East Falmouth, Massachusetts Short-Term Rental Market
East Falmouth, MA STRs averaged $387/night at 45.4% occupancy in April 2026 across 13,361 active listings.
Quick Answer: East Falmouth, Massachusetts is an active short-term rental market. average occupancy in the Cape Cod market area is 67%. average monthly revenue in the Cape Cod market area is $7,792. average daily rate in the Cape Cod market area is $571. the top operator in the Cape Cod market area is Vacasa with 569 listings. market score is 46/100 (grade D).
Market data reflects the Cape Cod regional market, which includes East Falmouth. Regulations, taxes, and permit details below are specific to East Falmouth.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
East Falmouth is a coastal village within the Town of Falmouth on the southwestern shoulder of Cape Cod, Massachusetts. It draws visitors primarily during a concentrated summer season anchored by Vineyard Sound beaches, Waquoit Bay, and proximity to the Woods Hole ferry serving Martha’s Vineyard. The short-term rental market encompasses approximately 13,361 active listings. Entire-place rentals dominate at 12,737 units (95.3% of supply), with 623 private-room listings. The average daily rate was $386.56 in April 2026, with occupancy at 45.4%, producing a RevPAR of $175.30. April is a shoulder month; historically, April averages 47.8% occupancy. Year-over-year, April 2026 occupancy fell 2.3% while ADR rose 6.3%, resulting in a net revenue increase of 15.6%. Three-bedroom units lead supply at 3,931 listings, followed by two-bedroom (2,764), four-bedroom (2,632), one-bedroom (2,491), and five-bedroom or larger (1,533). Distribution is split across Airbnb (3,916 exclusive listings), VRBO (2,823 exclusive), and 6,622 cross-listed on both platforms, indicating strong VRBO penetration relative to most markets. The market’s composite score of 45.8 reflects highly concentrated seasonal demand (seasonality score 45.6), with revenue growth scoring notably high at 89.8 and regulation at 68.5.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 30% |
| Feb | 42% |
| Mar | 42% |
| Apr | 48% |
| May | 51% |
| Jun | 67% |
| Jul | 77% |
| Aug | 79% |
| Sep | 45% |
| Oct | 34% |
| Nov | 31% |
| Dec | 33% |
Month-by-month nightly rates and revenue figures for East Falmouth are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Cape Cod market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Cape Cod market as a whole, which includes East Falmouth, so these counts are not East Falmouth-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 569 | 20,680 | ★ 4.52 |
| 2 | Del Mar Vacation Rentals | 398 | 18,582 | ★ 4.79 |
| 3 | Kinlin Grover Vacation Rentals | 351 | 1,811 | ★ 4.70 |
| 4 | New England Vacation Rentals | 274 | 1,577 | ★ 4.66 |
| 5 | Robert Paul Vacations | 189 | 1,796 | ★ 4.69 |
What Kind of STR Should I Buy in East Falmouth?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for East Falmouth are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 29.3% |
| vrbo | 21.1% |
| both | 49.6% |
Home Value Trends (East Falmouth)
Typical home values, median sale prices, and the 10-year price trend for East Falmouth are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for East Falmouth — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
East Falmouth falls under the Town of Falmouth, Massachusetts. As of mid-2026, Falmouth has no short-term-rental-specific permit or licensing bylaw. Operators must complete two annual registration steps: register with the Falmouth Board of Health (certificate must be posted on-site, renewable through December 31 each year) and register with the Massachusetts Department of Revenue via MassTaxConnect to obtain a state certificate number. There is no owner-occupancy requirement, no cap on rental nights, and no STR-specific zoning overlay. Occupancy is subject to Board of Health standards (approximately two persons per qualifying bedroom). Lodging tax obligations are significant: the combined rate is 14.45% for owner-managed rentals (5.7% state room occupancy tax plus 6% local option plus 2.75% Cape Cod and Islands Water Protection Fund tax). Professionally managed rentals pay an additional 3% Community Impact Fee, for a total of 17.45%. Enforcement is currently minimal, with fines up to $300 for operating without registration. Investors should note that Falmouth’s Short-Term Rental Advisory Committee (successor to a 2024 working group) is drafting a formal registration, monitoring, and enforcement bylaw; the latest draft was published October 22, 2025 and contemplates annual registration fees, inspections, and possible zoning amendments. This bylaw has not been adopted as of mid-2026 but represents a material regulatory risk for operators in the coming legislative cycle.
Market Comparison
East Falmouth’s 45.4% April occupancy is below the US STR median of 55%, but this is a shoulder-month reading for a market that reaches 78.8% in August. The $387 ADR in April is well above the US median of approximately $220, placing East Falmouth firmly in the premium-priced coastal category. The revenue growth score of 89.8 is a standout, reflecting consistent revenue expansion through 2025. The market’s composite score of 45.8 reflects the concentration of income in a narrow summer window (seasonality 45.6) and moderate rental demand outside peak months (46.3). On the operator side, Vacasa leads with 569 listings and a 4.52 average rating across 20,680 reviews. Del Mar Vacation Rentals holds 398 listings with a 4.79 rating across 18,582 reviews, Kinlin Grover Vacation Rentals manages 351 listings at 4.70, New England Vacation Rentals holds 274 listings at 4.66, and Robert Paul Vacations manages 189 listings at 4.69. The top five operators collectively manage approximately 1,781 listings, roughly 13% of the 13,361-listing market. Del Mar’s high review count and 4.79 rating relative to its listing count suggests a well-established local operator outperforming the national management platforms in guest satisfaction.
Frequently Asked Questions About East Falmouth, Massachusetts
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