East Falmouth, Massachusetts Short-Term Rental Market
East Falmouth's Cape Cod and Islands STR market posted $566 ADR, 44.6% occupancy and $6,957 monthly revenue in September 2026
Quick Answer: East Falmouth, Massachusetts is an active short-term rental market. average occupancy in the Cape Cod market area is 45%. average monthly revenue in the Cape Cod market area is $6,957. average daily rate in the Cape Cod market area is $566. the top operator in the Cape Cod market area is Vacasa with 569 listings. market score is 46/100 (grade D).
Market data reflects the Cape Cod regional market, which includes East Falmouth. Regulations, taxes, and permit details below are specific to East Falmouth.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
East Falmouth is a coastal village within the Town of Falmouth on the southwestern shoulder of Cape Cod, Massachusetts, with a population of 6,502. The short term rental figures on this page describe the Cape Cod and Islands region STR market, a coastal Massachusetts area that includes Cape Cod towns, Nantucket, and Mattapoisett on the Buzzards Bay mainland shore. Performance is tracked at this regional level rather than for East Falmouth alone, so every performance number below is a regional figure.
In September 2026, the region’s average daily rate was $566 and occupancy was 44.6%, producing average monthly revenue of $6,957 per listing. Entire place listings averaged $584 per night. Compared with September 2025, occupancy rose 7.0%, ADR rose 11.3% and revenue rose 12.9%, so growth came from both rate and demand. By property type, September revenue averaged $7,398 for houses, $7,132 for entire place listings and $5,177 for apartments.
The calendar year view shows a recovery after a soft stretch. Occupancy peaked at 55.4% in 2021 and slid to 47.4% in 2025, while ADR climbed from $351 to $432 over the same period. Through the first nine months of 2026, occupancy averages 52.4%, ADR averages $476 and monthly revenue averages $6,174, compared with $5,242 for full year 2025. Summing the twelve seasonal monthly averages gives annualized revenue of $52,945 per listing.
Bedroom, channel and listing type counts and top operator names are tracked at a shared regional level rather than uniquely for East Falmouth, so this profile omits them.
Visitors are drawn to Menauhant Beach on Vineyard Sound, the Waquoit Bay National Estuarine Research Reserve and the Shining Sea Bikeway, and many connect to Martha’s Vineyard through the Woods Hole ferry. Demand is concentrated in summer, which the seasonal section covers in detail.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 30% |
| Feb | 42% |
| Mar | 42% |
| Apr | 48% |
| May | 51% |
| Jun | 67% |
| Jul | 77% |
| Aug | 79% |
| Sep | 45% |
| Oct | 34% |
| Nov | 31% |
| Dec | 33% |
Month-by-month nightly rates and revenue figures for East Falmouth are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Cape Cod market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Cape Cod market as a whole, which includes East Falmouth, so these counts are not East Falmouth-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 569 | 20,680 | ★ 4.52 |
| 2 | Del Mar Vacation Rentals | 398 | 18,582 | ★ 4.79 |
| 3 | Kinlin Grover Vacation Rentals | 351 | 1,811 | ★ 4.70 |
| 4 | New England Vacation Rentals | 274 | 1,577 | ★ 4.66 |
| 5 | Robert Paul Vacations | 189 | 1,796 | ★ 4.69 |
What Kind of STR Should I Buy in East Falmouth?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for East Falmouth are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 29.3% |
| vrbo | 21.1% |
| both | 49.6% |
Home Value Trends (East Falmouth)
Typical home values, median sale prices, and the 10-year price trend for East Falmouth are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for East Falmouth — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short term rentals are permitted in East Falmouth, which falls under the Town of Falmouth. As of mid 2026 Falmouth has no STR specific permit or licensing bylaw, and regulation is light compared with other Cape Cod towns.
Current obligations are: register the rental annually with the Falmouth Board of Health (registration runs through December 31 each year, with the certificate posted on site), register with the Massachusetts Department of Revenue through MassTaxConnect to obtain a state certificate number, and collect and remit lodging taxes. The permit renews annually. There is no owner occupancy requirement, no primary residence requirement and no cap on rental nights. Occupancy follows Board of Health rules, roughly two persons per qualifying bedroom, subject to inspection.
The combined lodging tax is 14.45% for owner managed units, made up of 5.7% state room occupancy tax, 6% local option and a 2.75% Cape Cod and Islands Water Protection Fund charge. Professionally managed units pay an additional 3% Community Impact Fee, reaching 17.45%.
No STR specific zoning restrictions exist, and STRs operate under general residential and commercial zoning. Private HOA or deed covenants may prohibit rentals in some neighborhoods. Enforcement is rated minimal, with fines up to $300 for operating without registration.
Change is coming. The Short Term Rental Working Group formed March 12, 2024, and its successor Advisory Committee published a draft bylaw on October 22, 2025 covering registration, monitoring, enforcement and possible zoning changes. It had not been adopted as of mid 2026. Investors should budget for tighter rules and a possible registration program.
Market Comparison
The Cape Cod and Islands region is a rate driven market. September 2026 occupancy was 44.6% while the $566 ADR sat well above the seasonal September average of $418, and even the professionally managed tier averaged $529.
Occupancy depends on the season. August at 78.6% and July at 77.0% are the peak, while the first nine months of 2026 average 52.4%. The winter months fall far lower, with January at 29.7%.
The $6,957 average monthly revenue in September 2026 is supported by rate rather than volume, at 44.6% occupancy and a $566 ADR. The region’s revenue strength is a rate advantage tied to a coastal, summer driven destination.
Growth is also strong, with revenue up 12.9%, ADR up 11.3% and occupancy up 7.0% year over year. The tradeoff is cost. A typical home value of $727,322 and a lodging tax of 14.45% to 17.45% raise the bar for investors.
Frequently Asked Questions About East Falmouth, Massachusetts
What is the average Airbnb rate in East Falmouth?
What is the occupancy rate for short term rentals in East Falmouth?
How much revenue can a short term rental earn in East Falmouth?
Do I need a permit to run an Airbnb in East Falmouth?
What taxes apply to short term rentals in East Falmouth?
When is the best time of year to rent in East Falmouth?
Could East Falmouth short term rental rules change?
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