays are planned two months in advance on average, giving operators a solid window to hold rates firm and capture demand without last-minute discounting. The average length of stay of 3.5 nights is shorter than might be expected for a traditional Cape Cod summer-week market, suggesting that multi-night weekend stays and shorter mid-week bookings have become more common than the classic seven-night Saturday-to-Saturday pattern. This creates more booking cycles per month but also increases cleaning and turnover frequency. Operators considering weekly minimums should weigh the higher per-stay rates against potential gaps between bookings at that length. The 58-day lead time gives operators ample opportunity to use demand-based pricing tools to optimize August and July rates well in advance of arrival, when last-minute availability is rare.
Short-Term Rental Regulations
East Falmouth falls under the Town of Falmouth, Massachusetts. As of mid-2026, Falmouth has no short-term-rental-specific permit or licensing bylaw. Operators must complete two annual registration steps: register with the Falmouth Board of Health (certificate must be posted on-site, renewable through December 31 each year) and register with the Massachusetts Department of Revenue via MassTaxConnect to obtain a state certificate number. There is no owner-occupancy requirement, no cap on rental nights, and no STR-specific zoning overlay. Occupancy is subject to Board of Health standards (approximately two persons per qualifying bedroom). Lodging tax obligations are significant: the combined rate is 14.45% for owner-managed rentals (5.7% state room occupancy tax plus 6% local option plus 2.75% Cape Cod and Islands Water Protection Fund tax). Professionally managed rentals pay an additional 3% Community Impact Fee, for a total of 17.45%. Enforcement is currently minimal, with fines up to $300 for operating without registration. Investors should note that Falmouth’s Short-Term Rental Advisory Committee (successor to a 2024 working group) is drafting a formal registration, monitoring, and enforcement bylaw; the latest draft was published October 22, 2025 and contemplates annual registration fees, inspections, and possible zoning amendments. This bylaw has not been adopted as of mid-2026 but represents a material regulatory risk for operators in the coming legislative cycle.
Market Comparison
East Falmouth’s 45.4% April occupancy is below the US STR median of 55%, but this is a shoulder-month reading for a market that reaches 78.8% in August. The $387 ADR in April is well above the US median of approximately $220, placing East Falmouth firmly in the premium-priced coastal category. The revenue growth score of 89.8 is a standout, reflecting consistent revenue expansion through 2025. The market’s composite score of 45.8 reflects the concentration of income in a narrow summer window (seasonality 45.6) and moderate rental demand outside peak months (46.3). On the operator side, Vacasa leads with 569 listings and a 4.52 average rating across 20,680 reviews. Del Mar Vacation Rentals holds 398 listings with a 4.79 rating across 18,582 reviews, Kinlin Grover Vacation Rentals manages 351 listings at 4.70, New England Vacation Rentals holds 274 listings at 4.66, and Robert Paul Vacations manages 189 listings at 4.69. The top five operators collectively manage approximately 1,781 listings, roughly 13% of the 13,361-listing market. Del Mar’s high review count and 4.79 rating relative to its listing count suggests a well-established local operator outperforming the national management platforms in guest satisfaction.
Frequently Asked Questions About East Falmouth, Massachusetts
What is the average daily rate for short-term rentals in East Falmouth, Massachusetts?
When is peak season for STRs in East Falmouth, MA?
Do I need a permit to operate an Airbnb in East Falmouth, Massachusetts?
What is the average monthly revenue for an STR in East Falmouth?
What is the lodging tax rate for Cape Cod STRs in East Falmouth?
How far in advance do guests book East Falmouth rentals?
Who are the top STR property managers in East Falmouth, MA?
Analyze East Falmouth Rentals
Use our free calculator to estimate Airbnb revenue for any property in East Falmouth.
Free East Falmouth STR Calculator →
